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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

THC Seltzer

27,100 vol/mo
463%
(5y)
33%
(1y)
27%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

420%
(5y)
197%
(1y)
273%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Prebiotic Soda

33,100 vol/mo
389%
(5y)
125%
(1y)
161%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

The Zero Proof

1,600 vol/mo
384%
(5y)
228%
(1y)
47%
(3mo)

Birch Juice

2,900 vol/mo
381%
(5y)
115%
(1y)
234%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

Magic Mind Drink

5,400 vol/mo
351%
(5y)
-6%
(1y)
198%
(3mo)

Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...

THC Wine

1,600 vol/mo
350%
(5y)
83%
(1y)
-7%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Strawberry Matcha

33,100 vol/mo
348%
(5y)
91%
(1y)
47%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

336%
(5y)
189%
(1y)
265%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

336%
(5y)
118%
(1y)
43%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Poppi

135,000 vol/mo
326%
(5y)
-8%
(1y)
-7%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Hydration Mix

880 vol/mo
320%
(5y)
612%
(1y)
980%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

Culture Pop Soda

8,100 vol/mo
318%
(5y)
34%
(1y)
47%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

THC Soda

4,400 vol/mo
313%
(5y)
60%
(1y)
31%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

300%
(5y)
135%
(1y)
-26%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Carbliss

49,500 vol/mo
292%
(5y)
33%
(1y)
71%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

271%
(5y)
108%
(1y)
22%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

Protein Soda

9,900 vol/mo
269%
(5y)
199%
(1y)
103%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

White Malbec

1,600 vol/mo
268%
(5y)
103%
(1y)
69%
(3mo)

White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...

247%
(5y)
54%
(1y)
74%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

Probiotic Soda

18,100 vol/mo
247%
(5y)
55%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...