Discover Trends in CPG
We surface rapidly growing trends in CPG before they take off.
Whipped Beef Tallow
Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...
Yeoreo
Yeoreo is a fashion/athleisure brand known for affordable women's activewear and lifestyle apparel with a strong e commerce and social co...
Ryze Superfoods
Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...
Beef Protein Isolate
Beef Protein Isolate is a protein ingredient derived from beef that is used in supplements and specialized foods as a source of high puri...
Pistachio Butter
Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...
Carnivore Snax
Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...
Clear Whey Protein
Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...
Lesser Evil Snacks
Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...
Prepared Hero
Prepared Hero is a US based brand focused on fire safety, protection, and emergency supplies with active e commerce presence and recent v...
Cruffins
Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...
Pistachio Cream
Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...
Nature's Heart
Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...
Clean Simple Eats
Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.
Clear Whey
Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...
Food Dyes
Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...
Chomps
Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...
Whiskey Smoker Kit
Whiskey Smoker Kit is a consumer hardware category that enables at home whiskey flavor infusion and smoke infusions using compact smoking...
Clean Protein Powder
Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...
Pique Life
Pique Life is a wellness brand focused on plant based teas and superfoods, blending Eastern medicinal concepts with modern science to off...
Current Foods
Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...
Lesser Evil
Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...
Unreal Candy
Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...
Jinx Dog Food
Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...
Einkorn Flour
Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...
Beef Protein Powder
Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...
Sundays Dog Food
Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...
Pumpkin Seed Oil
Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...
Beekeeper's Naturals
Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...
Proofed
Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...
Juicy Marbles
Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...
Too Good To Go
Too Good To Go is a food waste reduction platform that connects users with surplus meals and products at discounted prices from local ret...
Smalls Cat Food
Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...
Avocado Oil Spray
Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...
Meal Prep Container
Meal prep containers refer to reusable food storage solutions designed for preparing, portioning, and storing meals ahead of time. They a...
Apeel
Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...
Fungi Protein
Fungi protein refers to protein produced via fungal fermentation and mycelium based systems, used as meat analogs or dairy substitutes, a...
Protein Chips
Protein chips are a snack category featuring chips fortified with high protein, often lower in carbs, marketed as protein rich alternativ...
Chosen Foods
Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...
Koia
Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...
Further Food
Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...
Cocktail Napkin
Cocktail Napkin is recognized as a product category experiencing renewed attention in hospitality, branding, and event design, with trend...
Whiskware
Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...
Meati
Meati is a company developing whole cut and ground meat alternatives made from mycelium based protein, positioned in the growing alternat...
Mutti
Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...
Imaginary Authors
Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...
Food Additive
Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...
Wet Cat Food Feeder
Wet Cat Food Feeder refers to automated devices capable of storing and dispensing refrigerated wet cat food on scheduled times or demand,...
Beech Mushrooms
Beech mushrooms (Shimeji) are a, widely recognized edible fungus with rising visibility in gourmet cooking and plant based dining, drivin...
Mushroom Protein
Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...
Muchim
Muchim is a Korean culinary concept referring to dishes that are seasoned or mixed, including popular items like oi muchim (spicy cucumbe...
Simple Mills
Simple Mills is a company that produces gluten free and grain free baking mixes, crackers, and baking products using almond flour and oth...
Now Foods
Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...
Megachef
Megachef refers to a brand line of premium Asian sauces (including fish sauce, soy sauce, and oyster sauce) that has seen growing distrib...
Proper Good
Proper Good is a US based brand offering shelf stable, ready to eat meals such as soups, pastas, and overnight oats that heat in about 90...
De Cecco
De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...
A Pup Above
A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...
Cruffin
Cruffin is a pastry hybrid combining a croissant and a muffin, popularized by high end bakeries and trend driven eateries. It represents ...
Torani
Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...
Wet Pet Food
Wet pet food is a long established segment in the pet nutrition market, focusing on canned and other moist formulations that complement o...
Healthy Crunch
Healthy Crunch is a snack brand/category focusing on crunchy, better for you snacks (e.g., granola bars, seed butters, crispy squares) th...
Hungryman
Baratza
Baratza is a well established brand in the coffee industry known for its range of high precision coffee grinders favored by home enthusia...
Attieke
Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...
Melinda's
Melinda's is a consumer brand best known for its spicy condiments, notably Melinda's Original Hot Sauce and other sauces and dressings pr...
Guanciale
Guanciale is a traditional Italian cured meat made from pork jowl or cheeks, prized for its rich fat and distinctive aroma, and it has re...
Protein Cereal
Protein cereal combines high protein formulations with breakfast cereals to satisfy protein needs, appealing to health conscious consumer...
THC Gummies
THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...
Organic Harvest
Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...
Back to the Roots
Back to the Roots is a trend toward sustainable, local, and home based food production and living practices. It emphasizes growing food a...
Calamansi
Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...
Ancho
Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...
Plant Protein
Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...
Freeze Dried Dog Food
Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...
Chicken Salt
Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...
Coconut Extract
Coconut extract is a widely used natural flavoring and ingredient derived from coconuts, leveraged across food, beverages, cosmetics, and...
We Eat
Jow
Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...
Stretch Island
Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...
Energy Bars
Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...
Nurture Life
Nurture Life is a brand that provides pediatric nutrition focused meal options, typically delivered frozen or fresh to families, designed...
BBQ Potato Chips
BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...
Organic
Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...
Broccoli Powder
Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...
Zukes
Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...
Organic Earth
Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...
Konjac
Konjac is a plant derived ingredient and food product widely used in low calorie, high fiber diets. It is used to make shirataki noodles,...
Bacon Bits
Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...
Freezer Bags
Freezer bags are a long standing staple in food storage, shipping, and organization, with ongoing relevance driven by household convenien...
Zatarains
Zatarain's is a long standing New Orleans seasoning brand known for its Cajun and Creole flavor profiles. The brand remains a staple in p...
Quail Food
Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...
Huel
Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...
Just Food For Dogs
Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...
Mirin
Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...
Quest Protein Bars
Quest Protein Bars is a, long standing brand of high protein snack bars, widely known in the fitness and health food space since the earl...
Collagen Chocolate
Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...
Nongshim
Nongshim is a longstanding South Korean food company best known for its instant noodles and snack products, with a global presence and a ...
Wax Paper
Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...
Glutinous Rice Flour
Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...
Seaweed Chips
Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...
Chocolatey
Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...
Foam Plates
Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...
Utz
Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...
Kewpie
Kewpie is a well established Japanese mayonnaise brand known for its distinct flavor and iconic squeeze bottle, with growing global recog...
Straws
The straw topic reflects a global shift away from disposable plastic drinking straws toward sustainable and reusable or compostable alter...
Togarashi
Togarashi refers to shichimi togarashi, a popular Japanese seven spice blend. The topic covers traditional spice blends and their modern ...
Amla Powder
Amla Powder is a traditional Ayurvedic supplement consisting of dried Indian gooseberry powder used for hair, skin, digestion, and immuni...
Vegan Gummies
Vegan Gummies are plant based candy gummies that use fruit derived pectin or other vegan gelling agents instead of gelatin, appealing to ...
Brami
BRAMI is a food brand specializing in lupini bean based pastas and snacks, positioned as a higher protein, lower carb alternative in the ...
Wilton
Wilton refers to the Wilton brand known for cake decorating, baking supplies, and related culinary products. It represents a longstanding...
Clear Plastic Plates
Clear Plastic Plates represent disposable, transparent dinnerware widely used for events, picnics, catering, and casual meals, driven by ...
Gas BBQ
Gas BBQ refers to outdoor grilling using gas powered grills (propane or natural gas), a long standing cooking method that remains popular...
Clif Bars
Clif Bars is a brand of organic energy bars known for athletic nutrition, plant based ingredients, and on the go snacking popularity.
Juice Extractor
Juice Extractor refers to the home appliance market focused on electric juicers that separate juice from pulp, widely available across mu...
Amy's
Amy's is a brand known for organic, plant based frozen foods and dairy free offerings, frequently highlighted in discussions about conven...
Natural Gas Grill
Natural gas grills are a longstanding outdoor cooking appliance category that has gained renewed attention due to themes of energy effici...
Chewy Cat Food
Chewy Cat Food refers to the online retail and consumer behavior around purchasing cat food from Chewy and its ecosystem, including subsc...
Beechnut
Beechnut is a long established baby food brand experiencing renewed attention as consumers seek trusted, organic, and minimally processed...
Rawhide
Rawhide is a classic American Western television series that aired from 1959 to 1965. It follows trail boss Gil Favor and his diverse cre...
Dunkin Donuts
Dunkin Donuts is a well established international chain known for its donuts and coffee, with ongoing brand adaptations and menu updates ...
Lakanto
Lakanto is a brand known for monk fruit–based sugar substitutes, marketed as a natural, zero calorie alternative to sugar and widely us...