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We surface rapidly growing trends in XXX before they take off.

Adobo Sauce

40,500 vol/mo
14%
(5y)
5%
(1y)
9%
(3mo)

Adobo Sauce is a, established culinary product category and ingredient used primarily in Filipino cuisine, with commercial versions widel...

Soju

201,000 vol/mo
14%
(5y)
0%
(1y)
-2%
(3mo)

Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...

Tantanmen

5,400 vol/mo
14%
(5y)
12%
(1y)
1%
(3mo)

Tantanmen is a popular ramen dish featuring a spicy sesame based broth inspired by Sichuan dan dan noodles, gaining global attention thro...

14%
(5y)
73%
(1y)
125%
(3mo)

Dairy Free Creamer

12,100 vol/mo
14%
(5y)
16%
(1y)
26%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Energy Balls

14,800 vol/mo
14%
(5y)
15%
(1y)
39%
(3mo)

Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...

Lung Detox Tea

3,600 vol/mo
14%
(5y)
9999%+
(1y)
42%
(3mo)

Lung Detox Tea is a product category and online trend featuring herbal teas marketed to support lung health and mucus clearance; it inclu...

Banza

9,900 vol/mo
14%
(5y)
-5%
(1y)
61%
(3mo)

Macadamia Milk

8,100 vol/mo
14%
(5y)
16%
(1y)
78%
(3mo)

Taco Seasoning

1,600 vol/mo
14%
(5y)
7%
(1y)
8%
(3mo)

Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...

Bitters

74,000 vol/mo
14%
(5y)
6%
(1y)
3%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

13%
(5y)
4%
(1y)
24%
(3mo)

Psilocybin chocolate is a product category that blends psilocybin rich mushrooms with chocolate to deliver psychedelic experiences in a e...

Honeycomb

135,000 vol/mo
13%
(5y)
22%
(1y)
28%
(3mo)

Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...

13%
(5y)
21%
(1y)
13%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Grinder

246,000 vol/mo
13%
(5y)
26%
(1y)
17%
(3mo)

Grinder refers to the rising interest in high quality coffee grinders, especially burr grinders, among home baristas and specialty coffee...

Salt

201,000 vol/mo
13%
(5y)
15%
(1y)
3%
(3mo)

Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...

Apple Juice

74,000 vol/mo
13%
(5y)
5%
(1y)
9%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

Brami

5,400 vol/mo
13%
(5y)
82%
(1y)
78%
(3mo)

BRAMI is a food brand specializing in lupini bean based pastas and snacks, positioned as a higher protein, lower carb alternative in the ...

Lemon Squeezer

27,100 vol/mo
13%
(5y)
17%
(1y)
15%
(3mo)

Lemon Squeezer is a widely used kitchen tool designed to extract juice from lemons efficiently, with sustained popularity due to home coo...

Borscht

110,000 vol/mo
13%
(5y)
33%
(1y)
-19%
(3mo)

Borscht is a traditional beet based soup from Eastern Europe that has gained renewed attention globally due to culinary media coverage, d...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
19%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Pasta

450,000 vol/mo
12%
(5y)
8%
(1y)
5%
(3mo)

Chickpea

165,000 vol/mo
12%
(5y)
4%
(1y)
19%
(3mo)

Chickpea is recognized as a, long standing food ingredient with rising prominence in plant based eating, alternative proteins, and conven...

Utz

22,200 vol/mo
12%
(5y)
20%
(1y)
61%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Hanger Steak

74,000 vol/mo
12%
(5y)
11%
(1y)
12%
(3mo)

Hanger steak has gained renewed interest among chefs and home cooks for its flavorful, tender profile and relative affordability compared...

Pudding

60,500 vol/mo
12%
(5y)
17%
(1y)
-23%
(3mo)

Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...

Freshwater Shrimp

14,800 vol/mo
12%
(5y)
14%
(1y)
22%
(3mo)

Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...

Bottled in Bond

9,900 vol/mo
12%
(5y)
19%
(1y)
19%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

Wax Paper

22,200 vol/mo
12%
(5y)
15%
(1y)
-15%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

Chicory Coffee

33,100 vol/mo
12%
(5y)
27%
(1y)
25%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...