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We surface rapidly growing trends in beauty before they take off.

Agent Nateur

8,100 vol/mo
46%
(5y)
-6%
(1y)
3%
(3mo)

Agent Nateur is a luxury skincare and fragrance brand known for its premium, clean beauty products and distinctive branding, contributing...

Milk Mist

390 vol/mo
45%
(5y)
71%
(1y)
18%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

Boar Bristle Brush

33,100 vol/mo
45%
(5y)
27%
(1y)
2%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

Tinted Sunscreen

40,500 vol/mo
45%
(5y)
35%
(1y)
67%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Rosemary Oil

60,500 vol/mo
45%
(5y)
-13%
(1y)
18%
(3mo)

Rosemary oil is an essential oil distilled from Rosmarinus officinalis; it is widely used in aromatherapy, skincare, haircare, and tradit...

Body Gua Sha

3,600 vol/mo
45%
(5y)
6%
(1y)
15%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...

Glycolic Acid Serum

12,100 vol/mo
45%
(5y)
5%
(1y)
22%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Tinted Serum

2,900 vol/mo
45%
(5y)
28%
(1y)
30%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Biotin Cream

210 vol/mo
45%
(5y)
104%
(1y)
73%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

44%
(5y)
38%
(1y)
64%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Chin Filler

14,800 vol/mo
44%
(5y)
12%
(1y)
25%
(3mo)

Chin filler is a cosmetic procedure using dermal fillers to augment and redefine chin contour, often to achieve a more balanced facial pr...

44%
(5y)
31%
(1y)
22%
(3mo)

Detangling hair brushes are specialized tools designed to easily remove knots and tangles from hair, featuring flexible bristles and ergo...

Retinol Body Lotion

12,100 vol/mo
44%
(5y)
68%
(1y)
104%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Blowout Brush

9,900 vol/mo
44%
(5y)
25%
(1y)
-17%
(3mo)

Blowout Brush refers to a 1 step styling tool that combines a brush and a hair dryer to deliver fast, salon like blowouts at home. It sur...

Aromatech

4,400 vol/mo
43%
(5y)
50%
(1y)
59%
(3mo)

Aromatech is an established brand in the home and commercial fragrance diffusion space, known for its AromaTech scent diffusers and relat...

Curl Comb

1,600 vol/mo
43%
(5y)
13%
(1y)
14%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Leave In Spray

720 vol/mo
43%
(5y)
41%
(1y)
19%
(3mo)

Leave In Spray is a hair care product category designed to moisturize, detangle, protect, and style hair without rinsing. It has grown du...

42%
(5y)
26%
(1y)
41%
(3mo)

Desodorante Mujer refers to the market category of women’s deodorants, a long established personal care product segment with ongoing SK...

Zinc Oxide

33,100 vol/mo
42%
(5y)
41%
(1y)
75%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...

42%
(5y)
19%
(1y)
17%
(3mo)

Aerosol hairspray is a long standing hair styling product category using pressurized canisters to dispense lightweight polymers that hold...

42%
(5y)
59%
(1y)
35%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Curl Foam

880 vol/mo
42%
(5y)
36%
(1y)
53%
(3mo)

Curl Foam is a hair styling product designed to define and hold curls with light to strong hold, often alcohol free and formulated for hy...

42%
(5y)
24%
(1y)
61%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Nose Patch

1,300 vol/mo
41%
(5y)
20%
(1y)
17%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

41%
(5y)
63%
(1y)
76%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

Vitamin C Lotion

3,600 vol/mo
41%
(5y)
25%
(1y)
22%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Arbutin

8,100 vol/mo
41%
(5y)
67%
(1y)
38%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

40%
(5y)
28%
(1y)
41%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

Lip Glow Oil

1,600 vol/mo
40%
(5y)
0%
(1y)
0%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

BHA Serum

1,000 vol/mo
40%
(5y)
26%
(1y)
21%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

Perfumer

8,100 vol/mo
39%
(5y)
30%
(1y)
35%
(3mo)

Perfumer is a, ongoing profession in the fragrance industry, with current emphasis on sustainable ingredients, niche brands, and innovati...

39%
(5y)
15%
(1y)
16%
(3mo)

Seborrheic Dermatitis is a dermatological condition characterized by flaky, itchy, red scalp and sometimes facial areas, typically manage...

Viori

60,500 vol/mo
39%
(5y)
-4%
(1y)
-29%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

39%
(5y)
29%
(1y)
25%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Lash Curler

5,400 vol/mo
39%
(5y)
-3%
(1y)
2%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Vinyl Lipstick

480 vol/mo
39%
(5y)
40%
(1y)
36%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Boy Smells

18,100 vol/mo
39%
(5y)
37%
(1y)
-18%
(3mo)

Boy Smells is a fragrance brand known for its candle and perfume products with gender inclusive branding, notable for storytelling around...

Kosas

40,500 vol/mo
39%
(5y)
-7%
(1y)
-3%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Lash Growth Oil

1,300 vol/mo
39%
(5y)
5%
(1y)
44%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...

Derma Serum

170 vol/mo
39%
(5y)
111%
(1y)
3%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Sabi

9,900 vol/mo
39%
(5y)
62%
(1y)
-43%
(3mo)

Sabi refers to multiple real world topics including Africa focused B2B e commerce platforms (Sabi), consumer product brands (Sabi Foods, ...

Argireline

12,100 vol/mo
39%
(5y)
24%
(1y)
124%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

O Way

390 vol/mo
38%
(5y)
56%
(1y)
31%
(3mo)

O Way (Oway) is a, established brand representing Organic Way, a professional haircare line built on biodynamic, organic, plastic free pa...

Coffee Soap

880 vol/mo
38%
(5y)
48%
(1y)
32%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Mineral Sunscreen

90,500 vol/mo
38%
(5y)
47%
(1y)
104%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Tretinoin Cream

201,000 vol/mo
38%
(5y)
11%
(1y)
28%
(3mo)

Tretinoin cream is a longstanding topical retinoid used for acne treatment and anti aging; recent discussions revolve around prescription...

38%
(5y)
19%
(1y)
13%
(3mo)

Oat Moisturizer refers to skincare products that use oats or colloidal oatmeal as a key ingredient to soothe, hydrate, and protect the sk...

38%
(5y)
32%
(1y)
35%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Brightening Serum

8,100 vol/mo
38%
(5y)
37%
(1y)
22%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Hair Mousse

33,100 vol/mo
38%
(5y)
13%
(1y)
19%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

Detangling Spray

12,100 vol/mo
38%
(5y)
35%
(1y)
13%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Lip Sunscreen

2,900 vol/mo
37%
(5y)
20%
(1y)
55%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Hair Dryers

90,500 vol/mo
37%
(5y)
69%
(1y)
91%
(3mo)

Hair Dryers are a long standing grooming appliance with ongoing innovations in drying speed, heat control, and user experience, including...

Dry Texture Spray

3,600 vol/mo
37%
(5y)
20%
(1y)
-1%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Hair Glaze

480 vol/mo
37%
(5y)
22%
(1y)
6%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Nail Growth Oil

2,400 vol/mo
37%
(5y)
-10%
(1y)
11%
(3mo)

Nail Growth Oil is a beauty and personal care category featuring botanical and nourishing oils designed to support nail growth, strengthe...

Rosemary Mint Oil

2,400 vol/mo
37%
(5y)
46%
(1y)
259%
(3mo)

Rosemary Mint Oil is an essential oil blend commonly used in aromatherapy, personal care, and home fragrance for its refreshing herbal mi...

Jojoba Oil

90,500 vol/mo
37%
(5y)
14%
(1y)
24%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Med Spa

165,000 vol/mo
36%
(5y)
19%
(1y)
16%
(3mo)

Med spas are integrated medical and cosmetic clinics offering non surgical procedures under medical supervision, bridging clinical aesthe...

Clean Beauty

2,900 vol/mo
36%
(5y)
98%
(1y)
111%
(3mo)

Clean Beauty is a movement focusing on cosmetics and personal care products formulated with safe, non toxic ingredients, transparent labe...

36%
(5y)
50%
(1y)
80%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Rosemary Water

8,100 vol/mo
36%
(5y)
14%
(1y)
37%
(3mo)

Rosemary Water refers to beverages or water infusions flavored with rosemary, sometimes combined with citrus or other herbs, used for hyd...

Youth To The People

40,500 vol/mo
36%
(5y)
1%
(1y)
0%
(3mo)

Youth To The People is a skincare brand known for vegan, clean beauty formulations centered on superfoods like kale and spinach, appealin...

36%
(5y)
0%
(1y)
16%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Tanning Serum

320 vol/mo
36%
(5y)
112%
(1y)
157%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Base Coat

3,600 vol/mo
35%
(5y)
37%
(1y)
27%
(3mo)

Base Coat is a foundational layer used across painting and cosmetics to improve adhesion, even out surface texture, and extend the longev...

Prose

165,000 vol/mo
35%
(5y)
-8%
(1y)
19%
(3mo)

Prose is a personalized, subscription based haircare brand that crafts custom formulas based on individual hair needs, signaling a broade...

Setting Powder

27,100 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Rhytidectomy

9,900 vol/mo
34%
(5y)
59%
(1y)
27%
(3mo)

Rhytidectomy, commonly known as a facelift, is a surgical procedure aimed at rejuvenating the face by tightening underlying tissues and r...

34%
(5y)
26%
(1y)
43%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Hair Cuff

3,600 vol/mo
34%
(5y)
60%
(1y)
42%
(3mo)

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

Embryolisse

14,800 vol/mo
34%
(5y)
-5%
(1y)
20%
(3mo)

Embryolisse is a renowned French skincare brand best known for its Lait Comm parfait moisturising lait and other cult products; it contin...

Lip Blush

27,100 vol/mo
33%
(5y)
14%
(1y)
-4%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Lash Lift Kit

12,100 vol/mo
33%
(5y)
-2%
(1y)
49%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Cream Bronzer

8,100 vol/mo
33%
(5y)
21%
(1y)
11%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Ashwagandha

673,000 vol/mo
33%
(5y)
-10%
(1y)
33%
(3mo)

Ashwagandha is a traditional Ayurvedic herb that has gained renewed attention in modern wellness, nutraceuticals, and sports nutrition fo...

Osmanthus

40,500 vol/mo
33%
(5y)
28%
(1y)
6%
(3mo)

Osmanthus is a flowering plant genus known for its fragrant flowers and its use in teas, perfumes, and traditional East Asian flavoring. ...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Rinse

18,100 vol/mo
33%
(5y)
28%
(1y)
25%
(3mo)

Rinse is an on demand laundry and dry cleaning service operating in multiple markets, recognized as a brand in the on demand household se...

Collagen Serum

2,900 vol/mo
32%
(5y)
55%
(1y)
32%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

32%
(5y)
38%
(1y)
88%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Clean & Clear

880 vol/mo
32%
(5y)
84%
(1y)
64%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Liquid Paraffin

1,600 vol/mo
32%
(5y)
92%
(1y)
92%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Cuticle Oil

60,500 vol/mo
31%
(5y)
11%
(1y)
17%
(3mo)

Cuticle oil is a widely used nail care product designed to hydrate and nourish the cuticle area, promote healthy nail growth, and improve...

Almond Clear

1,300 vol/mo
31%
(5y)
52%
(1y)
64%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

31%
(5y)
-9%
(1y)
34%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

UV Nail Lamp

22,200 vol/mo
31%
(5y)
33%
(1y)
17%
(3mo)

UV Nail Lamp is a well established product category in the beauty tech space, used to cure gel nail polishes and other UV/LED curable fin...

Eltamd

60,500 vol/mo
31%
(5y)
43%
(1y)
57%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

31%
(5y)
73%
(1y)
0%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...