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Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

247%
(5y)
54%
(1y)
74%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

Probiotic Soda

18,100 vol/mo
247%
(5y)
55%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Javy Coffee

74,000 vol/mo
241%
(5y)
-28%
(1y)
-19%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

Clean Simple Eats

110,000 vol/mo
239%
(5y)
3%
(1y)
73%
(3mo)

Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.

Kosterina

1,900 vol/mo
237%
(5y)
57%
(1y)
-1%
(3mo)

Kosterina is a Greek olive oil brand known for its high polyphenol, cold pressed extra virgin olive oils and related wellness positioning.

Xiaolongbao

74,000 vol/mo
237%
(5y)
483%
(1y)
0%
(3mo)

Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...

Clove Water

14,800 vol/mo
235%
(5y)
106%
(1y)
-18%
(3mo)

Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...

Pre-Rolls

22,200 vol/mo
235%
(5y)
122%
(1y)
32%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

Mushroom Coffee

246,000 vol/mo
233%
(5y)
33%
(1y)
24%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

Kunafa

74,000 vol/mo
233%
(5y)
-15%
(1y)
-9%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

230%
(5y)
201%
(1y)
103%
(3mo)

Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...

Pistachio Martini

6,600 vol/mo
229%
(5y)
10%
(1y)
-32%
(3mo)
229%
(5y)
452%
(1y)
627%
(3mo)

Extra Light Olive Oil is a marketing led variant of olive oil marketed for a milder flavor and lighter color, often marketed as a neutral...

Lychee Cream

50 vol/mo
228%
(5y)
149%
(1y)
296%
(3mo)

Lychee Cream refers to a dessert flavor/style integrating lychee fruit with cream based textures, increasingly appearing in desserts, pas...

LMNT

201,000 vol/mo
226%
(5y)
12%
(1y)
35%
(3mo)

LMNT is a electrolyte drink brand known for its (low sugar, minerals focused) electrolyte solutions, popular in wellness, fitness, and ke...

225%
(5y)
189%
(1y)
209%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

224%
(5y)
14%
(1y)
-16%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

Jinx Dog Food

22,200 vol/mo
223%
(5y)
80%
(1y)
310%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Current Foods

1,600 vol/mo
223%
(5y)
321%
(1y)
47%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

222%
(5y)
56%
(1y)
109%
(3mo)

Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...

Blue Matcha

3,600 vol/mo
221%
(5y)
135%
(1y)
169%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Insect Protein

590 vol/mo
218%
(5y)
333%
(1y)
211%
(3mo)

Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...

Guthrie's

246,000 vol/mo
213%
(5y)
526%
(1y)
-47%
(3mo)

Guthrie's refers to Guthrie's Famous Fried Chicken, a regional fast food chain known for its chicken fingers and simple menu. As a recogn...

Chomps

90,500 vol/mo
213%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

Marry Me Chicken

201,000 vol/mo
212%
(5y)
27%
(1y)
-19%
(3mo)

Marry Me Chicken is a viral comfort food recipe that features a creamy parmesan sauce with sun dried tomatoes and sometimes spinach or he...

Lychee Water

170 vol/mo
212%
(5y)
121%
(1y)
99%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

Red Matcha

320 vol/mo
211%
(5y)
166%
(1y)
111%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Protein Coffee

49,500 vol/mo
211%
(5y)
160%
(1y)
106%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

210%
(5y)
168%
(1y)
219%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Timemore

3,600 vol/mo
209%
(5y)
95%
(1y)
39%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...