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Discover Trends in Alcohol

We surface rapidly growing trends in Alcohol before they take off.

Indian Whisky

3,600 vol/mo
714%
(5y)
218%
(1y)
-39%
(3mo)

Indian Whisky refers to whiskies produced in India, including premium single malts and blended malts, gaining global attention for qualit...

Pistachio Martini

6,600 vol/mo
229%
(5y)
10%
(1y)
-32%
(3mo)

Tequila Ocho

33,100 vol/mo
146%
(5y)
33%
(1y)
11%
(3mo)

Tequila Ocho is a premium tequila brand distinguished by terroir driven, single estate expressions and small batch production, representi...

Zero Proof

6,600 vol/mo
117%
(5y)
63%
(1y)
34%
(3mo)

Zero Proof is a growing category of non alcoholic beverages and mocktails designed to mimic the sensory experience of alcoholic drinks wi...

Lucky Saint

2,900 vol/mo
86%
(5y)
96%
(1y)
88%
(3mo)

Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...

Ritual Tequila

1,900 vol/mo
68%
(5y)
6%
(1y)
35%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Shaoxing Wine

49,500 vol/mo
46%
(5y)
20%
(1y)
-4%
(3mo)

Shaoxing Wine is a traditional Chinese rice wine from Shaoxing, Zhejiang, widely used in Chinese cuisine and increasingly featured in glo...

The Singleton

390 vol/mo
39%
(5y)
59%
(1y)
33%
(3mo)

Alcohol Gummies

1,900 vol/mo
24%
(5y)
38%
(1y)
23%
(3mo)

Alcohol Gummies are edible gummy candies infused with alcohol, marketed as a convenient, discreet, and flavorful way to consume alcoholic...

Orange Wine

27,100 vol/mo
22%
(5y)
27%
(1y)
22%
(3mo)

Orange wine is a wine category created by fermenting white grapes with skin contact, producing an amber to orange hue and distinctive tan...

Athletic Brewing

40,500 vol/mo
21%
(5y)
-8%
(1y)
20%
(3mo)

Athletic Brewing is a leading producer of craft non alcoholic beers that has seen rising consumer interest as demand for low or no alcoh...

Arak

14,800 vol/mo
19%
(5y)
23%
(1y)
9%
(3mo)

Arak is a traditional anise flavored distilled spirit native to the Levant and surrounding regions, with variants and brands across Leban...

Mirin

110,000 vol/mo
17%
(5y)
12%
(1y)
-1%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Los Sundays

1,900 vol/mo
16%
(5y)
25%
(1y)
11%
(3mo)

Soju

201,000 vol/mo
14%
(5y)
0%
(1y)
-2%
(3mo)

Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...

Bottled in Bond

9,900 vol/mo
12%
(5y)
19%
(1y)
19%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

Ethanol

110,000 vol/mo
11%
(5y)
29%
(1y)
49%
(3mo)

Ethanol is a widely used biofuel and industrial solvent derived from fermentation of carbohydrates. As a trend topic, discussions focus o...

Old Forester

27,100 vol/mo
9%
(5y)
-2%
(1y)
5%
(3mo)

Old Forester is a historic bourbon brand established in 1870 by George Garvin Brown, now part of Brown Forman, known for its heritage and...

Beer

368,000 vol/mo
-7%
(5y)
5%
(1y)
7%
(3mo)

Beer is a globally established beverage with ongoing evolution driven by craft and specialty brews, non alcoholic options, sustainability...

JuneShine

9,900 vol/mo
-46%
(5y)
-19%
(1y)
38%
(3mo)

JuneShine is a beverage company best known for its hard kombucha products, positioning itself within the growing hard beverage and functi...

Campari Group

1,900 vol/mo
9999%+
(5y)
629%
(1y)
69%
(3mo)

Campari Group is a global beverages company known for its portfolio of iconic brands such as Campari, Aperol, and Grand Marnier, driving ...