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We surface rapidly growing trends in XXX before they take off.

Alpha Foods

720 vol/mo
39%
(5y)
123%
(1y)
69%
(3mo)

Alpha Foods is a plant based frozen meals brand that epitomizes the broader rise of meat free, ready to heat options and reflects consume...

Junmai

3,600 vol/mo
39%
(5y)
41%
(1y)
67%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Feijão

1,900 vol/mo
39%
(5y)
57%
(1y)
1%
(3mo)

Feijão is a staple legume based dish and ingredient widely consumed in Brazil and Portuguese speaking countries; this analysis treats Fe...

Drinkable

880 vol/mo
38%
(5y)
24%
(1y)
26%
(3mo)
38%
(5y)
-10%
(1y)
29%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

Kinako

8,100 vol/mo
38%
(5y)
35%
(1y)
-12%
(3mo)

Kinako is a traditional roasted soybean flour used in Japanese cuisine, which has gained renewed attention as a gluten free, plant based ...

Tefal

5,400 vol/mo
38%
(5y)
88%
(1y)
1%
(3mo)

Tefal is a well established cookware and small appliance brand known for non stick cookware and innovative kitchen solutions under Groupe...

Lavender Syrup

22,200 vol/mo
38%
(5y)
-3%
(1y)
103%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Calabrian Chili

49,500 vol/mo
38%
(5y)
12%
(1y)
0%
(3mo)

Calabrian chili refers to the spicy Calabrian pepper variety and its use in cuisine, notably as a flavoring paste or sauce that highlight...

Shiso Leaf

12,100 vol/mo
38%
(5y)
1%
(1y)
0%
(3mo)

Shiso leaf is a traditional Japanese herb (perilla) widely used in Asian cuisine for its distinct anise like flavor and vibrant green or ...

Lemon Soda

5,400 vol/mo
37%
(5y)
25%
(1y)
47%
(3mo)

Moringa Tea

22,200 vol/mo
37%
(5y)
-1%
(1y)
-3%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Pea Protein

22,200 vol/mo
37%
(5y)
41%
(1y)
93%
(3mo)

Pea protein is a plant based protein harvested from yellow peas that has gained prominence as a versatile, allergen friendly protein sour...

Three Trees

3,600 vol/mo
37%
(5y)
14%
(1y)
29%
(3mo)

Three Trees refers to real brands and initiatives using the 'Three Trees' naming motif in foods and beverages, notably plant based milk b...

We Cook

880 vol/mo
37%
(5y)
49%
(1y)
0%
(3mo)

We Cook is a, multi entity motif in the food and meal preparation space, appearing as brand names, marketplaces, and service concepts cen...

Gochujang Sauce

49,500 vol/mo
37%
(5y)
20%
(1y)
9%
(3mo)

Gochujang Sauce is a rising consumer trend where Korean chili paste based sauces are gaining mainstream popularity beyond traditional Kor...

Okonomiyaki

110,000 vol/mo
37%
(5y)
48%
(1y)
0%
(3mo)

Okonomiyaki is a Japanese savory pancake prepared with a batter and a variety of ingredients such as cabbage, meat, seafood, and cheese, ...

36%
(5y)
17%
(1y)
-15%
(3mo)

Gluten Free Desserts is a trend focusing on desserts prepared without gluten, driven by increased awareness of celiac disease and gluten ...

Spindrift

74,000 vol/mo
36%
(5y)
19%
(1y)
37%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

36%
(5y)
-57%
(1y)
-4%
(3mo)

Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...

Cometeer

18,100 vol/mo
36%
(5y)
37%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Orgain

22,200 vol/mo
36%
(5y)
40%
(1y)
120%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Tuxedo Cake

22,200 vol/mo
36%
(5y)
17%
(1y)
13%
(3mo)

Tuxedo Cake is a classic dessert featuring dark chocolate cake layers with white and dark icing accents that mimic a tuxedo, widely avail...

Olive Oil

135,000 vol/mo
36%
(5y)
22%
(1y)
24%
(3mo)

Soy Protein

12,100 vol/mo
36%
(5y)
54%
(1y)
82%
(3mo)

Soy protein is a established plant based protein ingredient derived from soybeans, used widely in food, beverages, and animal feed to pro...

Good Meat

1,600 vol/mo
35%
(5y)
24%
(1y)
14%
(3mo)

Good Meat refers to cultivated or lab grown meat products developed and marketed by companies like Eat Just under the Good Meat brand, re...

Shoyu Ramen

40,500 vol/mo
35%
(5y)
98%
(1y)
-7%
(3mo)

Shoyu Ramen is a classic Japanese ramen style featuring a soy sauce–based broth, typically lighter and soy forward, often paired with c...

Tom Yum

33,100 vol/mo
35%
(5y)
41%
(1y)
-15%
(3mo)

Tom Yum is a traditional Thai hot and sour soup that is gaining renewed global attention, driven by interest in Thai cuisine, bold flavor...

35%
(5y)
153%
(1y)
-29%
(3mo)

Okara

3,600 vol/mo
35%
(5y)
66%
(1y)
1%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...