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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Tamping

9,900 vol/mo
60%
(5y)
58%
(1y)
36%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

60%
(5y)
49%
(1y)
63%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Baby Guinness

2,900 vol/mo
60%
(5y)
28%
(1y)
18%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Espresso Coffee

33,100 vol/mo
59%
(5y)
53%
(1y)
33%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

The Long Drink

5,400 vol/mo
58%
(5y)
56%
(1y)
21%
(3mo)

Coffee Syrup

40,500 vol/mo
58%
(5y)
41%
(1y)
13%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Instant Coffee

74,000 vol/mo
58%
(5y)
58%
(1y)
97%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

Non-dairy Creamer

22,200 vol/mo
57%
(5y)
137%
(1y)
136%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Malort

135,000 vol/mo
56%
(5y)
-7%
(1y)
-15%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Ashwagandha Tea

12,100 vol/mo
55%
(5y)
23%
(1y)
24%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Jen Water

90 vol/mo
55%
(5y)
102%
(1y)
38%
(3mo)

Barley Tea

18,100 vol/mo
55%
(5y)
31%
(1y)
1%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Non-Alcoholic Beer

110,000 vol/mo
54%
(5y)
112%
(1y)
52%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Hop Wtr

27,100 vol/mo
54%
(5y)
-11%
(1y)
29%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

THC Water

1,600 vol/mo
53%
(5y)
74%
(1y)
35%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Coffee Concentrate

12,100 vol/mo
53%
(5y)
60%
(1y)
214%
(3mo)

Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...

Torani

33,100 vol/mo
53%
(5y)
31%
(1y)
46%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Tropical Soda

1,600 vol/mo
53%
(5y)
40%
(1y)
69%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Honey Water

4,400 vol/mo
52%
(5y)
77%
(1y)
66%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Monin

22,200 vol/mo
52%
(5y)
32%
(1y)
48%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Vietnamese Coffee

135,000 vol/mo
51%
(5y)
42%
(1y)
19%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Coffee Station

14,800 vol/mo
51%
(5y)
95%
(1y)
46%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

Canned Water

18,100 vol/mo
50%
(5y)
62%
(1y)
70%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Loco Coffee

480 vol/mo
49%
(5y)
163%
(1y)
77%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Yerba Mate

246,000 vol/mo
48%
(5y)
8%
(1y)
42%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

Protein Shake

301,000 vol/mo
48%
(5y)
34%
(1y)
68%
(3mo)

Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...

Mullein Tea

74,000 vol/mo
47%
(5y)
7%
(1y)
-25%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Kidney Tea

4,400 vol/mo
46%
(5y)
45%
(1y)
22%
(3mo)

Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...

Arabica

49,500 vol/mo
46%
(5y)
55%
(1y)
32%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Sesame Milk

1,300 vol/mo
43%
(5y)
53%
(1y)
36%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

Slushy Machine

110,000 vol/mo
43%
(5y)
26%
(1y)
39%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

42%
(5y)
102%
(1y)
206%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

Fairlife

74,000 vol/mo
41%
(5y)
-5%
(1y)
26%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Hibiscus Water

3,600 vol/mo
40%
(5y)
80%
(1y)
201%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

40%
(5y)
20%
(1y)
6%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Plant Milk

2,400 vol/mo
40%
(5y)
50%
(1y)
84%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Barley Milk

320 vol/mo
39%
(5y)
33%
(1y)
59%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Low Acid Coffee

14,800 vol/mo
39%
(5y)
73%
(1y)
105%
(3mo)

Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...

Junmai

3,600 vol/mo
39%
(5y)
41%
(1y)
67%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Drinkable

880 vol/mo
38%
(5y)
24%
(1y)
26%
(3mo)
38%
(5y)
-10%
(1y)
29%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

Lavender Syrup

22,200 vol/mo
38%
(5y)
-3%
(1y)
103%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Lemon Soda

5,400 vol/mo
37%
(5y)
25%
(1y)
47%
(3mo)

Moringa Tea

22,200 vol/mo
37%
(5y)
-1%
(1y)
-3%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Spindrift

74,000 vol/mo
36%
(5y)
19%
(1y)
37%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Cometeer

18,100 vol/mo
36%
(5y)
37%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Orgain

22,200 vol/mo
36%
(5y)
40%
(1y)
120%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Tea Bags

1,300 vol/mo
34%
(5y)
23%
(1y)
29%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Long Drink

74,000 vol/mo
33%
(5y)
23%
(1y)
25%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Matcha Lemonade

4,400 vol/mo
31%
(5y)
7%
(1y)
138%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Decaf Coffee

49,500 vol/mo
30%
(5y)
21%
(1y)
17%
(3mo)

Three Spirit

2,400 vol/mo
30%
(5y)
36%
(1y)
35%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
28%
(1y)
8%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Milkis

14,800 vol/mo
29%
(5y)
-11%
(1y)
-1%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Arizona Tea

60,500 vol/mo
28%
(5y)
13%
(1y)
20%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Decaf

9,900 vol/mo
28%
(5y)
16%
(1y)
10%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

21 Seeds

2,900 vol/mo
27%
(5y)
29%
(1y)
157%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Hibisco

3,600 vol/mo
26%
(5y)
49%
(1y)
6%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Natural Wine

14,800 vol/mo
24%
(5y)
77%
(1y)
78%
(3mo)

Fanta

60,500 vol/mo
24%
(5y)
11%
(1y)
18%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...

Nespresso

823,000 vol/mo
23%
(5y)
9%
(1y)
-18%
(3mo)

Nespresso is a globally recognized coffee brand known for its single serve espresso machines and capsule system, popular for delivering c...

Flavored Coffee

8,100 vol/mo
23%
(5y)
46%
(1y)
73%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

Loaded Tea

14,800 vol/mo
23%
(5y)
117%
(1y)
117%
(3mo)

Loaded Tea is a beverage trend centered on caffeinated, nutrient enhanced tea drinks marketed as energy boosts. It encompasses storefront...

Blue Lotus Tea

8,100 vol/mo
23%
(5y)
32%
(1y)
17%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

Remedy Organics

5,400 vol/mo
23%
(5y)
21%
(1y)
94%
(3mo)

Remedy Organics is a plant based beverage brand known for its ready to drink smoothies fortified with proteins and collagen supporting in...

Orbit

110,000 vol/mo
23%
(5y)
26%
(1y)
56%
(3mo)

Orbit is a and active topic around orbital connectivity, satellite internet constellations, and related space infrastructure developments...

Recess

165,000 vol/mo
23%
(5y)
0%
(1y)
10%
(3mo)

La Colombe Coffee

40,500 vol/mo
22%
(5y)
17%
(1y)
47%
(3mo)

La Colombe Coffee is a US based specialty coffee roaster and retailer known for innovative beverages and cafes, including its popular Dra...

Coffee

7,480,000 vol/mo
22%
(5y)
25%
(1y)
11%
(3mo)

French Press

110,000 vol/mo
21%
(5y)
46%
(1y)
6%
(3mo)

The French press trend reflects a sustained interest in manual coffee brewing, emphasizing rich flavor, control over extraction, and a sh...

19%
(5y)
26%
(1y)
111%
(3mo)

Flavored water bottle refers to water bottles designed to infuse or flavor water with fruit, herbs, or flavorings, offering a convenient ...

Affogato

165,000 vol/mo
18%
(5y)
14%
(1y)
2%
(3mo)

Affogato is a Italian dessert that combines espresso with vanilla gelato or ice cream, creating a coffee flavored dessert experience that...

Makgeolli

27,100 vol/mo
15%
(5y)
12%
(1y)
-12%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Nesquik

49,500 vol/mo
15%
(5y)
14%
(1y)
36%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

14%
(5y)
73%
(1y)
125%
(3mo)

Dairy Free Creamer

12,100 vol/mo
14%
(5y)
16%
(1y)
26%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Lung Detox Tea

3,600 vol/mo
14%
(5y)
9999%+
(1y)
42%
(3mo)

Lung Detox Tea is a product category and online trend featuring herbal teas marketed to support lung health and mucus clearance; it inclu...

Macadamia Milk

8,100 vol/mo
14%
(5y)
16%
(1y)
78%
(3mo)

Bitters

74,000 vol/mo
14%
(5y)
6%
(1y)
3%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Apple Juice

74,000 vol/mo
13%
(5y)
5%
(1y)
9%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
19%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Chicory Coffee

33,100 vol/mo
12%
(5y)
27%
(1y)
25%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

Tea

450,000 vol/mo
11%
(5y)
11%
(1y)
6%
(3mo)
8%
(5y)
38%
(1y)
67%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Brita

40,500 vol/mo
8%
(5y)
15%
(1y)
31%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Zevia

33,100 vol/mo
7%
(5y)
8%
(1y)
54%
(3mo)

Zevia is a brand of zero calorie, stevia sweetened sodas and beverages that has sustained interest as consumers seek flavorful options wi...

Arrack

3,600 vol/mo
7%
(5y)
3%
(1y)
-4%
(3mo)

Tiger Milk

8,100 vol/mo
7%
(5y)
26%
(1y)
58%
(3mo)

Orange Juice

110,000 vol/mo
6%
(5y)
11%
(1y)
-3%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Sanzo

3,600 vol/mo
6%
(5y)
-1%
(1y)
59%
(3mo)

Oat Milk

90,500 vol/mo
4%
(5y)
13%
(1y)
8%
(3mo)

Beers

368,000 vol/mo
3%
(5y)
21%
(1y)
13%
(3mo)

Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...

K Cups Coffee

8,100 vol/mo
-6%
(5y)
10%
(1y)
-11%
(3mo)

Crystal Boba

22,200 vol/mo
-7%
(5y)
-1%
(1y)
21%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Juicers

110,000 vol/mo
-10%
(5y)
6%
(1y)
-12%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

Almond Milk

110,000 vol/mo
-10%
(5y)
8%
(1y)
20%
(3mo)

Almond Milk is a long established plant based milk category that has become mainstream globally, driven by dietary preferences, lactose i...

Northland

12,100 vol/mo
-10%
(5y)
1%
(1y)
5%
(3mo)
-15%
(5y)
-2%
(1y)
16%
(3mo)

Nectar Seltzer

1,300 vol/mo
-22%
(5y)
9999%+
(1y)
9999%+
(3mo)

Dirty Chai Latte

9,900 vol/mo
-22%
(5y)
-9%
(1y)
-7%
(3mo)

Dirty Chai Latte is a beverage that combines espresso with a spiced chai tea concentrate, delivering a caffeinated, spiced latte popular ...

Kegerator

40,500 vol/mo
-25%
(5y)
0%
(1y)
32%
(3mo)

Kegerator adoption is increasingly popular for home beer enthusiasts and small scale venues, driven by rising interest in craft beer, hom...

-28%
(5y)
4%
(1y)
23%
(3mo)

Dunkin Donuts Coffee refers to the coffee offerings and strategic positioning of Dunkin, a major global coffee and baked goods brand form...

G Fuel

22,200 vol/mo
-29%
(5y)
54%
(1y)
82%
(3mo)

Boba Tea

301,000 vol/mo
-30%
(5y)
-9%
(1y)
13%
(3mo)

Boba Tea is a global beverage trend centered on flavored tea with tapioca pearls and other add ins, expanding from niche cafes to mainstr...

Boba

1,000,000 vol/mo
-32%
(5y)
-9%
(1y)
16%
(3mo)

Boba refers to the globally popular bubble tea trend characterized by chewy tapioca pearls, creative milk tea formats, and a culture of c...

Almond Cow

8,100 vol/mo
-32%
(5y)
-20%
(1y)
-5%
(3mo)

Almond Cow is a company that manufactures dairy free almond milk via a countertop machine, supporting at home production of plant based m...

Bubble Tea

301,000 vol/mo
-39%
(5y)
-7%
(1y)
19%
(3mo)

Verb Energy

1,300 vol/mo
-42%
(5y)
110%
(1y)
54%
(3mo)

Verb Energy is a brand known for caffeinated energy bars and related wellness snacks designed for quick, portable energy through a caffei...

Gfuel

60,500 vol/mo
-58%
(5y)
-24%
(1y)
-14%
(3mo)

G Fuel is a branded energy drink and supplement company primarily targeting gamers, with a strong presence in esports sponsorships, influ...

Delta Extrax

2,900 vol/mo
-62%
(5y)
9999%+
(1y)
298%
(3mo)

Delta Extrax is a leading brand in the delta 8 THC and hemp derived product space, known for its gummies, vapes, and other consumer focus...

9999%+
(5y)
2560%
(1y)
130%
(3mo)

Wellness beverages are drinks marketed to support health and well being, including functional, probiotic, adaptogen infused, low sugar, a...

Juice Reel

1,300 vol/mo
9999%+
(5y)
2559%
(1y)
-28%
(3mo)

Juice Reel is a sports betting tool and marketplace that combines bet tracking, odds comparison, AI powered insights, and a verified hand...

Meta Mate

320 vol/mo
9999%+
(5y)
594%
(1y)
63%
(3mo)

Meta Mate is a trend surrounding several distinct entities: a yerba mate product line marketed as Meta Mate, and tech/industrial uses of ...

9999%+
(5y)
492%
(1y)
56%
(3mo)

Cordyceps Coffee blends traditional coffee with cordyceps mushrooms to offer a purported boost in energy, focus, and wellness, leveraging...

Actimel

2,400 vol/mo
9999%+
(5y)
441%
(1y)
60%
(3mo)

Actimel is a probiotic yogurt drink brand by Danone, marketed for immune support and gut health. The topic reflects ongoing interest in f...

Yfood

2,900 vol/mo
9999%+
(5y)
166%
(1y)
15%
(3mo)

Yfood is a, established brand known for ready to drink meal replacement shakes and related nutrition products.

Lychee Vodka

1,000 vol/mo
9999%+
(5y)
136%
(1y)
-11%
(3mo)

Lychee vodka is a flavored vodka category featuring lychee fruit notes, gaining traction in premium spirits markets and Asian inspired co...

Mushroom Chai

880 vol/mo
9999%+
(5y)
127%
(1y)
167%
(3mo)

Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...

Adaptogen Drink

9,900 vol/mo
9999%+
(5y)
109%
(1y)
176%
(3mo)

Adaptogen drinks are beverages infused with adaptogenic herbs (like ashwagandha, rhodiola, ginseng) marketed to support stress management...

Pandan Tea

1,000 vol/mo
9999%+
(5y)
52%
(1y)
7%
(3mo)

Pandan tea refers to tea beverages flavored with pandan leaves, a staple in Southeast Asian cuisine. The trend reflects growing curiosity...