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Stinky Tofu

70 vol/mo
69%
(5y)
1%
(1y)
26%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

Maple Caramel

320 vol/mo
68%
(5y)
23%
(1y)
-46%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Muchim

480 vol/mo
68%
(5y)
23%
(1y)
33%
(3mo)

Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...

Ritual Zero Proof

9,900 vol/mo
68%
(5y)
-26%
(1y)
44%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

68%
(5y)
120%
(1y)
63%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Sour Strips

33,100 vol/mo
67%
(5y)
-4%
(1y)
1%
(3mo)

Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...

Monster Beverage

2,900 vol/mo
67%
(5y)
122%
(1y)
59%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

CLEAN CAUSE

1,600 vol/mo
65%
(5y)
43%
(1y)
28%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Date Syrup

14,800 vol/mo
65%
(5y)
71%
(1y)
34%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

Simple Mills

22,200 vol/mo
65%
(5y)
7%
(1y)
24%
(3mo)

Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...

64%
(5y)
78%
(1y)
27%
(3mo)

Extra Light Olive Oil is a marketing led variant of olive oil marketed for a milder flavor and lighter color, often marketed as a neutral...

Lychee Cocktail

1,900 vol/mo
63%
(5y)
0%
(1y)
-18%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

63%
(5y)
21%
(1y)
54%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Lucky Saint

3,600 vol/mo
63%
(5y)
62%
(1y)
150%
(3mo)

Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...

Primo Water

165,000 vol/mo
63%
(5y)
61%
(1y)
13%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Labneh

74,000 vol/mo
62%
(5y)
48%
(1y)
92%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Hop Wtr

27,100 vol/mo
62%
(5y)
-26%
(1y)
21%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

61%
(5y)
-7%
(1y)
35%
(3mo)

Silicone air fryer liner is a product category gaining traction as a reusable, non stick insert for air fryers to simplify cleanup, reduc...

Ritual Tequila

1,900 vol/mo
61%
(5y)
-6%
(1y)
56%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Malort

135,000 vol/mo
60%
(5y)
9%
(1y)
-20%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Send Eats

50 vol/mo
59%
(5y)
54%
(1y)
25%
(3mo)

Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...

59%
(5y)
24%
(1y)
-5%
(3mo)

Smart Oven Air Fryer refers to countertop ovens that combine convection baking with air frying capabilities and smart features such as Wi...

Now Foods

14,800 vol/mo
59%
(5y)
87%
(1y)
28%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...

Mafaldine

33,100 vol/mo
58%
(5y)
27%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Yaupon Tea

12,100 vol/mo
58%
(5y)
59%
(1y)
-4%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Barley Tea

18,100 vol/mo
58%
(5y)
31%
(1y)
10%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Pickl

301,000 vol/mo
58%
(5y)
7%
(1y)
17%
(3mo)

Pickl is a consumer brand expanding a Dubai born American style burger concept internationally, with recent activity in the UAE, Bahrain,...

Megachef

720 vol/mo
57%
(5y)
36%
(1y)
-10%
(3mo)

Megachef refers to a brand line of premium Asian sauces (including fish sauce, soy sauce, and oyster sauce) that has seen growing distrib...

Non-alcoholic Wine

49,500 vol/mo
56%
(5y)
32%
(1y)
4%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Drip Bar

12,100 vol/mo
56%
(5y)
4%
(1y)
38%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Protein Milk

33,100 vol/mo
56%
(5y)
31%
(1y)
43%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

Longaniza

27,100 vol/mo
56%
(5y)
100%
(1y)
209%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Better Bagel

14,800 vol/mo
55%
(5y)
-42%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Ube

246,000 vol/mo
54%
(5y)
34%
(1y)
55%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

Pistachio Pesto

5,400 vol/mo
54%
(5y)
17%
(1y)
4%
(3mo)

Pistachio Pesto is a culinary variation of traditional pesto, using pistachios as the primary nut to create a vibrant, nutty green sauce ...

Mango Chocolate

1,000 vol/mo
54%
(5y)
48%
(1y)
23%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

Dash Water

480 vol/mo
54%
(5y)
63%
(1y)
38%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

53%
(5y)
10%
(1y)
17%
(3mo)

Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...

Baby Guinness

2,900 vol/mo
53%
(5y)
25%
(1y)
22%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Coffee Syrup

40,500 vol/mo
53%
(5y)
34%
(1y)
6%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Bachan's

12,100 vol/mo
53%
(5y)
-14%
(1y)
32%
(3mo)

Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...

Proper Good

2,400 vol/mo
53%
(5y)
22%
(1y)
1%
(3mo)

Proper Good is a US based brand offering shelf stable, ready to eat meals such as soups, pastas, and overnight oats that heat in about 90...

Mortadella

165,000 vol/mo
52%
(5y)
7%
(1y)
-1%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
0%
(1y)
5%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

Bee Bread

9,900 vol/mo
52%
(5y)
9%
(1y)
87%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

YumEarth

4,400 vol/mo
51%
(5y)
20%
(1y)
-3%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Unsalted Cashews

4,400 vol/mo
51%
(5y)
15%
(1y)
14%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

De Cecco

6,600 vol/mo
51%
(5y)
38%
(1y)
0%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

Congee

110,000 vol/mo
50%
(5y)
85%
(1y)
157%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

Dog Bone Broth

6,600 vol/mo
50%
(5y)
28%
(1y)
32%
(3mo)

Dog Bone Broth is a growing wellness trend for dogs, with retailers offering ready to serve liquids and powders that claim digestive, joi...

50%
(5y)
20%
(1y)
73%
(3mo)

Peanut protein powder is a plant based protein product category derived from peanuts, used by athletes and health enthusiasts as a dairy ...

A Pup Above

2,900 vol/mo
50%
(5y)
18%
(1y)
59%
(3mo)

A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...

Opopop

9,900 vol/mo
50%
(5y)
93%
(1y)
-17%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

Bibigo

33,100 vol/mo
50%
(5y)
26%
(1y)
25%
(3mo)

Bibigo is a Korean food brand by CJ Group known for its dumplings, mandu, sauces, and ready to eat meals, representing the global rise of...

Girl Dinner

210 vol/mo
50%
(5y)
46%
(1y)
20%
(3mo)

Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...

49%
(5y)
-18%
(1y)
-11%
(3mo)

Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Nugget Ice Maker

90,500 vol/mo
49%
(5y)
7%
(1y)
-21%
(3mo)

Nugget Ice Maker is a consumer appliance trend focusing on countertop machines that produce small, chewable nugget ice, popular for bever...

Doner

33,100 vol/mo
48%
(5y)
39%
(1y)
53%
(3mo)

Doner kebab, a globally popular Turkish style spit roasted meat dish, is experiencing renewed attention through fusion variants, regional...

Bandeja Paisa

74,000 vol/mo
48%
(5y)
56%
(1y)
169%
(3mo)

Bandeja Paisa is a traditional Colombian dish from the Paisa region, notably Medellín, comprising a hearty plate with beans, rice, groun...

Beet Root Powder

40,500 vol/mo
47%
(5y)
30%
(1y)
50%
(3mo)

Beet Root Powder is a widely used dietary supplement and culinary additive derived from beets. It is valued for natural nitrates, potenti...

Espresso Coffee

33,100 vol/mo
47%
(5y)
28%
(1y)
2%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

47%
(5y)
37%
(1y)
19%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Cruffin

6,600 vol/mo
47%
(5y)
14%
(1y)
31%
(3mo)

Cruffin is a pastry hybrid combining a croissant and a muffin, popularized by high end bakeries and trend driven eateries. It represents ...

Torani

33,100 vol/mo
46%
(5y)
21%
(1y)
1%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Wet Pet Food

260 vol/mo
46%
(5y)
48%
(1y)
28%
(3mo)

Wet pet food is a long established segment in the pet nutrition market, focusing on canned and other moist formulations that complement o...

Shaoxing Wine

49,500 vol/mo
45%
(5y)
13%
(1y)
28%
(3mo)

Shaoxing Wine is a traditional Chinese rice wine from Shaoxing, Zhejiang, widely used in Chinese cuisine and increasingly featured in glo...

Vietnamese Coffee

135,000 vol/mo
45%
(5y)
31%
(1y)
34%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Portable Blender

18,100 vol/mo
45%
(5y)
26%
(1y)
50%
(3mo)

Portable blenders are compact, battery powered devices designed for on the go blending of smoothies, shakes, and other beverages. They em...

Grazing Table

12,100 vol/mo
45%
(5y)
12%
(1y)
0%
(3mo)

Grazing tables have evolved from a casual party platter into a popular, photogenic catering trend featuring expansive boards of cheeses, ...

Monin

22,200 vol/mo
45%
(5y)
23%
(1y)
3%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Jelly

74,000 vol/mo
45%
(5y)
5%
(1y)
3%
(3mo)

Jelly is a classic gel dessert and sweet snack that periodically resurfaces in popular culture and food trends, driven by nostalgia, play...

Beef Birria

9,900 vol/mo
44%
(5y)
15%
(1y)
5%
(3mo)

Beef Birria is a traditional Mexican stew of beef in a rich, reddish consommé, widely popularized internationally as birria tacos and re...

Rapeseed Oil

27,100 vol/mo
44%
(5y)
-5%
(1y)
30%
(3mo)

Rapeseed oil is a widely used edible oil derived from rapeseed (canola). It is a major agricultural commodity with global production conc...

Protein Cookies

27,100 vol/mo
44%
(5y)
20%
(1y)
42%
(3mo)

Protein Cookies are a nutrition forward snack category combining cookies with elevated protein content to appeal to fitness enthusiasts a...

Asian Flavors

1,300 vol/mo
44%
(5y)
33%
(1y)
26%
(3mo)

Asian Flavors is a, ongoing trend in global cuisine and food product development, encompassing traditional and modernized flavors from Ea...

No Peek Beef Tips

8,100 vol/mo
43%
(5y)
-22%
(1y)
-12%
(3mo)

No Peek Beef Tips is a, long standing home cooking recipe trend featuring slow cooked beef tips, typically with cream of mushroom soup, g...

Catalina Crunch

74,000 vol/mo
43%
(5y)
74%
(1y)
38%
(3mo)

Catalina Crunch is a gluten free, low sugar cereal brand positioned as a keto friendly and grain free option with a crunchy texture and m...

Fairlife

74,000 vol/mo
43%
(5y)
-6%
(1y)
25%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Pistachio Ice Cream

27,100 vol/mo
42%
(5y)
9%
(1y)
28%
(3mo)

Pistachio Ice Cream is a longstanding dessert flavor that remains popular globally, with renewed interest driven by premiumization, artis...

Slushy Maker

14,800 vol/mo
42%
(5y)
25%
(1y)
-21%
(3mo)

Slushy Maker is a consumer appliance trend focused on at home machines and accessories that create shaved ice or blended frozen beverages...

Plant-Based Meat

6,600 vol/mo
42%
(5y)
90%
(1y)
30%
(3mo)

Plant based meat refers to meat alternatives derived from plant proteins designed to mimic the taste, texture, and experience of animal m...

Capocollo

40,500 vol/mo
42%
(5y)
10%
(1y)
-11%
(3mo)

Capocollo is a traditional Italian cured pork shoulder product gaining attention as a premium, artisanal deli meat in global charcuterie ...

Electrolyte Water

33,100 vol/mo
41%
(5y)
34%
(1y)
31%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Curb Food

70 vol/mo
41%
(5y)
73%
(1y)
44%
(3mo)

Curb Food refers to a delivery first, curbside/dark kitchen food service model focused on producing and delivering meals with minimal tra...

Instant Coffee

74,000 vol/mo
41%
(5y)
24%
(1y)
11%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

THC Water

1,600 vol/mo
41%
(5y)
57%
(1y)
23%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

41%
(5y)
18%
(1y)
25%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Shiso Leaf

12,100 vol/mo
40%
(5y)
7%
(1y)
3%
(3mo)

Shiso leaf is a traditional Japanese herb (perilla) widely used in Asian cuisine for its distinct anise like flavor and vibrant green or ...