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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

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Non Alcoholic Aperitif is a rising segment within the broader non alcoholic beverages trend, focusing on sophisticated, palate led drinks...

Lychee Alcohol

390 vol/mo
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(5y)
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(1y)
157%
(3mo)

Lychee alcohol refers to alcoholic beverages and spirits flavored with lychee fruit, including lychee liqueurs, infused vodkas, and relat...

Lion's Mane Tea

3,600 vol/mo
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(5y)
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(1y)
52%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

Yfood

3,600 vol/mo
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(5y)
9999%+
(1y)
59%
(3mo)

Yfood is a, established brand known for ready to drink meal replacement shakes and related nutrition products.

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(1y)
-41%
(3mo)

Wellness beverages are drinks marketed to support health and well being, including functional, probiotic, adaptogen infused, low sugar, a...

TÖST

14,800 vol/mo
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(5y)
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(1y)
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(3mo)

TÖST is a non alcoholic sparkling beverage brand that offers a premium sparkling white tea based drink (and Rosé variants) marketed as ...

Swoon Lemonade

880 vol/mo
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(5y)
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(1y)
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Swoon Lemonade is a zero sugar, ready to drink lemonade brand that has gained visibility through retailers and collaborations (notably Ba...

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High Noon is a leading real vodka hard seltzer brand that continues to shape the canned cocktail category, with ongoing product expansion...

Happi Drink

1,000 vol/mo
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(5y)
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(1y)
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Happi Drink refers to Happi, a cannabis or hemp infused sparkling beverage brand that launched in Michigan and expanded to national dist...

Delta 8 Drink

2,400 vol/mo
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Delta 8 drinks are beverages infused with delta 8 tetrahydrocannabinol, a cannabinoid popular in the U.S. for offering a milder psychoact...

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(5y)
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(1y)
215%
(3mo)

Cordyceps Coffee blends traditional coffee with cordyceps mushrooms to offer a purported boost in energy, focus, and wellness, leveraging...

Ritual Rum

480 vol/mo
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(5y)
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(1y)
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(3mo)

Ritual Rum refers to Ritual Zero Proof's non alcoholic rum substitute, a widely available zero proof alternative used in cocktails and mo...

Ripple Tea

110 vol/mo
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(5y)
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(1y)
120%
(3mo)

Ripple Tea refers to the Ripple Tea brand associated with Kanan Devan Hills Plantations (KDHP) in Munnar, Kerala, India, which operates a...

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Non alcoholic spirits represent a growing segment of the beverage industry offering crafted, low or zero alcohol options that mimic trad...

Non-Alcoholic Gin

5,400 vol/mo
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(5y)
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(1y)
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(3mo)

Non Alcoholic Gin is a growing category within the alcohol free beverage space, featuring zero and low ABV gins and sophisticated botani...