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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Yerba Magic

49,500 vol/mo
9999%+
(5y)
154%
(1y)
-35%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Wolfberry Tea

1,000 vol/mo
9999%+
(5y)
-42%
(1y)
153%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

Shilajit Honey

1,600 vol/mo
6917%
(5y)
38%
(1y)
3%
(3mo)

Shilajit Honey is a nutraceutical product concept that combines shilajit resin with honey, promoted in wellness and Ayurvedic circles for...

Delta 9 Drinks

720 vol/mo
4015%
(5y)
21%
(1y)
-2%
(3mo)

Delta 9 Drinks is a brand offering cannabis infused beverages, reflecting the growing consumer interest in cannabinoid enhanced drinks an...

2950%
(5y)
-18%
(1y)
9999%+
(3mo)

Crescent 9 Seltzer is a THC infused seltzer brand launched by Crescent Canna (New Orleans area) that has achieved notable distribution an...

Wynk Seltzer

3,600 vol/mo
1879%
(5y)
9999%+
(1y)
9999%+
(3mo)

Wynk Seltzer is a cannabis/THC infused seltzer brand that has gained traction nationwide in the U.S. as part of the broader cannabis beve...

THC Beverage

90,500 vol/mo
1829%
(5y)
156%
(1y)
35%
(3mo)

THC Beverage refers to beverages infused with delta 9 tetrahydrocannabinol (THC), produced by cannabis companies and sold where legally p...

1215%
(5y)
67%
(1y)
46%
(3mo)

7 Brew

550,000 vol/mo
1188%
(5y)
185%
(1y)
20%
(3mo)

7 Brew is a regional drive thru coffee chain known for its bold flavor profile and fast, highly branded service model. The trend centers ...

Joyjolt

3,600 vol/mo
1155%
(5y)
-90%
(1y)
-17%
(3mo)

JoyJolt is a consumer brand known for glassware, mugs, and related kitchenware, recognized for its distinctive designs and accessible pri...

Hwachae

40,500 vol/mo
935%
(5y)
-39%
(1y)
-5%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

Brez

27,100 vol/mo
874%
(5y)
1%
(1y)
-8%
(3mo)

BRÄ’Z refers to several real entities centered on a cannabis/functional beverage brand and related wellness/social tonics. The most promi...

858%
(5y)
81%
(1y)
-29%
(3mo)

Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...

Yemeni Coffee

60,500 vol/mo
731%
(5y)
91%
(1y)
42%
(3mo)

Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...

Hi Seltzer

3,600 vol/mo
728%
(5y)
-30%
(1y)
-5%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

711%
(5y)
167%
(1y)
12%
(3mo)

Portable Espresso Machine refers to compact, manual or low power devices enabling espresso extraction outside traditional coffee shops, g...

Einspanner

22,200 vol/mo
638%
(5y)
102%
(1y)
10%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

Somaek

6,600 vol/mo
563%
(5y)
-21%
(1y)
2%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

Magic Mind Drink

5,400 vol/mo
546%
(5y)
18%
(1y)
-3%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...

Hojicha Latte

12,100 vol/mo
544%
(5y)
97%
(1y)
11%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

Orange Matcha

260 vol/mo
522%
(5y)
104%
(1y)
35%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

478%
(5y)
194%
(1y)
31%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

413%
(5y)
7%
(1y)
-46%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

X-energy

9,900 vol/mo
350%
(5y)
299%
(1y)
15%
(3mo)

X energy is a company focused on advanced nuclear energy, notably developing small modular reactors (SMRs) and related nuclear fuel cycle...

Culture Pop Soda

8,100 vol/mo
341%
(5y)
41%
(1y)
62%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

Poppi

165,000 vol/mo
338%
(5y)
-6%
(1y)
19%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

317%
(5y)
76%
(1y)
54%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

Strawberry Matcha

33,100 vol/mo
312%
(5y)
132%
(1y)
52%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

Prebiotic Soda

33,100 vol/mo
304%
(5y)
55%
(1y)
78%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

303%
(5y)
120%
(1y)
20%
(3mo)

Single Dose Grinder refers to a class of coffee grinders designed to grind and purge a precise, pre measured dose of beans with minimal r...

Pop & Bottle

6,600 vol/mo
285%
(5y)
37%
(1y)
149%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

Carbliss

49,500 vol/mo
284%
(5y)
28%
(1y)
8%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

Birch Juice

2,900 vol/mo
283%
(5y)
35%
(1y)
36%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

Pistachio Martini

6,600 vol/mo
282%
(5y)
20%
(1y)
8%
(3mo)

THC Soda

4,400 vol/mo
272%
(5y)
64%
(1y)
5%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

Mushroom Coffee

246,000 vol/mo
262%
(5y)
22%
(1y)
44%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

255%
(5y)
39%
(1y)
2%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

252%
(5y)
108%
(1y)
-11%
(3mo)

Portable espresso makers are compact, manual devices enabling users to brew espresso like coffee without a full machine. The trend emphas...

Javy Coffee

90,500 vol/mo
244%
(5y)
-20%
(1y)
29%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

241%
(5y)
75%
(1y)
38%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

Clove Water

14,800 vol/mo
235%
(5y)
114%
(1y)
13%
(3mo)

Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...

234%
(5y)
127%
(1y)
62%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Probiotic Soda

14,800 vol/mo
230%
(5y)
35%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Pre-Rolls

22,200 vol/mo
230%
(5y)
103%
(1y)
36%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

215%
(5y)
72%
(1y)
49%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

Kettl

9,900 vol/mo
208%
(5y)
43%
(1y)
-1%
(3mo)

Kettl is a brand associated with leather goods and related products, including wallets and accessories, operating online and in retail ch...

207%
(5y)
136%
(1y)
7%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

Hojicha

74,000 vol/mo
187%
(5y)
69%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Clove Tea

22,200 vol/mo
176%
(5y)
88%
(1y)
20%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

168%
(5y)
34%
(1y)
52%
(3mo)

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

Mushroom Drink

5,400 vol/mo
159%
(5y)
14%
(1y)
43%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

OLIPOP

201,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Recess Drink

49,500 vol/mo
153%
(5y)
22%
(1y)
71%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Protein Coffee

49,500 vol/mo
153%
(5y)
114%
(1y)
49%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

Blue Matcha

3,600 vol/mo
152%
(5y)
81%
(1y)
36%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Lemon Balm Tea

74,000 vol/mo
151%
(5y)
-11%
(1y)
25%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Bottle Boot

480 vol/mo
134%
(5y)
45%
(1y)
8%
(3mo)

Bottle Boot refers to silicone or protective sleeves designed to fit the bottom of water bottles to prevent dents, reduce noise, improve ...

IcePure

320 vol/mo
131%
(5y)
48%
(1y)
38%
(3mo)

IcePure is a consumer facing water purification brand focused on home filtration solutions, particularly under sink and whole house syste...

Pistachio Milk

12,100 vol/mo
128%
(5y)
24%
(1y)
51%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Pink Matcha

1,900 vol/mo
123%
(5y)
91%
(1y)
50%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

THC Lemonade

1,000 vol/mo
111%
(5y)
43%
(1y)
13%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

Odyssey Elixir

2,400 vol/mo
99%
(5y)
179%
(1y)
0%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

Live Rosin

14,800 vol/mo
97%
(5y)
27%
(1y)
3%
(3mo)

Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...

Vitamin Coffee

590 vol/mo
89%
(5y)
113%
(1y)
52%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Mocktails

90,500 vol/mo
82%
(5y)
4%
(1y)
8%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Turmeric Time

140 vol/mo
82%
(5y)
91%
(1y)
46%
(3mo)

Turmeric Time is a consumer wellness trend centered on turmeric based products (notably beverages and skincare aids) gaining traction as ...

Glass Straw

14,800 vol/mo
79%
(5y)
35%
(1y)
-17%
(3mo)

Glass Straw is a, established reusable straw option made from borosilicate glass, marketed as an eco friendly alternative to disposable p...

Turmeric Coffee

1,900 vol/mo
77%
(5y)
-29%
(1y)
18%
(3mo)

Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...

Lactose-free Milk

165,000 vol/mo
75%
(5y)
78%
(1y)
30%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...

Bustelo

8,100 vol/mo
71%
(5y)
4%
(1y)
0%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Remedy Drinks

1,300 vol/mo
70%
(5y)
51%
(1y)
54%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Protein Water

27,100 vol/mo
69%
(5y)
56%
(1y)
33%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

Robusta Coffee

6,600 vol/mo
69%
(5y)
75%
(1y)
19%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Ritual Zero Proof

9,900 vol/mo
68%
(5y)
-26%
(1y)
44%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

68%
(5y)
120%
(1y)
63%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Monster Beverage

2,900 vol/mo
67%
(5y)
122%
(1y)
59%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

CLEAN CAUSE

1,600 vol/mo
65%
(5y)
43%
(1y)
28%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Primo Water

165,000 vol/mo
63%
(5y)
61%
(1y)
13%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Hop Wtr

27,100 vol/mo
62%
(5y)
-26%
(1y)
21%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

Malort

135,000 vol/mo
60%
(5y)
9%
(1y)
-20%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Yaupon Tea

12,100 vol/mo
58%
(5y)
59%
(1y)
-4%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Barley Tea

18,100 vol/mo
58%
(5y)
31%
(1y)
10%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Drip Bar

12,100 vol/mo
56%
(5y)
4%
(1y)
38%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Dash Water

480 vol/mo
54%
(5y)
63%
(1y)
38%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...