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We surface rapidly growing trends in beauty before they take off.

Avocado Oil

60,500 vol/mo
82%
(5y)
29%
(1y)
48%
(3mo)

Avocado oil is a popular edible oil and cosmetic ingredient derived from avocados, gaining traction due to its claimed health benefits, h...

Kakadu Plum

6,600 vol/mo
82%
(5y)
24%
(1y)
155%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

Glamnetic

74,000 vol/mo
82%
(5y)
45%
(1y)
22%
(3mo)

Glamnetic is a brand specializing in magnetic false eyelashes and related cosmetics and accessories. It has grown as part of the broader ...

82%
(5y)
93%
(1y)
173%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Oil Balm

140 vol/mo
82%
(5y)
73%
(1y)
171%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Round Brush

18,100 vol/mo
81%
(5y)
58%
(1y)
102%
(3mo)

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...

Derma Serum

170 vol/mo
81%
(5y)
209%
(1y)
69%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Moerie

9,900 vol/mo
80%
(5y)
-9%
(1y)
72%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

Bronzer Stick

8,100 vol/mo
80%
(5y)
60%
(1y)
125%
(3mo)

Bronzer Stick is a scalable makeup trend focusing on portable, cream or cream to powder formulations in stick form, offering quick, blen...

Anteage

3,600 vol/mo
79%
(5y)
39%
(1y)
78%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Dae Hair

8,100 vol/mo
79%
(5y)
-14%
(1y)
-6%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Overnight Mask

1,600 vol/mo
79%
(5y)
42%
(1y)
71%
(3mo)

Overnight Mask is a skincare category featuring masks designed to be applied before sleep and left on overnight to deliver hydration and ...

Good Molecules

90,500 vol/mo
79%
(5y)
32%
(1y)
91%
(3mo)

Good Molecules is a, established direct to consumer skincare brand recognized for affordable, science backed formulations and clean ingre...

79%
(5y)
74%
(1y)
154%
(3mo)

Firming Neck Cream is a skincare category focused on anti aging formulations aimed at tightening and lifting the neck area, often markete...

Eye Tint

480 vol/mo
79%
(5y)
53%
(1y)
131%
(3mo)

Eye Tint is a, ongoing cosmetics trend centered on tinted eye products (tinted eye shadows and under eye tints) that function as color co...

Biotin Serum

210 vol/mo
79%
(5y)
206%
(1y)
351%
(3mo)

Biotin serum is a topical product containing biotin (vitamin B7) marketed to support hair health, thickness, and scalp condition, as well...

Hair Dye Shampoo

14,800 vol/mo
79%
(5y)
44%
(1y)
82%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...

Sea Salt Hair Spray

22,200 vol/mo
79%
(5y)
28%
(1y)
66%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

BIAB Nails

9,900 vol/mo
79%
(5y)
23%
(1y)
20%
(3mo)

BIAB Nails refers to Builder In A Bottle, a gel based builder system used to create strong, sculpted nails with less filing and faster se...

78%
(5y)
72%
(1y)
154%
(3mo)

Neck Firming Cream is a consumer skincare trend focused on products designed to firm, tighten, and hydrate the neck area to reduce saggin...

Texture Hair Spray

22,200 vol/mo
78%
(5y)
49%
(1y)
61%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

Body Gua Sha

3,600 vol/mo
78%
(5y)
48%
(1y)
139%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...

Musely

74,000 vol/mo
78%
(5y)
14%
(1y)
16%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

Collagen Serum

2,900 vol/mo
78%
(5y)
151%
(1y)
206%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

Bioderma

27,100 vol/mo
78%
(5y)
60%
(1y)
56%
(3mo)

Bioderma is a French dermo cosmetics brand renowned for its dermatology backed skincare lines, notably Sensibio, with widespread recognit...

Sculptra

90,500 vol/mo
77%
(5y)
42%
(1y)
25%
(3mo)

Sculptra is a cosmetic injectable poly L lactic acid (PLLA) dermal filler used to stimulate collagen production for facial volume restora...

Keratin Hair Mask

3,600 vol/mo
77%
(5y)
101%
(1y)
141%
(3mo)

Keratin hair mask is a popular at home hair treatment that infuses keratin proteins to smooth, repair, and reduce frizz, offering salon l...

76%
(5y)
15%
(1y)
36%
(3mo)

Face Reality Skincare is a acne focused skincare brand and professional grade regimen system known for personalized treatment plans and b...

Tinted Sunscreen

40,500 vol/mo
76%
(5y)
75%
(1y)
197%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Hyperpigmentation

201,000 vol/mo
76%
(5y)
-10%
(1y)
37%
(3mo)

Hyperpigmentation is a well established dermatological and cosmetic concern characterized by patches of skin darkened due to excess melan...

Ouai

74,000 vol/mo
76%
(5y)
20%
(1y)
58%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Imaginary Authors

9,900 vol/mo
76%
(5y)
12%
(1y)
5%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

Propolis Cream

390 vol/mo
76%
(5y)
69%
(1y)
131%
(3mo)

Detangling Spray

12,100 vol/mo
75%
(5y)
102%
(1y)
150%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Under Eye Patch

33,100 vol/mo
75%
(5y)
91%
(1y)
68%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Niacinamide

201,000 vol/mo
75%
(5y)
71%
(1y)
100%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Pressed Powder

9,900 vol/mo
75%
(5y)
69%
(1y)
172%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Infinitipro

1,300 vol/mo
74%
(5y)
84%
(1y)
290%
(3mo)

Infinitipro (InfinitiPRO) is a branding lineage for Conair’s InfinitiPRO line of hair styling tools, notably including ionic ceramic dr...

Under Eye Patches

33,100 vol/mo
74%
(5y)
73%
(1y)
21%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Rael Beauty

1,900 vol/mo
74%
(5y)
85%
(1y)
120%
(3mo)

Rael Beauty is a feminine care and clean beauty brand integrating cycle care, skincare, and wellness products with a Korean inspired appr...

Hair Growth Serum

60,500 vol/mo
73%
(5y)
123%
(1y)
64%
(3mo)

Hair Growth Serum is a, established consumer category focused on topical products designed to stimulate scalp health and promote hair gro...

73%
(5y)
49%
(1y)
66%
(3mo)

Under Eye Brightener is a beauty trend focusing on products and routines designed to visibly reduce dark circles and brighten the under e...

Cream Bronzer

8,100 vol/mo
73%
(5y)
95%
(1y)
221%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Aroma360

27,100 vol/mo
73%
(5y)
51%
(1y)
179%
(3mo)

Aroma360 is a company and brand known for aroma diffusion products and scent marketing solutions, including smart diffusers and fragrance...

Bb Shampoo

480 vol/mo
72%
(5y)
369%
(1y)
630%
(3mo)

Beauty Roller

170 vol/mo
72%
(5y)
287%
(1y)
467%
(3mo)

Glycolic Acid

135,000 vol/mo
72%
(5y)
0%
(1y)
48%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Microneedling

201,000 vol/mo
72%
(5y)
73%
(1y)
52%
(3mo)

Microneedling is a cosmetic procedure that uses fine needles to create micro injuries in the skin to stimulate collagen production and im...

Sun Stick

1,000 vol/mo
72%
(5y)
96%
(1y)
383%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

Kitsch

201,000 vol/mo
72%
(5y)
65%
(1y)
12%
(3mo)

Blemish Patches

2,900 vol/mo
71%
(5y)
95%
(1y)
237%
(3mo)
71%
(5y)
102%
(1y)
142%
(3mo)
71%
(5y)
75%
(1y)
85%
(3mo)
70%
(5y)
94%
(1y)
149%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

You Go Natural

1,600 vol/mo
70%
(5y)
52%
(1y)
26%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

Nail Glue

40,500 vol/mo
70%
(5y)
30%
(1y)
22%
(3mo)

Nail glue is a, widely used adhesive product for artificial nails and press on nail installations, essential for securing extensions and ...

70%
(5y)
65%
(1y)
174%
(3mo)

Moroccanoil

110,000 vol/mo
69%
(5y)
41%
(1y)
132%
(3mo)

Moroccanoil is a well known premium hair and beauty brand famous for argan oil infused products, representing a sustained interest in lux...

Spa Headband

20 vol/mo
69%
(5y)
49%
(1y)
31%
(3mo)

Spa Headband is a consumer accessory designed to keep hair away from the face during skincare routines, masking, cleansing, and spa treat...

Glow Drops

260 vol/mo
69%
(5y)
27%
(1y)
163%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...

Goodal

1,300 vol/mo
68%
(5y)
52%
(1y)
85%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

Radiesse

18,100 vol/mo
68%
(5y)
60%
(1y)
30%
(3mo)

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Downy Beads

9,900 vol/mo
68%
(5y)
43%
(1y)
99%
(3mo)

Downy Beads, also known as Downy Unstopables laundry scent boosters, are a fabric care product used to impart long lasting fragrance to l...

68%
(5y)
106%
(1y)
3%
(3mo)

Aesthetic Medicine is a, established field focusing on non surgical cosmetic procedures, injectable therapies, and aesthetics related ski...

Douyin Makeup

27,100 vol/mo
68%
(5y)
16%
(1y)
-34%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

Cosrx

49,500 vol/mo
68%
(5y)
58%
(1y)
125%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Risewell

6,600 vol/mo
68%
(5y)
46%
(1y)
89%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Glow Recipe

110,000 vol/mo
67%
(5y)
-12%
(1y)
16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Wrinkle Patches

2,400 vol/mo
67%
(5y)
14%
(1y)
173%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

Hair Perfector

260 vol/mo
67%
(5y)
279%
(1y)
581%
(3mo)

Lash Lift Kit

12,100 vol/mo
67%
(5y)
63%
(1y)
219%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

66%
(5y)
87%
(1y)
159%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Dieux Skin

9,900 vol/mo
66%
(5y)
59%
(1y)
16%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

Waterproof Mascara

27,100 vol/mo
66%
(5y)
165%
(1y)
621%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

66%
(5y)
330%
(1y)
201%
(3mo)

Split End Trimmer

14,800 vol/mo
66%
(5y)
-14%
(1y)
2%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Powder Sunscreen

8,100 vol/mo
66%
(5y)
127%
(1y)
721%
(3mo)

Powder sunscreen is a cosmetic product category combining sun protection with a portable, makeup like powder format, designed to deliver ...

66%
(5y)
67%
(1y)
124%
(3mo)
65%
(5y)
65%
(1y)
56%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Boar Bristle Brush

33,100 vol/mo
65%
(5y)
61%
(1y)
57%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

65%
(5y)
174%
(1y)
428%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

DS Laboratories

1,900 vol/mo
65%
(5y)
153%
(1y)
555%
(3mo)

Frownies

60,500 vol/mo
65%
(5y)
-31%
(1y)
3%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

Vitamin C Lotion

3,600 vol/mo
64%
(5y)
79%
(1y)
162%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Hair Wax Stick

22,200 vol/mo
64%
(5y)
0%
(1y)
96%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Botox Serum

590 vol/mo
64%
(5y)
-30%
(1y)
12%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

Body Spray

14,800 vol/mo
64%
(5y)
71%
(1y)
163%
(3mo)

Topicals

49,500 vol/mo
64%
(5y)
17%
(1y)
49%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

64%
(5y)
160%
(1y)
241%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Cat Eye Lashes

18,100 vol/mo
64%
(5y)
24%
(1y)
93%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...