Discover Trends in CPG
We surface rapidly growing trends in CPG before they take off.
Chewy Cat Food
Chewy Cat Food refers to the online retail and consumer behavior around purchasing cat food from Chewy and its ecosystem, including subsc...
Beechnut
Beechnut is a long established baby food brand experiencing renewed attention as consumers seek trusted, organic, and minimally processed...
Rawhide
Rawhide is a classic American Western television series that aired from 1959 to 1965. It follows trail boss Gil Favor and his diverse cre...
Dunkin Donuts
Dunkin Donuts is a well established international chain known for its donuts and coffee, with ongoing brand adaptations and menu updates ...
Lakanto
Lakanto is a brand known for monk fruit–based sugar substitutes, marketed as a natural, zero calorie alternative to sugar and widely us...
Cupcake Boxes
Cupcake Boxes refer to specialized packaging designed for transporting and presenting cupcakes, with emphasis on aesthetics, protection, ...
Atkins Bars
Atkins Bars are low carbohydrate nutrition bars produced by Atkins Nutritionals, designed for people following low carb or ketogenic diet...
Ka'Chava
Ka'Chava is a plant based superfood meal replacement brand popular for its nutrient dense blends marketed as convenient, dairy free nutri...
Plant Chocolate Protein Powder
Plant chocolate protein powder is a popular plant based supplement made from proteins like pea, rice, or hemp, flavored with chocolate to...
Assorted Chips
Assorted Chips refers to a broad category of snack assortments that mix different chip flavors and styles (e.g., potato chips, kettle chi...
DrunkDeer
DrunkDeer is a niche mechanical keyboard brand known for its Hall Effect key switch technology and rapid trigger designs, drawing attenti...
Pulp Culture
Pulp Culture is a resurging interest in pulp era aesthetics, stories, and collectibles driven by nostalgia, retro futurism, and a renewed...
Matcha and Co
Matcha and Co is a brand/trend centered on ceremonial grade matcha and related products gaining mainstream attention through social media...
Flock Foods
Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...
Wholier
Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...
BPA Free Plastic Containers
BPA Free Plastic Containers have become a mainstream consumer demand driven by health concerns about bisphenol A (BPA) leaching into food...
Biz Powder
Biz Powder refers to the enzyme based stain removing laundry powder known as Biz Stain Fighter Powder, a long running consumer cleaning p...
Meatless Farm
Meatless Farm is a plant based meat company known for producing meat alternatives such as sausages and burgers, targeting mainstream cons...
Unreal Snacks
Unreal Snacks is a candy brand focused on reformulating popular confections with natural ingredients, reduced sugar, and fewer artificial...
Upfs
Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...
Frozen Party Supplies
Frozen Party Supplies is a, widely recognized category featuring decorations, tableware, and favors themed around Disney's Frozen franchi...
Avoderm
Avoderm is a pet food brand known for avocado based formulations marketed for dogs and cats.
Lotus Bakeries
Lotus Bakeries is a, established European bakery company best known for its Lotus Biscoff cookies. The topic reflects a long standing con...