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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Lemon Balm Tea

74,000 vol/mo
157%
(5y)
-21%
(1y)
0%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

157%
(5y)
75%
(1y)
-15%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

OLIPOP

165,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Recess Drink

49,500 vol/mo
153%
(5y)
22%
(1y)
71%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Vitamin Coffee

590 vol/mo
151%
(5y)
219%
(1y)
176%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

147%
(5y)
149%
(1y)
172%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

THC Lemonade

1,000 vol/mo
144%
(5y)
42%
(1y)
25%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

Electrolyte Powder

60,500 vol/mo
144%
(5y)
71%
(1y)
122%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Hormone Tea

480 vol/mo
143%
(5y)
42%
(1y)
36%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Pistachio Milk

12,100 vol/mo
139%
(5y)
27%
(1y)
34%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Waterdrop

74,000 vol/mo
128%
(5y)
97%
(1y)
119%
(3mo)

Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...

Taste Salud

8,100 vol/mo
127%
(5y)
41%
(1y)
28%
(3mo)

Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...

Matcha

823,000 vol/mo
121%
(5y)
55%
(1y)
28%
(3mo)

Matcha has evolved from a traditional Japanese tea into a global health forward beverage and ingredient trend, encompassing specialty caf...

Coffee Capsule

2,400 vol/mo
120%
(5y)
236%
(1y)
174%
(3mo)

Coffee capsule industry encompasses pre packaged coffee portions used in single serve machines, driving convenience, product diversificat...

Specialty Coffee

49,500 vol/mo
109%
(5y)
166%
(1y)
103%
(3mo)

Specialty Coffee is a movement toward higher quality beans, ethical sourcing, precise roasting, and refined brewing methods that emphasiz...

Koia

8,100 vol/mo
101%
(5y)
19%
(1y)
60%
(3mo)

Koia is a plant based beverage company known for its protein shakes and dairy alternative drinks, positioned in the broader plant based a...

Beetroot Juice

135,000 vol/mo
99%
(5y)
82%
(1y)
23%
(3mo)

Beetroot Juice is a health oriented beverage trend centered on beetroot based juices and blends marketed for potential benefits like impr...

Lactose-free Milk

165,000 vol/mo
98%
(5y)
87%
(1y)
49%
(3mo)

Lactose free Milk is a, well established dairy category featuring milk that's treated with lactase to reduce or eliminate lactose, allowi...

Turmeric Coffee

1,900 vol/mo
98%
(5y)
-2%
(1y)
125%
(3mo)

Turmeric Coffee is a beverage trend that combines turmeric, typically in powder form, with coffee to create a spiced, antioxidant rich dr...

Live Rosin

14,800 vol/mo
97%
(5y)
27%
(1y)
3%
(3mo)

Live rosin is a solventless cannabis concentrate made by applying heat and pressure to freshly frozen cannabis to extract aromatic oils. ...

Raw Milk

60,500 vol/mo
92%
(5y)
-9%
(1y)
34%
(3mo)

Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...

Coffee Straw

1,900 vol/mo
91%
(5y)
91%
(1y)
142%
(3mo)

Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...

Collagen Water

2,400 vol/mo
88%
(5y)
201%
(1y)
220%
(3mo)

Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...

Protein Water

33,100 vol/mo
88%
(5y)
97%
(1y)
120%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

All The Bitter

880 vol/mo
86%
(5y)
29%
(1y)
36%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Monster Beverage

2,900 vol/mo
86%
(5y)
145%
(1y)
71%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

Cafe Bustelo

90,500 vol/mo
85%
(5y)
11%
(1y)
10%
(3mo)

Cafe Bustelo is a well known coffee brand specializing in Latin style espresso coffee, popular in the United States and Latin America, re...

Ultima Replenisher

12,100 vol/mo
82%
(5y)
157%
(1y)
362%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...