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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

Unreal Candy

27,100 vol/mo
169%
(5y)
35%
(1y)
-10%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Jinx Dog Food

22,200 vol/mo
169%
(5y)
5%
(1y)
26%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Einkorn Flour

33,100 vol/mo
151%
(5y)
15%
(1y)
0%
(3mo)

Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...

137%
(5y)
46%
(1y)
66%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Sundays Dog Food

22,200 vol/mo
136%
(5y)
0%
(1y)
3%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

Pumpkin Seed Oil

60,500 vol/mo
132%
(5y)
123%
(1y)
20%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

132%
(5y)
49%
(1y)
3%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Proofed

3,600 vol/mo
128%
(5y)
22%
(1y)
16%
(3mo)

Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...

Juicy Marbles

4,400 vol/mo
128%
(5y)
0%
(1y)
-34%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

Too Good To Go

110,000 vol/mo
127%
(5y)
27%
(1y)
4%
(3mo)

Too Good To Go is a food waste reduction platform that connects users with surplus meals and products at discounted prices from local ret...

Smalls Cat Food

40,500 vol/mo
127%
(5y)
43%
(1y)
6%
(3mo)

Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...

Avocado Oil Spray

5,400 vol/mo
109%
(5y)
43%
(1y)
44%
(3mo)

Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...

Meal Prep Container

60,500 vol/mo
108%
(5y)
43%
(1y)
61%
(3mo)

Meal prep containers refer to reusable food storage solutions designed for preparing, portioning, and storing meals ahead of time. They a...

Apeel

12,100 vol/mo
105%
(5y)
-28%
(1y)
-18%
(3mo)

Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...

Fungi Protein

90 vol/mo
99%
(5y)
22%
(1y)
21%
(3mo)

Fungi protein refers to protein produced via fungal fermentation and mycelium based systems, used as meat analogs or dairy substitutes, a...

Protein Chips

40,500 vol/mo
98%
(5y)
19%
(1y)
58%
(3mo)

Protein chips are a snack category featuring chips fortified with high protein, often lower in carbs, marketed as protein rich alternativ...

Chosen Foods

4,400 vol/mo
97%
(5y)
16%
(1y)
50%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Koia

8,100 vol/mo
91%
(5y)
8%
(1y)
21%
(3mo)

Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...

Further Food

1,300 vol/mo
88%
(5y)
26%
(1y)
18%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Cocktail Napkin

8,100 vol/mo
87%
(5y)
16%
(1y)
-2%
(3mo)

Cocktail Napkin is recognized as a product category experiencing renewed attention in hospitality, branding, and event design, with trend...

Whiskware

1,900 vol/mo
84%
(5y)
-38%
(1y)
9999%+
(3mo)

Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...