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We surface rapidly growing trends in beauty before they take off.

Caffeine Serum

1,300 vol/mo
107%
(5y)
76%
(1y)
43%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Barrier Cream

12,100 vol/mo
107%
(5y)
66%
(1y)
33%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...

Forte Series

2,900 vol/mo
106%
(5y)
91%
(1y)
72%
(3mo)

Forte Series is a men’s grooming brand known for barber grade hair styling products such as pomade, clays, creams, and hair care lines ...

Hair Oiling

60,500 vol/mo
106%
(5y)
-15%
(1y)
22%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

105%
(5y)
-7%
(1y)
133%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Mandelic Acid

40,500 vol/mo
105%
(5y)
61%
(1y)
12%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

Gloss Genius

27,100 vol/mo
104%
(5y)
39%
(1y)
21%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Niacinamide Serum

74,000 vol/mo
104%
(5y)
58%
(1y)
24%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Brown Mascara

12,100 vol/mo
104%
(5y)
9%
(1y)
17%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

103%
(5y)
60%
(1y)
25%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Exfoliating Pads

4,400 vol/mo
103%
(5y)
36%
(1y)
39%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Rosemary Shampoo

14,800 vol/mo
102%
(5y)
21%
(1y)
40%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...

Unisex Perfume

27,100 vol/mo
101%
(5y)
44%
(1y)
10%
(3mo)

Unisex Perfume is a, established segment in the fragrance industry where perfumes are marketed and designed to be worn by any gender, ref...

Skin Hunger

1,000 vol/mo
100%
(5y)
65%
(1y)
35%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

Naturium

74,000 vol/mo
100%
(5y)
23%
(1y)
21%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Hair Loss Serum

2,900 vol/mo
100%
(5y)
99%
(1y)
21%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

Forest Essentials

8,100 vol/mo
99%
(5y)
44%
(1y)
20%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Powder Blush

12,100 vol/mo
99%
(5y)
29%
(1y)
10%
(3mo)

Powder blush is a long standing cosmetic product that has regained prominence as part of a broader revival of classic makeup techniques a...

Pimple Patches

165,000 vol/mo
99%
(5y)
3%
(1y)
-9%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

Skin Microbiome

1,000 vol/mo
98%
(5y)
101%
(1y)
48%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Niacinamide Toner

2,400 vol/mo
98%
(5y)
31%
(1y)
35%
(3mo)

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

98%
(5y)
27%
(1y)
34%
(3mo)

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

98%
(5y)
70%
(1y)
25%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Peptide Cream

2,400 vol/mo
97%
(5y)
67%
(1y)
37%
(3mo)

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

Tanning Gel

4,400 vol/mo
97%
(5y)
-1%
(1y)
290%
(3mo)

Tanning Gel is a sunless self tanning product category that uses a gel formulation to give a bronzed color without sun exposure, gaining ...

Cherry Perfume

6,600 vol/mo
97%
(5y)
10%
(1y)
-19%
(3mo)

Cherry Perfume refers to a rising interest in fragrances featuring cherry notes or cherry inspired composition, spanning high end niche h...

Body Serum

3,600 vol/mo
96%
(5y)
69%
(1y)
43%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

K18 Hair

12,100 vol/mo
96%
(5y)
27%
(1y)
12%
(3mo)

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

95%
(5y)
117%
(1y)
60%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

Perfume Oil

22,200 vol/mo
95%
(5y)
37%
(1y)
2%
(3mo)

Perfume oil is a fragrance category centered on concentrated blends in carrier oils or alcohol free bases, often marketed as long lasting...

Blue Lotus Oil

880 vol/mo
95%
(5y)
9999%+
(1y)
480%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

Bonding Shampoo

1,600 vol/mo
95%
(5y)
21%
(1y)
19%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair Perfume

27,100 vol/mo
94%
(5y)
55%
(1y)
-21%
(3mo)

Hair perfume is a recognized product category that blends fragrance with hair care, offering scented finishes and long lasting aroma for ...

Oil Cleanser

3,600 vol/mo
94%
(5y)
5%
(1y)
23%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

Body Shimmer Oil

2,400 vol/mo
94%
(5y)
41%
(1y)
19%
(3mo)

Body Shimmer Oil is a cosmetic product category that combines moisturizing oils with reflective or pearlescent particles to create a lumi...

94%
(5y)
202%
(1y)
128%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Blurring Primer

3,600 vol/mo
94%
(5y)
17%
(1y)
12%
(3mo)

Blurring Primer refers to cosmetic primers designed to visually smooth skin texture and reduce the appearance of pores and fine lines, cr...

Microneedling Pen

14,800 vol/mo
94%
(5y)
75%
(1y)
37%
(3mo)

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Calming Cream

390 vol/mo
94%
(5y)
27%
(1y)
23%
(3mo)

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

Silk Sleep Mask

18,100 vol/mo
93%
(5y)
57%
(1y)
-9%
(3mo)

Silk Sleep Mask is a consumer product category centered on premium eye masks made from silk fabric, marketed for comfort, skin benefits, ...

BIAB Nails

9,900 vol/mo
93%
(5y)
20%
(1y)
8%
(3mo)

BIAB Nails refers to Builder In A Bottle, a gel based builder system used to create strong, sculpted nails with less filing and faster se...

Magic Serum

480 vol/mo
93%
(5y)
91%
(1y)
21%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...

L'Occitane

201,000 vol/mo
93%
(5y)
10%
(1y)
-50%
(3mo)

L'Occitane is a well established French cosmetics brand known for natural based skincare and sustainable practices; the topic highlights ...

Peach & Lily

3,600 vol/mo
93%
(5y)
96%
(1y)
59%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Laneige

165,000 vol/mo
93%
(5y)
-12%
(1y)
-16%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Barbie Botox

2,400 vol/mo
93%
(5y)
9999%+
(1y)
9999%+
(3mo)

Barbie Botox is a TikTok driven beauty trend from the mid 2020s where people seek to create a Barbie like neck and shoulder silhouette by...

Copper Peptides

18,100 vol/mo
93%
(5y)
80%
(1y)
75%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Ceramide Cream

1,900 vol/mo
93%
(5y)
79%
(1y)
37%
(3mo)

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

Kerastase

201,000 vol/mo
92%
(5y)
36%
(1y)
6%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

Vanicream

135,000 vol/mo
91%
(5y)
27%
(1y)
30%
(3mo)

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...

Douyin Makeup

27,100 vol/mo
91%
(5y)
10%
(1y)
-32%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

91%
(5y)
63%
(1y)
44%
(3mo)

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

Fragrantica

450,000 vol/mo
91%
(5y)
3%
(1y)
-3%
(3mo)

Fragrantica is a online fragrance encyclopedia and community platform that catalogs perfumes, notes, brands, and user reviews, widely use...

Milk Essence

320 vol/mo
90%
(5y)
57%
(1y)
15%
(3mo)

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

Color Wow

49,500 vol/mo
90%
(5y)
16%
(1y)
2%
(3mo)

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...

Pre Shampoo

4,400 vol/mo
89%
(5y)
52%
(1y)
38%
(3mo)

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Urea Cream

49,500 vol/mo
89%
(5y)
41%
(1y)
45%
(3mo)

Urea Cream is a recognized dermatology and skin care product used for moisturization and keratolytic action in dry, rough, or sensitive s...

Pico Laser

18,100 vol/mo
89%
(5y)
62%
(1y)
32%
(3mo)

Pico Laser refers to picosecond laser devices used in dermatology and aesthetic medicine for tattoo and pigmented lesion removal, as well...

Babylisspro

90,500 vol/mo
88%
(5y)
56%
(1y)
-7%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Rael Beauty

1,900 vol/mo
88%
(5y)
25%
(1y)
-4%
(3mo)

Rael Beauty is a feminine care and clean beauty brand integrating cycle care, skincare, and wellness products with a Korean inspired appr...