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We surface rapidly growing trends in beauty before they take off.

Niche Fragrance

33,100 vol/mo
483%
(5y)
163%
(1y)
43%
(3mo)

Niche Fragrance is a market segment focused on artisanal, rare, high concentration scents and story driven branding, appealing to enthusi...

479%
(5y)
455%
(1y)
299%
(3mo)

Copper peptide serum is a skincare trend centered on formulations containing copper peptides (often copper tripeptide 1) touted for suppo...

Byoma

90,500 vol/mo
474%
(5y)
50%
(1y)
52%
(3mo)

Byoma is a skincare brand known for barrier supporting, simple formulations that emphasize gentle ingredients and transparent messaging, ...

Pistachio Perfume

6,600 vol/mo
468%
(5y)
9%
(1y)
-14%
(3mo)

Pistachio perfume is a noted gourmand fragrance trend gaining traction in 2025–2026, with multiple brands highlighting pistachio as a n...

Rice Serum

880 vol/mo
460%
(5y)
246%
(1y)
294%
(3mo)

Rice serum is a skincare serum that leverages rice derived ingredients (such as rice bran or rice extract) to target hydration, brighteni...

Summer Fridays

368,000 vol/mo
458%
(5y)
-9%
(1y)
-27%
(3mo)

Summer Fridays is a skincare brand known for its viral Jet Lag mask and community driven marketing. The topic typically revolves around t...

Blush Tape

70 vol/mo
453%
(5y)
251%
(1y)
791%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

449%
(5y)
327%
(1y)
226%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

446%
(5y)
-18%
(1y)
-11%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Cica Serum

590 vol/mo
445%
(5y)
128%
(1y)
122%
(3mo)

Cica Serum is a skincare product centered on centella asiatica (Cica) extract, marketed for soothing irritation, boosting barrier functio...

Man Moisturizer

5,400 vol/mo
444%
(5y)
687%
(1y)
189%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Copper Peptide

18,100 vol/mo
437%
(5y)
358%
(1y)
171%
(3mo)

Copper peptide (GHK Cu) is a well established skincare ingredient touted for signaling collagen synthesis, wound healing, and anti inflam...

Ginseng Serum

480 vol/mo
434%
(5y)
145%
(1y)
160%
(3mo)

Ginseng Serum is a skincare product category featuring serums formulated with ginseng extract, marketed for antioxidant, anti inflammator...

Cos De Baha

1,600 vol/mo
432%
(5y)
137%
(1y)
199%
(3mo)

Cos De Baha is a Korean skincare brand known for high potency serums such as 10% Niacinamide with Zinc PCA and Tranexamic Acid formulatio...

Hair Texture Powder

14,800 vol/mo
431%
(5y)
46%
(1y)
24%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

425%
(5y)
284%
(1y)
311%
(3mo)

Toner Pads

8,100 vol/mo
424%
(5y)
87%
(1y)
106%
(3mo)

Toner pads are pre soaked cotton pads used to apply facial toners, delivering convenience and consistent coverage in skincare routines.

424%
(5y)
90%
(1y)
51%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

418%
(5y)
271%
(1y)
213%
(3mo)

Silicone Loofah

12,100 vol/mo
415%
(5y)
-23%
(1y)
33%
(3mo)

Silicone loofahs are durable, non porous, and easy to clean bath scrubbers that have gained traction as a hygienic alternative to traditi...

Sunuv

1,000 vol/mo
412%
(5y)
247%
(1y)
220%
(3mo)

Sunuv is a well known brand primarily associated with UV nail lamps and related nail care devices, representing a consumer electronics ni...