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We surface rapidly growing trends in business before they take off.

9999%+
(5y)
2081%
(1y)
37%
(3mo)

AI Legal Research is an established trend where artificial intelligence is used to search, analyze, and summarize legal documents, preced...

Attio

12,100 vol/mo
9999%+
(5y)
231%
(1y)
8%
(3mo)

Attio is a modern, developer friendly CRM platform designed for teams to manage relationships and sales pipelines with collaboration and ...

7412%
(5y)
1360%
(1y)
-1%
(3mo)

Data privacy tools are software and services that help organizations protect personal data, manage user consent, enforce data minimizatio...

AI Regulations

5,400 vol/mo
5520%
(5y)
894%
(1y)
32%
(3mo)

AI regulations refer to formal governance frameworks, laws, and standards designed to manage the development, deployment, and impact of a...

3610%
(5y)
1343%
(1y)
50%
(3mo)
3071%
(5y)
2150%
(1y)
16%
(3mo)

Product Management Platform is a category of software tools designed to help product teams plan, prioritize, roadmap, and collaborate acr...

Skyflow

1,900 vol/mo
2769%
(5y)
25%
(1y)
-21%
(3mo)

Skyflow is a company specializing in data privacy by offering a secure data vault for handling personally identifiable information (PII) ...

Upnote

4,400 vol/mo
2732%
(5y)
48%
(1y)
1%
(3mo)

UpNote is a cross‑platform note‑taking app focused on distraction‑free writing, organization, and syncing across devices; it compet...

Legal AI

18,100 vol/mo
2635%
(5y)
721%
(1y)
28%
(3mo)

Legal AI refers to artificial intelligence tools and platforms applied to legal services, including contract analysis, document review, l...

Hiive

12,100 vol/mo
2440%
(5y)
85%
(1y)
37%
(3mo)

Hiive is a private market (pre IPO) stock trading platform that provides liquidity for shares in venture backed private companies by conn...

Cyera

9,900 vol/mo
2414%
(5y)
139%
(1y)
38%
(3mo)

Cyera is a cybersecurity company specializing in cloud data security and data governance, focusing on discovering, classifying, and secur...

Lavender AI

1,600 vol/mo
2041%
(5y)
273%
(1y)
67%
(3mo)

Lavender AI is a AI powered sales writing assistant designed to improve cold outreach and sales email effectiveness by drafting, optimizi...

Tidycal

4,400 vol/mo
1937%
(5y)
21%
(1y)
6%
(3mo)

TidyCal is a lightweight online scheduling tool used to share booking links and manage appointments, contributing to the broader trend of...

Zeffy

49,500 vol/mo
1413%
(5y)
148%
(1y)
15%
(3mo)

Zeffy is a SaaS platform that focuses on simplifying donor receipts, compliance, and donation processing for nonprofits and fundraising p...

1347%
(5y)
1118%
(1y)
-6%
(3mo)

My Digital Office is a digital workspace concept and product family aimed at creating an online, virtual office environment for distribut...

Voice Phishing

590 vol/mo
1346%
(5y)
778%
(1y)
67%
(3mo)

Voice Phishing (vishing) is the deceptive practice of using telephone calls to trick individuals into divulging sensitive information or ...

1296%
(5y)
1873%
(1y)
67%
(3mo)

Property tax software refers to specialized tools used by municipalities, assessors, property managers, and tax professionals to assess, ...

AML Software

590 vol/mo
1280%
(5y)
926%
(1y)
0%
(3mo)

AML Software is a category of software solutions that automate anti money laundering compliance, transaction monitoring, and suspicious a...

1267%
(5y)
1315%
(1y)
54%
(3mo)

A coaching platform is a structured software enabled solution that connects individuals or teams with professional coaches for personaliz...

1099%
(5y)
498%
(1y)
24%
(3mo)
1071%
(5y)
1464%
(1y)
2%
(3mo)

Digital onboarding refers to online processes for welcoming and integrating new customers or employees, leveraging digital identity verif...

1038%
(5y)
143%
(1y)
9%
(3mo)

Vantage Data Centers is a company operating hyperscale data centers, expanding in North America and beyond with large scale colocation an...

AI Book Writing

5,400 vol/mo
986%
(5y)
191%
(1y)
20%
(3mo)

AI Book Writing refers to the use of AI powered tools to assist authors in planning, drafting, editing, and structuring books, ranging fr...

Reclaim AI

8,100 vol/mo
971%
(5y)
93%
(1y)
19%
(3mo)

Reclaim AI is a calendar automation platform that uses AI to optimize time management by automatically scheduling tasks, meetings, and fo...

Akiflow

4,400 vol/mo
960%
(5y)
143%
(1y)
-1%
(3mo)

Akiflow is a productivity platform that combines tasks, calendar scheduling, and workflow integrations to optimize daily planning and tim...

957%
(5y)
386%
(1y)
10%
(3mo)

Personalized content is the systematic tailoring of digital content to individual user preferences, behaviors, and contexts, powered by d...

927%
(5y)
350%
(1y)
30%
(3mo)

Cybersecurity Awareness Training is a and established practice focusing on educating users and employees to recognize phishing, social en...

Law ChatGPT

260 vol/mo
923%
(5y)
205%
(1y)
10%
(3mo)

Law ChatGPT refers to the application of ChatGPT and related large language models to legal tasks such as research, drafting, contract re...

Fieldguide

9,900 vol/mo
905%
(5y)
115%
(1y)
108%
(3mo)

Fieldguide is an AI native software platform focused on automating and orchestrating audit, assurance, and advisory engagements using age...

871%
(5y)
314%
(1y)
43%
(3mo)

Security Posture Management (SPM) is a cybersecurity discipline and product category that continuously assesses, visualizes, and improves...

Shiprocket

2,900 vol/mo
871%
(5y)
246%
(1y)
40%
(3mo)

Shiprocket is a Indian e commerce logistics and shipping platform that helps merchants automate and optimize shipping, fulfillment, and c...

Project Europe

210 vol/mo
855%
(5y)
891%
(1y)
51%
(3mo)

Project Europe is a, multi faceted umbrella term used to describe various European Union and affiliated initiatives aimed at strengthenin...

839%
(5y)
210%
(1y)
37%
(3mo)

Audience Intelligence is a marketing analytics concept focused on collecting, normalizing, and deriving insights from audience data to im...

People AI

1,300 vol/mo
824%
(5y)
213%
(1y)
22%
(3mo)

People AI refers to the use of artificial intelligence to enhance human centric HR, talent management, and employee experience by analyzi...

821%
(5y)
468%
(1y)
12%
(3mo)

Managed Detection and Response (MDR) is a cybersecurity service that combines threat monitoring, detection, and response automation with ...

785%
(5y)
598%
(1y)
32%
(3mo)

Salary benchmarking is the ongoing practice of measuring compensation against market data to ensure pay competitiveness, equity, and alig...

Adspower

9,900 vol/mo
735%
(5y)
62%
(1y)
47%
(3mo)

Adspower is a multi account Facebook and social media advertising management tool popular with e commerce and dropshipping communities fo...

Zero Networks

1,300 vol/mo
714%
(5y)
323%
(1y)
57%
(3mo)

Zero Networks is a company focusing on zero trust networking and secure remote access, reflecting broader enterprise adoption of zero tru...

700%
(5y)
450%
(1y)
72%
(3mo)

Privacy Engineering is a discipline focused on embedding privacy by design into systems, products, and data pipelines through governance,...

688%
(5y)
825%
(1y)
36%
(3mo)

Location intelligence is the practice of collecting, analyzing, and visualizing geospatial data to derive actionable insights for busines...

650%
(5y)
210%
(1y)
18%
(3mo)

Continuous Performance Management is a, widely adopted approach that replaces annual reviews with ongoing, frequent check ins, real time ...

645%
(5y)
301%
(1y)
42%
(3mo)

Military cybersecurity refers to the defense sector's efforts to protect national defense networks, weapons systems, and critical infrast...

645%
(5y)
136%
(1y)
43%
(3mo)

Statistical Analysis System (SAS) is a long standing analytics software suite used for advanced analytics, business intelligence, data ma...

Email Octopus

1,900 vol/mo
610%
(5y)
508%
(1y)
78%
(3mo)

Email Octopus is a, established email marketing platform known for providing affordable, easy to use email campaigns with flexible pricin...

NinjaOne

18,100 vol/mo
604%
(5y)
130%
(1y)
22%
(3mo)

NinjaOne is an established IT management platform focused on remote monitoring and management (RMM), endpoint security, and IT operations...

Goodhart's Law

5,400 vol/mo
601%
(5y)
192%
(1y)
102%
(3mo)

Goodhart's Law is a well established principle in economics and social science stating that once a measure becomes a target, it ceases to...

597%
(5y)
312%
(1y)
-14%
(3mo)

Third party Management refers to the practice of overseeing and mitigating risks, dependencies, and performance associated with external ...

592%
(5y)
541%
(1y)
-11%
(3mo)

Cloud Security Management is the discipline of governing, monitoring, and enforcing security across multi cloud and hybrid environments u...

586%
(5y)
809%
(1y)
58%
(3mo)

Subscription Business Model is a widely adopted commercial approach where customers pay a recurring fee to access a product or service, o...

TheGuarantors

5,400 vol/mo
582%
(5y)
116%
(1y)
16%
(3mo)

The Guarantors is a company that provides rent guarantor and related tenancy assurance services, enabling tenants to secure rental agreem...

Endpoints News

3,600 vol/mo
573%
(5y)
933%
(1y)
-8%
(3mo)

Endpoints News is a technology news publication specializing in enterprise endpoints, cybersecurity, and related IT management topics. It...

567%
(5y)
652%
(1y)
38%
(3mo)

Sales Intelligence is a category of software and services that collects, analyzes, and delivers data about prospects and accounts to impr...

TikTok SEO

1,600 vol/mo
563%
(5y)
634%
(1y)
15%
(3mo)

TikTok SEO refers to optimizing content and profiles to improve visibility and reach on TikTok, including keyword optimized captions, on ...

560%
(5y)
602%
(1y)
69%
(3mo)

Affiliate platforms connect merchants with publishers to drive performance based marketing. They provide tracking, attribution, payments,...

Lamini

1,300 vol/mo
544%
(5y)
9999%+
(1y)
178%
(3mo)

Lamini is an enterprise LLM platform focused on fine tuning, memory augmented RAG, and reducing LLM hallucinations for proprietary datase...

SaaS SEO

1,000 vol/mo
540%
(5y)
700%
(1y)
-27%
(3mo)

SaaS SEO is the practice of optimizing software as a service websites and digital products to improve visibility, ranking, and organic tr...

540%
(5y)
1130%
(1y)
7%
(3mo)

SaaS Management is a, established discipline and market category focused on discovering, governing, optimizing, and securing software as ...

Joinbrands

6,600 vol/mo
534%
(5y)
71%
(1y)
46%
(3mo)

JoinBrands is a influencer marketing and user generated content (UGC) platform that connects brands with vetted creators to scale content...

Cato Networks

5,400 vol/mo
517%
(5y)
188%
(1y)
-5%
(3mo)

Cato Networks is a cybersecurity company specializing in Secure Access Service Edge (SASE) and cloud native secure connectivity, widely d...

Fundraise Up

3,600 vol/mo
505%
(5y)
104%
(1y)
2%
(3mo)

Fundraise Up is a fundraising technology platform that optimizes nonprofit donation forms and checkout experiences to increase online giv...

Datarails

6,600 vol/mo
504%
(5y)
145%
(1y)
20%
(3mo)

Datarails is a cloud based FP&A platform that enhances traditional spreadsheet driven financial planning by automating data consolidation...

LineLeap

6,600 vol/mo
494%
(5y)
76%
(1y)
-15%
(3mo)

LineLeap is a nightlife tech platform that lets users skip lines, pay for cover, purchase tickets, and pre order drinks at hundreds of ba...

Tailscale

135,000 vol/mo
492%
(5y)
144%
(1y)
52%
(3mo)

Tailscale is a, established company that provides a zero trun VPN mesh networking platform built on WireGuard, enabling secure, private n...

Duty Drawback

1,900 vol/mo
492%
(5y)
325%
(1y)
11%
(3mo)

Duty drawback is a government program allowing exporters to reclaim duties paid on imported materials that are subsequently used in the c...

480%
(5y)
441%
(1y)
2%
(3mo)

Document automation refers to the use of AI, natural language processing, workflow orchestration, and robotic process automation to autom...

477%
(5y)
295%
(1y)
29%
(3mo)

Property Exchanges refer to mechanisms and networks that enable the swapping or tax advantaged reallocation of real estate assets, notabl...

477%
(5y)
318%
(1y)
11%
(3mo)

Expense Management is a and established trend focused on software and practices that help individuals and organizations track, control, a...

Cnapp

2,900 vol/mo
473%
(5y)
118%
(1y)
9%
(3mo)

CNAPP (Cloud Native Application Protection Platform) is a, established category that consolidates cloud native security capabilities acro...

458%
(5y)
280%
(1y)
52%
(3mo)

Community Feedback is a sustained movement toward structured gathering and acting on user and stakeholder input to inform product develop...

Smart Bidding

2,900 vol/mo
457%
(5y)
95%
(1y)
44%
(3mo)

Smart Bidding is Google's automated bidding technology for Google Ads that uses machine learning to optimize bids in real time for conver...

One-Time Password

3,600 vol/mo
447%
(5y)
190%
(1y)
48%
(3mo)

One Time Password (OTP) is a two factor authentication method that generates a temporary numeric or alphanumeric code for user verificati...

Mobile Revenue

140 vol/mo
440%
(5y)
892%
(1y)
99%
(3mo)

Mobile Revenue is the monetization of mobile platforms and apps through in app purchases, subscriptions, ads, and commerce, driven by the...

UGC Marketing

1,900 vol/mo
437%
(5y)
603%
(1y)
79%
(3mo)

UGC Marketing refers to strategies that leverage user generated content from customers and fans to build trust, authenticity, and engagem...

432%
(5y)
325%
(1y)
24%
(3mo)

User engagement is a long standing concept referring to how users interact with a product or service, measured by metrics like retention,...

432%
(5y)
110%
(1y)
15%
(3mo)

Retail media networks (RMNs) monetize shopper attention by placing ads on retailer owned digital real estate and at points of purchase, e...

Product Trends

2,900 vol/mo
420%
(5y)
544%
(1y)
29%
(3mo)

Product Trends describe evolving patterns in product development, management, and consumer expectations that shape how new products are c...

ManyChat

90,500 vol/mo
418%
(5y)
107%
(1y)
28%
(3mo)

ManyChat is a leading drag and drop chatbot building platform that enables businesses to create and manage chatbots for messaging apps (n...

Meta Marketing

1,000 vol/mo
417%
(5y)
362%
(1y)
51%
(3mo)
402%
(5y)
330%
(1y)
37%
(3mo)

Sustainable Procurement is the strategic practice of integrating environmental, social, and governance (ESG) criteria into purchasing dec...

396%
(5y)
659%
(1y)
54%
(3mo)

User Acquisition is a mature, data driven marketing discipline focused on acquiring new customers across digital channels using paid, own...

GoHighLevel

135,000 vol/mo
396%
(5y)
143%
(1y)
22%
(3mo)

GoHighLevel is a all in one marketing agency platform that consolidates CRM, marketing automation, funnels, and client management for mar...

Premium Pricing

1,000 vol/mo
391%
(5y)
556%
(1y)
85%
(3mo)

Premium Pricing is a pricing strategy where products or services are priced above the average market rate to signal higher quality, exclu...

386%
(5y)
72%
(1y)
26%
(3mo)

Agent Not Needed is a recognized concept referring to the growing use of autonomous AI agents and marketplaces reducing or replacing trad...

374%
(5y)
186%
(1y)
47%
(3mo)

Electronic Identification (eID) refers to digital identity verification and management technologies used to prove who a person is online ...

Freelance Visa

210 vol/mo
365%
(5y)
547%
(1y)
25%
(3mo)

Freelance Visa is a, growing trend where countries create visa programs or relaxed immigration paths specifically aimed at remote workers...

Cohley

9,900 vol/mo
362%
(5y)
51%
(1y)
75%
(3mo)

Cohley is a company offering a platform for creating and leveraging user generated content (UGC) and product imagery to fuel marketing an...

Doola

5,400 vol/mo
355%
(5y)
497%
(1y)
15%
(3mo)

Doola is a fintech platform that helps international entrepreneurs form U.S. LLCs and access U.S. banking and related services with simpl...

RevOps

2,900 vol/mo
352%
(5y)
251%
(1y)
63%
(3mo)

RevOps, short for Revenue Operations, is a, established discipline that aligns marketing, sales, and customer success to optimize revenue...

Creator Economy

1,900 vol/mo
348%
(5y)
711%
(1y)
-11%
(3mo)

The creator economy encompasses individuals who monetize content and communities through platforms, subscriptions, digital products, and ...

Allowlist

880 vol/mo
348%
(5y)
248%
(1y)
164%
(3mo)

Allowlist has emerged as a security and access control concept where only explicitly approved entities (users, IPs, devices, apps) are gr...