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We surface rapidly growing trends in beauty before they take off.

Tanning Foam

1,300 vol/mo
121%
(5y)
190%
(1y)
746%
(3mo)
121%
(5y)
190%
(1y)
491%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Exfoliating Gel

1,000 vol/mo
121%
(5y)
95%
(1y)
312%
(3mo)

Exfoliating Gel is a skincare product category consisting of gels designed to slough off dead skin cells, often containing exfoliating ac...

120%
(5y)
355%
(1y)
835%
(3mo)

Brightening Concealer is a cosmetic category focused on concealers formulated to brighten under eye areas and skin tones, often containin...

Go Sleek

2,400 vol/mo
119%
(5y)
91%
(1y)
178%
(3mo)

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...

Dr. Dennis Gross

27,100 vol/mo
118%
(5y)
143%
(1y)
191%
(3mo)

Dr. Dennis Gross is a, established dermatology led skincare brand known for its alpha beta peels and a range of cosmeceutical products fr...

High Frequency Wand

14,800 vol/mo
118%
(5y)
-15%
(1y)
-9%
(3mo)

Vanicream

135,000 vol/mo
118%
(5y)
61%
(1y)
94%
(3mo)

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...

Copper Peptides

18,100 vol/mo
118%
(5y)
139%
(1y)
78%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Tinted Lip Gloss

1,900 vol/mo
117%
(5y)
100%
(1y)
192%
(3mo)

Tinted lip gloss is a recurring beauty trend where lightweight, sheer to buildable color is paired with high shine finishes, appealing to...

Pillow Mist

1,000 vol/mo
116%
(5y)
280%
(1y)
486%
(3mo)

Almond Clear

1,300 vol/mo
116%
(5y)
194%
(1y)
429%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Naturium

74,000 vol/mo
116%
(5y)
54%
(1y)
97%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Sulfur Mask

3,600 vol/mo
116%
(5y)
48%
(1y)
81%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Masseter Botox

74,000 vol/mo
115%
(5y)
17%
(1y)
5%
(3mo)

Masseter Botox is a cosmetic procedure involving injection of botulinum toxin into the masseter muscle to slim the jawline, reduce teeth ...

115%
(5y)
25%
(1y)
117%
(3mo)

Ethereal Makeup is a beauty trend focused on luminous, sheer, ghostly soft finishes with skin forward, dewy textures, pale blushes, iride...

Lip Liner Pencil

1,900 vol/mo
114%
(5y)
117%
(1y)
243%
(3mo)

Blue Lotus Oil

880 vol/mo
114%
(5y)
107%
(1y)
226%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

Skin Type

10 vol/mo
114%
(5y)
62%
(1y)
44%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Pre Shampoo

4,400 vol/mo
114%
(5y)
100%
(1y)
95%
(3mo)

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Cica

6,600 vol/mo
114%
(5y)
75%
(1y)
103%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Ceramide Serum

2,400 vol/mo
113%
(5y)
132%
(1y)
170%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

113%
(5y)
177%
(1y)
252%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

113%
(5y)
200%
(1y)
351%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

112%
(5y)
179%
(1y)
540%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Hair Foam

2,900 vol/mo
112%
(5y)
231%
(1y)
499%
(3mo)

Cica Cream

2,400 vol/mo
112%
(5y)
112%
(1y)
145%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Jones Road Beauty

135,000 vol/mo
110%
(5y)
2%
(1y)
-6%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

Oil Cleanser

3,600 vol/mo
110%
(5y)
35%
(1y)
97%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

Beard Pen

1,000 vol/mo
110%
(5y)
424%
(1y)
411%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

109%
(5y)
137%
(1y)
184%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Pico Laser

18,100 vol/mo
109%
(5y)
69%
(1y)
37%
(3mo)

Pico Laser refers to picosecond laser devices used in dermatology and aesthetic medicine for tattoo and pigmented lesion removal, as well...

Drmtlgy

110,000 vol/mo
109%
(5y)
16%
(1y)
52%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Glow Balm

720 vol/mo
109%
(5y)
64%
(1y)
183%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Neck Cream

6,600 vol/mo
109%
(5y)
91%
(1y)
233%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Hydrating Serum

14,800 vol/mo
109%
(5y)
178%
(1y)
308%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

Kerastase

201,000 vol/mo
108%
(5y)
49%
(1y)
37%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

108%
(5y)
-14%
(1y)
18%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

107%
(5y)
-33%
(1y)
9999%+
(3mo)

Skincare Ingredient Checker is a trend where consumers use online tools and apps to analyze cosmetic ingredient lists for safety, irritan...

107%
(5y)
89%
(1y)
236%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

107%
(5y)
14%
(1y)
174%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Dark Spot Serum

6,600 vol/mo
105%
(5y)
94%
(1y)
199%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

105%
(5y)
18%
(1y)
231%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

Tinted Brow Gel

6,600 vol/mo
105%
(5y)
127%
(1y)
257%
(3mo)

K18 Hair

12,100 vol/mo
104%
(5y)
56%
(1y)
75%
(3mo)

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

Gloss Genius

27,100 vol/mo
103%
(5y)
37%
(1y)
15%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Satin Bonnet

9,900 vol/mo
103%
(5y)
51%
(1y)
113%
(3mo)

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

Nicotinamide

33,100 vol/mo
103%
(5y)
49%
(1y)
61%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

103%
(5y)
73%
(1y)
48%
(3mo)

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

Water Cream

1,300 vol/mo
103%
(5y)
151%
(1y)
223%
(3mo)

Cherry Perfume

5,400 vol/mo
102%
(5y)
27%
(1y)
12%
(3mo)

Cherry Perfume refers to a rising interest in fragrances featuring cherry notes or cherry inspired composition, spanning high end niche h...

MZ SKIN

1,000 vol/mo
102%
(5y)
11%
(1y)
50%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Uriage

2,900 vol/mo
102%
(5y)
55%
(1y)
28%
(3mo)

Uriage is a French skincare brand renowned for its mineral rich Eau Thermale d'Uriage products, focusing on dermo cosmetic solutions for ...

Retinol Body Lotion

12,100 vol/mo
102%
(5y)
201%
(1y)
266%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Iunik

2,900 vol/mo
101%
(5y)
156%
(1y)
117%
(3mo)

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

101%
(5y)
62%
(1y)
130%
(3mo)

Hair styling powder is a texturizing, lightweight powder product used to add volume, grip, and a matte finish to hair. It enables quick, ...

Conditioner Bar

1,600 vol/mo
101%
(5y)
223%
(1y)
431%
(3mo)

Conditioner Bar is a solid, portable hair conditioner formed into a bar that eliminates liquid packaging and simplifies travel and sustai...

Color Wow

49,500 vol/mo
100%
(5y)
37%
(1y)
77%
(3mo)

Color Wow is a, established haircare brand known for color safe, high performance styling products and treatments such as Dream Coat and ...

Toner Serum

170 vol/mo
100%
(5y)
56%
(1y)
64%
(3mo)

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Scalp Scrubber

9,900 vol/mo
100%
(5y)
21%
(1y)
15%
(3mo)