Trends is free while in Beta

Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

Protein Donut

9,900 vol/mo
81%
(5y)
59%
(1y)
73%
(3mo)

Protein Donut is a consumer trend at the intersection of fitness nutrition and indulgent treats, combining high protein formulations with...

All The Bitter

880 vol/mo
81%
(5y)
26%
(1y)
8%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Mutti

5,400 vol/mo
80%
(5y)
19%
(1y)
18%
(3mo)

Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...

Gamer Supps

201,000 vol/mo
79%
(5y)
-8%
(1y)
18%
(3mo)

Gamer Supps is a gaming focused energy supplement brand offering caffeinated powders and drinks used by esports players and gamers to boo...

Glass Straw

14,800 vol/mo
79%
(5y)
35%
(1y)
-17%
(3mo)

Glass Straw is a, established reusable straw option made from borosilicate glass, marketed as an eco friendly alternative to disposable p...

Imaginary Authors

9,900 vol/mo
78%
(5y)
1%
(1y)
-10%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

Food Additive

4,400 vol/mo
78%
(5y)
106%
(1y)
85%
(3mo)

Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...

Aromat

2,900 vol/mo
78%
(5y)
30%
(1y)
55%
(3mo)

Aromat is a well known savory seasoning brand owned by Nestlé, used in cooking to enhance umami and flavor across various cuisines in mu...

Hangry

27,100 vol/mo
78%
(5y)
-9%
(1y)
-1%
(3mo)

Hangry is the state of irritability caused by hunger, a recognized social and behavioral concept influencing consumer appetite for timely...

Turmeric Coffee

1,900 vol/mo
77%
(5y)
-29%
(1y)
18%
(3mo)

Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...

Base Culture

1,000 vol/mo
76%
(5y)
97%
(1y)
71%
(3mo)

Base Culture is a brand focused on paleo, gluten free, grain free baked goods and breads, leveraging clean label ingredients and specialt...

76%
(5y)
17%
(1y)
-1%
(3mo)

Sugar thermometer is a kitchen device used to measure the temperature of sugar syrups and caramel, enabling precise candy making and conf...

Cold Pressed Oil

1,900 vol/mo
76%
(5y)
16%
(1y)
28%
(3mo)

Cold pressed oil refers to oils extracted without heat, preserving natural flavors, nutrients, and antioxidants. It spans culinary oils (...

Aero Chocolate

9,900 vol/mo
76%
(5y)
25%
(1y)
35%
(3mo)

Aero Chocolate is a, long standing chocolate brand known for its aerated, bubbly texture, originally from Cadbury and now part of Mondele...

Factor Meals

450,000 vol/mo
75%
(5y)
-16%
(1y)
94%
(3mo)

Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...

Lactose-free Milk

165,000 vol/mo
75%
(5y)
78%
(1y)
30%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...

75%
(5y)
16%
(1y)
-6%
(3mo)

Wet Cat Food Feeder refers to automated devices capable of storing and dispensing refrigerated wet cat food on scheduled times or demand,...

74%
(5y)
-1%
(1y)
21%
(3mo)

Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...

73%
(5y)
19%
(1y)
12%
(3mo)

Grass Fed Beef Liver is a trending topic centered on the consumption and promotion of beef liver sourced from grass fed cattle, highlight...

Beech Mushrooms

8,100 vol/mo
72%
(5y)
-6%
(1y)
16%
(3mo)

Beech mushrooms (Shimeji) are a, widely recognized edible fungus with rising visibility in gourmet cooking and plant based dining, drivin...

Specialty Coffee

49,500 vol/mo
72%
(5y)
99%
(1y)
42%
(3mo)

Specialty Coffee is a movement toward higher quality beans, ethical sourcing, precise roasting, and refined brewing methods that emphasiz...

Mushroom Protein

8,100 vol/mo
72%
(5y)
29%
(1y)
54%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

CrĂŞpe

301,000 vol/mo
72%
(5y)
32%
(1y)
34%
(3mo)

CrĂŞpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...

Makhana

9,900 vol/mo
71%
(5y)
16%
(1y)
19%
(3mo)

Makhana, or fox nuts (lotus seeds), is a, established snack and ingredient with growing popularity in health conscious and plant based di...

Veggie Chopper

9,900 vol/mo
71%
(5y)
-1%
(1y)
-4%
(3mo)

Veggie Chopper is a kitchen appliance category focused on quickly and safely chopping vegetables, often featuring manual pull, push, or c...

Chickpea Protein

9,900 vol/mo
71%
(5y)
12%
(1y)
64%
(3mo)

Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...

Bustelo

8,100 vol/mo
71%
(5y)
4%
(1y)
0%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Remedy Drinks

1,300 vol/mo
70%
(5y)
51%
(1y)
54%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Protein Water

27,100 vol/mo
69%
(5y)
56%
(1y)
33%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

Robusta Coffee

6,600 vol/mo
69%
(5y)
75%
(1y)
19%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Stinky Tofu

70 vol/mo
69%
(5y)
1%
(1y)
26%
(3mo)

Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...

Maple Caramel

320 vol/mo
68%
(5y)
23%
(1y)
-46%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Muchim

480 vol/mo
68%
(5y)
23%
(1y)
33%
(3mo)

Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...

Ritual Zero Proof

9,900 vol/mo
68%
(5y)
-26%
(1y)
44%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

68%
(5y)
120%
(1y)
63%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Sour Strips

33,100 vol/mo
67%
(5y)
-4%
(1y)
1%
(3mo)

Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...

Monster Beverage

2,900 vol/mo
67%
(5y)
122%
(1y)
59%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

CLEAN CAUSE

1,600 vol/mo
65%
(5y)
43%
(1y)
28%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Date Syrup

14,800 vol/mo
65%
(5y)
71%
(1y)
34%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

Simple Mills

22,200 vol/mo
65%
(5y)
7%
(1y)
24%
(3mo)

Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...

64%
(5y)
78%
(1y)
27%
(3mo)

Extra Light Olive Oil is a marketing led variant of olive oil marketed for a milder flavor and lighter color, often marketed as a neutral...

Lychee Cocktail

1,900 vol/mo
63%
(5y)
0%
(1y)
-18%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

63%
(5y)
21%
(1y)
54%
(3mo)

Freeze dried strawberries are a popular, shelf stable snack and ingredient, produced by removing moisture via freeze drying to preserve f...

Lucky Saint

3,600 vol/mo
63%
(5y)
62%
(1y)
150%
(3mo)

Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...

Primo Water

165,000 vol/mo
63%
(5y)
61%
(1y)
13%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Labneh

74,000 vol/mo
62%
(5y)
48%
(1y)
92%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Hop Wtr

27,100 vol/mo
62%
(5y)
-26%
(1y)
21%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

61%
(5y)
-7%
(1y)
35%
(3mo)

Silicone air fryer liner is a product category gaining traction as a reusable, non stick insert for air fryers to simplify cleanup, reduc...

Ritual Tequila

1,900 vol/mo
61%
(5y)
-6%
(1y)
56%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Malort

135,000 vol/mo
60%
(5y)
9%
(1y)
-20%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Send Eats

50 vol/mo
59%
(5y)
54%
(1y)
25%
(3mo)

Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...

59%
(5y)
24%
(1y)
-5%
(3mo)

Smart Oven Air Fryer refers to countertop ovens that combine convection baking with air frying capabilities and smart features such as Wi...

Now Foods

14,800 vol/mo
59%
(5y)
87%
(1y)
28%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...

Mafaldine

33,100 vol/mo
58%
(5y)
27%
(1y)
-6%
(3mo)

Mafaldine is a ribbon shaped pasta with wavy edges, gaining attention as a distinctive ingredient in premium and Italian inspired dishes,...

Yaupon Tea

12,100 vol/mo
58%
(5y)
59%
(1y)
-4%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Barley Tea

18,100 vol/mo
58%
(5y)
31%
(1y)
10%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Pickl

301,000 vol/mo
58%
(5y)
7%
(1y)
17%
(3mo)

Pickl is a consumer brand expanding a Dubai born American style burger concept internationally, with recent activity in the UAE, Bahrain,...

Megachef

720 vol/mo
57%
(5y)
36%
(1y)
-10%
(3mo)

Megachef refers to a brand line of premium Asian sauces (including fish sauce, soy sauce, and oyster sauce) that has seen growing distrib...

Non-alcoholic Wine

49,500 vol/mo
56%
(5y)
32%
(1y)
4%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Drip Bar

12,100 vol/mo
56%
(5y)
4%
(1y)
38%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...