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Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

62%
(5y)
53%
(1y)
27%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Bronzer Stick

8,100 vol/mo
62%
(5y)
14%
(1y)
4%
(3mo)

Bronzer Stick is a scalable makeup trend focusing on portable, cream or cream to powder formulations in stick form, offering quick, blen...

Glow Drops

260 vol/mo
61%
(5y)
-12%
(1y)
6%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...

Heatless Curler

18,100 vol/mo
61%
(5y)
-26%
(1y)
-11%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Dark Spot Serum

6,600 vol/mo
61%
(5y)
29%
(1y)
21%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

Under Eye Patch

33,100 vol/mo
61%
(5y)
51%
(1y)
17%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Olive & June

5,400 vol/mo
61%
(5y)
60%
(1y)
60%
(3mo)

Olive & June is a beauty brand focused on manicure products, nail care, and salon inspired at home solutions, known for approachable poli...

Snail Mucin

40,500 vol/mo
60%
(5y)
-29%
(1y)
10%
(3mo)

Snail mucin is a skincare ingredient known for hydrating and repairing the skin. It gained and maintains popularity mainly through Korean...

Hair Dye Shampoo

14,800 vol/mo
60%
(5y)
23%
(1y)
15%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...

Be Curly Aveda

3,600 vol/mo
59%
(5y)
-29%
(1y)
-18%
(3mo)

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Radiesse

18,100 vol/mo
59%
(5y)
63%
(1y)
24%
(3mo)

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Bioderma

27,100 vol/mo
59%
(5y)
29%
(1y)
13%
(3mo)

Bioderma is a French dermo cosmetics brand renowned for its dermatology backed skincare lines, notably Sensibio, with widespread recognit...

Make My Shave

10 vol/mo
59%
(5y)
43%
(1y)
57%
(3mo)

Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in s...

Neck Cream

6,600 vol/mo
58%
(5y)
17%
(1y)
32%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Microneedling

201,000 vol/mo
58%
(5y)
60%
(1y)
47%
(3mo)

Microneedling is a cosmetic procedure that uses fine needles to create micro injuries in the skin to stimulate collagen production and im...

Topicals

49,500 vol/mo
58%
(5y)
5%
(1y)
11%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

Cotton Puff

320 vol/mo
58%
(5y)
41%
(1y)
63%
(3mo)

Cotton Puff refers to the category of cosmetic cotton pads/puffs used in skincare for applying toners, lotions, and cleansers. The topic ...

Round Brush

18,100 vol/mo
57%
(5y)
19%
(1y)
10%
(3mo)

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...

Heat Protectant

4,400 vol/mo
57%
(5y)
13%
(1y)
5%
(3mo)

Heat protectants are hair care products designed to shield hair from styling heat (typically blow dryers, curling irons, and flat irons) ...

Glow Blush

390 vol/mo
57%
(5y)
0%
(1y)
11%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

Shower Steamer

6,600 vol/mo
56%
(5y)
2%
(1y)
-4%
(3mo)

Shower steamer is a consumer wellness product designed to release aromatic essential oils and invigorating scents when placed in a shower...

Overnight Mask

1,900 vol/mo
56%
(5y)
16%
(1y)
16%
(3mo)

Overnight Mask is a skincare category featuring masks designed to be applied before sleep and left on overnight to deliver hydration and ...

56%
(5y)
46%
(1y)
19%
(3mo)

Body hair trimmers are grooming devices designed to trim and manage body hair across the torso, legs, and other areas. The trend is drive...

56%
(5y)
54%
(1y)
32%
(3mo)

Hydrating Conditioner is a hair care product category focused on providing moisture and hydration to damaged or dry hair, leveraging ingr...

Ranavat

6,600 vol/mo
56%
(5y)
-1%
(1y)
-21%
(3mo)

Ranavat is a luxury Ayurvedic skincare brand popular for vibrant, botanical skincare products and ritual inspired routines, reflecting a ...

IGK Hair

8,100 vol/mo
56%
(5y)
-14%
(1y)
0%
(3mo)

IGK Hair is a recognized global haircare and styling brand known for its innovative products, salon grade formulations, and strong social...

56%
(5y)
51%
(1y)
32%
(3mo)

Leave In Conditioner is a and established hair care category featuring products that moisturize, detangle, protect against heat and envir...

55%
(5y)
-21%
(1y)
40%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

55%
(5y)
46%
(1y)
94%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

Sulfur Soap

14,800 vol/mo
55%
(5y)
35%
(1y)
81%
(3mo)

Sulfur Soap is a traditional skincare product that has resurged in interest for its antibacterial and keratolytic properties, driven by a...

55%
(5y)
50%
(1y)
59%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

Lip Mask

18,100 vol/mo
54%
(5y)
-20%
(1y)
-11%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Lip Oil

27,100 vol/mo
54%
(5y)
-17%
(1y)
-8%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Coconut Deodorant

1,900 vol/mo
54%
(5y)
12%
(1y)
26%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Exfoliating Serum

1,600 vol/mo
54%
(5y)
47%
(1y)
20%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Risewell

8,100 vol/mo
53%
(5y)
9%
(1y)
71%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Cosrx

49,500 vol/mo
53%
(5y)
7%
(1y)
13%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Liquid Blush

18,100 vol/mo
53%
(5y)
9%
(1y)
7%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

Purifying Shampoo

1,600 vol/mo
53%
(5y)
55%
(1y)
26%
(3mo)

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Olivia Garden

12,100 vol/mo
53%
(5y)
25%
(1y)
3%
(3mo)

Olivia Garden is a long standing brand of hair care brushes and styling tools, recognized for ergonomic design, professional grade qualit...

Cat Eye Lashes

18,100 vol/mo
53%
(5y)
7%
(1y)
6%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Glow Serum

2,900 vol/mo
52%
(5y)
35%
(1y)
17%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

Cotton Pads

22,200 vol/mo
51%
(5y)
31%
(1y)
21%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

Eye Tint

590 vol/mo
51%
(5y)
15%
(1y)
21%
(3mo)

Eye Tint is a, ongoing cosmetics trend centered on tinted eye products (tinted eye shadows and under eye tints) that function as color co...

Four Reasons

480 vol/mo
51%
(5y)
7%
(1y)
8%
(3mo)
51%
(5y)
41%
(1y)
50%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

51%
(5y)
43%
(1y)
34%
(3mo)

Antiperspirant for men is a consumer category focusing on deodorant and antiperspirant products tailored to male grooming needs, preferen...

Tubby Todd

90,500 vol/mo
51%
(5y)
1%
(1y)
9%
(3mo)

Tubby Todd is a baby skincare brand known for natural formulations and kid friendly products. The topic relates to consumer trends in cle...

Wrinkle Patches

2,900 vol/mo
50%
(5y)
-18%
(1y)
39%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

Moroccanoil

110,000 vol/mo
50%
(5y)
2%
(1y)
-8%
(3mo)

Moroccanoil is a well known premium hair and beauty brand famous for argan oil infused products, representing a sustained interest in lux...

Hair Growth Serum

60,500 vol/mo
50%
(5y)
74%
(1y)
21%
(3mo)

Hair Growth Serum is a, established consumer category focused on topical products designed to stimulate scalp health and promote hair gro...

50%
(5y)
29%
(1y)
30%
(3mo)

Neck Firming Cream is a consumer skincare trend focused on products designed to firm, tighten, and hydrate the neck area to reduce saggin...

50%
(5y)
29%
(1y)
30%
(3mo)

Firming Neck Cream is a skincare category focused on anti aging formulations aimed at tightening and lifting the neck area, often markete...

Press On Nails

2,900 vol/mo
49%
(5y)
21%
(1y)
2%
(3mo)

Press On Nails are a popular beauty trend involving adhesive artificial nails that can be applied quickly at home, offering salon like na...

Base Butter

70 vol/mo
49%
(5y)
91%
(1y)
36%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Cleansing Powder

1,600 vol/mo
49%
(5y)
37%
(1y)
22%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Oil Balm

140 vol/mo
49%
(5y)
16%
(1y)
12%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Vitamin C Toner

1,300 vol/mo
49%
(5y)
14%
(1y)
29%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

Milky White Nails

27,100 vol/mo
48%
(5y)
32%
(1y)
46%
(3mo)

Milky White Nails is a cosmetic trend featuring soft, opaque milky white nail polish finishes with a clean, semi translucent look that or...

48%
(5y)
15%
(1y)
0%
(3mo)

Heat Protectant Spray is a widely recognized hair care product used to shield hair from damage caused by heat styling tools like flat iro...