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We surface rapidly growing trends in XXX before they take off.

54%
(5y)
2%
(1y)
-16%
(3mo)

Gluten Free Desserts is a trend focusing on desserts prepared without gluten, driven by increased awareness of celiac disease and gluten ...

Free Refill

880 vol/mo
53%
(5y)
114%
(1y)
102%
(3mo)

Free Refill refers to the growing adoption and promotion of refillable products and free beverage refills as a sustainability and consume...

Proper Good

1,900 vol/mo
53%
(5y)
27%
(1y)
21%
(3mo)

Proper Good is a US based brand offering shelf stable, ready to eat meals such as soups, pastas, and overnight oats that heat in about 90...

Bachan's

12,100 vol/mo
53%
(5y)
-14%
(1y)
32%
(3mo)

Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...

Congee

110,000 vol/mo
53%
(5y)
92%
(1y)
34%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

Tropical Soda

1,300 vol/mo
52%
(5y)
51%
(1y)
64%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Mafaldine

33,100 vol/mo
52%
(5y)
28%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Fruit Gummies

5,400 vol/mo
52%
(5y)
42%
(1y)
164%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Torani

33,100 vol/mo
52%
(5y)
30%
(1y)
32%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
10%
(1y)
22%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

51%
(5y)
151%
(1y)
-24%
(3mo)

Salt and vinegar seasoning is a widespread flavor trend across snacks, beverages, and culinary products, driven by distinctive tangy prof...

Non-Alcoholic Beer

110,000 vol/mo
51%
(5y)
104%
(1y)
47%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Doner

33,100 vol/mo
51%
(5y)
44%
(1y)
21%
(3mo)

Doner kebab, a globally popular Turkish style spit roasted meat dish, is experiencing renewed attention through fusion variants, regional...

Lychee Cocktail

1,900 vol/mo
50%
(5y)
6%
(1y)
6%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

Loco Coffee

480 vol/mo
50%
(5y)
98%
(1y)
69%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

THC Water

1,600 vol/mo
50%
(5y)
70%
(1y)
27%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Monin

22,200 vol/mo
50%
(5y)
31%
(1y)
33%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Mortadella

165,000 vol/mo
50%
(5y)
6%
(1y)
-7%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Mullein Tea

74,000 vol/mo
50%
(5y)
7%
(1y)
-20%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Tan Tan Men

1,600 vol/mo
49%
(5y)
43%
(1y)
51%
(3mo)

Tan Tan Men is a popular ramen style characterized by sesame, peanut, and chili oil flavors, existing as both traditional restaurant dish...

Vietnamese Coffee

135,000 vol/mo
49%
(5y)
39%
(1y)
20%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Coffee Station

14,800 vol/mo
49%
(5y)
86%
(1y)
54%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

Coffee Concentrate

12,100 vol/mo
48%
(5y)
51%
(1y)
182%
(3mo)

Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...

Mushroom Powder

6,600 vol/mo
48%
(5y)
32%
(1y)
94%
(3mo)

Mushroom powder refers to finely milled forms of edible and medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used as dietary supp...

Asian Flavors

1,300 vol/mo
48%
(5y)
36%
(1y)
24%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

Bandeja Paisa

74,000 vol/mo
48%
(5y)
56%
(1y)
169%
(3mo)

Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably MedellĂ­n, comprising a hearty plate with beans, rice, groun...

Ready Hour

1,300 vol/mo
48%
(5y)
65%
(1y)
54%
(3mo)

Ready Hour is a brand of emergency and long shelf life food storage products designed for quick meal preparation during emergencies or ev...

Honey Water

4,400 vol/mo
48%
(5y)
71%
(1y)
65%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Bee Bread

12,100 vol/mo
47%
(5y)
32%
(1y)
110%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...