Trends is free while in Beta

Discover Trends in Cybersecurity

We surface rapidly growing trends in Cybersecurity before they take off.

7412%
(5y)
1360%
(1y)
-1%
(3mo)

Data privacy tools are software and services that help organizations protect personal data, manage user consent, enforce data minimizatio...

Cyera

9,900 vol/mo
2414%
(5y)
139%
(1y)
38%
(3mo)

Cyera is a cybersecurity company specializing in cloud data security and data governance, focusing on discovering, classifying, and secur...

Voice Phishing

590 vol/mo
1346%
(5y)
778%
(1y)
67%
(3mo)

Voice Phishing (vishing) is the deceptive practice of using telephone calls to trick individuals into divulging sensitive information or ...

1099%
(5y)
498%
(1y)
24%
(3mo)
927%
(5y)
350%
(1y)
30%
(3mo)

Cybersecurity Awareness Training is a and established practice focusing on educating users and employees to recognize phishing, social en...

Svix

9,900 vol/mo
883%
(5y)
26%
(1y)
22%
(3mo)

Svix is a company that provides a scalable webhook infrastructure platform to manage, deliver, and monitor webhooks for applications and ...

871%
(5y)
314%
(1y)
43%
(3mo)

Security Posture Management (SPM) is a cybersecurity discipline and product category that continuously assesses, visualizes, and improves...

821%
(5y)
468%
(1y)
12%
(3mo)

Managed Detection and Response (MDR) is a cybersecurity service that combines threat monitoring, detection, and response automation with ...

Zero Networks

1,300 vol/mo
714%
(5y)
323%
(1y)
57%
(3mo)

Zero Networks is a company focusing on zero trust networking and secure remote access, reflecting broader enterprise adoption of zero tru...

700%
(5y)
450%
(1y)
72%
(3mo)

Privacy Engineering is a discipline focused on embedding privacy by design into systems, products, and data pipelines through governance,...

645%
(5y)
301%
(1y)
42%
(3mo)

Military cybersecurity refers to the defense sector's efforts to protect national defense networks, weapons systems, and critical infrast...

NinjaOne

18,100 vol/mo
604%
(5y)
130%
(1y)
22%
(3mo)

NinjaOne is an established IT management platform focused on remote monitoring and management (RMM), endpoint security, and IT operations...

592%
(5y)
541%
(1y)
-11%
(3mo)

Cloud Security Management is the discipline of governing, monitoring, and enforcing security across multi cloud and hybrid environments u...

Cato Networks

5,400 vol/mo
517%
(5y)
188%
(1y)
-5%
(3mo)

Cato Networks is a cybersecurity company specializing in Secure Access Service Edge (SASE) and cloud native secure connectivity, widely d...

Tailscale

135,000 vol/mo
492%
(5y)
144%
(1y)
52%
(3mo)

Tailscale is a, established company that provides a zero trun VPN mesh networking platform built on WireGuard, enabling secure, private n...

Cnapp

2,900 vol/mo
473%
(5y)
118%
(1y)
9%
(3mo)

CNAPP (Cloud Native Application Protection Platform) is a, established category that consolidates cloud native security capabilities acro...

One-Time Password

3,600 vol/mo
447%
(5y)
190%
(1y)
48%
(3mo)

One Time Password (OTP) is a two factor authentication method that generates a temporary numeric or alphanumeric code for user verificati...

Passkey

49,500 vol/mo
442%
(5y)
80%
(1y)
17%
(3mo)

Passkey refers to passwordless authentication standards (FIDO2/WebAuthn) that enable sign in using cryptographic keys on devices, improvi...

Allowlist

880 vol/mo
348%
(5y)
248%
(1y)
164%
(3mo)

Allowlist has emerged as a security and access control concept where only explicitly approved entities (users, IPs, devices, apps) are gr...

PreVeil

2,900 vol/mo
318%
(5y)
98%
(1y)
39%
(3mo)

PreVeil is a company delivering enterprise grade, end to end encrypted email and data protection for cloud environments, gaining attentio...

Keyfactor

2,400 vol/mo
304%
(5y)
76%
(1y)
61%
(3mo)

Keyfactor is a leading provider of certificate based identity, PKI and cryptographic management solutions used to automate and secure dig...

SecOps

1,300 vol/mo
303%
(5y)
107%
(1y)
0%
(3mo)

Security Operations (SecOps) is the discipline of continuously monitoring, detecting, and responding to cybersecurity incidents across an...

Trivy

4,400 vol/mo
254%
(5y)
73%
(1y)
100%
(3mo)

Trivy is a widely used open source vulnerability scanner for container images, filesystem, and repository contents, developed by Aqua Sec...

254%
(5y)
236%
(1y)
7%
(3mo)

Cybersecurity technology encompasses tools, platforms, and practices designed to detect, prevent, respond to, and recover from cyber thre...

Vaultwarden

8,100 vol/mo
254%
(5y)
93%
(1y)
10%
(3mo)

Vaultwarden is a self hosted, community driven alternative to Bitwarden designed for running a private password manager server on persona...

238%
(5y)
57%
(1y)
3%
(3mo)

Canary Technologies is a company specializing in cloud based access control and guest experience solutions for hospitality and property m...

Wazuh

9,900 vol/mo
231%
(5y)
50%
(1y)
10%
(3mo)

Wazuh is an open source security monitoring and SIEM platform that aggregates and analyzes security events from endpoints, servers, and c...

Stytch

2,400 vol/mo
222%
(5y)
194%
(1y)
-17%
(3mo)

Stytch is a company offering passwordless authentication and identity APIs, driving a shift in developers adopting frictionless login exp...

Veriff

4,400 vol/mo
211%
(5y)
171%
(1y)
24%
(3mo)

Veriff is a time identity verification platform that uses AI powered checks to confirm user identities online, widely adopted across fint...

Upguard

2,900 vol/mo
208%
(5y)
136%
(1y)
91%
(3mo)

UpGuard is a cybersecurity company specializing in risk management, vendor risk, and cyber exposure monitoring to help organizations iden...

Avanan

14,800 vol/mo
196%
(5y)
21%
(1y)
-4%
(3mo)

Avanan is a cybersecurity company specializing in cloud email security, providing AI driven phishing and malware protection and integrati...

Proton VPN

165,000 vol/mo
196%
(5y)
73%
(1y)
8%
(3mo)

Proton VPN is a, established privacy focused virtual private network service developed by Proton AG, known for its emphasis on security, ...

191%
(5y)
270%
(1y)
22%
(3mo)

Cybersecurity training is a, established field focused on educating individuals and organizations to prevent, detect, and respond to cybe...

Vanta

33,100 vol/mo
176%
(5y)
130%
(1y)
46%
(3mo)

Vanta is a leading security and compliance automation platform that helps companies achieve and maintain standards like SOC 2 and ISO 270...

Drata

12,100 vol/mo
161%
(5y)
46%
(1y)
31%
(3mo)

Drata is a company offering automated continuous security and compliance orchestration, widely adopted to streamline SOC 2, ISO 27001, an...

Data Privacy

6,600 vol/mo
158%
(5y)
179%
(1y)
56%
(3mo)

Data privacy is the ongoing emphasis on protecting personal information, governing data collection, usage, storage, and consent across di...

153%
(5y)
207%
(1y)
51%
(3mo)

Credential stuffing is a cyberattack technique that automates login attempts using lists of compromised credentials to gain unauthorized ...

OPNsense

14,800 vol/mo
151%
(5y)
29%
(1y)
15%
(3mo)

OPNsense is a, active open source firewall and routing platform based on HardenedBSD, known as a fork of pfSense. It is developed and dis...

Flock Safety

49,500 vol/mo
150%
(5y)
34%
(1y)
9%
(3mo)

Flock Safety is a company that builds automated license plate reader (ALPR) camera networks used by communities and law enforcement for p...

Cloudflare

368,000 vol/mo
148%
(5y)
112%
(1y)
-15%
(3mo)

Cloudflare is a, established company providing edge networking, security, content delivery, and related services that optimize and protec...

148%
(5y)
239%
(1y)
24%
(3mo)

Managed Security Services is a and established market where third party providers deliver ongoing security monitoring, threat detection, ...

OT Security

1,300 vol/mo
146%
(5y)
107%
(1y)
27%
(3mo)

OT Security refers to protecting operational technology environments, including industrial control systems, SCADA, and process automation...

145%
(5y)
162%
(1y)
-6%
(3mo)

Passwordless authentication is a, established trend in digital security that eliminates the need for traditional passwords by leveraging ...

Blocksi

27,100 vol/mo
141%
(5y)
30%
(1y)
-28%
(3mo)

Blocksi is a company offering classroom management and web filtering solutions for schools, universities, and organizations, focusing on ...

DNSFilter

4,400 vol/mo
140%
(5y)
37%
(1y)
65%
(3mo)

DNSFilter is a cybersecurity company specializing in DNS based content and threat filtering to protect networks from malware, phishing, a...

137%
(5y)
54%
(1y)
3%
(3mo)

Security as a Service (SECaaS) is a cloud delivered model where security capabilities such as identity, threat detection, firewalling, SI...

ZTNA

3,600 vol/mo
133%
(5y)
64%
(1y)
10%
(3mo)

ZTNA (Zero Trust Network Access) is a security paradigm and enterprise networking approach that grants least privilege access to applicat...

Abnormal Security

5,400 vol/mo
129%
(5y)
0%
(1y)
44%
(3mo)

Abnormal Security is a cybersecurity company focused on AI driven email security to prevent phishing, business email compromise, and othe...

Passwordless

880 vol/mo
128%
(5y)
221%
(1y)
105%
(3mo)

Passwordless authentication is a security and usability trend where users sign in without passwords, using methods such as hardware keys,...

Cyberattack

40,500 vol/mo
127%
(5y)
43%
(1y)
20%
(3mo)

Cyberattack refers to deliberate unauthorized access, disruption, or manipulation of computers, networks, or data, typically conducted by...

Data Exfiltration

1,000 vol/mo
122%
(5y)
128%
(1y)
34%
(3mo)

Data exfiltration is the unauthorized transfer of data from an organization to an external destination, often driven by cybercrime, insid...

Cybersecurity

301,000 vol/mo
119%
(5y)
107%
(1y)
13%
(3mo)

Cybersecurity is a mature, ongoing global trend focused on protecting digital assets, networks, and users from increasingly sophisticated...

119%
(5y)
124%
(1y)
42%
(3mo)

Multi Factor Authentication (MFA) is a security approach requiring two or more independent credentials to verify a user’s identity, str...

116%
(5y)
193%
(1y)
43%
(3mo)

Fraud Detection is a mature field focused on identifying and preventing fraudulent activities across financial services, e commerce, and ...

BigID

2,900 vol/mo
104%
(5y)
60%
(1y)
10%
(3mo)

BigID is a data privacy and security company that provides data discovery, classification, and protection solutions using AI to help ente...

101%
(5y)
122%
(1y)
21%
(3mo)

Threat intelligence is the practice of collecting, analyzing, and disseminating information about cyber threats to inform defense decisio...

Cybersecurity Jobs

74,000 vol/mo
96%
(5y)
29%
(1y)
21%
(3mo)

Cybersecurity jobs encompass roles focused on protecting systems, networks, and data from cyber threats; demand is driven by increasing c...

Legit Security

590 vol/mo
95%
(5y)
75%
(1y)
25%
(3mo)

Legit Security is a cybersecurity company specializing in software supply chain security and application security posture management. The...

94%
(5y)
29%
(1y)
13%
(3mo)

Cybersecurity Certification is a trend around formal credentialing for cybersecurity skills, driven by the need for validated expertise i...

Menlo Security

4,400 vol/mo
92%
(5y)
80%
(1y)
53%
(3mo)

Menlo Security is a cybersecurity company specializing in browser isolation and secure web gateway solutions designed to render web conte...

Zero Trust

6,600 vol/mo
92%
(5y)
132%
(1y)
80%
(3mo)

Zero Trust is a cybersecurity framework and philosophy that requires verification of every user and device, irrespective of location, and...

NordPass

27,100 vol/mo
91%
(5y)
18%
(1y)
-3%
(3mo)

NordPass is a password management solution developed by Nord Security, part of the broader family of cybersecurity and digital privacy to...

Fortinac

880 vol/mo
90%
(5y)
56%
(1y)
20%
(3mo)

FortiNAC is Fortinet’s network access control (NAC) solution that manages device authentication, policy enforcement, and segmentation t...

Cyber Insurance

4,400 vol/mo
86%
(5y)
42%
(1y)
30%
(3mo)

Cyber insurance is a mature and evolving insurance segment that covers losses from cyber threats such as data breaches, ransomware, and b...

Netskope

18,100 vol/mo
84%
(5y)
98%
(1y)
0%
(3mo)

Netskope is a company specializing in cloud security, data protection, and secure access service edge (SASE) solutions, reflecting a broa...

83%
(5y)
47%
(1y)
43%
(3mo)

The trend centers on the rising demand for IT security specialists as cyber threats intensify, driving organizations to hire, upskill, an...

MFA Authenticator

1,900 vol/mo
78%
(5y)
27%
(1y)
4%
(3mo)

MFA Authenticator refers to mobile apps and software used for multi factor authentication, such as Google Authenticator, Microsoft Authen...

SheerID

40,500 vol/mo
78%
(5y)
61%
(1y)
-7%
(3mo)

SheerID is a identity verification company that enables brands to confirm consumer eligibility for discounts, seniority, student status, ...

HackerOne

12,100 vol/mo
75%
(5y)
29%
(1y)
21%
(3mo)

HackerOne is a, established platform that operates a global bug bounty and vulnerability disclosure program ecosystem, connecting securit...

Claroty

2,900 vol/mo
74%
(5y)
43%
(1y)
30%
(3mo)

Claroty is a leading cybersecurity company specializing in Operational Technology (OT) and Industrial Control Systems (ICS) security, foc...

Recorded Future

8,100 vol/mo
74%
(5y)
39%
(1y)
18%
(3mo)

Recorded Future is a time threat intelligence platform that aggregates and analyzes data from open, dark, and technical sources to identi...

73%
(5y)
119%
(1y)
73%
(3mo)

Homomorphic encryption enables computation on encrypted data without decrypting it, allowing privacy preserving data processing and analy...

Insider Threat

3,600 vol/mo
72%
(5y)
24%
(1y)
6%
(3mo)

Insider Threat refers to risks posed by employees, contractors, or trusted insiders who misuse access to an organization’s data, system...

Vault Platform

170 vol/mo
69%
(5y)
534%
(1y)
48%
(3mo)

Vault Platform refers to multiple real world concepts and products named Vault Platform, including HashiCorp Vault (a secrets management ...

SentinelOne

40,500 vol/mo
67%
(5y)
54%
(1y)
29%
(3mo)

SentinelOne is a cybersecurity company known for its autonomous endpoint protection platform leveraging AI for threat detection, response...

Orca Security

2,400 vol/mo
65%
(5y)
120%
(1y)
123%
(3mo)

Orca Security is a cybersecurity company known for delivering cloud security platform solutions, which has become a notable topic in clou...

Insurtech

3,600 vol/mo
62%
(5y)
197%
(1y)
59%
(3mo)

Insurtech refers to the use of technology to transform the insurance industry, encompassing digital distribution, AI underwriting and pri...

Socure

6,600 vol/mo
60%
(5y)
63%
(1y)
28%
(3mo)

Socure is a time digital identity verification and fraud prevention platform that leverages AI and biometric data to authenticate users a...

One Concern

260 vol/mo
58%
(5y)
6%
(1y)
2%
(3mo)

One Concern is a company that applies AI and geospatial analytics to model disaster risk, optimize resilience planning, and aid emergency...

Snyk

14,800 vol/mo
55%
(5y)
24%
(1y)
22%
(3mo)

Snyk is a developer first application security platform that helps teams find, fix, and monitor vulnerabilities in open source dependenci...

Air Gap

8,100 vol/mo
54%
(5y)
112%
(1y)
212%
(3mo)

Air gap refers to physically isolating a computer or network from unsecured networks to prevent cyberattacks by ensuring no direct networ...

Hack The Box

18,100 vol/mo
47%
(5y)
28%
(1y)
6%
(3mo)

Hack The Box is a cybersecurity training and hands on penetration testing platform that provides labs, challenges, and career oriented co...

SecurityScorecard

2,900 vol/mo
47%
(5y)
77%
(1y)
72%
(3mo)

SecurityScorecard is a cybersecurity rating and third party risk management platform that assesses the security posture of organizations ...

46%
(5y)
66%
(1y)
47%
(3mo)

Cloud Computing Security is a and established field focusing on protecting data, workloads, and access in cloud environments across IaaS,...

KeePassXC

9,900 vol/mo
43%
(5y)
24%
(1y)
27%
(3mo)

KeePassXC is a cross platform open source password manager that derives from KeePass and integrates with KeePassXC Browser, offering loca...

41%
(5y)
69%
(1y)
16%
(3mo)

Privilege escalation is a longstanding cybersecurity concept referring to attackers elevating their access rights within a system to obta...

Auth0

22,200 vol/mo
35%
(5y)
12%
(1y)
14%
(3mo)

Auth0 is a world identity and access management platform that provides authentication and authorization services for applications. It hel...

DevSecOps

8,100 vol/mo
34%
(5y)
68%
(1y)
11%
(3mo)

DevSecOps is a and established approach integrating security practices into the software development lifecycle, aiming to shift security ...

BlueVoyant

3,600 vol/mo
32%
(5y)
15%
(1y)
181%
(3mo)

BlueVoyant is a cybersecurity company specializing in threat intelligence, managed detection and response, and security services for ente...

Smishing

18,100 vol/mo
30%
(5y)
-14%
(1y)
5%
(3mo)

Smishing is the act of delivering malicious SMS messages to deceive users into revealing personal information or credentials, representin...

JumpCloud

14,800 vol/mo
29%
(5y)
22%
(1y)
-12%
(3mo)

JumpCloud is a company providing cloud based identity and access management (IAM) and directory services, enabling centralized user authe...

27%
(5y)
29%
(1y)
5%
(3mo)

A Virtual Private Network (VPN) is a service that creates a secure, encrypted tunnel for internet traffic, enabling private browsing, byp...

Peraton

40,500 vol/mo
23%
(5y)
8%
(1y)
-7%
(3mo)

Peraton is a U.S. national security technology company delivering government solutions in defense, intelligence, space, cyber, and homela...

KnowBe4

74,000 vol/mo
16%
(5y)
10%
(1y)
-6%
(3mo)

KnowBe4 is a leading provider of security awareness training and phishing simulation platforms that help organizations train employees to...

BitSight

5,400 vol/mo
14%
(5y)
33%
(1y)
4%
(3mo)

BitSight represents a growing trend in quantifying cyber risk through continuous security ratings, enabling enterprises to monitor, compa...

Qualys

12,100 vol/mo
10%
(5y)
9%
(1y)
17%
(3mo)

Qualys is a cybersecurity company specializing in cloud based vulnerability management and security compliance solutions, widely recogniz...

-11%
(5y)
1%
(1y)
-23%
(3mo)

Spear phishing is a targeted form of phishing where attackers customize messages and delivery to specific individuals or organizations to...

9999%+
(5y)
8107%
(1y)
-46%
(3mo)

Identity and Access Management (IAM) Tools refer to software platforms that manage digital identities and control access to resources acr...

9999%+
(5y)
5539%
(1y)
53%
(3mo)

Secure Access Service Edge (SASE) is a, established cybersecurity and networking paradigm that combines wide area networking (WAN) capabi...

Hoxhunt

2,900 vol/mo
9999%+
(5y)
5207%
(1y)
-14%
(3mo)

Hoxhunt is a cybersecurity company known for phishing defense platform and security awareness training, including phishing simulation and...

Nozomi Networks

1,600 vol/mo
9999%+
(5y)
3578%
(1y)
130%
(3mo)

Nozomi Networks is a cybersecurity company specializing in OT/ICS protection and visibility. The trend centers on industrial control syst...

9999%+
(5y)
3052%
(1y)
54%
(3mo)

Data Security Posture Management (DSPM) is a, established security practice and category focused on continuously discovering, inventoryin...

9999%+
(5y)
2521%
(1y)
-27%
(3mo)

Banking Cybersecurity is a, established trend focusing on protecting financial institutions, their customers, and critical payment infras...

Infisical

2,400 vol/mo
9999%+
(5y)
2478%
(1y)
47%
(3mo)

Infisical is an open source secrets management platform that secures and automates handling of API keys, credentials, and environment var...

9999%+
(5y)
2219%
(1y)
-48%
(3mo)

Cloud Workload Protection is a category of security platforms designed to continuously monitor, protect, and govern workloads across clou...

Air-gapped

8,100 vol/mo
9999%+
(5y)
1902%
(1y)
148%
(3mo)

Air gapped refers to networks that are physically isolated from unsecured networks (like the Internet) to prevent unauthorized data trans...

9999%+
(5y)
1891%
(1y)
-18%
(3mo)

Software Supply Chain Security is a and established field focused on protecting software as it moves from development to production, incl...

9999%+
(5y)
1713%
(1y)
12%
(3mo)

Cloud Security Posture Management is a mature cybersecurity category that continuously monitors and improves the security of cloud enviro...

9999%+
(5y)
1386%
(1y)
35%
(3mo)

Outsourced security refers to organizations leveraging external security providers and managed services to monitor, detect, and respond t...

9999%+
(5y)
1114%
(1y)
77%
(3mo)

Scope Security is a healthcare cybersecurity company focused on managed detection and response to protect hospitals and provider networks...

Trulioo

1,600 vol/mo
9999%+
(5y)
1092%
(1y)
30%
(3mo)

Trulioo is a global identity verification company that provides data and document based identity verification solutions to enable KYC/AM...

Modulus Data

20 vol/mo
9999%+
(5y)
1064%
(1y)
145%
(3mo)

Modulus Data is a company operating in the data management and data governance space, known for providing a platform and services around ...

Sublime Security

2,900 vol/mo
9999%+
(5y)
826%
(1y)
11%
(3mo)

Sublime Security is a, growing cybersecurity company specializing in AI powered email security. It has gained notable recognition in 2026...

SentiLink

2,900 vol/mo
9999%+
(5y)
504%
(1y)
61%
(3mo)

SentiLink is a company specializing in identity verification and fraud prevention, notably focusing on detecting synthetic identities dur...

Akeyless

1,000 vol/mo
9999%+
(5y)
353%
(1y)
83%
(3mo)

Akeyless is a cloud based secrets management platform that centralizes, secures, and automates access to credentials such as API keys, to...

Zitadel

1,000 vol/mo
9999%+
(5y)
245%
(1y)
193%
(3mo)

ZITADEL is an open source, self hosted and SaaS identity and access management (IAM) platform designed to streamline authentication, auth...

Cycode

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Cycode is a cybersecurity company specializing in software supply chain security and code security posture management, focusing on securi...

Morelogin

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

MoreLogin is a antidetect/browser based account management platform that enables running multiple isolated browser profiles and cloud dev...

Ox Security

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
303%
(3mo)

Ox Security is a cybersecurity company focused on cloud native security and observability, offering solutions to detect and respond to th...

EasyDMARC

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

easyDMARC is a, established platform that provides DMARC, DKIM, and SPF email authentication monitoring and enforcement, helping organiza...