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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Baby Guinness

2,900 vol/mo
53%
(5y)
25%
(1y)
22%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often KahlĂșa) as the 'stout...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Espresso Coffee

33,100 vol/mo
47%
(5y)
28%
(1y)
2%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

47%
(5y)
37%
(1y)
19%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Vietnamese Coffee

135,000 vol/mo
45%
(5y)
31%
(1y)
34%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Monin

22,200 vol/mo
45%
(5y)
23%
(1y)
3%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Fairlife

74,000 vol/mo
43%
(5y)
-6%
(1y)
25%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Electrolyte Water

33,100 vol/mo
41%
(5y)
34%
(1y)
31%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Instant Coffee

74,000 vol/mo
41%
(5y)
24%
(1y)
11%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

THC Water

1,600 vol/mo
41%
(5y)
57%
(1y)
23%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

41%
(5y)
18%
(1y)
25%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Tropical Soda

1,300 vol/mo
40%
(5y)
49%
(1y)
16%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Canned Water

18,100 vol/mo
39%
(5y)
41%
(1y)
25%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Loco Coffee

480 vol/mo
39%
(5y)
110%
(1y)
51%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Sparkling Tea

2,400 vol/mo
39%
(5y)
23%
(1y)
21%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Galaxy Treats

1,900 vol/mo
38%
(5y)
117%
(1y)
94%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

Non-Alcoholic Beer

110,000 vol/mo
37%
(5y)
79%
(1y)
18%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Cometeer

18,100 vol/mo
36%
(5y)
35%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Drinkable

880 vol/mo
36%
(5y)
26%
(1y)
20%
(3mo)

Barley Milk

390 vol/mo
35%
(5y)
5%
(1y)
23%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Honey Water

4,400 vol/mo
35%
(5y)
44%
(1y)
42%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Premium Levella

1,300 vol/mo
33%
(5y)
0%
(1y)
35%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Sesame Milk

1,000 vol/mo
33%
(5y)
36%
(1y)
35%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

Clear Ice

3,600 vol/mo
32%
(5y)
48%
(1y)
66%
(3mo)

Clear Ice is a rising trend in the hospitality and consumer markets focusing on ice that is visually transparent and free of air bubbles,...

Oat Milk Powder

1,600 vol/mo
30%
(5y)
22%
(1y)
20%
(3mo)

Oat Milk Powder is a dehydrated form of oat milk used for beverages, baking, and industrial food production, enabling longer shelf life, ...

Jen Water

110 vol/mo
30%
(5y)
101%
(1y)
35%
(3mo)

Milkis

14,800 vol/mo
30%
(5y)
-5%
(1y)
5%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
24%
(1y)
-3%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

AeroPress

60,500 vol/mo
28%
(5y)
6%
(1y)
-2%
(3mo)

AeroPress is a, long standing coffee brewing device that has recently seen renewed attention and discussion in specialty coffee communiti...

Blue Lotus Tea

8,100 vol/mo
28%
(5y)
17%
(1y)
59%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

Decaf

9,900 vol/mo
28%
(5y)
9%
(1y)
2%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Long Drink

74,000 vol/mo
27%
(5y)
17%
(1y)
11%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Fanta

60,500 vol/mo
27%
(5y)
8%
(1y)
-11%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...

Tea Bags

1,000 vol/mo
26%
(5y)
11%
(1y)
13%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Three Spirit

2,900 vol/mo
26%
(5y)
23%
(1y)
22%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Slushy Machine

110,000 vol/mo
26%
(5y)
14%
(1y)
-3%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Plant Milk

1,900 vol/mo
25%
(5y)
22%
(1y)
38%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Matcha Lemonade

5,400 vol/mo
25%
(5y)
28%
(1y)
31%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Nespresso

823,000 vol/mo
24%
(5y)
6%
(1y)
-11%
(3mo)

Nespresso is a globally recognized coffee brand known for its single serve espresso machines and capsule system, popular for delivering c...

Arizona Tea

60,500 vol/mo
24%
(5y)
6%
(1y)
6%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Ultima Replenisher

12,100 vol/mo
24%
(5y)
49%
(1y)
71%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Low Acid Coffee

14,800 vol/mo
24%
(5y)
33%
(1y)
17%
(3mo)

Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...

Lab Milk

14,800 vol/mo
20%
(5y)
63%
(1y)
31%
(3mo)

Lab Milk refers to dairy products produced through cellular agriculture, using fermentation and bioprocessing to create milk proteins or ...

Affogato

165,000 vol/mo
20%
(5y)
16%
(1y)
7%
(3mo)

Affogato is a Italian dessert that combines espresso with vanilla gelato or ice cream, creating a coffee flavored dessert experience that...

GOAT Fuel

3,600 vol/mo
19%
(5y)
-8%
(1y)
42%
(3mo)

GOAT Fuel is a sports energy drink brand co founded by Jerry Rice that has pursued rapid distribution growth in the U.S. through partners...

La Colombe Coffee

40,500 vol/mo
19%
(5y)
11%
(1y)
-5%
(3mo)

La Colombe Coffee is a US based specialty coffee roaster and retailer known for innovative beverages and cafes, including its popular Dra...

Orange Wine

27,100 vol/mo
17%
(5y)
17%
(1y)
2%
(3mo)

Orange wine is a wine category created by fermenting white grapes with skin contact, producing an amber to orange hue and distinctive tan...

Alcohol Gummies

1,900 vol/mo
17%
(5y)
22%
(1y)
39%
(3mo)

Alcohol Gummies are edible gummy candies infused with alcohol, marketed as a convenient, discreet, and flavorful way to consume alcoholic...

Beverage Fridge

27,100 vol/mo
17%
(5y)
10%
(1y)
-1%
(3mo)

Beverage Fridge is a product category experiencing renewed interest as consumers seek dedicated cooling and display solutions for drinks ...

French Press

110,000 vol/mo
17%
(5y)
34%
(1y)
48%
(3mo)

The French press trend reflects a sustained interest in manual coffee brewing, emphasizing rich flavor, control over extraction, and a sh...

Orbit

110,000 vol/mo
16%
(5y)
10%
(1y)
17%
(3mo)

Orbit is a and active topic around orbital connectivity, satellite internet constellations, and related space infrastructure developments...

Makgeolli

27,100 vol/mo
14%
(5y)
11%
(1y)
4%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Apple Juice

74,000 vol/mo
14%
(5y)
0%
(1y)
-5%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

Liquid Death

201,000 vol/mo
13%
(5y)
2%
(1y)
24%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Hibisco

3,600 vol/mo
13%
(5y)
33%
(1y)
25%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Bitters

74,000 vol/mo
12%
(5y)
1%
(1y)
16%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Cucumber Soda

720 vol/mo
12%
(5y)
37%
(1y)
181%
(3mo)

Cucumber soda is a flavor category in the beverage market featuring carbonated drinks flavored with cucumber or cucumber derived profiles...

12%
(5y)
-11%
(1y)
-4%
(3mo)

Flavored water bottle refers to water bottles designed to infuse or flavor water with fruit, herbs, or flavorings, offering a convenient ...

Hibiscus Water

3,600 vol/mo
12%
(5y)
39%
(1y)
48%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

Flavored Coffee

8,100 vol/mo
11%
(5y)
16%
(1y)
-1%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

21 Seeds

2,900 vol/mo
11%
(5y)
-1%
(1y)
43%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Dairy Free Creamer

12,100 vol/mo
10%
(5y)
10%
(1y)
4%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Nesquik

49,500 vol/mo
10%
(5y)
4%
(1y)
-14%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

9%
(5y)
17%
(1y)
-20%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

Blends

135,000 vol/mo
9%
(5y)
15%
(1y)
3%
(3mo)

Blends refers to the broad trend of combining diverse origins, ingredients, technologies, or modalities to create new, enhanced products ...

Chicory Coffee

33,100 vol/mo
9%
(5y)
18%
(1y)
11%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

8%
(5y)
13%
(1y)
28%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Brita

40,500 vol/mo
6%
(5y)
6%
(1y)
12%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Orange Juice

110,000 vol/mo
5%
(5y)
5%
(1y)
9%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Lemonade

301,000 vol/mo
4%
(5y)
12%
(1y)
19%
(3mo)

Lemonade is a insurtech company known for AI driven, digital first homeowners and renters insurance. The topic reflects renewed interest ...

Loaded Tea

14,800 vol/mo
2%
(5y)
80%
(1y)
76%
(3mo)

Loaded Tea is a beverage trend centered on caffeinated, nutrient enhanced tea drinks marketed as energy boosts. It encompasses storefront...

Zevia

33,100 vol/mo
2%
(5y)
1%
(1y)
34%
(3mo)

Zevia is a brand of zero calorie, stevia sweetened sodas and beverages that has sustained interest as consumers seek flavorful options wi...

Beers

368,000 vol/mo
0%
(5y)
17%
(1y)
22%
(3mo)

Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...

Milk Tea

135,000 vol/mo
-7%
(5y)
8%
(1y)
18%
(3mo)

Milk tea is a globally popular beverage trend characterized by tea mixed with milk (or dairy alternatives) and various toppings, flavors,...

Beer

368,000 vol/mo
-8%
(5y)
4%
(1y)
0%
(3mo)

Beer is a globally established beverage with ongoing evolution driven by craft and specialty brews, non alcoholic options, sustainability...

Crystal Boba

22,200 vol/mo
-10%
(5y)
-3%
(1y)
10%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Juicers

110,000 vol/mo
-12%
(5y)
6%
(1y)
5%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

Almond Milk

110,000 vol/mo
-14%
(5y)
2%
(1y)
24%
(3mo)

Almond Milk is a long established plant based milk category that has become mainstream globally, driven by dietary preferences, lactose i...

Dirty Chai Latte

9,900 vol/mo
-20%
(5y)
-10%
(1y)
-14%
(3mo)

Dirty Chai Latte is a beverage that combines espresso with a spiced chai tea concentrate, delivering a caffeinated, spiced latte popular ...

-21%
(5y)
-2%
(1y)
21%
(3mo)

Clear American Sparkling Water is Walmart's store brand line of flavored, unsweetened sparkling water produced by The Coca Cola Company, ...

Kegerator

40,500 vol/mo
-28%
(5y)
-6%
(1y)
-8%
(3mo)

Kegerator adoption is increasingly popular for home beer enthusiasts and small scale venues, driven by rising interest in craft beer, hom...

-30%
(5y)
1%
(1y)
-3%
(3mo)

Dunkin Donuts Coffee refers to the coffee offerings and strategic positioning of Dunkin, a major global coffee and baked goods brand form...

Boba Tea

301,000 vol/mo
-31%
(5y)
-10%
(1y)
15%
(3mo)

Boba Tea is a global beverage trend centered on flavored tea with tapioca pearls and other add ins, expanding from niche cafes to mainstr...

Almond Cow

9,900 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Almond Cow is a company that manufactures dairy free almond milk via a countertop machine, supporting at home production of plant based m...

Boba

1,000,000 vol/mo
-33%
(5y)
-10%
(1y)
18%
(3mo)

Boba refers to the globally popular bubble tea trend characterized by chewy tapioca pearls, creative milk tea formats, and a culture of c...

Bubble Tea

368,000 vol/mo
-40%
(5y)
-10%
(1y)
21%
(3mo)

Verb Energy

1,300 vol/mo
-51%
(5y)
64%
(1y)
60%
(3mo)

Verb Energy is a brand known for caffeinated energy bars and related wellness snacks designed for quick, portable energy through a caffei...

Keto Gummies

5,400 vol/mo
-52%
(5y)
-79%
(1y)
120%
(3mo)

Keto Gummies are a popular dietary supplement product marketed to support a ketogenic diet by delivering low carb, high fat ingredients i...

Gfuel

60,500 vol/mo
-57%
(5y)
-28%
(1y)
-14%
(3mo)

G Fuel is a branded energy drink and supplement company primarily targeting gamers, with a strong presence in esports sponsorships, influ...