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We surface rapidly growing trends in beauty before they take off.

Multi Balm

170 vol/mo
143%
(5y)
108%
(1y)
24%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Typology

90,500 vol/mo
143%
(5y)
48%
(1y)
19%
(3mo)

Typology refers to the systematic classification of items, concepts, or phenomena into distinct types based on shared characteristics. It...

Perfume Dupe

2,900 vol/mo
143%
(5y)
33%
(1y)
-7%
(3mo)

Perfume Dupe is the practice of creating and marketing affordable fragrance alternatives that mimic the scent profiles of high end or des...

Chrome Nails

74,000 vol/mo
143%
(5y)
-6%
(1y)
0%
(3mo)

Chrome nails are a manicure trend featuring a reflective metallic finish achieved with chrome powder or foil applied over gel or acrylic ...

142%
(5y)
12%
(1y)
30%
(3mo)

Electric callus removers are consumer foot care devices designed to remove dead skin from feet, typically using rotating rollers or abras...

Serum Stick

480 vol/mo
141%
(5y)
52%
(1y)
50%
(3mo)

Serum Stick is a skincare format combining a concentrated serum in a solid or balm like stick, offering portable, mess free application w...

Jumiso

1,600 vol/mo
140%
(5y)
43%
(1y)
-1%
(3mo)

Jumiso is a Korean skincare brand known for affordable, color coded serums and innovative formulations that gained traction in global bea...

139%
(5y)
74%
(1y)
47%
(3mo)

Skin barrier repair is a, established concept in dermatology and skincare focused on restoring the skin’s protective outer layer (the s...

Gray Blending

6,600 vol/mo
139%
(5y)
79%
(1y)
59%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

Heartleaf

1,900 vol/mo
139%
(5y)
0%
(1y)
27%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Manyo

4,400 vol/mo
137%
(5y)
8%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

Douxds

1,900 vol/mo
137%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

137%
(5y)
-36%
(1y)
98%
(3mo)

Skincare Ingredient Checker is a trend where consumers use online tools and apps to analyze cosmetic ingredient lists for safety, irritan...

Urea Serum

320 vol/mo
135%
(5y)
49%
(1y)
35%
(3mo)

Urea Serum refers to skincare serums formulated with urea as an active humectant and keratolytic ingredient, aimed at deep hydration, gen...

Kojic Acid Cream

2,400 vol/mo
135%
(5y)
55%
(1y)
39%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Melting Balm

390 vol/mo
134%
(5y)
71%
(1y)
0%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Exfoliating Toner

12,100 vol/mo
134%
(5y)
20%
(1y)
29%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Magnesium Lotion

18,100 vol/mo
133%
(5y)
19%
(1y)
15%
(3mo)

Magnesium lotion is a topical magnesium product used for relaxation, muscle comfort, and skincare, which has gained traction in wellness ...

133%
(5y)
44%
(1y)
22%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

132%
(5y)
-26%
(1y)
5%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

Everything Shower

9,900 vol/mo
132%
(5y)
15%
(1y)
30%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

Blush Balm

880 vol/mo
130%
(5y)
17%
(1y)
12%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Panthenol

14,800 vol/mo
130%
(5y)
96%
(1y)
31%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

Masseter Botox

74,000 vol/mo
129%
(5y)
16%
(1y)
31%
(3mo)

Masseter Botox is a cosmetic procedure involving injection of botulinum toxin into the masseter muscle to slim the jawline, reduce teeth ...

Hair Repair Mask

1,600 vol/mo
129%
(5y)
79%
(1y)
33%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Tower 28 Beauty

1,900 vol/mo
129%
(5y)
21%
(1y)
42%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Hair Gloss

40,500 vol/mo
128%
(5y)
19%
(1y)
5%
(3mo)

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

Bakuchiol Serum

12,100 vol/mo
125%
(5y)
0%
(1y)
13%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

124%
(5y)
81%
(1y)
18%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Freckle Pen

18,100 vol/mo
123%
(5y)
74%
(1y)
6%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...