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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

9999%+
(5y)
42%
(1y)
149%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

DrunkDeer

1,900 vol/mo
2497%
(5y)
-24%
(1y)
87%
(3mo)

DrunkDeer is a niche mechanical keyboard brand known for its Hall Effect key switch technology and rapid trigger designs, drawing attenti...

Unreal Snacks

3,600 vol/mo
1329%
(5y)
41%
(1y)
86%
(3mo)

Unreal Snacks is a candy brand focused on reformulating popular confections with natural ingredients, reduced sugar, and fewer artificial...

THCP Gummies

2,400 vol/mo
1073%
(5y)
16%
(1y)
5%
(3mo)

THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...

Sprout Living

1,900 vol/mo
266%
(5y)
122%
(1y)
241%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

Pirq

1,000 vol/mo
253%
(5y)
366%
(1y)
142%
(3mo)

Jinx Dog Food

22,200 vol/mo
223%
(5y)
80%
(1y)
310%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Chomps

90,500 vol/mo
213%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

210%
(5y)
168%
(1y)
219%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Pumpkin Seed Oil

60,500 vol/mo
154%
(5y)
114%
(1y)
37%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

Goli Nutrition

8,100 vol/mo
148%
(5y)
304%
(1y)
491%
(3mo)

Goli Nutrition is a consumer wellness brand best known for its apple cider vinegar gummy supplements, popularized as a tastier alternativ...

Levella

320 vol/mo
145%
(5y)
136%
(1y)
602%
(3mo)

Chosen Foods

4,400 vol/mo
145%
(5y)
78%
(1y)
237%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Assorted Chips

1,300 vol/mo
135%
(5y)
134%
(1y)
328%
(3mo)

Assorted Chips refers to a broad category of snack assortments that mix different chip flavors and styles (e.g., potato chips, kettle chi...

Smalls Cat Food

40,500 vol/mo
132%
(5y)
69%
(1y)
28%
(3mo)

Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...

Truvani

22,200 vol/mo
114%
(5y)
22%
(1y)
112%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

105%
(5y)
470%
(1y)
1360%
(3mo)

Further Food

1,000 vol/mo
95%
(5y)
37%
(1y)
55%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Mushroom Protein

8,100 vol/mo
90%
(5y)
59%
(1y)
96%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

Eversweet

1,300 vol/mo
85%
(5y)
139%
(1y)
242%
(3mo)

EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...

Chickpea Protein

9,900 vol/mo
78%
(5y)
20%
(1y)
46%
(3mo)

Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...

Zukes

4,400 vol/mo
78%
(5y)
220%
(1y)
276%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

De Cecco

6,600 vol/mo
71%
(5y)
66%
(1y)
57%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

70%
(5y)
146%
(1y)
298%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

YumEarth

4,400 vol/mo
62%
(5y)
43%
(1y)
112%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Organic Earth

90 vol/mo
54%
(5y)
83%
(1y)
259%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

46%
(5y)
67%
(1y)
140%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

BBQ Potato Chips

1,300 vol/mo
46%
(5y)
69%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Organic

60,500 vol/mo
41%
(5y)
48%
(1y)
130%
(3mo)

Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...

Energy Bars

12,100 vol/mo
41%
(5y)
105%
(1y)
58%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

Alpha Foods

720 vol/mo
39%
(5y)
123%
(1y)
69%
(3mo)

Alpha Foods is a plant based frozen meals brand that epitomizes the broader rise of meat free, ready to heat options and reflects consume...

Foam Plates

2,400 vol/mo
31%
(5y)
79%
(1y)
196%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Planted

18,100 vol/mo
30%
(5y)
30%
(1y)
146%
(3mo)

Planted refers to the plant based meat company Planted Foods and the broader plant based/alternative protein movement it is part of, focu...

Quail Food

5,400 vol/mo
28%
(5y)
32%
(1y)
105%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

Kraft Bags

5,400 vol/mo
27%
(5y)
103%
(1y)
188%
(3mo)

Edible Ink

2,400 vol/mo
19%
(5y)
21%
(1y)
90%
(3mo)

Utz

22,200 vol/mo
12%
(5y)
20%
(1y)
61%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Beeswax Wrap

6,600 vol/mo
9%
(5y)
41%
(1y)
47%
(3mo)

Ziploc Bags

27,100 vol/mo
2%
(5y)
10%
(1y)
10%
(3mo)

Wilton

40,500 vol/mo
-7%
(5y)
7%
(1y)
20%
(3mo)

Wilton refers to the Wilton brand known for cake decorating, baking supplies, and related culinary products. It represents a longstanding...

9999%+
(5y)
625%
(1y)
2569%
(3mo)

Plant chocolate protein powder is a popular plant based supplement made from proteins like pea, rice, or hemp, flavored with chocolate to...

Upfs

720 vol/mo
9999%+
(5y)
148%
(1y)
-3%
(3mo)

Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...

Eco Plates

140 vol/mo
9999%+
(5y)
135%
(1y)
224%
(3mo)

Flock Foods

720 vol/mo
9999%+
(5y)
9999%+
(1y)
60%
(3mo)

Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...

Biz Powder

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
166%
(3mo)

Biz Powder refers to the enzyme based stain removing laundry powder known as Biz Stain Fighter Powder, a long running consumer cleaning p...

Lotus Bakeries

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
94%
(3mo)

Lotus Bakeries is a, established European bakery company best known for its Lotus Biscoff cookies. The topic reflects a long standing con...

9999%+
(5y)
9999%+
(1y)
282%
(3mo)

BPA Free Plastic Containers have become a mainstream consumer demand driven by health concerns about bisphenol A (BPA) leaching into food...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Wholier

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
92%
(3mo)

Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...

Pulp Culture

140 vol/mo
9999%+
(5y)
9999%+
(1y)
179%
(3mo)

Pulp Culture is a resurging interest in pulp era aesthetics, stories, and collectibles driven by nostalgia, retro futurism, and a renewed...