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Discover Trends in CPG

We surface rapidly growing trends in CPG before they take off.

Huel

90,500 vol/mo
16%
(5y)
-3%
(1y)
11%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

Just Food For Dogs

74,000 vol/mo
15%
(5y)
4%
(1y)
8%
(3mo)

Just Food For Dogs is a company that provides human grade, chef prepared dog meals and nutritional guidance, positioning itself within th...

Mirin

110,000 vol/mo
15%
(5y)
8%
(1y)
28%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Quest Protein Bars

40,500 vol/mo
14%
(5y)
2%
(1y)
31%
(3mo)

Quest Protein Bars is a, long standing brand of high protein snack bars, widely known in the fitness and health food space since the earl...

14%
(5y)
36%
(1y)
39%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

Nongshim

9,900 vol/mo
13%
(5y)
28%
(1y)
37%
(3mo)

Nongshim is a longstanding South Korean food company best known for its instant noodles and snack products, with a global presence and a ...

Wax Paper

22,200 vol/mo
11%
(5y)
10%
(1y)
-17%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

11%
(5y)
14%
(1y)
23%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Seaweed Chips

9,900 vol/mo
11%
(5y)
17%
(1y)
24%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...

Chocolatey

12,100 vol/mo
8%
(5y)
13%
(1y)
10%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Foam Plates

2,400 vol/mo
8%
(5y)
21%
(1y)
-3%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Utz

22,200 vol/mo
6%
(5y)
6%
(1y)
-9%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Kewpie

27,100 vol/mo
6%
(5y)
7%
(1y)
20%
(3mo)

Kewpie is a well established Japanese mayonnaise brand known for its distinct flavor and iconic squeeze bottle, with growing global recog...

Straws

90 vol/mo
5%
(5y)
-2%
(1y)
5%
(3mo)

The straw topic reflects a global shift away from disposable plastic drinking straws toward sustainable and reusable or compostable alter...

Togarashi

60,500 vol/mo
3%
(5y)
3%
(1y)
8%
(3mo)

Togarashi refers to shichimi togarashi, a popular Japanese seven spice blend. The topic covers traditional spice blends and their modern ...

Amla Powder

12,100 vol/mo
2%
(5y)
20%
(1y)
18%
(3mo)

Amla Powder is a traditional Ayurvedic supplement consisting of dried Indian gooseberry powder used for hair, skin, digestion, and immuni...

Vegan Gummies

8,100 vol/mo
0%
(5y)
13%
(1y)
15%
(3mo)

Vegan Gummies are plant based candy gummies that use fruit derived pectin or other vegan gelling agents instead of gelatin, appealing to ...

Brami

4,400 vol/mo
-1%
(5y)
60%
(1y)
53%
(3mo)

BRAMI is a food brand specializing in lupini bean based pastas and snacks, positioned as a higher protein, lower carb alternative in the ...

Wilton

40,500 vol/mo
-9%
(5y)
0%
(1y)
-5%
(3mo)

Wilton refers to the Wilton brand known for cake decorating, baking supplies, and related culinary products. It represents a longstanding...

-12%
(5y)
-4%
(1y)
13%
(3mo)

Clear Plastic Plates represent disposable, transparent dinnerware widely used for events, picnics, catering, and casual meals, driven by ...

Gas BBQ

1,600 vol/mo
-14%
(5y)
8%
(1y)
24%
(3mo)

Gas BBQ refers to outdoor grilling using gas powered grills (propane or natural gas), a long standing cooking method that remains popular...

Clif Bars

49,500 vol/mo
-15%
(5y)
-12%
(1y)
15%
(3mo)

Clif Bars is a brand of organic energy bars known for athletic nutrition, plant based ingredients, and on the go snacking popularity.

-16%
(5y)
15%
(1y)
6%
(3mo)

Juice Extractor refers to the home appliance market focused on electric juicers that separate juice from pulp, widely available across mu...

Amy's

74,000 vol/mo
-16%
(5y)
-2%
(1y)
12%
(3mo)

Amy's is a brand known for organic, plant based frozen foods and dairy free offerings, frequently highlighted in discussions about conven...

Natural Gas Grill

14,800 vol/mo
-16%
(5y)
4%
(1y)
15%
(3mo)

Natural gas grills are a longstanding outdoor cooking appliance category that has gained renewed attention due to themes of energy effici...

Chewy Cat Food

18,100 vol/mo
-18%
(5y)
-2%
(1y)
15%
(3mo)

Chewy Cat Food refers to the online retail and consumer behavior around purchasing cat food from Chewy and its ecosystem, including subsc...

Beechnut

14,800 vol/mo
-19%
(5y)
-2%
(1y)
-3%
(3mo)

Beechnut is a long established baby food brand experiencing renewed attention as consumers seek trusted, organic, and minimally processed...

Rawhide

27,100 vol/mo
-24%
(5y)
-6%
(1y)
-6%
(3mo)

Rawhide is a classic American Western television series that aired from 1959 to 1965. It follows trail boss Gil Favor and his diverse cre...

Dunkin Donuts

5,000,000 vol/mo
-28%
(5y)
-10%
(1y)
-9%
(3mo)

Dunkin Donuts is a well established international chain known for its donuts and coffee, with ongoing brand adaptations and menu updates ...

Lakanto

4,400 vol/mo
-30%
(5y)
19%
(1y)
23%
(3mo)

Lakanto is a brand known for monk fruit–based sugar substitutes, marketed as a natural, zero calorie alternative to sugar and widely us...

GoPuff

301,000 vol/mo
-30%
(5y)
23%
(1y)
3%
(3mo)

GoPuff is a on demand delivery service specializing in quick delivery of snacks, groceries, and essentials, operating primarily in the U....

Cupcake Boxes

8,100 vol/mo
-33%
(5y)
6%
(1y)
12%
(3mo)

Cupcake Boxes refer to specialized packaging designed for transporting and presenting cupcakes, with emphasis on aesthetics, protection, ...

Atkins Bars

5,400 vol/mo
-40%
(5y)
-14%
(1y)
22%
(3mo)

Atkins Bars are low carbohydrate nutrition bars produced by Atkins Nutritionals, designed for people following low carb or ketogenic diet...

Ka'Chava

74,000 vol/mo
-54%
(5y)
-55%
(1y)
-10%
(3mo)

Ka'Chava is a plant based superfood meal replacement brand popular for its nutrient dense blends marketed as convenient, dairy free nutri...

Dog Food Maker

480 vol/mo
9999%+
(5y)
419%
(1y)
151%
(3mo)

The Dog Food Maker trend centers on countertop devices and ecosystems enabling pet owners to prepare fresh, human grade or custom formula...

9999%+
(5y)
317%
(1y)
52%
(3mo)

Portland Pet Food refers to the local pet food market and brands operating in Portland, Oregon, emphasizing regionally sourced ingredient...

CocoaVia

3,600 vol/mo
9999%+
(5y)
273%
(1y)
-16%
(3mo)

CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...

Forager Project

1,300 vol/mo
9999%+
(5y)
185%
(1y)
802%
(3mo)

Forager Project is a plant based dairy brand known for almond milk yogurt and other dairy alternatives. It represents the growing plant b...

9999%+
(5y)
123%
(1y)
113%
(3mo)

Insect based food uses edible insects or insect derived ingredients as a sustainable alternative protein source to conventional livestock...

Dubai Chocolate

1,000,000 vol/mo
9999%+
(5y)
87%
(1y)
-5%
(3mo)

Dubai Chocolate is a, viral confectionery trend that began in the UAE and spread globally through social media, featuring pistachio fille...

Unreal Snacks

3,600 vol/mo
9999%+
(5y)
51%
(1y)
37%
(3mo)

Unreal Snacks is a candy brand focused on reformulating popular confections with natural ingredients, reduced sugar, and fewer artificial...

Assorted Chips

1,300 vol/mo
9999%+
(5y)
5%
(1y)
9999%+
(3mo)

Assorted Chips refers to a broad category of snack assortments that mix different chip flavors and styles (e.g., potato chips, kettle chi...

DrunkDeer

1,900 vol/mo
9999%+
(5y)
-26%
(1y)
7%
(3mo)

DrunkDeer is a niche mechanical keyboard brand known for its Hall Effect key switch technology and rapid trigger designs, drawing attenti...

Dubai Chocolate Bar

165,000 vol/mo
9999%+
(5y)
-50%
(1y)
-29%
(3mo)

Dubai Chocolate Bar is a viral dessert trend that originated with pistachio and kataifi filled chocolate bars from Dubai, gaining global ...

Pulp Culture

140 vol/mo
9999%+
(5y)
9999%+
(1y)
587%
(3mo)

Pulp Culture is a resurging interest in pulp era aesthetics, stories, and collectibles driven by nostalgia, retro futurism, and a renewed...

HungryPanda

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
123%
(3mo)

HungryPanda is a food delivery platform focused on Asian cuisine, operating in multiple markets and expanding presence in the online food...

Cairnspring Mills

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Cairnspring Mills is a artisan flour mill based company known for stone milled, locally sourced grains and small batch production, contri...

Cacao Lab

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Cacao Lab refers to a brand/organization centered on ceremonial cacao and cacao based products, notably Cacao Laboratory (often shortened...

Pure Pet Food

210 vol/mo
9999%+
(5y)
9999%+
(1y)
170%
(3mo)

Pure Pet Food is a growing sector within the pet food category focused on fresh, minimally processed, or cooking light meals delivered vi...

Wilde Brands

720 vol/mo
9999%+
(5y)
9999%+
(1y)
728%
(3mo)

Wilde Brands is a meat based protein snack company known for high protein, keto friendly chips and bars made from real meat ingredients; ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Whole Food Protein Powder is a growing category of protein supplements derived from minimally processed, real food ingredients (e.g., pea...

Voyage Foods

880 vol/mo
9999%+
(5y)
9999%+
(1y)
340%
(3mo)

Voyage Foods is a company developing plant based dairy and seafood alternatives using fermentation and precision fermentation to create r...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Smart Dehydrator is a connected kitchen appliance that automates and monitors food dehydration through sensors, app control, and adaptive...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BPA Free Plastic Containers have become a mainstream consumer demand driven by health concerns about bisphenol A (BPA) leaching into food...

9999%+
(5y)
9999%+
(1y)
122%
(3mo)

Nourish Ingredients is a company focused on developing nourishing, clean label ingredients and solutions for the nutrition and functional...

Lotus Bakeries

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lotus Bakeries is a, established European bakery company best known for its Lotus Biscoff cookies. The topic reflects a long standing con...

Biz Powder

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
-22%
(3mo)

Biz Powder refers to the enzyme based stain removing laundry powder known as Biz Stain Fighter Powder, a long running consumer cleaning p...

Timorasso

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Timorasso is a white wine grape variety from Piedmont, Italy, known for producing high quality, age worthy wines with aromatic complexity...

Flock Foods

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Flock Foods is a brand that produces higher protein snack chips and engages in collaborations with restaurant operators, notably partneri...

Wholier

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
262%
(3mo)

Wholier is a plant based wellness supplements brand founded in Brooklyn, New York, focusing on daily health essentials touted as made wit...

Eleat

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

ELEAT is a consumer brand focused on high protein, high fiber breakfast products, notably cereals and overnight oats, sold direct to cons...

Upfs

720 vol/mo
9999%+
(5y)
9999%+
(1y)
-21%
(3mo)

Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...

Matcha and Co

110 vol/mo
9999%+
(5y)
9999%+
(1y)
108%
(3mo)

Matcha and Co is a brand/trend centered on ceremonial grade matcha and related products gaining mainstream attention through social media...

Jack and Annie's

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Jack and Annie's is a plant based chicken brand that markets breaded and prepared plant based poultry products, positioning itself in the...

Avoderm

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avoderm is a pet food brand known for avocado based formulations marketed for dogs and cats.

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Party Supplies is a, widely recognized category featuring decorations, tableware, and favors themed around Disney's Frozen franchi...

Meatless Farm

50 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Meatless Farm is a plant based meat company known for producing meat alternatives such as sausages and burgers, targeting mainstream cons...

9999%+
(5y)
9999%+
(1y)
1100%
(3mo)

Kitchen Ventures is a entity in the kitchen/foodtech space, referring to a venture capital or incubator like model focused on supporting ...