Trends is free while in Beta

Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

Sangak

3,600 vol/mo
207%
(5y)
172%
(1y)
18%
(3mo)

Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...

Food Dyes

12,100 vol/mo
206%
(5y)
-36%
(1y)
-8%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Hojicha

74,000 vol/mo
200%
(5y)
61%
(1y)
9%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Maev

6,600 vol/mo
199%
(5y)
9%
(1y)
16%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

194%
(5y)
479%
(1y)
419%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Pad Kra Pao

27,100 vol/mo
193%
(5y)
22%
(1y)
7%
(3mo)

Qahwah

8,100 vol/mo
193%
(5y)
6%
(1y)
7%
(3mo)

Ceremonial Cacao

8,100 vol/mo
190%
(5y)
98%
(1y)
2%
(3mo)

Freddo Espresso

5,400 vol/mo
186%
(5y)
71%
(1y)
186%
(3mo)

Freddo Espresso is a popular Greek origin cold espresso beverage served over ice, often sweetened and foamed, and has gained broader reco...

ZBiotics

33,100 vol/mo
183%
(5y)
26%
(1y)
3%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

183%
(5y)
93%
(1y)
157%
(3mo)

Centella Asiatica

22,200 vol/mo
180%
(5y)
85%
(1y)
100%
(3mo)

Centella Asiatica, commonly known as gotu kola, is a medicinal herb widely used in traditional medicine and modern skincare for its sooth...

Stuffed Bagels

1,900 vol/mo
176%
(5y)
111%
(1y)
-22%
(3mo)

Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...

Protein Yogurt

33,100 vol/mo
174%
(5y)
46%
(1y)
54%
(3mo)

Protein yogurt is a verified category of probiotic and high protein dairy yogurt products designed to support muscle recovery, satiety, a...

Avocado Oil Spray

5,400 vol/mo
173%
(5y)
106%
(1y)
198%
(3mo)

Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...

Unreal Candy

27,100 vol/mo
173%
(5y)
27%
(1y)
24%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Maritozzi

12,100 vol/mo
171%
(5y)
11%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

171%
(5y)
51%
(1y)
-9%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

Lesser Evil

22,200 vol/mo
171%
(5y)
24%
(1y)
19%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Clove Tea

18,100 vol/mo
169%
(5y)
72%
(1y)
-32%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Canned Lychee

9,900 vol/mo
169%
(5y)
66%
(1y)
-39%
(3mo)

Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...

Cruffins

6,600 vol/mo
167%
(5y)
129%
(1y)
2%
(3mo)

Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...

Pink Matcha

2,400 vol/mo
166%
(5y)
113%
(1y)
119%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

THC Lemonade

1,000 vol/mo
165%
(5y)
51%
(1y)
28%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

165%
(5y)
102%
(1y)
59%
(3mo)

High Protein Yogurt

74,000 vol/mo
165%
(5y)
49%
(1y)
51%
(3mo)

High Protein Yogurt is a, well established product category focusing on yogurt variants enhanced with higher protein content, popular in ...

Gluten-Free Pasta

74,000 vol/mo
164%
(5y)
103%
(1y)
58%
(3mo)

Gluten Free Pasta is a, established category in the food industry focused on pasta products made without gluten, catering to celiac disea...

Mushroom Drink

5,400 vol/mo
164%
(5y)
24%
(1y)
37%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Vitamin Coffee

590 vol/mo
164%
(5y)
252%
(1y)
190%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Pistachio Syrup

5,400 vol/mo
162%
(5y)
11%
(1y)
0%
(3mo)

Pistachio Syrup is a flavored syrup used in beverages and desserts to impart a distinct pistachio taste, increasingly seen in specialty c...

Qahwah House

90,500 vol/mo
159%
(5y)
-5%
(1y)
-2%
(3mo)

Lemon Balm Tea

74,000 vol/mo
159%
(5y)
-23%
(1y)
2%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Bento Cake

9,900 vol/mo
158%
(5y)
41%
(1y)
-40%
(3mo)

Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...

158%
(5y)
69%
(1y)
133%
(3mo)

Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...

Protein Bagel

27,100 vol/mo
158%
(5y)
27%
(1y)
33%
(3mo)

Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...

Protein Dal

720 vol/mo
155%
(5y)
50%
(1y)
21%
(3mo)

Premium Levella

1,000 vol/mo
155%
(5y)
224%
(1y)
1921%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Pumpkin Seed Oil

60,500 vol/mo
154%
(5y)
114%
(1y)
37%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

Recess Drink

49,500 vol/mo
153%
(5y)
18%
(1y)
-24%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

PlantYou

8,100 vol/mo
153%
(5y)
-11%
(1y)
-4%
(3mo)

PlantYou is a plant based cooking brand and cookbook ecosystem founded by Carleigh Bodrug, focused on easy, affordable, whole food plant ...

Autolyse

9,900 vol/mo
151%
(5y)
38%
(1y)
-7%
(3mo)

Autolyse is a bread making technique where flour and water are mixed and left to rest before adding salt and yeast. This rest period hydr...

A2a2

480 vol/mo
151%
(5y)
50%
(1y)
23%
(3mo)

Electrolyte Powder

60,500 vol/mo
150%
(5y)
79%
(1y)
147%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Ninja CREAMi

450,000 vol/mo
150%
(5y)
-4%
(1y)
-17%
(3mo)

Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...

Pistachio Milk

12,100 vol/mo
150%
(5y)
27%
(1y)
32%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Caffeine Gum

14,800 vol/mo
149%
(5y)
47%
(1y)
37%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Hormone Tea

480 vol/mo
149%
(5y)
48%
(1y)
34%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

Coffee Paste

480 vol/mo
148%
(5y)
166%
(1y)
88%
(3mo)

Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...

Goli Nutrition

8,100 vol/mo
148%
(5y)
304%
(1y)
491%
(3mo)

Goli Nutrition is a consumer wellness brand best known for its apple cider vinegar gummy supplements, popularized as a tastier alternativ...

Skyr Yogurt

22,200 vol/mo
147%
(5y)
54%
(1y)
97%
(3mo)

Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...

Sol It

320 vol/mo
147%
(5y)
108%
(1y)
-12%
(3mo)

OLIPOP

165,000 vol/mo
146%
(5y)
-6%
(1y)
9%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Tequila Ocho

33,100 vol/mo
146%
(5y)
33%
(1y)
11%
(3mo)

Tequila Ocho is a premium tequila brand distinguished by terroir driven, single estate expressions and small batch production, representi...

146%
(5y)
583%
(1y)
12%
(3mo)

Immersive Dining combines culinary experiences with immersive technologies such as AR/VR, projection mapping, 360 degree environments, mu...

Levella

320 vol/mo
145%
(5y)
136%
(1y)
602%
(3mo)

Chosen Foods

4,400 vol/mo
145%
(5y)
78%
(1y)
237%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Protein Ice Cream

49,500 vol/mo
145%
(5y)
68%
(1y)
95%
(3mo)

Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...

Protein Chai

480 vol/mo
143%
(5y)
83%
(1y)
75%
(3mo)
143%
(5y)
-6%
(1y)
-10%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Caffeine Gummies

2,900 vol/mo
143%
(5y)
63%
(1y)
108%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...