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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Coffee Straw

1,900 vol/mo
100%
(5y)
101%
(1y)
132%
(3mo)

Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...

Ultima Replenisher

12,100 vol/mo
96%
(5y)
182%
(1y)
444%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Protein Water

33,100 vol/mo
93%
(5y)
109%
(1y)
130%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

Raw Milk

60,500 vol/mo
91%
(5y)
-8%
(1y)
24%
(3mo)

Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...

Cafe Bustelo

90,500 vol/mo
86%
(5y)
13%
(1y)
15%
(3mo)

All The Bitter

880 vol/mo
86%
(5y)
27%
(1y)
34%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Dash Water

390 vol/mo
85%
(5y)
130%
(1y)
135%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Galaxy Treats

1,900 vol/mo
84%
(5y)
421%
(1y)
223%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...

Crown Coffee

590 vol/mo
83%
(5y)
147%
(1y)
124%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Green Fusion

320 vol/mo
82%
(5y)
183%
(1y)
165%
(3mo)

Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...

Monster Beverage

2,900 vol/mo
81%
(5y)
201%
(1y)
57%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

Mocktails

110,000 vol/mo
77%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Kefir

368,000 vol/mo
77%
(5y)
48%
(1y)
26%
(3mo)

Bustelo

8,100 vol/mo
77%
(5y)
14%
(1y)
22%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Robusta Coffee

6,600 vol/mo
75%
(5y)
100%
(1y)
14%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Wellness Shots

8,100 vol/mo
74%
(5y)
31%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Remedy Drinks

1,300 vol/mo
73%
(5y)
75%
(1y)
38%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Ritual Zero Proof

9,900 vol/mo
73%
(5y)
-20%
(1y)
26%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Protein Milk

33,100 vol/mo
72%
(5y)
56%
(1y)
76%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

CLEAN CAUSE

1,600 vol/mo
70%
(5y)
53%
(1y)
29%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Hop Water

27,100 vol/mo
68%
(5y)
32%
(1y)
53%
(3mo)

Primo Water

165,000 vol/mo
66%
(5y)
62%
(1y)
22%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Liver Detox Drink

8,100 vol/mo
66%
(5y)
1%
(1y)
4%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Yaupon Tea

12,100 vol/mo
66%
(5y)
48%
(1y)
15%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Lychee Cocktail

1,900 vol/mo
64%
(5y)
7%
(1y)
-11%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

Non-alcoholic Wine

49,500 vol/mo
63%
(5y)
67%
(1y)
33%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Electrolytes Water

33,100 vol/mo
62%
(5y)
36%
(1y)
52%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Electrolyte Water

33,100 vol/mo
62%
(5y)
68%
(1y)
123%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Sparkling Tea

2,400 vol/mo
62%
(5y)
55%
(1y)
111%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Bevi

9,900 vol/mo
62%
(5y)
32%
(1y)
18%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Tamping

9,900 vol/mo
60%
(5y)
58%
(1y)
36%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

60%
(5y)
49%
(1y)
63%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Baby Guinness

2,900 vol/mo
60%
(5y)
28%
(1y)
18%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Espresso Coffee

33,100 vol/mo
59%
(5y)
53%
(1y)
33%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

The Long Drink

5,400 vol/mo
58%
(5y)
56%
(1y)
21%
(3mo)

Coffee Syrup

40,500 vol/mo
58%
(5y)
41%
(1y)
13%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Instant Coffee

74,000 vol/mo
58%
(5y)
58%
(1y)
97%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

Non-dairy Creamer

22,200 vol/mo
57%
(5y)
137%
(1y)
136%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Malort

135,000 vol/mo
56%
(5y)
-7%
(1y)
-15%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Ashwagandha Tea

12,100 vol/mo
55%
(5y)
23%
(1y)
24%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Jen Water

90 vol/mo
55%
(5y)
102%
(1y)
38%
(3mo)

Barley Tea

18,100 vol/mo
55%
(5y)
31%
(1y)
1%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Non-Alcoholic Beer

110,000 vol/mo
54%
(5y)
112%
(1y)
52%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Hop Wtr

27,100 vol/mo
54%
(5y)
-11%
(1y)
29%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

THC Water

1,600 vol/mo
53%
(5y)
74%
(1y)
35%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Coffee Concentrate

12,100 vol/mo
53%
(5y)
60%
(1y)
214%
(3mo)

Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...

Torani

33,100 vol/mo
53%
(5y)
31%
(1y)
46%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Tropical Soda

1,600 vol/mo
53%
(5y)
40%
(1y)
69%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Honey Water

4,400 vol/mo
52%
(5y)
77%
(1y)
66%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Monin

22,200 vol/mo
52%
(5y)
32%
(1y)
48%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Vietnamese Coffee

135,000 vol/mo
51%
(5y)
42%
(1y)
19%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Coffee Station

14,800 vol/mo
51%
(5y)
95%
(1y)
46%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

Canned Water

18,100 vol/mo
50%
(5y)
62%
(1y)
70%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Loco Coffee

480 vol/mo
49%
(5y)
163%
(1y)
77%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Yerba Mate

246,000 vol/mo
48%
(5y)
8%
(1y)
42%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

Protein Shake

301,000 vol/mo
48%
(5y)
34%
(1y)
68%
(3mo)

Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...

Mullein Tea

74,000 vol/mo
47%
(5y)
7%
(1y)
-25%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...

Kidney Tea

4,400 vol/mo
46%
(5y)
45%
(1y)
22%
(3mo)

Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...

Arabica

49,500 vol/mo
46%
(5y)
55%
(1y)
32%
(3mo)

Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...

Sesame Milk

1,300 vol/mo
43%
(5y)
53%
(1y)
36%
(3mo)

Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...

Slushy Machine

110,000 vol/mo
43%
(5y)
26%
(1y)
39%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

42%
(5y)
102%
(1y)
206%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

Fairlife

74,000 vol/mo
41%
(5y)
-5%
(1y)
26%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Hibiscus Water

3,600 vol/mo
40%
(5y)
80%
(1y)
201%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

40%
(5y)
20%
(1y)
6%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Plant Milk

2,400 vol/mo
40%
(5y)
50%
(1y)
84%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Barley Milk

320 vol/mo
39%
(5y)
33%
(1y)
59%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Low Acid Coffee

14,800 vol/mo
39%
(5y)
73%
(1y)
105%
(3mo)

Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...

Junmai

3,600 vol/mo
39%
(5y)
41%
(1y)
67%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Drinkable

880 vol/mo
38%
(5y)
24%
(1y)
26%
(3mo)
38%
(5y)
-10%
(1y)
29%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

Lavender Syrup

22,200 vol/mo
38%
(5y)
-3%
(1y)
103%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Lemon Soda

5,400 vol/mo
37%
(5y)
25%
(1y)
47%
(3mo)

Moringa Tea

22,200 vol/mo
37%
(5y)
-1%
(1y)
-3%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Spindrift

74,000 vol/mo
36%
(5y)
19%
(1y)
37%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Cometeer

18,100 vol/mo
36%
(5y)
37%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Orgain

22,200 vol/mo
36%
(5y)
40%
(1y)
120%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Tea Bags

1,300 vol/mo
34%
(5y)
23%
(1y)
29%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Long Drink

74,000 vol/mo
33%
(5y)
23%
(1y)
25%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Matcha Lemonade

4,400 vol/mo
31%
(5y)
7%
(1y)
138%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Decaf Coffee

49,500 vol/mo
30%
(5y)
21%
(1y)
17%
(3mo)

Three Spirit

2,400 vol/mo
30%
(5y)
36%
(1y)
35%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
28%
(1y)
8%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Milkis

14,800 vol/mo
29%
(5y)
-11%
(1y)
-1%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Arizona Tea

60,500 vol/mo
28%
(5y)
13%
(1y)
20%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Decaf

9,900 vol/mo
28%
(5y)
16%
(1y)
10%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

21 Seeds

2,900 vol/mo
27%
(5y)
29%
(1y)
157%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Hibisco

3,600 vol/mo
26%
(5y)
49%
(1y)
6%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Natural Wine

14,800 vol/mo
24%
(5y)
77%
(1y)
78%
(3mo)

Fanta

60,500 vol/mo
24%
(5y)
11%
(1y)
18%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...