Discover Trends in Drinks
We surface rapidly growing trends in Drinks before they take off.
Non-Alcoholic Aperitif
Non Alcoholic Aperitif is a rising segment within the broader non alcoholic beverages trend, focusing on sophisticated, palate led drinks...
Lychee Alcohol
Lychee alcohol refers to alcoholic beverages and spirits flavored with lychee fruit, including lychee liqueurs, infused vodkas, and relat...
Lion's Mane Tea
Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...
Yfood
Yfood is a, established brand known for ready to drink meal replacement shakes and related nutrition products.
Wellness Beverages
Wellness beverages are drinks marketed to support health and well being, including functional, probiotic, adaptogen infused, low sugar, a...
TÖST
TÖST is a non alcoholic sparkling beverage brand that offers a premium sparkling white tea based drink (and Rosé variants) marketed as ...
Swoon Lemonade
Swoon Lemonade is a zero sugar, ready to drink lemonade brand that has gained visibility through retailers and collaborations (notably Ba...
High Noon Cocktail
High Noon is a leading real vodka hard seltzer brand that continues to shape the canned cocktail category, with ongoing product expansion...
Happi Drink
Happi Drink refers to Happi, a cannabis or hemp infused sparkling beverage brand that launched in Michigan and expanded to national dist...
Delta 8 Drink
Delta 8 drinks are beverages infused with delta 8 tetrahydrocannabinol, a cannabinoid popular in the U.S. for offering a milder psychoact...
Cordyceps Coffee
Cordyceps Coffee blends traditional coffee with cordyceps mushrooms to offer a purported boost in energy, focus, and wellness, leveraging...
Ritual Rum
Ritual Rum refers to Ritual Zero Proof's non alcoholic rum substitute, a widely available zero proof alternative used in cocktails and mo...
Ripple Tea
Ripple Tea refers to the Ripple Tea brand associated with Kanan Devan Hills Plantations (KDHP) in Munnar, Kerala, India, which operates a...
Non-alcoholic Spirits
Non alcoholic spirits represent a growing segment of the beverage industry offering crafted, low or zero alcohol options that mimic trad...
Non-Alcoholic Gin
Non Alcoholic Gin is a growing category within the alcohol free beverage space, featuring zero and low ABV gins and sophisticated botani...