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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

Hungryman

9,900 vol/mo
39%
(5y)
2%
(1y)
-14%
(3mo)

Baratza

5,400 vol/mo
39%
(5y)
26%
(1y)
-4%
(3mo)

Baratza is a well established brand in the coffee industry known for its range of high precision coffee grinders favored by home enthusia...

Attieke

9,900 vol/mo
37%
(5y)
3%
(1y)
16%
(3mo)

Attiéké is a traditional West African dish consisting of fermented cassava granules, typically served as a side to fish, meat, or veget...

Melinda's

9,900 vol/mo
36%
(5y)
-18%
(1y)
-18%
(3mo)

Melinda's is a consumer brand best known for its spicy condiments, notably Melinda's Original Hot Sauce and other sauces and dressings pr...

Guanciale

135,000 vol/mo
35%
(5y)
6%
(1y)
5%
(3mo)

Guanciale is a traditional Italian cured meat made from pork jowl or cheeks, prized for its rich fat and distinctive aroma, and it has re...

Protein Cereal

27,100 vol/mo
34%
(5y)
17%
(1y)
39%
(3mo)

Protein cereal combines high protein formulations with breakfast cereals to satisfy protein needs, appealing to health conscious consumer...

THC Gummies

880 vol/mo
31%
(5y)
9%
(1y)
8%
(3mo)

THC Gummies are cannabis infused edible products designed to deliver controlled doses of tetrahydrocannabinol (THC) in a flavored gummy f...

30%
(5y)
30%
(1y)
50%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

30%
(5y)
31%
(1y)
41%
(3mo)

Back to the Roots is a trend toward sustainable, local, and home based food production and living practices. It emphasizes growing food a...

Calamansi

49,500 vol/mo
28%
(5y)
15%
(1y)
15%
(3mo)

Calamansi is a citrus fruit widely used in Filipino and Southeast Asian cuisine, now gaining broader recognition in global culinary, beve...

Ancho

18,100 vol/mo
27%
(5y)
20%
(1y)
4%
(3mo)

Ancho refers to dried poblano chili peppers used in Mexican cuisine, and the term is increasingly recognized as part of global spice and ...

Plant Protein

9,900 vol/mo
27%
(5y)
31%
(1y)
61%
(3mo)

Plant protein refers to protein sources derived from plants rather than animals, driven by sustainability, health, and ethical concerns. ...

26%
(5y)
24%
(1y)
32%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Chicken Salt

6,600 vol/mo
26%
(5y)
27%
(1y)
20%
(3mo)

Chicken salt is a seasoned salt product originating from Australia, used to impart a savory, chicken flavored aroma to fries, chips, and ...

Coconut Extract

5,400 vol/mo
26%
(5y)
19%
(1y)
12%
(3mo)

Coconut extract is a widely used natural flavoring and ingredient derived from coconuts, leveraged across food, beverages, cosmetics, and...

We Eat

590 vol/mo
25%
(5y)
15%
(1y)
15%
(3mo)

Jow

1,500,000 vol/mo
25%
(5y)
10%
(1y)
12%
(3mo)

Jow is a consumer focused meal planning and grocery shopping platform that automates recipe selection, menu planning, and grocery procure...

Stretch Island

720 vol/mo
25%
(5y)
98%
(1y)
73%
(3mo)

Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...

Energy Bars

12,100 vol/mo
24%
(5y)
68%
(1y)
32%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

Nurture Life

18,100 vol/mo
23%
(5y)
-10%
(1y)
34%
(3mo)

Nurture Life is a brand that provides pediatric nutrition focused meal options, typically delivered frozen or fresh to families, designed...

BBQ Potato Chips

1,300 vol/mo
23%
(5y)
43%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Organic

60,500 vol/mo
22%
(5y)
15%
(1y)
22%
(3mo)

Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...

22%
(5y)
25%
(1y)
41%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Zukes

4,400 vol/mo
20%
(5y)
127%
(1y)
86%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

Organic Earth

90 vol/mo
19%
(5y)
19%
(1y)
32%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

Konjac

49,500 vol/mo
17%
(5y)
11%
(1y)
30%
(3mo)

Konjac is a plant derived ingredient and food product widely used in low calorie, high fiber diets. It is used to make shirataki noodles,...

Bacon Bits

14,800 vol/mo
17%
(5y)
13%
(1y)
-6%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Freezer Bags

2,900 vol/mo
16%
(5y)
24%
(1y)
2%
(3mo)

Freezer bags are a long standing staple in food storage, shipping, and organization, with ongoing relevance driven by household convenien...

Zatarains

27,100 vol/mo
16%
(5y)
23%
(1y)
18%
(3mo)

Zatarain's is a long standing New Orleans seasoning brand known for its Cajun and Creole flavor profiles. The brand remains a staple in p...

Quail Food

5,400 vol/mo
16%
(5y)
15%
(1y)
38%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

Huel

90,500 vol/mo
16%
(5y)
-3%
(1y)
11%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

Just Food For Dogs

74,000 vol/mo
15%
(5y)
4%
(1y)
8%
(3mo)

Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...

Mirin

110,000 vol/mo
15%
(5y)
8%
(1y)
28%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Quest Protein Bars

40,500 vol/mo
14%
(5y)
2%
(1y)
31%
(3mo)

Quest Protein Bars is a, long standing brand of high protein snack bars, widely known in the fitness and health food space since the earl...

14%
(5y)
36%
(1y)
39%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

Nongshim

9,900 vol/mo
13%
(5y)
28%
(1y)
37%
(3mo)

Nongshim is a longstanding South Korean food company best known for its instant noodles and snack products, with a global presence and a ...

Wax Paper

22,200 vol/mo
11%
(5y)
10%
(1y)
-17%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

11%
(5y)
14%
(1y)
23%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Seaweed Chips

9,900 vol/mo
11%
(5y)
17%
(1y)
24%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...

Chocolatey

12,100 vol/mo
8%
(5y)
13%
(1y)
10%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Foam Plates

2,400 vol/mo
8%
(5y)
21%
(1y)
-3%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Utz

22,200 vol/mo
6%
(5y)
6%
(1y)
-9%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Kewpie

27,100 vol/mo
6%
(5y)
7%
(1y)
20%
(3mo)

Kewpie is a well established Japanese mayonnaise brand known for its distinct flavor and iconic squeeze bottle, with growing global recog...

Straws

90 vol/mo
5%
(5y)
-2%
(1y)
5%
(3mo)

The straw topic reflects a global shift away from disposable plastic drinking straws toward sustainable and reusable or compostable alter...

Togarashi

60,500 vol/mo
3%
(5y)
3%
(1y)
8%
(3mo)

Togarashi refers to shichimi togarashi, a popular Japanese seven spice blend. The topic covers traditional spice blends and their modern ...

Amla Powder

12,100 vol/mo
2%
(5y)
20%
(1y)
18%
(3mo)

Amla Powder is a traditional Ayurvedic supplement consisting of dried Indian gooseberry powder used for hair, skin, digestion, and immuni...

Vegan Gummies

8,100 vol/mo
0%
(5y)
13%
(1y)
15%
(3mo)

Vegan Gummies are plant based candy gummies that use fruit derived pectin or other vegan gelling agents instead of gelatin, appealing to ...

Brami

4,400 vol/mo
-1%
(5y)
60%
(1y)
53%
(3mo)

BRAMI is a food brand specializing in lupini bean based pastas and snacks, positioned as a higher protein, lower carb alternative in the ...

Wilton

40,500 vol/mo
-9%
(5y)
0%
(1y)
-5%
(3mo)

Wilton refers to the Wilton brand known for cake decorating, baking supplies, and related culinary products. It represents a longstanding...

-12%
(5y)
-4%
(1y)
13%
(3mo)

Clear Plastic Plates represent disposable, transparent dinnerware widely used for events, picnics, catering, and casual meals, driven by ...

Gas BBQ

1,600 vol/mo
-14%
(5y)
8%
(1y)
24%
(3mo)

Gas BBQ refers to outdoor grilling using gas powered grills (propane or natural gas), a long standing cooking method that remains popular...

Clif Bars

49,500 vol/mo
-15%
(5y)
-12%
(1y)
15%
(3mo)

Clif Bars is a brand of organic energy bars known for athletic nutrition, plant based ingredients, and on the go snacking popularity.

-16%
(5y)
15%
(1y)
6%
(3mo)

Juice Extractor refers to the home appliance market focused on electric juicers that separate juice from pulp, widely available across mu...

Amy's

74,000 vol/mo
-16%
(5y)
-2%
(1y)
12%
(3mo)

Amy's is a brand known for organic, plant based frozen foods and dairy free offerings, frequently highlighted in discussions about conven...

Natural Gas Grill

14,800 vol/mo
-16%
(5y)
4%
(1y)
15%
(3mo)

Natural gas grills are a longstanding outdoor cooking appliance category that has gained renewed attention due to themes of energy effici...

Chewy Cat Food

18,100 vol/mo
-18%
(5y)
-2%
(1y)
15%
(3mo)

Chewy Cat Food refers to the online retail and consumer behavior around purchasing cat food from Chewy and its ecosystem, including subsc...

Beechnut

14,800 vol/mo
-19%
(5y)
-2%
(1y)
-3%
(3mo)

Beechnut is a long established baby food brand experiencing renewed attention as consumers seek trusted, organic, and minimally processed...

Rawhide

27,100 vol/mo
-24%
(5y)
-6%
(1y)
-6%
(3mo)

Rawhide is a classic American Western television series that aired from 1959 to 1965. It follows trail boss Gil Favor and his diverse cre...

Dunkin Donuts

5,000,000 vol/mo
-28%
(5y)
-10%
(1y)
-9%
(3mo)

Dunkin Donuts is a well established international chain known for its donuts and coffee, with ongoing brand adaptations and menu updates ...

Lakanto

4,400 vol/mo
-30%
(5y)
19%
(1y)
23%
(3mo)

Lakanto is a brand known for monk fruit–based sugar substitutes, marketed as a natural, zero calorie alternative to sugar and widely us...