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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

234%
(5y)
127%
(1y)
62%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Probiotic Soda

14,800 vol/mo
230%
(5y)
35%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Pre-Rolls

22,200 vol/mo
230%
(5y)
103%
(1y)
36%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

215%
(5y)
72%
(1y)
49%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

Kettl

9,900 vol/mo
208%
(5y)
43%
(1y)
-1%
(3mo)

Kettl is a brand associated with leather goods and related products, including wallets and accessories, operating online and in retail ch...

207%
(5y)
136%
(1y)
7%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

Hojicha

74,000 vol/mo
187%
(5y)
69%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Clove Tea

22,200 vol/mo
176%
(5y)
88%
(1y)
20%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

168%
(5y)
34%
(1y)
52%
(3mo)

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

Mushroom Drink

5,400 vol/mo
159%
(5y)
14%
(1y)
43%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

OLIPOP

201,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Recess Drink

49,500 vol/mo
153%
(5y)
22%
(1y)
71%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Protein Coffee

49,500 vol/mo
153%
(5y)
114%
(1y)
49%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

Blue Matcha

3,600 vol/mo
152%
(5y)
81%
(1y)
36%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Lemon Balm Tea

74,000 vol/mo
151%
(5y)
-11%
(1y)
25%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Bottle Boot

480 vol/mo
134%
(5y)
45%
(1y)
8%
(3mo)

Bottle Boot refers to silicone or protective sleeves designed to fit the bottom of water bottles to prevent dents, reduce noise, improve ...

IcePure

320 vol/mo
131%
(5y)
48%
(1y)
38%
(3mo)

IcePure is a consumer facing water purification brand focused on home filtration solutions, particularly under sink and whole house syste...