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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Non-dairy Creamer

22,200 vol/mo
79%
(5y)
168%
(1y)
135%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Mocktails

110,000 vol/mo
78%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Robusta Coffee

6,600 vol/mo
77%
(5y)
98%
(1y)
24%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Wellness Shots

8,100 vol/mo
76%
(5y)
30%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Bustelo

8,100 vol/mo
75%
(5y)
13%
(1y)
15%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Kefir

368,000 vol/mo
75%
(5y)
50%
(1y)
29%
(3mo)

Kefir is a fermented dairy beverage rich in probiotics that has gained attention as a gut health oriented food trend across health circle...

Liver Detox Drink

8,100 vol/mo
73%
(5y)
4%
(1y)
-2%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Remedy Drinks

1,300 vol/mo
73%
(5y)
108%
(1y)
36%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Ritual Zero Proof

9,900 vol/mo
70%
(5y)
-22%
(1y)
18%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Green Fusion

320 vol/mo
70%
(5y)
153%
(1y)
158%
(3mo)

Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...

CLEAN CAUSE

1,600 vol/mo
69%
(5y)
49%
(1y)
34%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Hop Water

27,100 vol/mo
67%
(5y)
28%
(1y)
63%
(3mo)

Hop Water is a non alcoholic, hoppy beverage designed to deliver beer like flavor without alcohol, gaining traction as consumers seek red...

Primo Water

165,000 vol/mo
66%
(5y)
65%
(1y)
25%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Bevi

9,900 vol/mo
65%
(5y)
31%
(1y)
12%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Lung Detox Tea

3,600 vol/mo
63%
(5y)
-8%
(1y)
52%
(3mo)

Lung Detox Tea is a product category and online trend featuring herbal teas marketed to support lung health and mucus clearance; it inclu...

Yaupon Tea

12,100 vol/mo
62%
(5y)
54%
(1y)
7%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Hop Wtr

27,100 vol/mo
62%
(5y)
-26%
(1y)
21%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

Non-alcoholic Wine

49,500 vol/mo
60%
(5y)
61%
(1y)
21%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Baby Guinness

2,900 vol/mo
60%
(5y)
27%
(1y)
16%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Electrolyte Water

33,100 vol/mo
58%
(5y)
62%
(1y)
107%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Sparkling Tea

2,400 vol/mo
58%
(5y)
51%
(1y)
94%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Tamping

9,900 vol/mo
57%
(5y)
55%
(1y)
30%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

Coffee Syrup

40,500 vol/mo
57%
(5y)
38%
(1y)
8%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Ashwagandha Tea

12,100 vol/mo
57%
(5y)
18%
(1y)
19%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

The Long Drink

5,400 vol/mo
57%
(5y)
55%
(1y)
24%
(3mo)

The Long Drink, a Finnish ready to drink cocktail historically known as Lonkero, is a and established beverage category with enduring reg...

Malort

135,000 vol/mo
56%
(5y)
6%
(1y)
-23%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Protein Milk

33,100 vol/mo
56%
(5y)
31%
(1y)
43%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

55%
(5y)
46%
(1y)
56%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

DripDrop

33,100 vol/mo
54%
(5y)
53%
(1y)
32%
(3mo)

DripDrop is a electrolyte hydration product line that focuses on fast acting oral rehydration solutions (ORS) for dehydration due to illn...

Barley Tea

18,100 vol/mo
54%
(5y)
32%
(1y)
4%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Dash Water

480 vol/mo
54%
(5y)
63%
(1y)
38%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Tropical Soda

1,300 vol/mo
52%
(5y)
51%
(1y)
64%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Torani

33,100 vol/mo
52%
(5y)
30%
(1y)
32%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Non-Alcoholic Beer

110,000 vol/mo
51%
(5y)
104%
(1y)
47%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Lychee Cocktail

1,900 vol/mo
50%
(5y)
6%
(1y)
6%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

Loco Coffee

480 vol/mo
50%
(5y)
98%
(1y)
69%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

THC Water

1,600 vol/mo
50%
(5y)
70%
(1y)
27%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Monin

22,200 vol/mo
50%
(5y)
31%
(1y)
33%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Mullein Tea

74,000 vol/mo
50%
(5y)
7%
(1y)
-20%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Vietnamese Coffee

135,000 vol/mo
49%
(5y)
39%
(1y)
20%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Coffee Station

14,800 vol/mo
49%
(5y)
86%
(1y)
54%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

Coffee Concentrate

12,100 vol/mo
48%
(5y)
51%
(1y)
182%
(3mo)

Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...

Honey Water

4,400 vol/mo
48%
(5y)
71%
(1y)
65%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Canned Water

18,100 vol/mo
47%
(5y)
58%
(1y)
60%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Espresso Coffee

33,100 vol/mo
47%
(5y)
28%
(1y)
2%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

Yerba Mate

246,000 vol/mo
47%
(5y)
8%
(1y)
43%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

Protein Shake

301,000 vol/mo
46%
(5y)
33%
(1y)
75%
(3mo)

Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...

Arabica

49,500 vol/mo
44%
(5y)
52%
(1y)
29%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Kidney Tea

4,400 vol/mo
43%
(5y)
44%
(1y)
24%
(3mo)

Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...

Fairlife

74,000 vol/mo
43%
(5y)
-6%
(1y)
25%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Instant Coffee

74,000 vol/mo
41%
(5y)
24%
(1y)
11%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

41%
(5y)
18%
(1y)
25%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Sesame Milk

1,300 vol/mo
39%
(5y)
53%
(1y)
49%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

Low Acid Coffee

14,800 vol/mo
38%
(5y)
66%
(1y)
88%
(3mo)

Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...

Galaxy Treats

1,900 vol/mo
38%
(5y)
117%
(1y)
94%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

Jen Water

90 vol/mo
38%
(5y)
126%
(1y)
76%
(3mo)
37%
(5y)
-20%
(1y)
13%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

Lavender Syrup

22,200 vol/mo
37%
(5y)
-2%
(1y)
88%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Moringa Tea

22,200 vol/mo
37%
(5y)
-2%
(1y)
2%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Cometeer

18,100 vol/mo
36%
(5y)
35%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Drinkable

880 vol/mo
36%
(5y)
26%
(1y)
20%
(3mo)

Junmai

2,900 vol/mo
35%
(5y)
32%
(1y)
53%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Lemon Soda

5,400 vol/mo
35%
(5y)
24%
(1y)
49%
(3mo)

Lemon Soda is a widely available carbonated beverage category featuring lemon flavored sodas across global markets, encompassing mainstre...

Barley Milk

320 vol/mo
34%
(5y)
37%
(1y)
62%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Tea Bags

1,300 vol/mo
33%
(5y)
23%
(1y)
29%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Premium Levella

1,300 vol/mo
33%
(5y)
0%
(1y)
35%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Orgain

22,200 vol/mo
32%
(5y)
34%
(1y)
102%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Hibiscus Water

3,600 vol/mo
32%
(5y)
71%
(1y)
173%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

Decaf Coffee

49,500 vol/mo
30%
(5y)
16%
(1y)
13%
(3mo)

Decaf coffee is experiencing renewed attention as consumers seek caffeine free options that deliver taste and ritual without the stimulan...

Milkis

14,800 vol/mo
30%
(5y)
-6%
(1y)
3%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Three Spirit

2,400 vol/mo
29%
(5y)
35%
(1y)
42%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
24%
(1y)
-3%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Decaf

9,900 vol/mo
28%
(5y)
9%
(1y)
2%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Long Drink

74,000 vol/mo
27%
(5y)
17%
(1y)
11%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Fanta

60,500 vol/mo
27%
(5y)
8%
(1y)
-11%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...

Matcha Lemonade

4,400 vol/mo
27%
(5y)
16%
(1y)
105%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Slushy Machine

110,000 vol/mo
26%
(5y)
14%
(1y)
-3%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Blue Lotus Tea

8,100 vol/mo
26%
(5y)
28%
(1y)
30%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

Plant Milk

1,900 vol/mo
25%
(5y)
22%
(1y)
38%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

21 Seeds

2,900 vol/mo
25%
(5y)
26%
(1y)
146%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Nespresso

823,000 vol/mo
24%
(5y)
10%
(1y)
-19%
(3mo)

Nespresso is a globally recognized coffee brand known for its single serve espresso machines and capsule system, popular for delivering c...

Arizona Tea

60,500 vol/mo
24%
(5y)
6%
(1y)
6%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Remedy Organics

5,400 vol/mo
23%
(5y)
16%
(1y)
66%
(3mo)

Remedy Organics is a plant based beverage brand known for its ready to drink smoothies fortified with proteins and collagen supporting in...

Coffee

7,480,000 vol/mo
21%
(5y)
24%
(1y)
11%
(3mo)

Coffee is a globally entrenched beverage trend characterized by rising demand for specialty roasts, sustainable sourcing, and personalize...

Natural Wine

14,800 vol/mo
21%
(5y)
67%
(1y)
80%
(3mo)

Natural wine is wine produced with minimal intervention, focusing on organic or biodynamic farming, spontaneous fermentation, native yeas...

Affogato

165,000 vol/mo
19%
(5y)
13%
(1y)
3%
(3mo)

Affogato is a Italian dessert that combines espresso with vanilla gelato or ice cream, creating a coffee flavored dessert experience that...

La Colombe Coffee

40,500 vol/mo
19%
(5y)
11%
(1y)
-5%
(3mo)

La Colombe Coffee is a US based specialty coffee roaster and retailer known for innovative beverages and cafes, including its popular Dra...