Trends is free while in Beta

Discover Trends in Marketing

We surface rapidly growing trends in Marketing before they take off.

Attio

12,100 vol/mo
9999%+
(5y)
231%
(1y)
8%
(3mo)

Attio is a modern, developer friendly CRM platform designed for teams to manage relationships and sales pipelines with collaboration and ...

3610%
(5y)
1343%
(1y)
50%
(3mo)

Lavender AI

1,600 vol/mo
2041%
(5y)
273%
(1y)
67%
(3mo)

Lavender AI is a AI powered sales writing assistant designed to improve cold outreach and sales email effectiveness by drafting, optimizi...

957%
(5y)
386%
(1y)
10%
(3mo)

Personalized content is the systematic tailoring of digital content to individual user preferences, behaviors, and contexts, powered by d...

Project Europe

210 vol/mo
855%
(5y)
891%
(1y)
51%
(3mo)

Project Europe is a, multi faceted umbrella term used to describe various European Union and affiliated initiatives aimed at strengthenin...

839%
(5y)
210%
(1y)
37%
(3mo)

Audience Intelligence is a marketing analytics concept focused on collecting, normalizing, and deriving insights from audience data to im...

Opus Clip

90,500 vol/mo
768%
(5y)
46%
(1y)
12%
(3mo)

Opus Clip is an AI powered video clipping platform that automatically creates short, optimized clips from long form video content to aid ...

Adspower

9,900 vol/mo
735%
(5y)
62%
(1y)
47%
(3mo)

Adspower is a multi account Facebook and social media advertising management tool popular with e commerce and dropshipping communities fo...

688%
(5y)
825%
(1y)
36%
(3mo)

Location intelligence is the practice of collecting, analyzing, and visualizing geospatial data to derive actionable insights for busines...

Fourthwall

49,500 vol/mo
683%
(5y)
47%
(1y)
16%
(3mo)

Fourthwall is a creator monetization platform that enables creators to build paywalled communities and deliver exclusive content across c...

Email Octopus

1,900 vol/mo
610%
(5y)
508%
(1y)
78%
(3mo)

Email Octopus is a, established email marketing platform known for providing affordable, easy to use email campaigns with flexible pricin...

586%
(5y)
809%
(1y)
58%
(3mo)

Subscription Business Model is a widely adopted commercial approach where customers pay a recurring fee to access a product or service, o...

Endpoints News

3,600 vol/mo
573%
(5y)
933%
(1y)
-8%
(3mo)

Endpoints News is a technology news publication specializing in enterprise endpoints, cybersecurity, and related IT management topics. It...

567%
(5y)
652%
(1y)
38%
(3mo)

Sales Intelligence is a category of software and services that collects, analyzes, and delivers data about prospects and accounts to impr...

TikTok SEO

1,600 vol/mo
563%
(5y)
634%
(1y)
15%
(3mo)

TikTok SEO refers to optimizing content and profiles to improve visibility and reach on TikTok, including keyword optimized captions, on ...

560%
(5y)
602%
(1y)
69%
(3mo)

Affiliate platforms connect merchants with publishers to drive performance based marketing. They provide tracking, attribution, payments,...

SaaS SEO

1,000 vol/mo
540%
(5y)
700%
(1y)
-27%
(3mo)

SaaS SEO is the practice of optimizing software as a service websites and digital products to improve visibility, ranking, and organic tr...

Fundraise Up

3,600 vol/mo
505%
(5y)
104%
(1y)
2%
(3mo)

Fundraise Up is a fundraising technology platform that optimizes nonprofit donation forms and checkout experiences to increase online giv...

LineLeap

6,600 vol/mo
494%
(5y)
76%
(1y)
-15%
(3mo)

LineLeap is a nightlife tech platform that lets users skip lines, pay for cover, purchase tickets, and pre order drinks at hundreds of ba...

458%
(5y)
280%
(1y)
52%
(3mo)

Community Feedback is a sustained movement toward structured gathering and acting on user and stakeholder input to inform product develop...

Smart Bidding

2,900 vol/mo
457%
(5y)
95%
(1y)
44%
(3mo)

Smart Bidding is Google's automated bidding technology for Google Ads that uses machine learning to optimize bids in real time for conver...

Mobile Revenue

140 vol/mo
440%
(5y)
892%
(1y)
99%
(3mo)

Mobile Revenue is the monetization of mobile platforms and apps through in app purchases, subscriptions, ads, and commerce, driven by the...

UGC Marketing

1,900 vol/mo
437%
(5y)
603%
(1y)
79%
(3mo)

UGC Marketing refers to strategies that leverage user generated content from customers and fans to build trust, authenticity, and engagem...

432%
(5y)
325%
(1y)
24%
(3mo)

User engagement is a long standing concept referring to how users interact with a product or service, measured by metrics like retention,...

432%
(5y)
110%
(1y)
15%
(3mo)

Retail media networks (RMNs) monetize shopper attention by placing ads on retailer owned digital real estate and at points of purchase, e...

Product Trends

2,900 vol/mo
420%
(5y)
544%
(1y)
29%
(3mo)

Product Trends describe evolving patterns in product development, management, and consumer expectations that shape how new products are c...

ManyChat

90,500 vol/mo
418%
(5y)
107%
(1y)
28%
(3mo)

ManyChat is a leading drag and drop chatbot building platform that enables businesses to create and manage chatbots for messaging apps (n...

Meta Marketing

1,000 vol/mo
417%
(5y)
362%
(1y)
51%
(3mo)

Replo

2,900 vol/mo
398%
(5y)
13%
(1y)
-37%
(3mo)

Replo is a platform that enables ecommerce teams to rapidly design and deploy custom product and marketing pages on Shopify and other com...

Inkind

27,100 vol/mo
397%
(5y)
56%
(1y)
21%
(3mo)

InKind is a, established digital dining and gift platform that offers restaurant e gift cards and a wallet based system for managing and ...

396%
(5y)
659%
(1y)
54%
(3mo)

User Acquisition is a mature, data driven marketing discipline focused on acquiring new customers across digital channels using paid, own...

GoHighLevel

135,000 vol/mo
396%
(5y)
143%
(1y)
22%
(3mo)

GoHighLevel is a all in one marketing agency platform that consolidates CRM, marketing automation, funnels, and client management for mar...

Premium Pricing

1,000 vol/mo
391%
(5y)
556%
(1y)
85%
(3mo)

Premium Pricing is a pricing strategy where products or services are priced above the average market rate to signal higher quality, exclu...

Cohley

9,900 vol/mo
362%
(5y)
51%
(1y)
75%
(3mo)

Cohley is a company offering a platform for creating and leveraging user generated content (UGC) and product imagery to fuel marketing an...

Dripify

8,100 vol/mo
351%
(5y)
30%
(1y)
-5%
(3mo)

Dripify is a LinkedIn automation and outreach platform designed to automate lead generation, outreach sequences, and profile engagement f...

Creator Economy

1,900 vol/mo
348%
(5y)
711%
(1y)
-11%
(3mo)

The creator economy encompasses individuals who monetize content and communities through platforms, subscriptions, digital products, and ...

342%
(5y)
1597%
(1y)
-3%
(3mo)

Funnel Software refers to applications that help businesses design, automate, and optimize marketing and sales funnels across channels, f...

342%
(5y)
446%
(1y)
63%
(3mo)

Metricool

33,100 vol/mo
334%
(5y)
80%
(1y)
36%
(3mo)

Metricool is a, established digital marketing analytics and planning platform used for social media management, content planning, analyti...

334%
(5y)
333%
(1y)
83%
(3mo)

Storytelling Marketing is a strategic approach that uses narrative to connect brands with audiences, shaping perception, memory, and emot...

AppLovin

40,500 vol/mo
332%
(5y)
80%
(1y)
15%
(3mo)

AppLovin is a leading mobile advertising and software platform that accelerates app monetization and growth through ad networks, mediatio...

Hybrid Event

390 vol/mo
331%
(5y)
509%
(1y)
54%
(3mo)

Hybrid Event refers to events that combine in person attendance with virtual participation, leveraging digital platforms to extend reach,...

Digital Product

9,900 vol/mo
320%
(5y)
416%
(1y)
-1%
(3mo)

Digital Product refers to the ongoing creation, delivery, and optimization of software driven offerings and digital goods, emphasizing us...

Partify

9,900 vol/mo
319%
(5y)
90%
(1y)
14%
(3mo)

Partify is a cluster of services and entities centered on party/event planning and aftermarket auto parts, including apps for event plann...

Welocalize

9,900 vol/mo
304%
(5y)
-63%
(1y)
19%
(3mo)

Welocalize is a leading global localization and translation services company that leverages AI assisted technologies to deliver multiling...

TikTok Marketing

1,300 vol/mo
301%
(5y)
372%
(1y)
37%
(3mo)

TikTok Marketing is the practice of using TikTok as a strategic channel for brand awareness, audience engagement, and conversion, leverag...

Givebutter

40,500 vol/mo
295%
(5y)
66%
(1y)
15%
(3mo)

Givebutter is a online fundraising platform that enables creators to run campaigns, collect donations, tickets, and merchandise payments,...

Hero Brands

720 vol/mo
292%
(5y)
630%
(1y)
79%
(3mo)

Hero Brands refers to real entities focused on building, scaling, acquiring, or marketing portfolios of consumer brands across various se...

290%
(5y)
448%
(1y)
42%
(3mo)

Marketing Mix Modeling (MMM) is a data driven attribution technique used to quantify the impact of marketing channels on sales and to opt...

Fractional CMO

3,600 vol/mo
289%
(5y)
80%
(1y)
44%
(3mo)

Fractional CMO is a business model where companies hire part time, contract based chief marketing officers to provide strategic marketing...

287%
(5y)
249%
(1y)
38%
(3mo)

Engagement Marketing refers to marketing strategies focused on creating meaningful, ongoing interactions with customers across channels t...

274%
(5y)
226%
(1y)
6%
(3mo)

TikTok Affiliate Marketing is a, established approach where creators promote products and earn commissions through tracked affiliate link...

274%
(5y)
323%
(1y)
29%
(3mo)

Performance marketing is a data driven approach to online advertising and performance based campaigns where payouts are tied to measurabl...

Brand Tracking

720 vol/mo
269%
(5y)
499%
(1y)
18%
(3mo)

Brand tracking is a mature practice in marketing analytics that measures how a brand is perceived and discussed across media, social plat...

B2B SEO

260 vol/mo
259%
(5y)
502%
(1y)
-32%
(3mo)

B2B SEO is a well established field focusing on optimizing online presence, content, and technical infrastructure to attract business buy...

Titan Digital

70 vol/mo
247%
(5y)
563%
(1y)
54%
(3mo)

Titan Digital is a set of digital marketing agencies operating under multiple regional brands, notable for offering web design, SEO, cont...

245%
(5y)
307%
(1y)
38%
(3mo)

Sales outsourcing involves delegating all or part of a company's sales functions to external firms that handle prospecting, outreach, qua...

User Research

1,300 vol/mo
241%
(5y)
391%
(1y)
40%
(3mo)

User Research is a mature discipline focusing on understanding user needs, behaviors, and pains to inform product and service design. It ...

236%
(5y)
125%
(1y)
-74%
(3mo)

Find Your Influence refers to the influencer marketing ecosystem and platforms dedicated to connecting brands with suitable content creat...

233%
(5y)
277%
(1y)
-4%
(3mo)

B2B Content Marketing is a mature, widely adopted strategy where businesses create and distribute valuable content to attract, nurture, a...

Content House

1,600 vol/mo
232%
(5y)
342%
(1y)
77%
(3mo)

Content House refers to a residential or studio setup where content creators live, work, and collaborate to produce social media content,...

231%
(5y)
323%
(1y)
47%
(3mo)

Conversion Marketing is a strategic approach focused on optimizing customer journeys to maximize the percentage of visitors who complete ...

229%
(5y)
297%
(1y)
45%
(3mo)

Page Experience refers to user experience signals used by search engines and web platforms to measure how users perceive the performance ...

Sales Source

70 vol/mo
227%
(5y)
258%
(1y)
67%
(3mo)

Sales Source refers to a set of real world B2B sales enablement and sourcing entities and platforms that facilitate finding, validating, ...

223%
(5y)
422%
(1y)
6%
(3mo)

Digital analytics is the practice of collecting, measuring, analyzing, and acting on data generated by user interactions across digital c...

Yodeck

14,800 vol/mo
221%
(5y)
33%
(1y)
1%
(3mo)

Yodeck is a digital signage platform that enables remote creation and management of on screen displays using inexpensive hardware like Ra...

199%
(5y)
218%
(1y)
24%
(3mo)

Sustainable Marketing is the strategic practice of promoting products and brands by integrating environmental and social responsibility i...

196%
(5y)
200%
(1y)
53%
(3mo)

Corporate Power is a concept referring to the influence large corporations exert over markets, policy, and society through economics, lob...

Content Creation

5,400 vol/mo
193%
(5y)
155%
(1y)
28%
(3mo)

Content Creation is a broad, established trend centered on the production and distribution of user generated, AI assisted, and profession...

Brave Ads

170 vol/mo
184%
(5y)
101%
(1y)
32%
(3mo)

Brave Ads refers to Brave Software's privacy preserving ad platform integrated with the Brave browser, leveraging the Basic Attention Tok...

Substack

550,000 vol/mo
183%
(5y)
84%
(1y)
26%
(3mo)

Substack is a platform that enables writers to publish newsletters and monetize through paid subscriptions, simultaneously serving as a c...

181%
(5y)
140%
(1y)
49%
(3mo)

Dynamic Creative refers to dynamic creative optimization (DCO) in advertising, where ad creatives are automatically generated and optimiz...

Customer Labs

50 vol/mo
181%
(5y)
320%
(1y)
32%
(3mo)

Customer Labs refers to a set of entities and concepts around dedicated customer centric strategy, data platforms, and transformation ser...

FutureProof

6,600 vol/mo
180%
(5y)
67%
(1y)
82%
(3mo)

FutureProof refers to a broad set of initiatives and brands focused on preparing organizations, systems, and individuals for near to lon...

Data Storytelling

4,400 vol/mo
174%
(5y)
174%
(1y)
46%
(3mo)

Data storytelling is the practice of turning data analyses into compelling, accessible narratives that drive decision making, leveraging ...

StackAdapt

8,100 vol/mo
173%
(5y)
59%
(1y)
2%
(3mo)

StackAdapt is a programmatic advertising platform (a demand side platform) that enables advertisers to plan, execute, and optimize digita...

Hightouch

12,100 vol/mo
172%
(5y)
65%
(1y)
5%
(3mo)

Hightouch is a data activation platform that enables Businesses to sync data from a data warehouse to downstream tools like marketing, an...

CreatorIQ

8,100 vol/mo
172%
(5y)
238%
(1y)
28%
(3mo)

CreatorIQ is a cloud based influencer marketing platform that provides end to end management of influencer campaigns, creator discovery, ...

Growth Marketing

2,400 vol/mo
167%
(5y)
193%
(1y)
43%
(3mo)

Growth marketing is a data driven approach to acquiring, retaining, and expanding a customer base through rigorous experimentation, analy...

Revenued

2,900 vol/mo
162%
(5y)
19%
(1y)
-11%
(3mo)

Revenued is a company offering revenue based financing and related financial services, positioning itself as a source of fast, non diluti...

Dark Social

390 vol/mo
162%
(5y)
132%
(1y)
49%
(3mo)

Dark Social refers to the share activity that occurs privately through direct messages, chats, email, and other non public channels, whic...

160%
(5y)
292%
(1y)
26%
(3mo)

Recruitment Marketing is a strategic approach focused on attracting, engaging, and nurturing prospective candidates through branded conte...

159%
(5y)
193%
(1y)
-11%
(3mo)

Content Writing Services refer to professional services that produce written content for businesses, including articles, blog posts, whit...

Technical SEO

2,400 vol/mo
153%
(5y)
281%
(1y)
2%
(3mo)

Technical SEO is a, well established discipline focused on optimizing a website's technical infrastructure to improve search engine visib...

TikTok Analytics

14,800 vol/mo
151%
(5y)
281%
(1y)
26%
(3mo)

TikTok Analytics refers to the suite of data and insights tools used to measure, interpret, and optimize performance on the TikTok platfo...

Sell The Trend

1,000 vol/mo
151%
(5y)
133%
(1y)
22%
(3mo)

Sell The Trend is a fashion dropshipping and influencer led product sourcing platform that connects social media creators with trending p...

Programmatic Ads

5,400 vol/mo
150%
(5y)
106%
(1y)
21%
(3mo)

Programmatic Ads is a, established digital advertising approach that uses automated, algorithmic buying and real time bidding to purchase...

Srve

170 vol/mo
147%
(5y)
-7%
(1y)
23%
(3mo)

Head Of Growth

260 vol/mo
146%
(5y)
126%
(1y)
74%
(3mo)

Head Of Growth is a executive role focused on scaling user acquisition, activation, retention, and revenue across a company’s growth fu...

Personal Branding

6,600 vol/mo
142%
(5y)
198%
(1y)
73%
(3mo)

Personal branding is the strategic cultivation of an individual's professional identity, visibility, and reputation across online and off...