Discover Trends in Drinks
We surface rapidly growing trends in Drinks before they take off.
Coffee Straw
Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...
Ultima Replenisher
Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...
Protein Water
Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...
Raw Milk
Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...
Cafe Bustelo
All The Bitter
All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...
Dash Water
Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...
Galaxy Treats
Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...
Crown Coffee
Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...
Green Fusion
Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...
Monster Beverage
Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...
Mocktails
Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...
Kefir
Bustelo
Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...
Robusta Coffee
Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...
Wellness Shots
Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...
Remedy Drinks
Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...
Ritual Zero Proof
Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...
Protein Milk
Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...
CLEAN CAUSE
Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.
Hop Water
Primo Water
Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...
Liver Detox Drink
Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...
Yaupon Tea
Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...
Lychee Cocktail
Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...
Non-alcoholic Wine
Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...
Electrolytes Water
Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...
Electrolyte Water
Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...
Sparkling Tea
Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...
Bevi
Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...
Tamping
Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...
Healthy Energy Drink
Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...
Baby Guinness
Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...
Espresso Coffee
Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...
The Long Drink
Coffee Syrup
Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...
Instant Coffee
Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...
Non-dairy Creamer
Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...
Malort
Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...
Ashwagandha Tea
Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...
Jen Water
Barley Tea
Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...
Non-Alcoholic Beer
Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...
Hop Wtr
Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...
THC Water
THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...
Coffee Concentrate
Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...
Torani
Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...
Tropical Soda
Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...
Honey Water
Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...
Monin
Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...
Vietnamese Coffee
Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...
Coffee Station
Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...
Canned Water
Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...
Loco Coffee
Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...
Yerba Mate
Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...
Protein Shake
Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...
Mullein Tea
Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...
Kidney Tea
Kidney Tea is a wellness topic centered on herbal teas marketed to support kidney health, detoxification, and urinary tract comfort. It e...
Arabica
Arabica refers to Coffea arabica, the primary coffee species responsible for a large share of the world's premium coffee production. It i...
Sesame Milk
Sesame Milk is a plant based dairy alternative made from sesame seeds, emerging in the vegan and allergen conscious beverage space as a t...
Slushy Machine
Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...
Single Serve Coffee Maker
Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...
Fairlife
Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...
Hibiscus Water
Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...
Anti Inflammatory Tea
Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...
Plant Milk
Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...
Barley Milk
Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...
Low Acid Coffee
Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...
Junmai
Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...
Drinkable
Mushroom Elixir
Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...
Lavender Syrup
Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...
Lemon Soda
Moringa Tea
Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...
Spindrift
Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...
Cometeer
Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...
Orgain
Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...
Tea Bags
Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...
Long Drink
Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...
Matcha Lemonade
Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...
Decaf Coffee
Three Spirit
Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...
Caffeinated Drink
Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...
Milkis
Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...
Arizona Tea
Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...
Decaf
Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...
21 Seeds
21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...
Hibisco
Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...
Natural Wine
Fanta
Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...