Discover Trends in Drinks
We surface rapidly growing trends in Drinks before they take off.
THC Seltzer
THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...
Coconut Water Coffee
Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...
Prebiotic Soda
Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...
The Zero Proof
Birch Juice
Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...
Magic Mind Drink
Magic Mind Drink is a beverage marketed as a nootropic that combines caffeine with adaptogens and brain boosting ingredients, positioned ...
THC Wine
THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...
Strawberry Matcha
Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...
Ashwagandha Coffee
Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...
Bacteria Drinks
Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...
Poppi
Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...
Hydration Mix
Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...
Culture Pop Soda
Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...
THC Soda
THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...
Cinnamon Clove Tea
Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...
Carbliss
Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...
Mushroom Creamer
Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...
Protein Soda
Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...
White Malbec
White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...
Strawberry Matcha Latte
Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...
Probiotic Soda
Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...