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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Hojicha Latte

12,100 vol/mo
478%
(5y)
115%
(1y)
26%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

White Malbec

1,600 vol/mo
473%
(5y)
140%
(1y)
81%
(3mo)

White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

437%
(5y)
189%
(1y)
295%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

412%
(5y)
222%
(1y)
-14%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Birch Juice

2,900 vol/mo
393%
(5y)
108%
(1y)
195%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

THC Wine

1,600 vol/mo
389%
(5y)
95%
(1y)
-12%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Culture Pop Soda

8,100 vol/mo
341%
(5y)
41%
(1y)
62%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

Poppi

135,000 vol/mo
338%
(5y)
-6%
(1y)
19%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Strawberry Matcha

33,100 vol/mo
312%
(5y)
132%
(1y)
52%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

Prebiotic Soda

33,100 vol/mo
304%
(5y)
55%
(1y)
78%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

Pop & Bottle

6,600 vol/mo
285%
(5y)
37%
(1y)
149%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

Carbliss

49,500 vol/mo
284%
(5y)
28%
(1y)
8%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

Magic Mind Drink

5,400 vol/mo
278%
(5y)
-9%
(1y)
114%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...

THC Soda

4,400 vol/mo
272%
(5y)
64%
(1y)
5%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

266%
(5y)
72%
(1y)
64%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Javy Coffee

74,000 vol/mo
244%
(5y)
-20%
(1y)
29%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

Mushroom Coffee

246,000 vol/mo
241%
(5y)
30%
(1y)
30%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

241%
(5y)
75%
(1y)
38%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

Clove Water

14,800 vol/mo
241%
(5y)
107%
(1y)
-17%
(3mo)

Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...

240%
(5y)
59%
(1y)
76%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...