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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

LMNT

201,000 vol/mo
240%
(5y)
9%
(1y)
16%
(3mo)

LMNT is a electrolyte drink brand known for its (low sugar, minerals focused) electrolyte solutions, popular in wellness, fitness, and ke...

Hydration Mix

880 vol/mo
238%
(5y)
508%
(1y)
838%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

Probiotic Soda

18,100 vol/mo
230%
(5y)
35%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Pre-Rolls

22,200 vol/mo
230%
(5y)
103%
(1y)
36%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

229%
(5y)
107%
(1y)
78%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

Blue Matcha

3,600 vol/mo
209%
(5y)
135%
(1y)
167%
(3mo)

Blue Matcha is a trending beverage and color forward wellness concept that pairs ceremonial green matcha with butterfly pea flower or nat...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

ZBiotics

33,100 vol/mo
206%
(5y)
21%
(1y)
-19%
(3mo)

ZBiotics is a biotechnology company that develops engineered probiotic drinks aimed at mitigating alcohol related effects by metabolizing...

205%
(5y)
80%
(1y)
147%
(3mo)

Protein Coffee

49,500 vol/mo
203%
(5y)
153%
(1y)
89%
(3mo)

Protein Coffee is a beverage trend that blends brewed coffee with added protein, typically in powder, milk, or ready to drink formats. It...

Hojicha

74,000 vol/mo
196%
(5y)
64%
(1y)
4%
(3mo)

Hojicha is a popular Japanese roasted green tea that has gained global attention for its mellow, toasty flavor profile, lower caffeine, a...

Timemore

3,600 vol/mo
187%
(5y)
59%
(1y)
11%
(3mo)

Timemore is a brand best known for coffee brewing gear and precision scales that appeal to home baristas and specialty coffee enthusiasts...

Pink Matcha

2,400 vol/mo
170%
(5y)
114%
(1y)
120%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

Clove Tea

18,100 vol/mo
169%
(5y)
71%
(1y)
-27%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

162%
(5y)
389%
(1y)
412%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Mushroom Drink

5,400 vol/mo
162%
(5y)
19%
(1y)
41%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Coffee Puck

1,000 vol/mo
161%
(5y)
89%
(1y)
21%
(3mo)

Coffee Puck refers to the compacted mass of ground coffee formed in an espresso machine's portafilter after tamping, which influences ext...

Lemon Balm Tea

74,000 vol/mo
157%
(5y)
-21%
(1y)
0%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

157%
(5y)
75%
(1y)
-15%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

OLIPOP

165,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...