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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

9999%+
(5y)
42%
(1y)
149%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

DrunkDeer

1,900 vol/mo
2497%
(5y)
-24%
(1y)
87%
(3mo)

DrunkDeer is a niche mechanical keyboard brand known for its Hall Effect key switch technology and rapid trigger designs, drawing attenti...

Unreal Snacks

3,600 vol/mo
1329%
(5y)
41%
(1y)
86%
(3mo)

Unreal Snacks is a candy brand focused on reformulating popular confections with natural ingredients, reduced sugar, and fewer artificial...

THCP Gummies

2,400 vol/mo
1073%
(5y)
16%
(1y)
5%
(3mo)

THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...

Sprout Living

1,900 vol/mo
266%
(5y)
122%
(1y)
241%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

Pirq

1,000 vol/mo
253%
(5y)
366%
(1y)
142%
(3mo)

Jinx Dog Food

22,200 vol/mo
223%
(5y)
80%
(1y)
310%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Chomps

90,500 vol/mo
213%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

210%
(5y)
168%
(1y)
219%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Lesser Evil

22,200 vol/mo
171%
(5y)
24%
(1y)
19%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Pumpkin Seed Oil

60,500 vol/mo
154%
(5y)
114%
(1y)
37%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

Goli Nutrition

8,100 vol/mo
148%
(5y)
304%
(1y)
491%
(3mo)

Goli Nutrition is a consumer wellness brand best known for its apple cider vinegar gummy supplements, popularized as a tastier alternativ...

Levella

320 vol/mo
145%
(5y)
136%
(1y)
602%
(3mo)

Chosen Foods

4,400 vol/mo
145%
(5y)
78%
(1y)
237%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Einkorn Flour

33,100 vol/mo
143%
(5y)
17%
(1y)
-23%
(3mo)

Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...

Assorted Chips

1,300 vol/mo
135%
(5y)
134%
(1y)
328%
(3mo)

Assorted Chips refers to a broad category of snack assortments that mix different chip flavors and styles (e.g., potato chips, kettle chi...

Smalls Cat Food

40,500 vol/mo
132%
(5y)
69%
(1y)
28%
(3mo)

Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...

Little Saints

9,900 vol/mo
123%
(5y)
-16%
(1y)
-10%
(3mo)

Little Saints refers to a Catholic/Christian themed line of child focused educational content, products, and institutions (books, activit...

Proofed

3,600 vol/mo
121%
(5y)
19%
(1y)
-17%
(3mo)

Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...

Truvani

22,200 vol/mo
114%
(5y)
22%
(1y)
112%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

Juicy Marbles

4,400 vol/mo
106%
(5y)
-8%
(1y)
15%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

105%
(5y)
470%
(1y)
1360%
(3mo)

Sundays Dog Food

22,200 vol/mo
99%
(5y)
-5%
(1y)
5%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

Further Food

1,000 vol/mo
95%
(5y)
37%
(1y)
55%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Mushroom Protein

8,100 vol/mo
90%
(5y)
59%
(1y)
96%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

Change Foods

590 vol/mo
89%
(5y)
93%
(1y)
30%
(3mo)

Eversweet

1,300 vol/mo
85%
(5y)
139%
(1y)
242%
(3mo)

EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...

Chickpea Protein

9,900 vol/mo
78%
(5y)
20%
(1y)
46%
(3mo)

Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...

Zukes

4,400 vol/mo
78%
(5y)
220%
(1y)
276%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

De Cecco

6,600 vol/mo
71%
(5y)
66%
(1y)
57%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

70%
(5y)
146%
(1y)
298%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

Whiskware

1,600 vol/mo
64%
(5y)
9999%+
(1y)
285%
(3mo)

Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...

YumEarth

4,400 vol/mo
62%
(5y)
43%
(1y)
112%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Organic Earth

90 vol/mo
54%
(5y)
83%
(1y)
259%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

Apeel

12,100 vol/mo
48%
(5y)
-19%
(1y)
17%
(3mo)

Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...

Ready Hour

1,300 vol/mo
48%
(5y)
67%
(1y)
60%
(3mo)

Ready Hour is a brand of emergency and long shelf life food storage products designed for quick meal preparation during emergencies or ev...

46%
(5y)
67%
(1y)
140%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

BBQ Potato Chips

1,300 vol/mo
46%
(5y)
69%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Healthy Crunch

140 vol/mo
44%
(5y)
28%
(1y)
42%
(3mo)

Healthy Crunch is a snack brand/category focusing on crunchy, better for you snacks (e.g., granola bars, seed butters, crispy squares) th...

Hungryman

9,900 vol/mo
42%
(5y)
-11%
(1y)
57%
(3mo)

Organic

60,500 vol/mo
41%
(5y)
48%
(1y)
130%
(3mo)

Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...

Energy Bars

12,100 vol/mo
41%
(5y)
105%
(1y)
58%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

Jinx

201,000 vol/mo
41%
(5y)
-31%
(1y)
3%
(3mo)

Freshpet

60,500 vol/mo
40%
(5y)
45%
(1y)
60%
(3mo)

Freshpet is a company that specializes in refrigerated, real food pet meals made from fresh, natural ingredients, reflecting a broader tr...

Melinda's

9,900 vol/mo
39%
(5y)
-9%
(1y)
18%
(3mo)

Melinda's is a consumer brand best known for its spicy condiments, notably Melinda's Original Hot Sauce and other sauces and dressings pr...

Alpha Foods

720 vol/mo
39%
(5y)
123%
(1y)
69%
(3mo)

Alpha Foods is a plant based frozen meals brand that epitomizes the broader rise of meat free, ready to heat options and reflects consume...

Foam Plates

2,400 vol/mo
31%
(5y)
79%
(1y)
196%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Planted

18,100 vol/mo
30%
(5y)
30%
(1y)
146%
(3mo)

Planted refers to the plant based meat company Planted Foods and the broader plant based/alternative protein movement it is part of, focu...

Quail Food

5,400 vol/mo
28%
(5y)
32%
(1y)
105%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

Kraft Bags

5,400 vol/mo
27%
(5y)
103%
(1y)
188%
(3mo)

Zatarains

27,100 vol/mo
21%
(5y)
25%
(1y)
7%
(3mo)

Zatarain's is a long standing New Orleans seasoning brand known for its Cajun and Creole flavor profiles. The brand remains a staple in p...

Edible Ink

2,400 vol/mo
19%
(5y)
21%
(1y)
90%
(3mo)

NotCo

1,600 vol/mo
18%
(5y)
10%
(1y)
97%
(3mo)

Bacon Bits

14,800 vol/mo
17%
(5y)
15%
(1y)
-8%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Huel

90,500 vol/mo
16%
(5y)
3%
(1y)
32%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

13%
(5y)
21%
(1y)
13%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Utz

22,200 vol/mo
12%
(5y)
20%
(1y)
61%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Wax Paper

22,200 vol/mo
12%
(5y)
15%
(1y)
-15%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

Chocolatey

12,100 vol/mo
11%
(5y)
26%
(1y)
31%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Beeswax Wrap

6,600 vol/mo
9%
(5y)
41%
(1y)
47%
(3mo)