Discover Trends in Drinks
We surface rapidly growing trends in Drinks before they take off.
Lemon Balm Tea
Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...
Dealcoholized Wine
Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...
OLIPOP
OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...
Recess Drink
Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...
Vitamin Coffee
Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...
Ashwagandha Water
Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...
THC Lemonade
THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...
Electrolyte Powder
Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...
Hormone Tea
Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...
Red Matcha
Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...
Beet Root Juice
Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...
Pistachio Milk
Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...
Waterdrop
Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...
Taste Salud
Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...
Matcha
Matcha has evolved from a traditional Japanese tea into a global health forward beverage and ingredient trend, encompassing specialty caf...
Coffee Capsule
Coffee capsule industry encompasses pre packaged coffee portions used in single serve machines, driving convenience, product diversificat...
Specialty Coffee
Specialty Coffee is a movement toward higher quality beans, ethical sourcing, precise roasting, and refined brewing methods that emphasiz...
Koia
Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...
Beetroot Juice
Beetroot Juice is a health oriented beverage trend centered on beetroot based juices and blends marketed for potential benefits like impr...
Lactose-free Milk
Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...
Turmeric Coffee
Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...
Live Rosin
Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...
Raw Milk
Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...
Coffee Straw
Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...
Collagen Water
Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...
Protein Water
Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...
All The Bitter
All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...
Monster Beverage
Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...
Cafe Bustelo
Cafe Bustelo is a well known coffee brand specializing in Latin style espresso coffee, popular in the United States and Latin America, re...
Ultima Replenisher
Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...