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We surface rapidly growing trends in XXX before they take off.

108%
(5y)
386%
(1y)
68%
(3mo)

Virtual restaurants, also known as ghost or cloud kitchens, are dining concepts that operate exclusively for delivery or pickup without a...

Mocktail Bar

2,400 vol/mo
107%
(5y)
5%
(1y)
0%
(3mo)

Mocktail bars represent a growing segment in hospitality focused on craft non alcoholic beverages, offering sophisticated, zero proof coc...

Allulose

135,000 vol/mo
107%
(5y)
24%
(1y)
25%
(3mo)

Allulose is a rare sugar used as a low calorie sugar substitute and sweetener, gaining traction in health focused and mainstream食品 pr...

Apeel

12,100 vol/mo
105%
(5y)
-28%
(1y)
-18%
(3mo)

Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...

Zero Proof

6,600 vol/mo
105%
(5y)
40%
(1y)
28%
(3mo)

Zero Proof is a growing category of non alcoholic beverages and mocktails designed to mimic the sensory experience of alcoholic drinks wi...

Lasagna Soup

135,000 vol/mo
103%
(5y)
23%
(1y)
-60%
(3mo)

Lasagna soup is a culinary hybrid that merges the comfort of lasagna with soup, featuring ingredients like pasta sheets or broken lasagna...

TasteAtlas

5,400 vol/mo
101%
(5y)
101%
(1y)
192%
(3mo)

TasteAtlas is a online culinary encyclopedia and database that catalogs world cuisines, traditional dishes, ingredients, and food culture...

Koia

8,100 vol/mo
101%
(5y)
19%
(1y)
60%
(3mo)

Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...

Kinder's

110,000 vol/mo
101%
(5y)
43%
(1y)
-22%
(3mo)

Kinder's is a longstanding U.S. brand of BBQ sauces, seasonings, and related condiments with ongoing retail presence and occasional produ...

100%
(5y)
-59%
(1y)
-9%
(3mo)

Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...

Truvani

22,200 vol/mo
100%
(5y)
6%
(1y)
55%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

Freeze Dried Eggs

2,900 vol/mo
99%
(5y)
-21%
(1y)
52%
(3mo)

Freeze dried eggs are real eggs dehydrated by freeze drying, preserving flavor and nutrition. They are used in camping kits, emergency fo...

Celtic Salt

110,000 vol/mo
99%
(5y)
-24%
(1y)
16%
(3mo)

Celtic Salt is a type of sea salt known for its mineral content and gray Celtic sea salt left from Brittany, France. It is produced using...

Beetroot Juice

135,000 vol/mo
99%
(5y)
82%
(1y)
23%
(3mo)

Beetroot Juice is a health oriented beverage trend centered on beetroot based juices and blends marketed for potential benefits like impr...

Lactose-free Milk

165,000 vol/mo
98%
(5y)
87%
(1y)
49%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...

Fungi Protein

90 vol/mo
98%
(5y)
25%
(1y)
86%
(3mo)

Fungi protein refers to protein produced via fungal fermentation and mycelium based systems, used as meat analogs or dairy substitutes, a...

Turmeric Coffee

1,900 vol/mo
98%
(5y)
-2%
(1y)
125%
(3mo)

Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...

Live Rosin

14,800 vol/mo
97%
(5y)
27%
(1y)
3%
(3mo)

Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...

Skyr

40,500 vol/mo
97%
(5y)
42%
(1y)
51%
(3mo)

Skyr is a traditional Icelandic strained yogurt type product that has gained global recognition as a high protein dairy option. It emphas...

Raw Kefir

3,600 vol/mo
97%
(5y)
-39%
(1y)
6%
(3mo)

Raw kefir is an unpasteurized, fermentation based dairy beverage traditionally made with kefir grains. It has gained attention as a probi...

Eversweet

1,300 vol/mo
96%
(5y)
129%
(1y)
155%
(3mo)

EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...

Turmeric Time

140 vol/mo
96%
(5y)
114%
(1y)
44%
(3mo)

Turmeric Time is a consumer wellness trend centered on turmeric based products (notably beverages and skincare aids) gaining traction as ...

95%
(5y)
33%
(1y)
122%
(3mo)

Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...

Further Food

1,300 vol/mo
94%
(5y)
34%
(1y)
57%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Raw Milk

60,500 vol/mo
92%
(5y)
-9%
(1y)
34%
(3mo)

Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...

Espresso Beans

27,100 vol/mo
91%
(5y)
57%
(1y)
1%
(3mo)

Espresso Beans is a, long standing concept referring to coffee beans roasted and ground specifically for brewing espresso, a popular meth...

Coffee Straw

1,900 vol/mo
91%
(5y)
91%
(1y)
142%
(3mo)

Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...

Food Additive

4,400 vol/mo
90%
(5y)
137%
(1y)
57%
(3mo)

Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...

Collagen Water

2,400 vol/mo
88%
(5y)
201%
(1y)
220%
(3mo)

Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...

Protein Water

33,100 vol/mo
88%
(5y)
97%
(1y)
120%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...