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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

GoPuff

301,000 vol/mo
-30%
(5y)
23%
(1y)
3%
(3mo)

GoPuff is a on demand delivery service specializing in quick delivery of snacks, groceries, and essentials, operating primarily in the U....

Cupcake Boxes

8,100 vol/mo
-33%
(5y)
6%
(1y)
12%
(3mo)

Cupcake Boxes refer to specialized packaging designed for transporting and presenting cupcakes, with emphasis on aesthetics, protection, ...

Atkins Bars

5,400 vol/mo
-40%
(5y)
-14%
(1y)
22%
(3mo)

Atkins Bars are low carbohydrate nutrition bars produced by Atkins Nutritionals, designed for people following low carb or ketogenic diet...

Ka'Chava

74,000 vol/mo
-54%
(5y)
-55%
(1y)
-10%
(3mo)

Ka'Chava is a plant based superfood meal replacement brand popular for its nutrient dense blends marketed as convenient, dairy free nutri...

Dog Food Maker

480 vol/mo
9999%+
(5y)
419%
(1y)
151%
(3mo)

The Dog Food Maker trend centers on countertop devices and ecosystems enabling pet owners to prepare fresh, human grade or custom formula...

9999%+
(5y)
317%
(1y)
52%
(3mo)

Portland Pet Food refers to the local pet food market and brands operating in Portland, Oregon, emphasizing regionally sourced ingredient...

CocoaVia

3,600 vol/mo
9999%+
(5y)
273%
(1y)
-16%
(3mo)

CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...

Forager Project

1,300 vol/mo
9999%+
(5y)
185%
(1y)
802%
(3mo)

Forager Project is a plant based dairy brand known for almond milk yogurt and other dairy alternatives. It represents the growing plant b...

9999%+
(5y)
123%
(1y)
113%
(3mo)

Insect based food uses edible insects or insect derived ingredients as a sustainable alternative protein source to conventional livestock...

Dubai Chocolate

1,000,000 vol/mo
9999%+
(5y)
87%
(1y)
-5%
(3mo)

Dubai Chocolate is a, viral confectionery trend that began in the UAE and spread globally through social media, featuring pistachio fille...

Unreal Snacks

3,600 vol/mo
9999%+
(5y)
51%
(1y)
37%
(3mo)

Unreal Snacks is a candy brand focused on reformulating popular confections with natural ingredients, reduced sugar, and fewer artificial...

Assorted Chips

1,300 vol/mo
9999%+
(5y)
5%
(1y)
9999%+
(3mo)

Assorted Chips refers to a broad category of snack assortments that mix different chip flavors and styles (e.g., potato chips, kettle chi...

DrunkDeer

1,900 vol/mo
9999%+
(5y)
-26%
(1y)
7%
(3mo)

DrunkDeer is a niche mechanical keyboard brand known for its Hall Effect key switch technology and rapid trigger designs, drawing attenti...

Dubai Chocolate Bar

165,000 vol/mo
9999%+
(5y)
-50%
(1y)
-29%
(3mo)

Dubai Chocolate Bar is a viral dessert trend that originated with pistachio and kataifi filled chocolate bars from Dubai, gaining global ...

Pure Pet Food

210 vol/mo
9999%+
(5y)
9999%+
(1y)
170%
(3mo)

Pure Pet Food is a growing sector within the pet food category focused on fresh, minimally processed, or cooking light meals delivered vi...

9999%+
(5y)
9999%+
(1y)
122%
(3mo)

Nourish Ingredients is a company focused on developing nourishing, clean label ingredients and solutions for the nutrition and functional...

Upfs

720 vol/mo
9999%+
(5y)
9999%+
(1y)
-21%
(3mo)

Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...

Matcha and Co

110 vol/mo
9999%+
(5y)
9999%+
(1y)
108%
(3mo)

Matcha and Co is a brand/trend centered on ceremonial grade matcha and related products gaining mainstream attention through social media...

Jack and Annie's

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Jack and Annie's is a plant based chicken brand that markets breaded and prepared plant based poultry products, positioning itself in the...

Flock Foods

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...

Lotus Bakeries

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lotus Bakeries is a, established European bakery company best known for its Lotus Biscoff cookies. The topic reflects a long standing con...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BPA Free Plastic Containers have become a mainstream consumer demand driven by health concerns about bisphenol A (BPA) leaching into food...

Avoderm

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avoderm is a pet food brand known for avocado based formulations marketed for dogs and cats.

Meatless Farm

50 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Meatless Farm is a plant based meat company known for producing meat alternatives such as sausages and burgers, targeting mainstream cons...

9999%+
(5y)
9999%+
(1y)
1100%
(3mo)

Kitchen Ventures is a entity in the kitchen/foodtech space, referring to a venture capital or incubator like model focused on supporting ...

Timorasso

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Timorasso is a white wine grape variety from Piedmont, Italy, known for producing high quality, age worthy wines with aromatic complexity...

Eleat

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

ELEAT is a consumer brand focused on high protein, high fiber breakfast products, notably cereals and overnight oats, sold direct to cons...

Wholier

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
262%
(3mo)

Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...

Biz Powder

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
-22%
(3mo)

Biz Powder refers to the enzyme based stain removing laundry powder known as Biz Stain Fighter Powder, a long running consumer cleaning p...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Party Supplies is a, widely recognized category featuring decorations, tableware, and favors themed around Disney's Frozen franchi...