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We surface rapidly growing trends in business before they take off.

148%
(5y)
95%
(1y)
19%
(3mo)

Critical Insight refers to the real world emergence and growing deployment of advanced, proactive threat intelligence and security operat...

148%
(5y)
239%
(1y)
24%
(3mo)

Managed Security Services is a and established market where third party providers deliver ongoing security monitoring, threat detection, ...

Srve

170 vol/mo
147%
(5y)
-7%
(1y)
23%
(3mo)
146%
(5y)
79%
(1y)
6%
(3mo)

Government Job Benefits refers to the suite of perks, protections, and retirement programs provided to public sector employees, spanning ...

Head Of Growth

260 vol/mo
146%
(5y)
126%
(1y)
74%
(3mo)

Head Of Growth is a executive role focused on scaling user acquisition, activation, retention, and revenue across a company’s growth fu...

OT Security

1,300 vol/mo
146%
(5y)
107%
(1y)
27%
(3mo)

OT Security refers to protecting operational technology environments, including industrial control systems, SCADA, and process automation...

145%
(5y)
162%
(1y)
-6%
(3mo)

Passwordless authentication is a, established trend in digital security that eliminates the need for traditional passwords by leveraging ...

Monetization

33,100 vol/mo
144%
(5y)
268%
(1y)
33%
(3mo)

Monetization refers to the strategic process of converting products, services, or audiences into revenue. The trend encompasses platform ...

Remote Teams

390 vol/mo
143%
(5y)
287%
(1y)
8%
(3mo)

Remote Teams are distributed workforces collaborating across geographies using digital tools, asynchronous communication, and flexible wo...

Market Stall

1,600 vol/mo
142%
(5y)
126%
(1y)
30%
(3mo)

Market stall represents the resurgence and ongoing viability of small format, low overhead retail at physical markets, fairs, and pop up ...

142%
(5y)
13%
(1y)
-2%
(3mo)

Equipment as a Service (EaaS) is a model where customers pay for equipment usage and outcomes rather than owning the asset, accompanied b...

Personal Branding

6,600 vol/mo
142%
(5y)
198%
(1y)
73%
(3mo)

Personal branding is the strategic cultivation of an individual's professional identity, visibility, and reputation across online and off...

SpotHopper

8,100 vol/mo
142%
(5y)
8%
(1y)
-6%
(3mo)

SpotHopper is an AI powered marketing and growth platform for independent restaurants, helping them attract guests, optimize online prese...

Scale Rapid

30 vol/mo
142%
(5y)
118%
(1y)
42%
(3mo)

Scale Rapid is a data labeling and AI training automation service offered by Scale AI, designed to quickly produce high quality labeled d...

Blocksi

27,100 vol/mo
141%
(5y)
30%
(1y)
-28%
(3mo)

Blocksi is a company offering classroom management and web filtering solutions for schools, universities, and organizations, focusing on ...

Rippling

165,000 vol/mo
141%
(5y)
62%
(1y)
-1%
(3mo)

Rippling is a cloud based HR, payroll, and IT management platform that centralizes employee data and automates onboarding, payroll, and d...

DNSFilter

4,400 vol/mo
140%
(5y)
37%
(1y)
65%
(3mo)

DNSFilter is a cybersecurity company specializing in DNS based content and threat filtering to protect networks from malware, phishing, a...

139%
(5y)
182%
(1y)
49%
(3mo)

Performance indicators (KPIs) are evolving from simple metrics to integrated, real time measures that drive strategic decisions across in...

Tradeinn

3,600 vol/mo
138%
(5y)
100%
(1y)
28%
(3mo)

Tradeinn is a major online sporting goods retailer operating multiple brands and marketplaces, recognized as a established player in e co...

137%
(5y)
54%
(1y)
3%
(3mo)

Security as a Service (SECaaS) is a cloud delivered model where security capabilities such as identity, threat detection, firewalling, SI...

Element Market

170 vol/mo
137%
(5y)
119%
(1y)
72%
(3mo)

Element Market is an NFT market aggregation and analytics platform that aggregates listings across multiple NFT marketplaces, enabling mu...

137%
(5y)
289%
(1y)
7%
(3mo)

The Digital Workplace is a long standing concept referring to the use of digital tools and platforms to enable work collaboration, commun...

Retekess

1,300 vol/mo
137%
(5y)
92%
(1y)
13%
(3mo)

Retekess is a company that specializes in affordable audio equipment, including wireless microphone systems, PA kits, karaoke gear, and p...

137%
(5y)
263%
(1y)
33%
(3mo)

Marketing dashboards consolidate and visualize marketing metrics from multiple channels into a single, interactive interface, enabling fa...

CCaaS

3,600 vol/mo
136%
(5y)
71%
(1y)
13%
(3mo)

CCaaS, or Contact Center as a Service, is a cloud based solution for deploying and managing customer contact operations. It enables organ...

134%
(5y)
146%
(1y)
35%
(3mo)

Corporate Communication is a well established field focusing on how organizations manage and disseminate information to employees, stakeh...

Workwhile

6,600 vol/mo
134%
(5y)
15%
(1y)
4%
(3mo)

WorkWhile is an AI powered hourly labor marketplace that connects workers to flexible shifts across industries like warehousing, hospital...

Omnisend

9,900 vol/mo
133%
(5y)
112%
(1y)
256%
(3mo)

Omnisend is a, established ecommerce marketing automation platform that specializes in email, SMS, and omnichannel workflows for online r...

ZTNA

3,600 vol/mo
133%
(5y)
64%
(1y)
10%
(3mo)

ZTNA (Zero Trust Network Access) is a security paradigm and enterprise networking approach that grants least privilege access to applicat...

SISP

480 vol/mo
133%
(5y)
58%
(1y)
11%
(3mo)

SISP stands for Strategic Information Systems Planning, a structured process to align an organization's IT strategy with its business str...

133%
(5y)
265%
(1y)
66%
(3mo)

Visitor Management refers to the processes, systems, and software used to track and manage people entering and exiting a facility, typica...

Arcoro

12,100 vol/mo
132%
(5y)
7%
(1y)
-8%
(3mo)

Arcoro is a workforce management and HR software platform that serves industries with high compliance and safety requirements, notably co...

130%
(5y)
294%
(1y)
66%
(3mo)

Fractional Real Estate refers to investment in real estate through ownership of smaller fractions of a property, typically via online pla...

129%
(5y)
-44%
(1y)
-20%
(3mo)

Cover Letter Generator is a, established category of online tools and services that automatically create tailored cover letters for job a...

Abnormal Security

5,400 vol/mo
129%
(5y)
0%
(1y)
44%
(3mo)

Abnormal Security is a cybersecurity company focused on AI driven email security to prevent phishing, business email compromise, and othe...

Kickresume

14,800 vol/mo
128%
(5y)
21%
(1y)
44%
(3mo)

Kickresume is a online resume and CV builder platform that has been active for years, reflecting a broader trend toward automated, templa...

Passwordless

880 vol/mo
128%
(5y)
221%
(1y)
105%
(3mo)

Passwordless authentication is a security and usability trend where users sign in without passwords, using methods such as hardware keys,...

Resume Worded

22,200 vol/mo
128%
(5y)
-41%
(1y)
26%
(3mo)

Resume Worded is a resume optimization platform that analyzes resumes and cover letters to provide feedback, scoring, and suggestions to ...

Trust & Will

27,100 vol/mo
128%
(5y)
102%
(1y)
28%
(3mo)

Trust & Will is a company that offers online estate planning, wills, and related legal documents to simplify and accelerate end of life p...

127%
(5y)
188%
(1y)
97%
(3mo)

Influencer marketing remains a mature, data driven channel where brands collaborate with content creators to reach niche audiences, build...

Daraz

14,800 vol/mo
127%
(5y)
200%
(1y)
17%
(3mo)

Daraz is a leading e commerce marketplace in South Asia, owned by Alibaba Group, facilitating cross border and regional online shopping a...

127%
(5y)
146%
(1y)
18%
(3mo)

Business Process Outsourcing (BPO) is a long standing practice of contracting non core business processes to external providers. The curr...

Cyberattack

40,500 vol/mo
127%
(5y)
43%
(1y)
20%
(3mo)

Cyberattack refers to deliberate unauthorized access, disruption, or manipulation of computers, networks, or data, typically conducted by...

Digital Planners

12,100 vol/mo
127%
(5y)
381%
(1y)
347%
(3mo)

Digital Planners are electronic planning tools and ecosystems (apps, templates, and integrated devices) that enable users to schedule, or...

Seamless AI

18,100 vol/mo
125%
(5y)
180%
(1y)
-23%
(3mo)

Seamless AI refers to AI systems and integrations designed to be frictionless and embedded within existing workflows, apps, and business ...

124%
(5y)
186%
(1y)
76%
(3mo)

Corporate sustainability refers to business strategies and practices that integrate environmental, social, and governance (ESG) considera...

124%
(5y)
244%
(1y)
34%
(3mo)

Corporate governance encompasses the systems, processes, and practices by which corporations are directed and controlled, emphasizing boa...

123%
(5y)
271%
(1y)
67%
(3mo)

Conversion Rate Optimization (CRO) is a structured practice and set of tools aimed at increasing the percentage of visitors who complete ...

122%
(5y)
151%
(1y)
66%
(3mo)

Psychological Safety is a, established concept referring to an environment where individuals feel safe to take interpersonal risks, speak...

Data Exfiltration

1,000 vol/mo
122%
(5y)
128%
(1y)
34%
(3mo)

Data exfiltration is the unauthorized transfer of data from an organization to an external destination, often driven by cybercrime, insid...

121%
(5y)
34%
(1y)
14%
(3mo)

Responsible Disclosure is a recognized practice in cybersecurity where researchers report security vulnerabilities to vendors or organiza...

121%
(5y)
210%
(1y)
40%
(3mo)

Customer engagement refers to strategies, technologies, and practices aimed at building meaningful interactions with customers across cha...

120%
(5y)
255%
(1y)
40%
(3mo)

Roadmap software is a mature category that helps teams plan, visualize, prioritize, and communicate product and project plans across stak...

119%
(5y)
38%
(1y)
24%
(3mo)

Next Best Action is a concept in CRM and marketing analytics where systems recommend the most appropriate customer interaction next, base...

Cybersecurity

301,000 vol/mo
119%
(5y)
107%
(1y)
13%
(3mo)

Cybersecurity is a mature, ongoing global trend focused on protecting digital assets, networks, and users from increasingly sophisticated...

119%
(5y)
124%
(1y)
42%
(3mo)

Multi Factor Authentication (MFA) is a security approach requiring two or more independent credentials to verify a user’s identity, str...

116%
(5y)
302%
(1y)
13%
(3mo)

Marketing automation is a, established field that uses software to automate repetitive marketing tasks, personalize customer journeys, an...

Bigin

2,400 vol/mo
116%
(5y)
17%
(1y)
7%
(3mo)

Bigin is a lightweight, pipeline centric CRM by Zoho designed for small businesses to manage contacts, deals, and sales workflows with in...

116%
(5y)
193%
(1y)
43%
(3mo)

Fraud Detection is a mature field focused on identifying and preventing fraudulent activities across financial services, e commerce, and ...

116%
(5y)
147%
(1y)
16%
(3mo)

Vertical companies refer to firms that specialize services or products for narrowly defined industry segments (verticals) rather than off...