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Discover Trends in Cybersecurity

We surface rapidly growing trends in Cybersecurity before they take off.

7412%
(5y)
1360%
(1y)
-1%
(3mo)

Data privacy tools are software and services that help organizations protect personal data, manage user consent, enforce data minimizatio...

Cyera

9,900 vol/mo
2414%
(5y)
139%
(1y)
38%
(3mo)

Cyera is a cybersecurity company specializing in cloud data security and data governance, focusing on discovering, classifying, and secur...

Voice Phishing

590 vol/mo
1346%
(5y)
778%
(1y)
67%
(3mo)

Voice Phishing (vishing) is the deceptive practice of using telephone calls to trick individuals into divulging sensitive information or ...

1099%
(5y)
498%
(1y)
24%
(3mo)
927%
(5y)
350%
(1y)
30%
(3mo)

Cybersecurity Awareness Training is a and established practice focusing on educating users and employees to recognize phishing, social en...

Svix

9,900 vol/mo
883%
(5y)
26%
(1y)
22%
(3mo)

Svix is a company that provides a scalable webhook infrastructure platform to manage, deliver, and monitor webhooks for applications and ...

871%
(5y)
314%
(1y)
43%
(3mo)

Security Posture Management (SPM) is a cybersecurity discipline and product category that continuously assesses, visualizes, and improves...

821%
(5y)
468%
(1y)
12%
(3mo)

Managed Detection and Response (MDR) is a cybersecurity service that combines threat monitoring, detection, and response automation with ...

Zero Networks

1,300 vol/mo
714%
(5y)
323%
(1y)
57%
(3mo)

Zero Networks is a company focusing on zero trust networking and secure remote access, reflecting broader enterprise adoption of zero tru...

700%
(5y)
450%
(1y)
72%
(3mo)

Privacy Engineering is a discipline focused on embedding privacy by design into systems, products, and data pipelines through governance,...

645%
(5y)
301%
(1y)
42%
(3mo)

Military cybersecurity refers to the defense sector's efforts to protect national defense networks, weapons systems, and critical infrast...

NinjaOne

18,100 vol/mo
604%
(5y)
130%
(1y)
22%
(3mo)

NinjaOne is an established IT management platform focused on remote monitoring and management (RMM), endpoint security, and IT operations...

592%
(5y)
541%
(1y)
-11%
(3mo)

Cloud Security Management is the discipline of governing, monitoring, and enforcing security across multi cloud and hybrid environments u...

Cato Networks

5,400 vol/mo
517%
(5y)
188%
(1y)
-5%
(3mo)

Cato Networks is a cybersecurity company specializing in Secure Access Service Edge (SASE) and cloud native secure connectivity, widely d...

Tailscale

135,000 vol/mo
492%
(5y)
144%
(1y)
52%
(3mo)

Tailscale is a, established company that provides a zero trun VPN mesh networking platform built on WireGuard, enabling secure, private n...

Cnapp

2,900 vol/mo
473%
(5y)
118%
(1y)
9%
(3mo)

CNAPP (Cloud Native Application Protection Platform) is a, established category that consolidates cloud native security capabilities acro...

One-Time Password

3,600 vol/mo
447%
(5y)
190%
(1y)
48%
(3mo)

One Time Password (OTP) is a two factor authentication method that generates a temporary numeric or alphanumeric code for user verificati...

Passkey

49,500 vol/mo
442%
(5y)
80%
(1y)
17%
(3mo)

Passkey refers to passwordless authentication standards (FIDO2/WebAuthn) that enable sign in using cryptographic keys on devices, improvi...

Allowlist

880 vol/mo
348%
(5y)
248%
(1y)
164%
(3mo)

Allowlist has emerged as a security and access control concept where only explicitly approved entities (users, IPs, devices, apps) are gr...

PreVeil

2,900 vol/mo
318%
(5y)
98%
(1y)
39%
(3mo)

PreVeil is a company delivering enterprise grade, end to end encrypted email and data protection for cloud environments, gaining attentio...

Keyfactor

2,400 vol/mo
304%
(5y)
76%
(1y)
61%
(3mo)

Keyfactor is a leading provider of certificate based identity, PKI and cryptographic management solutions used to automate and secure dig...

SecOps

1,300 vol/mo
303%
(5y)
107%
(1y)
0%
(3mo)

Security Operations (SecOps) is the discipline of continuously monitoring, detecting, and responding to cybersecurity incidents across an...

Trivy

4,400 vol/mo
254%
(5y)
73%
(1y)
100%
(3mo)

Trivy is a widely used open source vulnerability scanner for container images, filesystem, and repository contents, developed by Aqua Sec...

254%
(5y)
236%
(1y)
7%
(3mo)

Cybersecurity technology encompasses tools, platforms, and practices designed to detect, prevent, respond to, and recover from cyber thre...

Vaultwarden

8,100 vol/mo
254%
(5y)
93%
(1y)
10%
(3mo)

Vaultwarden is a self hosted, community driven alternative to Bitwarden designed for running a private password manager server on persona...

238%
(5y)
57%
(1y)
3%
(3mo)

Canary Technologies is a company specializing in cloud based access control and guest experience solutions for hospitality and property m...

Wazuh

9,900 vol/mo
231%
(5y)
50%
(1y)
10%
(3mo)

Wazuh is an open source security monitoring and SIEM platform that aggregates and analyzes security events from endpoints, servers, and c...

Stytch

2,400 vol/mo
222%
(5y)
194%
(1y)
-17%
(3mo)

Stytch is a company offering passwordless authentication and identity APIs, driving a shift in developers adopting frictionless login exp...

Veriff

4,400 vol/mo
211%
(5y)
171%
(1y)
24%
(3mo)

Veriff is a time identity verification platform that uses AI powered checks to confirm user identities online, widely adopted across fint...

Upguard

2,900 vol/mo
208%
(5y)
136%
(1y)
91%
(3mo)

UpGuard is a cybersecurity company specializing in risk management, vendor risk, and cyber exposure monitoring to help organizations iden...

Avanan

14,800 vol/mo
196%
(5y)
21%
(1y)
-4%
(3mo)

Avanan is a cybersecurity company specializing in cloud email security, providing AI driven phishing and malware protection and integrati...

Proton VPN

165,000 vol/mo
196%
(5y)
73%
(1y)
8%
(3mo)

Proton VPN is a, established privacy focused virtual private network service developed by Proton AG, known for its emphasis on security, ...

191%
(5y)
270%
(1y)
22%
(3mo)

Cybersecurity training is a, established field focused on educating individuals and organizations to prevent, detect, and respond to cybe...

Vanta

33,100 vol/mo
176%
(5y)
130%
(1y)
46%
(3mo)

Vanta is a leading security and compliance automation platform that helps companies achieve and maintain standards like SOC 2 and ISO 270...

Drata

12,100 vol/mo
161%
(5y)
46%
(1y)
31%
(3mo)

Drata is a company offering automated continuous security and compliance orchestration, widely adopted to streamline SOC 2, ISO 27001, an...

Data Privacy

6,600 vol/mo
158%
(5y)
179%
(1y)
56%
(3mo)

Data privacy is the ongoing emphasis on protecting personal information, governing data collection, usage, storage, and consent across di...

153%
(5y)
207%
(1y)
51%
(3mo)

Credential stuffing is a cyberattack technique that automates login attempts using lists of compromised credentials to gain unauthorized ...

OPNsense

14,800 vol/mo
151%
(5y)
29%
(1y)
15%
(3mo)

OPNsense is a, active open source firewall and routing platform based on HardenedBSD, known as a fork of pfSense. It is developed and dis...

Flock Safety

49,500 vol/mo
150%
(5y)
34%
(1y)
9%
(3mo)

Flock Safety is a company that builds automated license plate reader (ALPR) camera networks used by communities and law enforcement for p...

Cloudflare

368,000 vol/mo
148%
(5y)
112%
(1y)
-15%
(3mo)

Cloudflare is a, established company providing edge networking, security, content delivery, and related services that optimize and protec...

148%
(5y)
239%
(1y)
24%
(3mo)

Managed Security Services is a and established market where third party providers deliver ongoing security monitoring, threat detection, ...

OT Security

1,300 vol/mo
146%
(5y)
107%
(1y)
27%
(3mo)

OT Security refers to protecting operational technology environments, including industrial control systems, SCADA, and process automation...

145%
(5y)
162%
(1y)
-6%
(3mo)

Passwordless authentication is a, established trend in digital security that eliminates the need for traditional passwords by leveraging ...

Blocksi

27,100 vol/mo
141%
(5y)
30%
(1y)
-28%
(3mo)

Blocksi is a company offering classroom management and web filtering solutions for schools, universities, and organizations, focusing on ...

DNSFilter

4,400 vol/mo
140%
(5y)
37%
(1y)
65%
(3mo)

DNSFilter is a cybersecurity company specializing in DNS based content and threat filtering to protect networks from malware, phishing, a...

137%
(5y)
54%
(1y)
3%
(3mo)

Security as a Service (SECaaS) is a cloud delivered model where security capabilities such as identity, threat detection, firewalling, SI...

ZTNA

3,600 vol/mo
133%
(5y)
64%
(1y)
10%
(3mo)

ZTNA (Zero Trust Network Access) is a security paradigm and enterprise networking approach that grants least privilege access to applicat...

Abnormal Security

5,400 vol/mo
129%
(5y)
0%
(1y)
44%
(3mo)

Abnormal Security is a cybersecurity company focused on AI driven email security to prevent phishing, business email compromise, and othe...

Passwordless

880 vol/mo
128%
(5y)
221%
(1y)
105%
(3mo)

Passwordless authentication is a security and usability trend where users sign in without passwords, using methods such as hardware keys,...

Cyberattack

40,500 vol/mo
127%
(5y)
43%
(1y)
20%
(3mo)

Cyberattack refers to deliberate unauthorized access, disruption, or manipulation of computers, networks, or data, typically conducted by...

Data Exfiltration

1,000 vol/mo
122%
(5y)
128%
(1y)
34%
(3mo)

Data exfiltration is the unauthorized transfer of data from an organization to an external destination, often driven by cybercrime, insid...

Cybersecurity

301,000 vol/mo
119%
(5y)
107%
(1y)
13%
(3mo)

Cybersecurity is a mature, ongoing global trend focused on protecting digital assets, networks, and users from increasingly sophisticated...

119%
(5y)
124%
(1y)
42%
(3mo)

Multi Factor Authentication (MFA) is a security approach requiring two or more independent credentials to verify a user’s identity, str...

116%
(5y)
193%
(1y)
43%
(3mo)

Fraud Detection is a mature field focused on identifying and preventing fraudulent activities across financial services, e commerce, and ...

BigID

2,900 vol/mo
104%
(5y)
60%
(1y)
10%
(3mo)

BigID is a data privacy and security company that provides data discovery, classification, and protection solutions using AI to help ente...

101%
(5y)
122%
(1y)
21%
(3mo)

Threat intelligence is the practice of collecting, analyzing, and disseminating information about cyber threats to inform defense decisio...

Cybersecurity Jobs

74,000 vol/mo
96%
(5y)
29%
(1y)
21%
(3mo)

Cybersecurity jobs encompass roles focused on protecting systems, networks, and data from cyber threats; demand is driven by increasing c...

Legit Security

590 vol/mo
95%
(5y)
75%
(1y)
25%
(3mo)

Legit Security is a cybersecurity company specializing in software supply chain security and application security posture management. The...

94%
(5y)
29%
(1y)
13%
(3mo)

Cybersecurity Certification is a trend around formal credentialing for cybersecurity skills, driven by the need for validated expertise i...

Menlo Security

4,400 vol/mo
92%
(5y)
80%
(1y)
53%
(3mo)

Menlo Security is a cybersecurity company specializing in browser isolation and secure web gateway solutions designed to render web conte...