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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Clove Tea

18,100 vol/mo
169%
(5y)
72%
(1y)
-32%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Pink Matcha

2,400 vol/mo
166%
(5y)
113%
(1y)
119%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

THC Lemonade

1,000 vol/mo
165%
(5y)
51%
(1y)
28%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

165%
(5y)
102%
(1y)
59%
(3mo)

Mushroom Drink

5,400 vol/mo
164%
(5y)
24%
(1y)
37%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Vitamin Coffee

590 vol/mo
164%
(5y)
252%
(1y)
190%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Lemon Balm Tea

74,000 vol/mo
159%
(5y)
-23%
(1y)
2%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Premium Levella

1,000 vol/mo
155%
(5y)
224%
(1y)
1921%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Recess Drink

49,500 vol/mo
153%
(5y)
18%
(1y)
-24%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Electrolyte Powder

60,500 vol/mo
150%
(5y)
79%
(1y)
147%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Pistachio Milk

12,100 vol/mo
150%
(5y)
27%
(1y)
32%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Hormone Tea

480 vol/mo
149%
(5y)
48%
(1y)
34%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

OLIPOP

165,000 vol/mo
146%
(5y)
-6%
(1y)
9%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Protein Chai

480 vol/mo
143%
(5y)
83%
(1y)
75%
(3mo)

Coffee Puck

1,000 vol/mo
138%
(5y)
80%
(1y)
22%
(3mo)

Coffee Puck refers to the compacted mass of ground coffee formed in an espresso machine's portafilter after tamping, which influences ext...

Beet Root Juice

12,100 vol/mo
137%
(5y)
52%
(1y)
40%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Waterdrop

74,000 vol/mo
136%
(5y)
108%
(1y)
145%
(3mo)

Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...

Taste Salud

8,100 vol/mo
135%
(5y)
44%
(1y)
92%
(3mo)

Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...

Coffee Capsule

2,400 vol/mo
133%
(5y)
265%
(1y)
173%
(3mo)

Coffee capsule industry encompasses pre packaged coffee portions used in single serve machines, driving convenience, product diversificat...

Rebel Energy

1,300 vol/mo
127%
(5y)
95%
(1y)
94%
(3mo)

Matcha

823,000 vol/mo
125%
(5y)
52%
(1y)
24%
(3mo)

DripDrop

33,100 vol/mo
122%
(5y)
183%
(1y)
368%
(3mo)

DripDrop is a electrolyte hydration product line that focuses on fast acting oral rehydration solutions (ORS) for dehydration due to illn...

Specialty Coffee

49,500 vol/mo
117%
(5y)
187%
(1y)
115%
(3mo)

Specialty Coffee is a movement toward higher quality beans, ethical sourcing, precise roasting, and refined brewing methods that emphasiz...

Lion's Mane Tea

3,600 vol/mo
111%
(5y)
9999%+
(1y)
107%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

Koia

8,100 vol/mo
104%
(5y)
21%
(1y)
67%
(3mo)

Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...

Collagen Water

2,400 vol/mo
104%
(5y)
218%
(1y)
235%
(3mo)

Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...

Beetroot Juice

135,000 vol/mo
103%
(5y)
82%
(1y)
15%
(3mo)

Turmeric Coffee

1,900 vol/mo
101%
(5y)
4%
(1y)
144%
(3mo)

Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...

Live Rosin

14,800 vol/mo
101%
(5y)
38%
(1y)
35%
(3mo)

Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...

Lactose-free Milk

165,000 vol/mo
101%
(5y)
87%
(1y)
45%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...