Discover Trends in XXX
We surface rapidly growing trends in XXX before they take off.
Strawberry Matcha Latte
Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...
Probiotic Soda
Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...
Javy Coffee
Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...
Clean Simple Eats
Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.
Kosterina
Kosterina is a Greek olive oil brand known for its high polyphenol, cold pressed extra virgin olive oils and related wellness positioning.
Xiaolongbao
Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...
Clove Water
Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...
Pre-Rolls
Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...
Mushroom Coffee
Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...
Kunafa
Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...
Stem Chocolate
Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...
Pistachio Martini
Extra Light Olive Oil
Extra Light Olive Oil is a marketing led variant of olive oil marketed for a milder flavor and lighter color, often marketed as a neutral...
Lychee Cream
Lychee Cream refers to a dessert flavor/style integrating lychee fruit with cream based textures, increasingly appearing in desserts, pas...
LMNT
LMNT is a electrolyte drink brand known for its (low sugar, minerals focused) electrolyte solutions, popular in wellness, fitness, and ke...
Ashwagandha Water
Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...
Chopped Italian Sandwich
Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...
Jinx Dog Food
Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...
Current Foods
Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...
Freeze Dried Beef Liver
Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...
Blue Matcha
Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...
Insect Protein
Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...
Guthrie's
Guthrie's refers to Guthrie's Famous Fried Chicken, a regional fast food chain known for its chicken fingers and simple menu. As a recogn...
Chomps
Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...
Marry Me Chicken
Marry Me Chicken is a viral comfort food recipe that features a creamy parmesan sauce with sun dried tomatoes and sometimes spinach or he...
Lychee Water
Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...
Red Matcha
Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...
Protein Coffee
Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...
Beekeeper's Naturals
Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...
Timemore
Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...