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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Yerba Magic

49,500 vol/mo
9999%+
(5y)
154%
(1y)
-35%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Wolfberry Tea

1,000 vol/mo
9999%+
(5y)
-48%
(1y)
43%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

Shilajit Honey

1,600 vol/mo
6917%
(5y)
38%
(1y)
3%
(3mo)

Shilajit Honey is a nutraceutical product concept that combines shilajit resin with honey, promoted in wellness and Ayurvedic circles for...

Delta 9 Drinks

720 vol/mo
4015%
(5y)
21%
(1y)
-2%
(3mo)

Delta 9 Drinks is a brand offering cannabis infused beverages, reflecting the growing consumer interest in cannabinoid enhanced drinks an...

2950%
(5y)
-18%
(1y)
9999%+
(3mo)

Crescent 9 Seltzer is a THC infused seltzer brand launched by Crescent Canna (New Orleans area) that has achieved notable distribution an...

Wynk Seltzer

3,600 vol/mo
1848%
(5y)
9999%+
(1y)
115%
(3mo)

Wynk Seltzer is a cannabis/THC infused seltzer brand that has gained traction nationwide in the U.S. as part of the broader cannabis beve...

THC Beverage

90,500 vol/mo
1829%
(5y)
156%
(1y)
35%
(3mo)

THC Beverage refers to beverages infused with delta 9 tetrahydrocannabinol (THC), produced by cannabis companies and sold where legally p...

Mushroom Chai

880 vol/mo
1457%
(5y)
161%
(1y)
61%
(3mo)

Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...

1215%
(5y)
67%
(1y)
46%
(3mo)

7 Brew

550,000 vol/mo
1188%
(5y)
185%
(1y)
20%
(3mo)

7 Brew is a regional drive thru coffee chain known for its bold flavor profile and fast, highly branded service model. The trend centers ...

Hwachae

40,500 vol/mo
935%
(5y)
-39%
(1y)
-5%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

Brez

27,100 vol/mo
874%
(5y)
1%
(1y)
-8%
(3mo)

BRÄ’Z refers to several real entities centered on a cannabis/functional beverage brand and related wellness/social tonics. The most promi...

858%
(5y)
81%
(1y)
-29%
(3mo)

Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...

Gratsi Wine

27,100 vol/mo
818%
(5y)
43%
(1y)
8%
(3mo)

Gratsi Wine is a Mediterranean inspired boxed wine brand that achieved rapid growth in the U.S. market through direct to consumer sales a...

Soursop Bitters

60,500 vol/mo
778%
(5y)
78%
(1y)
109%
(3mo)

Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...

Yemeni Coffee

60,500 vol/mo
731%
(5y)
91%
(1y)
42%
(3mo)

Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...

Hi Seltzer

3,600 vol/mo
728%
(5y)
-30%
(1y)
-5%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

Somaek

6,600 vol/mo
629%
(5y)
-15%
(1y)
-6%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

Einspanner

22,200 vol/mo
621%
(5y)
85%
(1y)
18%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

558%
(5y)
48%
(1y)
4%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

Orange Matcha

260 vol/mo
529%
(5y)
160%
(1y)
128%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

Hojicha Latte

12,100 vol/mo
478%
(5y)
115%
(1y)
26%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

White Malbec

1,600 vol/mo
473%
(5y)
140%
(1y)
81%
(3mo)

White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

437%
(5y)
189%
(1y)
295%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

412%
(5y)
222%
(1y)
-14%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Birch Juice

2,900 vol/mo
393%
(5y)
108%
(1y)
195%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

THC Wine

1,600 vol/mo
389%
(5y)
95%
(1y)
-12%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Culture Pop Soda

8,100 vol/mo
341%
(5y)
41%
(1y)
62%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

Poppi

135,000 vol/mo
338%
(5y)
-6%
(1y)
19%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Strawberry Matcha

33,100 vol/mo
312%
(5y)
132%
(1y)
52%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

Prebiotic Soda

33,100 vol/mo
304%
(5y)
55%
(1y)
78%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

Pop & Bottle

6,600 vol/mo
285%
(5y)
37%
(1y)
149%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

Carbliss

49,500 vol/mo
284%
(5y)
28%
(1y)
8%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

Magic Mind Drink

5,400 vol/mo
278%
(5y)
-9%
(1y)
114%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...

THC Soda

4,400 vol/mo
272%
(5y)
64%
(1y)
5%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

266%
(5y)
72%
(1y)
64%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Javy Coffee

74,000 vol/mo
244%
(5y)
-20%
(1y)
29%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

Mushroom Coffee

246,000 vol/mo
241%
(5y)
30%
(1y)
30%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

241%
(5y)
75%
(1y)
38%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

Clove Water

14,800 vol/mo
241%
(5y)
107%
(1y)
-17%
(3mo)

Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...

240%
(5y)
59%
(1y)
76%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

LMNT

201,000 vol/mo
240%
(5y)
9%
(1y)
16%
(3mo)

LMNT is a electrolyte drink brand known for its (low sugar, minerals focused) electrolyte solutions, popular in wellness, fitness, and ke...

Hydration Mix

880 vol/mo
238%
(5y)
508%
(1y)
838%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

Probiotic Soda

18,100 vol/mo
230%
(5y)
35%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Pre-Rolls

22,200 vol/mo
230%
(5y)
103%
(1y)
36%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

229%
(5y)
107%
(1y)
78%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

Blue Matcha

3,600 vol/mo
209%
(5y)
135%
(1y)
167%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

ZBiotics

33,100 vol/mo
206%
(5y)
21%
(1y)
-19%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

205%
(5y)
80%
(1y)
147%
(3mo)

Protein Coffee

49,500 vol/mo
203%
(5y)
153%
(1y)
89%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

Hojicha

74,000 vol/mo
196%
(5y)
64%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Timemore

3,600 vol/mo
187%
(5y)
59%
(1y)
11%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...

Pink Matcha

2,400 vol/mo
170%
(5y)
114%
(1y)
120%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

Clove Tea

18,100 vol/mo
169%
(5y)
71%
(1y)
-27%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

162%
(5y)
389%
(1y)
412%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Mushroom Drink

5,400 vol/mo
162%
(5y)
19%
(1y)
41%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Coffee Puck

1,000 vol/mo
161%
(5y)
89%
(1y)
21%
(3mo)

Coffee Puck refers to the compacted mass of ground coffee formed in an espresso machine's portafilter after tamping, which influences ext...