Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

1%
(5y)
68%
(1y)
172%
(3mo)

Palo Santo

90,500 vol/mo
0%
(5y)
7%
(1y)
23%
(3mo)

Hair

246,000 vol/mo
0%
(5y)
13%
(1y)
15%
(3mo)

Tea Tree Oil

110,000 vol/mo
-8%
(5y)
0%
(1y)
44%
(3mo)

Tea Tree Oil is a, long established essential oil derived from Melaleuca alternifolia, widely used for topical antimicrobial and anti inf...

Apricot Scrub

1,900 vol/mo
-10%
(5y)
21%
(1y)
100%
(3mo)

Wolf Cut

450,000 vol/mo
-12%
(5y)
8%
(1y)
-2%
(3mo)
-12%
(5y)
17%
(1y)
59%
(3mo)

Anti wrinkle cream is a long standing consumer category focused on reducing the appearance of facial wrinkles through topical formulation...

Curling Wand

27,100 vol/mo
-14%
(5y)
23%
(1y)
18%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

Young Nails

22,200 vol/mo
-14%
(5y)
3%
(1y)
11%
(3mo)

Young Nails is a recognized brand in professional nail care, known for its acrylic and gel systems, education programs, and salon supply ...

Shea Moisture

74,000 vol/mo
-16%
(5y)
11%
(1y)
123%
(3mo)

SheaMoisture is a beauty brand known for natural, ethically sourced hair and skincare products that cater to diverse consumers; the topic...

Andalou

5,400 vol/mo
-17%
(5y)
0%
(1y)
42%
(3mo)

Andalou Naturals is a skincare brand known for clean, fruit powered formulations and plant based actives. The topic centers on its produc...

FOREO

18,100 vol/mo
-17%
(5y)
39%
(1y)
26%
(3mo)

FOREO is a consumer electronics/company known for its facial skincare devices, notably silicone based sonic cleansing brushes and related...

-17%
(5y)
40%
(1y)
9%
(3mo)

Nail Extensions are a long standing beauty service involving reinforced artificial nails (acrylic, gel, or other polymers) used to extend...

Ilia Beauty

27,100 vol/mo
-17%
(5y)
25%
(1y)
112%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Foundation

246,000 vol/mo
-19%
(5y)
37%
(1y)
62%
(3mo)

Nuface

33,100 vol/mo
-21%
(5y)
-13%
(1y)
4%
(3mo)

NuFACE refers to a line of microcurrent facial devices designed to stimulate facial muscles for a lifted appearance and improved contour,...

Carol's Daughter

22,200 vol/mo
-21%
(5y)
-16%
(1y)
65%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

-21%
(5y)
9%
(1y)
11%
(3mo)

Fingernail Polish Remover is a consumer product category used to remove nail polish from fingernails and toenails, available in acetone b...

Braids

246,000 vol/mo
-21%
(5y)
-7%
(1y)
21%
(3mo)

Chi Hair Products

5,400 vol/mo
-22%
(5y)
11%
(1y)
-20%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Uñas

12,100 vol/mo
-23%
(5y)
0%
(1y)
0%
(3mo)

Uñas refers to the nails/manicure trend space, encompassing nail care, nail art, acrylic/gel services, and related consumer products gai...

-24%
(5y)
-43%
(1y)
19%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Wigs

165,000 vol/mo
-24%
(5y)
11%
(1y)
12%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

BB Curl

2,900 vol/mo
-25%
(5y)
58%
(1y)
90%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Wishtrend

1,600 vol/mo
-27%
(5y)
45%
(1y)
182%
(3mo)

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

Zit Cream

5,400 vol/mo
-28%
(5y)
30%
(1y)
11%
(3mo)

Zit Cream is a, long standing consumer skincare category focused on topical treatments for acne. It encompasses over the counter benzoyl ...

Clearasil

12,100 vol/mo
-28%
(5y)
18%
(1y)
95%
(3mo)

Clearasil is a long standing skincare brand focusing on acne treatment, historically recognized as an OTC solution and part of the broade...

Hair Clay Mask

1,000 vol/mo
-30%
(5y)
34%
(1y)
99%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

-31%
(5y)
52%
(1y)
274%
(3mo)

Dip nail powder kit is a beauty trend where users apply colored dip powder to nails using a bonding liquid, creating longer lasting manic...

Beard Roller

5,400 vol/mo
-31%
(5y)
10%
(1y)
60%
(3mo)

Beard Roller is a microneedling tool marketed for stimulating beard growth by promoting micro wound healing and product absorption. It ha...

Painless Tattoo

2,400 vol/mo
-32%
(5y)
-22%
(1y)
80%
(3mo)

Painless Tattoo is a trend focused on reducing or eliminating pain during tattooing through topical anesthetics, advanced needle technolo...

Lash Extensions

90,500 vol/mo
-33%
(5y)
4%
(1y)
42%
(3mo)

Lash extensions are a beauty service that attaches synthetic or natural fibers to individual lashes to enhance length and fullness. The t...

DIY Hair Mask

4,400 vol/mo
-33%
(5y)
-6%
(1y)
54%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Airspun Powder

4,400 vol/mo
-34%
(5y)
0%
(1y)
102%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

-34%
(5y)
8%
(1y)
34%
(3mo)

Eminence Organic Skin Care is a well established, niche skincare brand known for its certified organic ingredients and artisanal Hungaria...

Dip Powder

6,600 vol/mo
-35%
(5y)
-5%
(1y)
34%
(3mo)

Dip powder is a widely adopted at home and salon manicure method using colored powder dipped in adhesive layers to create long lasting na...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-5%
(1y)
0%
(3mo)

Airbrush Makeup

8,100 vol/mo
-40%
(5y)
15%
(1y)
127%
(3mo)

Airbrush makeup is a makeup application technique that uses an airbrush device to spray a fine mist of foundation, concealer, or color pr...

Daith Earrings

3,600 vol/mo
-42%
(5y)
-23%
(1y)
152%
(3mo)

Daith earrings refer to a style of curved hoop piercing through the inner cartilage of the ear (daith). They are marketed as a statement ...

Denman Brush

40,500 vol/mo
-43%
(5y)
15%
(1y)
39%
(3mo)

Soko Glam

18,100 vol/mo
-43%
(5y)
-30%
(1y)
-21%
(3mo)

Soko Glam is a prominent e commerce retailer focused on Korean beauty (K beauty), known for curating skincare brands, education, and prod...

CBD Shampoo

590 vol/mo
-46%
(5y)
80%
(1y)
81%
(3mo)

Jade Roller

9,900 vol/mo
-47%
(5y)
13%
(1y)
50%
(3mo)

Jade Roller is a skincare tool trend where smooth, cool jade stones are used in rolling motions to massage the face, promote lymphatic dr...

Estee Lauder

246,000 vol/mo
-65%
(5y)
82%
(1y)
263%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

Brillia

1,900 vol/mo
-71%
(5y)
-49%
(1y)
-22%
(3mo)

Brillia is a brand name used in multiple contexts, including BrilliA Inc (a publicly traded company involved in apparel services) and Bri...

9999%+
(5y)
9680%
(1y)
163%
(3mo)

Skin Analysis Machines are diagnostic imaging systems used by dermatologists, aesthetic clinics, and research environments to quantify sk...

Skincare Tech

170 vol/mo
9999%+
(5y)
5847%
(1y)
63%
(3mo)

Skincare Tech is the convergence of digital tools, AI, at home devices, and data driven formulations to personalize and optimize skincare...

9999%+
(5y)
5508%
(1y)
1413%
(3mo)

Brightening Deodorant is a consumer personal care trend focused on deodorants that combine odor protection with skin brightening or tone ...

9999%+
(5y)
4295%
(1y)
428%
(3mo)

Personalized skincare is a, established trend centered on tailoring skincare routines and products to an individual’s unique skin type,...

9999%+
(5y)
4227%
(1y)
673%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

Defense Serum

20 vol/mo
9999%+
(5y)
3950%
(1y)
346%
(3mo)

Defense Serum is a skincare trend centered on barrier defense and environmental protection serums designed to strengthen skin against pol...

9999%+
(5y)
3123%
(1y)
405%
(3mo)
9999%+
(5y)
2933%
(1y)
445%
(3mo)

Blue Light Skincare refers to skincare products and routines designed to protect skin from blue light exposure, primarily from screens an...

Pdrn Ampoule

320 vol/mo
9999%+
(5y)
2559%
(1y)
228%
(3mo)

PDRN Ampoule refers to ampouled polydeoxyribonucleotide (PDRN) solutions used in dermatology and aesthetics to promote skin repair, hydra...

PDRN Toner

590 vol/mo
9999%+
(5y)
2384%
(1y)
244%
(3mo)

PDRN Toner refers to a skincare toner formulated with polydeoxyribonucleotide (PDRN), a regenerative ingredient derived from DNA fragment...

Exosome Skincare

3,600 vol/mo
9999%+
(5y)
1935%
(1y)
60%
(3mo)

Exosome skincare refers to cosmetic products that claim to utilize exosomal content or exosome like vesicles to deliver active ingredient...

Afnan Perfumes

1,600 vol/mo
9999%+
(5y)
1925%
(1y)
67%
(3mo)

Afnan Perfumes is a UAE based niche fragrance brand known for its designer inspired and long lasting scents, gaining attention in the fra...

PDRN Cream

3,600 vol/mo
9999%+
(5y)
1795%
(1y)
170%
(3mo)

PDRN Cream is a skincare trend centered on creams and serums containing Polydeoxyribonucleotide (PDRN), promoted for skin regeneration, h...

9999%+
(5y)
1735%
(1y)
383%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
1645%
(1y)
89%
(3mo)

Cosmetic Accessories refers to tools and add ons used in beauty routines, including makeup brushes, applicators, organizers, storage, and...

Pdrn Essence

390 vol/mo
9999%+
(5y)
1606%
(1y)
175%
(3mo)

VT PDRN Essence is a skincare serum containing polydeoxyribonucleotide (PDRN) derived from plant or fish sources, marketed as a high ppm ...

9999%+
(5y)
1456%
(1y)
162%
(3mo)

Antioxidant skincare is a well established skincare trend centered on products containing antioxidants like vitamins C and E, ferulic aci...

Minimalist Makeup

6,600 vol/mo
9999%+
(5y)
1425%
(1y)
809%
(3mo)

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...

9999%+
(5y)
1368%
(1y)
427%
(3mo)

Peptide Foundation refers to cosmetic foundations and skin products formulated with peptides to support skin structure, elasticity, and h...

9999%+
(5y)
1281%
(1y)
141%
(3mo)

Hydrocolloid Acne Patch is a skincare solution that uses hydrocolloid technology to吸吸 moisture and pus from pimples, forming a protec...

Ceramide Gel

30 vol/mo
9999%+
(5y)
1244%
(1y)
423%
(3mo)

Milky Essence

320 vol/mo
9999%+
(5y)
1238%
(1y)
167%
(3mo)

Milky Essence refers to a family of skincare products and trends centered on milky textured toners/essences and milky performance serums ...

9999%+
(5y)
1231%
(1y)
688%
(3mo)

Peptide Eye Gel is a skincare product category featuring eye area gels formulated with peptide compounds to support collagen production, ...

9999%+
(5y)
1226%
(1y)
83%
(3mo)
9999%+
(5y)
1208%
(1y)
729%
(3mo)

Ashwagandha Cream is a skincare trend that pairs the Ayurvedic herb Ashwagandha with topical formulations to promise stress reducing, ant...

9999%+
(5y)
1080%
(1y)
145%
(3mo)

Azelaic acid lotion is a topical skincare product leveraging azelaic acid for outcomes such as acne improvement, rosacea management, and ...

Mlay

320 vol/mo
9999%+
(5y)
1057%
(1y)
86%
(3mo)
9999%+
(5y)
1022%
(1y)
256%
(3mo)

Retinaldehyde Serum is a skincare category featuring serums formulated with retinaldehyde (a vitamin A aldehyde), positioned as a gentler...

Ginseng Eye Cream

2,400 vol/mo
9999%+
(5y)
1019%
(1y)
253%
(3mo)

Ginseng Eye Cream is a cosmetic product category that centers on eye creams formulated with ginseng extract, marketed for firming, hydrat...

Ectoin Serum

480 vol/mo
9999%+
(5y)
981%
(1y)
286%
(3mo)

Ectoin Serum is a skincare serum featuring the protective molecule ectoine, used to support skin barrier function, hydrate, and reduce in...

Aquatic Perfume

2,900 vol/mo
9999%+
(5y)
975%
(1y)
99%
(3mo)

Aquatic perfume refers to a recognizable fragrance category and trend that emphasizes fresh, water inspired notes (sea spray, marine acco...

9999%+
(5y)
958%
(1y)
875%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

Salmon DNA Serum

1,000 vol/mo
9999%+
(5y)
933%
(1y)
534%
(3mo)

Salmon DNA Serum refers to cosmetic and therapeutic skincare products utilizing PDRN (polydeoxyribonucleotide) derived from salmon DNA, m...

9999%+
(5y)
908%
(1y)
46%
(3mo)

Ceramide skincare is a rising trend in which cosmetic products emphasize the use of ceramides to repair and protect the skin barrier, dri...

9999%+
(5y)
900%
(1y)
119%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

City Bronzer

390 vol/mo
9999%+
(5y)
882%
(1y)
255%
(3mo)
9999%+
(5y)
841%
(1y)
673%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Lip Gloss Charm

3,600 vol/mo
9999%+
(5y)
802%
(1y)
81%
(3mo)

Lip Gloss Charm is a cosmetic trend where lip gloss products incorporate decorative charms or packaging accents that function as collecti...

Pre-Shampoo

4,400 vol/mo
9999%+
(5y)
764%
(1y)
534%
(3mo)
9999%+
(5y)
707%
(1y)
235%
(3mo)

The Ionic Thermal Brush is a hair styling tool that combines heated brushing with ion technology to reduce frizz, speed up styling, and i...

9999%+
(5y)
695%
(1y)
258%
(3mo)

Caffeine Lotion is a skincare product category that combines caffeine with lotion formulations to deliver energy tingling sensation, pote...

9999%+
(5y)
688%
(1y)
113%
(3mo)

Beard Growth Serum is a consumer health and grooming trend focused on serums designed to stimulate facial hair growth, improve beard dens...

9999%+
(5y)
675%
(1y)
235%
(3mo)
9999%+
(5y)
675%
(1y)
370%
(3mo)

Caffeine Hyaluronic Acid is a skincare trend centered on products that combine caffeine's perceived energizing, anti inflammatory propert...

9999%+
(5y)
635%
(1y)
218%
(3mo)

Brother Cosmetics is a cosmetics brand focused on nail care and related products, including gel polishes and manicure supplies, with a pr...

Injectable Filler

1,900 vol/mo
9999%+
(5y)
618%
(1y)
-9%
(3mo)

Injectable fillers are cosmetic dermal fillers used to restore volume, smooth wrinkles, and enhance facial contours, with popular brands ...

9999%+
(5y)
615%
(1y)
283%
(3mo)
9999%+
(5y)
534%
(1y)
86%
(3mo)
9999%+
(5y)
514%
(1y)
157%
(3mo)

Glutathione lotion refers to topical skincare products containing glutathione, marketed for antioxidant benefits and skin whitening/brigh...

9999%+
(5y)
486%
(1y)
109%
(3mo)

Panthenol Serum is a skincare product featuring panthenol (pro vitamin B5) as a key ingredient, marketed to hydrate, soothe, and support ...

9999%+
(5y)
478%
(1y)
188%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
472%
(1y)
49%
(3mo)

Tranexamic Acid Skincare is a trend in cosmetics focused on using tranexamic acid to target hyperpigmentation, reduce dark spots, and eve...

9999%+
(5y)
457%
(1y)
158%
(3mo)

Kojic Acid Mask is a skincare trend centered on masks formulated with kojic acid, used for skin brightening and hyperpigmentation reducti...

9999%+
(5y)
452%
(1y)
320%
(3mo)

Hydrating Sheet Mask is a well established skincare product widely recognized for delivering quick, surface level hydration to the skin u...

Staleks

1,900 vol/mo
9999%+
(5y)
426%
(1y)
190%
(3mo)

Staleks is a well established brand of professional manicure and pedicure tools known for high quality stainless steel instruments used b...

Bare Nature

210 vol/mo
9999%+
(5y)
398%
(1y)
173%
(3mo)
9999%+
(5y)
376%
(1y)
422%
(3mo)

Skin1004 Centella Serum is a Korean skincare product featuring Centella Asiatica extract, widely discussed for its soothing and repairing...

Rejuran Treatment

1,600 vol/mo
9999%+
(5y)
364%
(1y)
37%
(3mo)

Rejuran Treatment is a skin rejuvenation procedure using polynucleotide injections (often referred to as PN or salmon DNA supplements) po...

9999%+
(5y)
357%
(1y)
105%
(3mo)

Ginseng skincare is a recognized category in prestige and mainstream beauty, leveraging Asia origin root extracts, especially red ginseng...

Ginseng Mask

90 vol/mo
9999%+
(5y)
326%
(1y)
222%
(3mo)
9999%+
(5y)
304%
(1y)
418%
(3mo)

Fanola No Yellow

1,000 vol/mo
9999%+
(5y)
276%
(1y)
255%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

Cica Cleanser

170 vol/mo
9999%+
(5y)
275%
(1y)
190%
(3mo)

Cica Cleanser is a skincare product trend centered on cleansers formulated with centella asiatica (cica) extracts to soothe irritated ski...

Gel De Baño

50 vol/mo
9999%+
(5y)
242%
(1y)
342%
(3mo)

Gel De Baño, Spanish for bath gel or body wash, refers to the bath gel product category including scented and unscented formulas used fo...

9999%+
(5y)
232%
(1y)
131%
(3mo)

Vitamin K serum is a niche skincare product used to address dark circles, bruising, and redness, often marketed for improving under eye a...

Gel Nail Polishes

74,000 vol/mo
9999%+
(5y)
228%
(1y)
101%
(3mo)

Gel nail polishes refer to long wlasting, UV/LED cured nail polishes used in salons and at home, featuring brand specific gel formulas, c...

Zeroid

1,300 vol/mo
9999%+
(5y)
218%
(1y)
56%
(3mo)

Zeroid is a but multi entity term spanning several distinct topics, including vintage toy robots named Zeroids, privacy/crypto focused id...

VO5 Conditioner

1,600 vol/mo
9999%+
(5y)
200%
(1y)
51%
(3mo)
9999%+
(5y)
199%
(1y)
266%
(3mo)

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...

Ginseng Toner

320 vol/mo
9999%+
(5y)
177%
(1y)
266%
(3mo)

Ginseng Toner is a skincare product category featuring toners formulated with ginseng extract, marketed for antioxidant benefits, brighte...

Tsubaki Oil

880 vol/mo
9999%+
(5y)
162%
(1y)
267%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...

Old Money Nails

3,600 vol/mo
9999%+
(5y)
158%
(1y)
10%
(3mo)

Old Money Nails is a nail fashion trend inspired by the 'old money' aesthetic, emphasizing classic, understated neutrals, clean lines, an...

9999%+
(5y)
152%
(1y)
276%
(3mo)

Exfoliating washcloths are specialized cleansing cloths designed with textured surfaces to slough off dead skin cells, commonly used in s...

Oqhair

5,400 vol/mo
9999%+
(5y)
138%
(1y)
22%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...

Self Tanning Mist

1,900 vol/mo
9999%+
(5y)
134%
(1y)
510%
(3mo)