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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Clove Tea

18,100 vol/mo
169%
(5y)
72%
(1y)
-32%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Pink Matcha

2,400 vol/mo
166%
(5y)
113%
(1y)
119%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

THC Lemonade

1,000 vol/mo
165%
(5y)
51%
(1y)
28%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

165%
(5y)
102%
(1y)
59%
(3mo)

Mushroom Drink

5,400 vol/mo
164%
(5y)
24%
(1y)
37%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Vitamin Coffee

590 vol/mo
164%
(5y)
252%
(1y)
190%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Lemon Balm Tea

74,000 vol/mo
159%
(5y)
-23%
(1y)
2%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Premium Levella

1,000 vol/mo
155%
(5y)
224%
(1y)
1921%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Recess Drink

49,500 vol/mo
153%
(5y)
18%
(1y)
-24%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Electrolyte Powder

60,500 vol/mo
150%
(5y)
79%
(1y)
147%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Pistachio Milk

12,100 vol/mo
150%
(5y)
27%
(1y)
32%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Hormone Tea

480 vol/mo
149%
(5y)
48%
(1y)
34%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

OLIPOP

165,000 vol/mo
146%
(5y)
-6%
(1y)
9%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Protein Chai

480 vol/mo
143%
(5y)
83%
(1y)
75%
(3mo)

Coffee Puck

1,000 vol/mo
138%
(5y)
80%
(1y)
22%
(3mo)

Coffee Puck refers to the compacted mass of ground coffee formed in an espresso machine's portafilter after tamping, which influences ext...

Beet Root Juice

12,100 vol/mo
137%
(5y)
52%
(1y)
40%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Waterdrop

74,000 vol/mo
136%
(5y)
108%
(1y)
145%
(3mo)

Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...

Taste Salud

8,100 vol/mo
135%
(5y)
44%
(1y)
92%
(3mo)

Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...

Coffee Capsule

2,400 vol/mo
133%
(5y)
265%
(1y)
173%
(3mo)

Coffee capsule industry encompasses pre packaged coffee portions used in single serve machines, driving convenience, product diversificat...

Rebel Energy

1,300 vol/mo
127%
(5y)
95%
(1y)
94%
(3mo)

Matcha

823,000 vol/mo
125%
(5y)
52%
(1y)
24%
(3mo)

DripDrop

33,100 vol/mo
122%
(5y)
183%
(1y)
368%
(3mo)

DripDrop is a electrolyte hydration product line that focuses on fast acting oral rehydration solutions (ORS) for dehydration due to illn...

Specialty Coffee

49,500 vol/mo
117%
(5y)
187%
(1y)
115%
(3mo)

Specialty Coffee is a movement toward higher quality beans, ethical sourcing, precise roasting, and refined brewing methods that emphasiz...

Lion's Mane Tea

3,600 vol/mo
111%
(5y)
9999%+
(1y)
107%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

Koia

8,100 vol/mo
104%
(5y)
21%
(1y)
67%
(3mo)

Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...

Collagen Water

2,400 vol/mo
104%
(5y)
218%
(1y)
235%
(3mo)

Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...

Beetroot Juice

135,000 vol/mo
103%
(5y)
82%
(1y)
15%
(3mo)

Turmeric Coffee

1,900 vol/mo
101%
(5y)
4%
(1y)
144%
(3mo)

Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...

Live Rosin

14,800 vol/mo
101%
(5y)
38%
(1y)
35%
(3mo)

Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...

Lactose-free Milk

165,000 vol/mo
101%
(5y)
87%
(1y)
45%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...

Coffee Straw

1,900 vol/mo
100%
(5y)
101%
(1y)
132%
(3mo)

Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...

Ultima Replenisher

12,100 vol/mo
96%
(5y)
182%
(1y)
444%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Protein Water

33,100 vol/mo
93%
(5y)
109%
(1y)
130%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

Raw Milk

60,500 vol/mo
91%
(5y)
-8%
(1y)
24%
(3mo)

Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...

Cafe Bustelo

90,500 vol/mo
86%
(5y)
13%
(1y)
15%
(3mo)

All The Bitter

880 vol/mo
86%
(5y)
27%
(1y)
34%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Dash Water

390 vol/mo
85%
(5y)
130%
(1y)
135%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Galaxy Treats

1,900 vol/mo
84%
(5y)
421%
(1y)
223%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

Crown Coffee

590 vol/mo
83%
(5y)
147%
(1y)
124%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Green Fusion

320 vol/mo
82%
(5y)
183%
(1y)
165%
(3mo)

Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...

Monster Beverage

2,900 vol/mo
81%
(5y)
201%
(1y)
57%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

Mocktails

110,000 vol/mo
77%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Kefir

368,000 vol/mo
77%
(5y)
48%
(1y)
26%
(3mo)

Bustelo

8,100 vol/mo
77%
(5y)
14%
(1y)
22%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Robusta Coffee

6,600 vol/mo
75%
(5y)
100%
(1y)
14%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Wellness Shots

8,100 vol/mo
74%
(5y)
31%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Remedy Drinks

1,300 vol/mo
73%
(5y)
75%
(1y)
38%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Ritual Zero Proof

9,900 vol/mo
73%
(5y)
-20%
(1y)
26%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Protein Milk

33,100 vol/mo
72%
(5y)
56%
(1y)
76%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

CLEAN CAUSE

1,600 vol/mo
70%
(5y)
53%
(1y)
29%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Hop Water

27,100 vol/mo
68%
(5y)
32%
(1y)
53%
(3mo)

Primo Water

165,000 vol/mo
66%
(5y)
62%
(1y)
22%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Liver Detox Drink

8,100 vol/mo
66%
(5y)
1%
(1y)
4%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Yaupon Tea

12,100 vol/mo
66%
(5y)
48%
(1y)
15%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Lychee Cocktail

1,900 vol/mo
64%
(5y)
7%
(1y)
-11%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

Non-alcoholic Wine

49,500 vol/mo
63%
(5y)
67%
(1y)
33%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Electrolytes Water

33,100 vol/mo
62%
(5y)
36%
(1y)
52%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Electrolyte Water

33,100 vol/mo
62%
(5y)
68%
(1y)
123%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Sparkling Tea

2,400 vol/mo
62%
(5y)
55%
(1y)
111%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Bevi

9,900 vol/mo
62%
(5y)
32%
(1y)
18%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...