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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
33%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Dairy Free Creamer

12,100 vol/mo
12%
(5y)
16%
(1y)
7%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Macadamia Milk

8,100 vol/mo
12%
(5y)
15%
(1y)
59%
(3mo)

Macadamia Milk is a plant based dairy alternative made from macadamia nuts, gaining traction as part of the broader dairy free and vegan ...

Flavored Coffee

8,100 vol/mo
11%
(5y)
16%
(1y)
-1%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

Chicory Coffee

33,100 vol/mo
11%
(5y)
23%
(1y)
17%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

Tea

450,000 vol/mo
10%
(5y)
11%
(1y)
7%
(3mo)

Tea is a, long standing beverage trend evolving through premiumization, wellness focused blends, sustainability, and global flavor explor...

Nesquik

49,500 vol/mo
10%
(5y)
4%
(1y)
-14%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

9%
(5y)
17%
(1y)
-20%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

9%
(5y)
38%
(1y)
66%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Orange Juice

110,000 vol/mo
7%
(5y)
9%
(1y)
-1%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Zevia

33,100 vol/mo
6%
(5y)
8%
(1y)
56%
(3mo)

Zevia is a brand of zero calorie, stevia sweetened sodas and beverages that has sustained interest as consumers seek flavorful options wi...

Brita

40,500 vol/mo
6%
(5y)
6%
(1y)
12%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Sanzo

3,600 vol/mo
5%
(5y)
-4%
(1y)
39%
(3mo)

Sanzo is a recognized beverage brand specializing in Asian inspired sparkling water and tonics made with real fruit, reflecting a trend t...

Arrack

3,600 vol/mo
5%
(5y)
4%
(1y)
1%
(3mo)

Arrack is a traditional South Asian spirit produced from sugarcane or sap of palm trees, most notably in Sri Lanka. It has gained renewed...

Oat Milk

90,500 vol/mo
3%
(5y)
12%
(1y)
14%
(3mo)

Oat Milk is a plant based dairy alternative made from oats, widely adopted for its creamy texture, nutrition profile, and environmental a...

Beers

368,000 vol/mo
0%
(5y)
17%
(1y)
22%
(3mo)

Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...

Crystal Boba

22,200 vol/mo
-10%
(5y)
-3%
(1y)
10%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Northland

12,100 vol/mo
-11%
(5y)
0%
(1y)
8%
(3mo)

Northland is a geographic region in New Zealand, recognized for its natural landscapes, tourism appeal, and regional development initiati...

Almond Milk

110,000 vol/mo
-12%
(5y)
7%
(1y)
21%
(3mo)

Almond Milk is a long established plant based milk category that has become mainstream globally, driven by dietary preferences, lactose i...

Juicers

110,000 vol/mo
-12%
(5y)
6%
(1y)
5%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

-21%
(5y)
-2%
(1y)
21%
(3mo)

Clear American Sparkling Water is Walmart's store brand line of flavored, unsweetened sparkling water produced by The Coca Cola Company, ...