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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

303%
(5y)
120%
(1y)
20%
(3mo)

Single Dose Grinder refers to a class of coffee grinders designed to grind and purge a precise, pre measured dose of beans with minimal r...

Pop & Bottle

6,600 vol/mo
285%
(5y)
37%
(1y)
149%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

Carbliss

49,500 vol/mo
284%
(5y)
28%
(1y)
8%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

Birch Juice

2,900 vol/mo
283%
(5y)
35%
(1y)
36%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

Pistachio Martini

6,600 vol/mo
282%
(5y)
20%
(1y)
8%
(3mo)

THC Soda

4,400 vol/mo
272%
(5y)
64%
(1y)
5%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

Mushroom Coffee

246,000 vol/mo
262%
(5y)
22%
(1y)
44%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

255%
(5y)
39%
(1y)
2%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

252%
(5y)
108%
(1y)
-11%
(3mo)

Portable espresso makers are compact, manual devices enabling users to brew espresso like coffee without a full machine. The trend emphas...

Javy Coffee

90,500 vol/mo
244%
(5y)
-20%
(1y)
29%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

241%
(5y)
75%
(1y)
38%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

Clove Water

14,800 vol/mo
235%
(5y)
114%
(1y)
13%
(3mo)

Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...

234%
(5y)
127%
(1y)
62%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Probiotic Soda

14,800 vol/mo
230%
(5y)
35%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Pre-Rolls

22,200 vol/mo
230%
(5y)
103%
(1y)
36%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

215%
(5y)
72%
(1y)
49%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

Kettl

9,900 vol/mo
208%
(5y)
43%
(1y)
-1%
(3mo)

Kettl is a brand associated with leather goods and related products, including wallets and accessories, operating online and in retail ch...

207%
(5y)
136%
(1y)
7%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

Hojicha

74,000 vol/mo
187%
(5y)
69%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Clove Tea

22,200 vol/mo
176%
(5y)
88%
(1y)
20%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

168%
(5y)
34%
(1y)
52%
(3mo)

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

Mushroom Drink

5,400 vol/mo
159%
(5y)
14%
(1y)
43%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

OLIPOP

201,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Recess Drink

49,500 vol/mo
153%
(5y)
22%
(1y)
71%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Protein Coffee

49,500 vol/mo
153%
(5y)
114%
(1y)
49%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

Blue Matcha

3,600 vol/mo
152%
(5y)
81%
(1y)
36%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Lemon Balm Tea

74,000 vol/mo
151%
(5y)
-11%
(1y)
25%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...