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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Bottle Boot

480 vol/mo
134%
(5y)
45%
(1y)
8%
(3mo)

Bottle Boot refers to silicone or protective sleeves designed to fit the bottom of water bottles to prevent dents, reduce noise, improve ...

IcePure

320 vol/mo
131%
(5y)
48%
(1y)
38%
(3mo)

IcePure is a consumer facing water purification brand focused on home filtration solutions, particularly under sink and whole house syste...

Pistachio Milk

12,100 vol/mo
128%
(5y)
24%
(1y)
51%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Pink Matcha

1,900 vol/mo
123%
(5y)
91%
(1y)
50%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

THC Lemonade

1,000 vol/mo
111%
(5y)
43%
(1y)
13%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

Odyssey Elixir

2,400 vol/mo
99%
(5y)
179%
(1y)
0%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

Live Rosin

14,800 vol/mo
97%
(5y)
27%
(1y)
3%
(3mo)

Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...

Vitamin Coffee

590 vol/mo
89%
(5y)
113%
(1y)
52%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Mocktails

90,500 vol/mo
82%
(5y)
4%
(1y)
8%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Turmeric Time

140 vol/mo
82%
(5y)
91%
(1y)
46%
(3mo)

Turmeric Time is a consumer wellness trend centered on turmeric based products (notably beverages and skincare aids) gaining traction as ...

Glass Straw

14,800 vol/mo
79%
(5y)
35%
(1y)
-17%
(3mo)

Glass Straw is a, established reusable straw option made from borosilicate glass, marketed as an eco friendly alternative to disposable p...

Turmeric Coffee

1,900 vol/mo
77%
(5y)
-29%
(1y)
18%
(3mo)

Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...

Lactose-free Milk

165,000 vol/mo
75%
(5y)
78%
(1y)
30%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...

Bustelo

8,100 vol/mo
71%
(5y)
4%
(1y)
0%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Remedy Drinks

1,300 vol/mo
70%
(5y)
51%
(1y)
54%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Protein Water

27,100 vol/mo
69%
(5y)
56%
(1y)
33%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

Robusta Coffee

6,600 vol/mo
69%
(5y)
75%
(1y)
19%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Ritual Zero Proof

9,900 vol/mo
68%
(5y)
-26%
(1y)
44%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

68%
(5y)
120%
(1y)
63%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Monster Beverage

2,900 vol/mo
67%
(5y)
122%
(1y)
59%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

CLEAN CAUSE

1,600 vol/mo
65%
(5y)
43%
(1y)
28%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Primo Water

165,000 vol/mo
63%
(5y)
61%
(1y)
13%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Hop Wtr

27,100 vol/mo
62%
(5y)
-26%
(1y)
21%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

Malort

135,000 vol/mo
60%
(5y)
9%
(1y)
-20%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Yaupon Tea

12,100 vol/mo
58%
(5y)
59%
(1y)
-4%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Barley Tea

18,100 vol/mo
58%
(5y)
31%
(1y)
10%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Drip Bar

12,100 vol/mo
56%
(5y)
4%
(1y)
38%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Dash Water

480 vol/mo
54%
(5y)
63%
(1y)
38%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Baby Guinness

2,900 vol/mo
53%
(5y)
25%
(1y)
22%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often KahlĂşa) as the 'stout...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Espresso Coffee

33,100 vol/mo
47%
(5y)
28%
(1y)
2%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

47%
(5y)
37%
(1y)
19%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Vietnamese Coffee

135,000 vol/mo
45%
(5y)
31%
(1y)
34%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Monin

22,200 vol/mo
45%
(5y)
23%
(1y)
3%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Fairlife

74,000 vol/mo
43%
(5y)
-6%
(1y)
25%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Electrolyte Water

33,100 vol/mo
41%
(5y)
34%
(1y)
31%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Instant Coffee

74,000 vol/mo
41%
(5y)
24%
(1y)
11%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

THC Water

1,600 vol/mo
41%
(5y)
57%
(1y)
23%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

41%
(5y)
18%
(1y)
25%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Tropical Soda

1,300 vol/mo
40%
(5y)
49%
(1y)
16%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Canned Water

18,100 vol/mo
39%
(5y)
41%
(1y)
25%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Loco Coffee

480 vol/mo
39%
(5y)
110%
(1y)
51%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Sparkling Tea

2,400 vol/mo
39%
(5y)
23%
(1y)
21%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Galaxy Treats

1,900 vol/mo
38%
(5y)
117%
(1y)
94%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

Non-Alcoholic Beer

110,000 vol/mo
37%
(5y)
79%
(1y)
18%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Cometeer

18,100 vol/mo
36%
(5y)
35%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Drinkable

880 vol/mo
36%
(5y)
26%
(1y)
20%
(3mo)

Barley Milk

390 vol/mo
35%
(5y)
5%
(1y)
23%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Honey Water

4,400 vol/mo
35%
(5y)
44%
(1y)
42%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Premium Levella

1,300 vol/mo
33%
(5y)
0%
(1y)
35%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Sesame Milk

1,000 vol/mo
33%
(5y)
36%
(1y)
35%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

Clear Ice

3,600 vol/mo
32%
(5y)
48%
(1y)
66%
(3mo)

Clear Ice is a rising trend in the hospitality and consumer markets focusing on ice that is visually transparent and free of air bubbles,...

Oat Milk Powder

1,600 vol/mo
30%
(5y)
22%
(1y)
20%
(3mo)

Oat Milk Powder is a dehydrated form of oat milk used for beverages, baking, and industrial food production, enabling longer shelf life, ...

Jen Water

110 vol/mo
30%
(5y)
101%
(1y)
35%
(3mo)

Milkis

14,800 vol/mo
30%
(5y)
-5%
(1y)
5%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
24%
(1y)
-3%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

AeroPress

60,500 vol/mo
28%
(5y)
6%
(1y)
-2%
(3mo)

AeroPress is a, long standing coffee brewing device that has recently seen renewed attention and discussion in specialty coffee communiti...