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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

9040%
(5y)
23%
(1y)
1%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

THCP Gummies

2,400 vol/mo
1630%
(5y)
25%
(1y)
-5%
(3mo)

THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...

Sprout Living

1,900 vol/mo
236%
(5y)
138%
(1y)
223%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

Chomps

90,500 vol/mo
208%
(5y)
0%
(1y)
30%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

207%
(5y)
149%
(1y)
180%
(3mo)

Beekeeper's Naturals is a consumer brand specializing in bee based health products, notably propolis and honey derived supplements, and r...

Pirq

1,000 vol/mo
184%
(5y)
344%
(1y)
158%
(3mo)

Pirq is a company that has operated in the digital loyalty and deals space, with a history of evolving product strategies around location...

Lesser Evil

22,200 vol/mo
172%
(5y)
24%
(1y)
23%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Jinx Dog Food

22,200 vol/mo
169%
(5y)
5%
(1y)
26%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Einkorn Flour

33,100 vol/mo
151%
(5y)
15%
(1y)
0%
(3mo)

Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...

Chosen Foods

4,400 vol/mo
138%
(5y)
67%
(1y)
204%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Sundays Dog Food

22,200 vol/mo
136%
(5y)
0%
(1y)
3%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

Pumpkin Seed Oil

60,500 vol/mo
132%
(5y)
123%
(1y)
20%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

Proofed

3,600 vol/mo
128%
(5y)
22%
(1y)
16%
(3mo)

Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...

Juicy Marbles

4,400 vol/mo
128%
(5y)
0%
(1y)
-34%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

Smalls Cat Food

40,500 vol/mo
127%
(5y)
43%
(1y)
6%
(3mo)

Smalls Cat Food is a, consumer focused brand that offers human grade, pre cortified cat food in freeze dried and refrigerated formats, em...

Little Saints

9,900 vol/mo
126%
(5y)
-13%
(1y)
-5%
(3mo)

Little Saints refers to a Catholic/Christian themed line of child focused educational content, products, and institutions (books, activit...

Goli Nutrition

8,100 vol/mo
121%
(5y)
267%
(1y)
399%
(3mo)

Goli Nutrition is a consumer wellness brand best known for its apple cider vinegar gummy supplements, popularized as a tastier alternativ...

Levella

320 vol/mo
108%
(5y)
89%
(1y)
462%
(3mo)

Levella is a brand/name used across multiple domains, including an automotive accessories site (levella.de), a global citizenship/residen...

Apeel

12,100 vol/mo
105%
(5y)
-28%
(1y)
-18%
(3mo)

Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...

Truvani

22,200 vol/mo
100%
(5y)
6%
(1y)
55%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

Eversweet

1,300 vol/mo
96%
(5y)
129%
(1y)
155%
(3mo)

EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...

Further Food

1,300 vol/mo
94%
(5y)
34%
(1y)
57%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Change Foods

590 vol/mo
86%
(5y)
85%
(1y)
42%
(3mo)

Change Foods is a company pioneering cultured fats to transform the nutritional and sensory properties of foods, enabling real animal fat...

Whiskware

1,900 vol/mo
84%
(5y)
-38%
(1y)
9999%+
(3mo)

Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...

Chickpea Protein

9,900 vol/mo
78%
(5y)
18%
(1y)
53%
(3mo)

Chickpea protein is a plant based protein ingredient sourced from chickpeas, increasingly used in vegan and vegetarian foods to boost pro...

Mushroom Protein

8,100 vol/mo
72%
(5y)
29%
(1y)
54%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

De Cecco

6,600 vol/mo
66%
(5y)
63%
(1y)
28%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

YumEarth

4,400 vol/mo
57%
(5y)
42%
(1y)
104%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Ready Hour

1,300 vol/mo
48%
(5y)
65%
(1y)
54%
(3mo)

Ready Hour is a brand of emergency and long shelf life food storage products designed for quick meal preparation during emergencies or ev...

Healthy Crunch

170 vol/mo
43%
(5y)
29%
(1y)
49%
(3mo)

Healthy Crunch is a snack brand/category focusing on crunchy, better for you snacks (e.g., granola bars, seed butters, crispy squares) th...

Hungryman

9,900 vol/mo
39%
(5y)
2%
(1y)
-14%
(3mo)

Melinda's

9,900 vol/mo
38%
(5y)
-9%
(1y)
12%
(3mo)

Melinda's is a consumer brand best known for its spicy condiments, notably Melinda's Original Hot Sauce and other sauces and dressings pr...

Freshpet

60,500 vol/mo
37%
(5y)
41%
(1y)
45%
(3mo)

Freshpet is a company that specializes in refrigerated, real food pet meals made from fresh, natural ingredients, reflecting a broader tr...

Alpha Foods

720 vol/mo
32%
(5y)
120%
(1y)
77%
(3mo)

Alpha Foods is a plant based frozen meals brand that epitomizes the broader rise of meat free, ready to heat options and reflects consume...

Planted

18,100 vol/mo
27%
(5y)
31%
(1y)
112%
(3mo)

Planted refers to the plant based meat company Planted Foods and the broader plant based/alternative protein movement it is part of, focu...

26%
(5y)
24%
(1y)
32%
(3mo)

Freeze dried dog food is a pet nutrition trend that emphasizes shelf stable, lightweight, minimally processed protein based diets. It oft...

Energy Bars

12,100 vol/mo
24%
(5y)
68%
(1y)
32%
(3mo)

Energy bars are a persistent market segment within sports nutrition and snack foods, combining protein, carbohydrates, and vitamins to su...

BBQ Potato Chips

1,300 vol/mo
23%
(5y)
43%
(1y)
54%
(3mo)

BBQ Potato Chips are a widely recognized snack flavor category featuring smoky, tangy barbecue profiles. They are produced by major snack...

Organic

60,500 vol/mo
22%
(5y)
15%
(1y)
22%
(3mo)

Organic refers to products produced without synthetic pesticides or fertilizers, often certified by recognized bodies, and encompasses fo...

Zukes

4,400 vol/mo
20%
(5y)
127%
(1y)
86%
(3mo)

Zukes is a pet brand known for natural dog treats and chews, frequently associated with premium, grain free, and ingredient conscious pet...

Organic Earth

90 vol/mo
19%
(5y)
19%
(1y)
32%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

NotCo

1,600 vol/mo
17%
(5y)
4%
(1y)
104%
(3mo)

NotCo is a plant based foods company that uses proprietary AI to design and optimize his plant based ingredients and formulations, positi...

Bacon Bits

14,800 vol/mo
17%
(5y)
13%
(1y)
-6%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Zatarains

27,100 vol/mo
16%
(5y)
23%
(1y)
18%
(3mo)

Zatarain's is a long standing New Orleans seasoning brand known for its Cajun and Creole flavor profiles. The brand remains a staple in p...

Quail Food

5,400 vol/mo
16%
(5y)
15%
(1y)
38%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

Huel

90,500 vol/mo
16%
(5y)
-3%
(1y)
11%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

14%
(5y)
36%
(1y)
39%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

Wax Paper

22,200 vol/mo
11%
(5y)
10%
(1y)
-17%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

11%
(5y)
14%
(1y)
23%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Utz

22,200 vol/mo
9%
(5y)
14%
(1y)
27%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Chocolatey

12,100 vol/mo
8%
(5y)
13%
(1y)
10%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Foam Plates

2,400 vol/mo
8%
(5y)
21%
(1y)
-3%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Yupi

3,600 vol/mo
5%
(5y)
39%
(1y)
-21%
(3mo)

Yupi refers to multiple real entities, most prominently an Indonesian gummy confectionery brand (PT Yupi Indo Jelly Gum) and a historical...

Delta 9 Gummies

40,500 vol/mo
-3%
(5y)
-18%
(1y)
-6%
(3mo)

Delta 9 Gummies are consumer products containing delta 9 THC, marketed as edible gummies and positioned within the broader cannabis and h...

Wilton

40,500 vol/mo
-9%
(5y)
0%
(1y)
-5%
(3mo)

Wilton refers to the Wilton brand known for cake decorating, baking supplies, and related culinary products. It represents a longstanding...

-12%
(5y)
-4%
(1y)
13%
(3mo)

Clear Plastic Plates represent disposable, transparent dinnerware widely used for events, picnics, catering, and casual meals, driven by ...

Gas BBQ

1,600 vol/mo
-14%
(5y)
8%
(1y)
24%
(3mo)

Gas BBQ refers to outdoor grilling using gas powered grills (propane or natural gas), a long standing cooking method that remains popular...

Clif Bars

49,500 vol/mo
-15%
(5y)
-12%
(1y)
15%
(3mo)

Clif Bars is a brand of organic energy bars known for athletic nutrition, plant based ingredients, and on the go snacking popularity.

-16%
(5y)
15%
(1y)
6%
(3mo)

Juice Extractor refers to the home appliance market focused on electric juicers that separate juice from pulp, widely available across mu...

Amy's

74,000 vol/mo
-16%
(5y)
-2%
(1y)
12%
(3mo)

Amy's is a brand known for organic, plant based frozen foods and dairy free offerings, frequently highlighted in discussions about conven...

Chewy Cat Food

18,100 vol/mo
-18%
(5y)
-2%
(1y)
15%
(3mo)

Chewy Cat Food refers to the online retail and consumer behavior around purchasing cat food from Chewy and its ecosystem, including subsc...

Beechnut

14,800 vol/mo
-19%
(5y)
-2%
(1y)
-3%
(3mo)

Beechnut is a long established baby food brand experiencing renewed attention as consumers seek trusted, organic, and minimally processed...

Rawhide

27,100 vol/mo
-24%
(5y)
-6%
(1y)
-6%
(3mo)

Rawhide is a classic American Western television series that aired from 1959 to 1965. It follows trail boss Gil Favor and his diverse cre...

Dunkin Donuts

5,000,000 vol/mo
-28%
(5y)
-10%
(1y)
-9%
(3mo)

Dunkin Donuts is a well established international chain known for its donuts and coffee, with ongoing brand adaptations and menu updates ...

Lakanto

4,400 vol/mo
-30%
(5y)
19%
(1y)
23%
(3mo)

Lakanto is a brand known for monk fruit–based sugar substitutes, marketed as a natural, zero calorie alternative to sugar and widely us...

Cupcake Boxes

8,100 vol/mo
-33%
(5y)
6%
(1y)
12%
(3mo)

Cupcake Boxes refer to specialized packaging designed for transporting and presenting cupcakes, with emphasis on aesthetics, protection, ...

Atkins Bars

5,400 vol/mo
-40%
(5y)
-14%
(1y)
22%
(3mo)

Atkins Bars are low carbohydrate nutrition bars produced by Atkins Nutritionals, designed for people following low carb or ketogenic diet...

Ka'Chava

74,000 vol/mo
-54%
(5y)
-55%
(1y)
-10%
(3mo)

Ka'Chava is a plant based superfood meal replacement brand popular for its nutrient dense blends marketed as convenient, dairy free nutri...

9999%+
(5y)
935%
(1y)
1385%
(3mo)

Plant chocolate protein powder is a popular plant based supplement made from proteins like pea, rice, or hemp, flavored with chocolate to...

Assorted Chips

1,300 vol/mo
9999%+
(5y)
5%
(1y)
9999%+
(3mo)

Assorted Chips refers to a broad category of snack assortments that mix different chip flavors and styles (e.g., potato chips, kettle chi...

DrunkDeer

1,900 vol/mo
9999%+
(5y)
-26%
(1y)
7%
(3mo)

DrunkDeer is a niche mechanical keyboard brand known for its Hall Effect key switch technology and rapid trigger designs, drawing attenti...

Pulp Culture

140 vol/mo
9999%+
(5y)
9999%+
(1y)
587%
(3mo)

Pulp Culture is a resurging interest in pulp era aesthetics, stories, and collectibles driven by nostalgia, retro futurism, and a renewed...

Lotus Bakeries

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
28%
(3mo)

Lotus Bakeries is a, established European bakery company best known for its Lotus Biscoff cookies. The topic reflects a long standing con...

Biz Powder

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
-22%
(3mo)

Biz Powder refers to the enzyme based stain removing laundry powder known as Biz Stain Fighter Powder, a long running consumer cleaning p...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Party Supplies is a, widely recognized category featuring decorations, tableware, and favors themed around Disney's Frozen franchi...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BPA Free Plastic Containers have become a mainstream consumer demand driven by health concerns about bisphenol A (BPA) leaching into food...

Avoderm

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avoderm is a pet food brand known for avocado based formulations marketed for dogs and cats.

Meatless Farm

50 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Meatless Farm is a plant based meat company known for producing meat alternatives such as sausages and burgers, targeting mainstream cons...

Flock Foods

720 vol/mo
9999%+
(5y)
9999%+
(1y)
198%
(3mo)

Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...

Wholier

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
262%
(3mo)

Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...

Matcha and Co

110 vol/mo
9999%+
(5y)
9999%+
(1y)
108%
(3mo)

Matcha and Co is a brand/trend centered on ceremonial grade matcha and related products gaining mainstream attention through social media...

Unreal Snacks

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
186%
(3mo)

Unreal Snacks is a candy brand focused on reformulating popular confections with natural ingredients, reduced sugar, and fewer artificial...

Upfs

720 vol/mo
9999%+
(5y)
9999%+
(1y)
-21%
(3mo)

Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...