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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Non-dairy Creamer

22,200 vol/mo
79%
(5y)
168%
(1y)
135%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Mocktails

110,000 vol/mo
78%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Robusta Coffee

6,600 vol/mo
77%
(5y)
98%
(1y)
24%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Wellness Shots

8,100 vol/mo
76%
(5y)
30%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Bustelo

8,100 vol/mo
75%
(5y)
13%
(1y)
15%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Kefir

368,000 vol/mo
75%
(5y)
50%
(1y)
29%
(3mo)

Kefir is a fermented dairy beverage rich in probiotics that has gained attention as a gut health oriented food trend across health circle...

Liver Detox Drink

8,100 vol/mo
73%
(5y)
4%
(1y)
-2%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Remedy Drinks

1,300 vol/mo
73%
(5y)
108%
(1y)
36%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Ritual Zero Proof

9,900 vol/mo
70%
(5y)
-22%
(1y)
18%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Green Fusion

320 vol/mo
70%
(5y)
153%
(1y)
158%
(3mo)

Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...

CLEAN CAUSE

1,600 vol/mo
69%
(5y)
49%
(1y)
34%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Hop Water

27,100 vol/mo
67%
(5y)
28%
(1y)
63%
(3mo)

Hop Water is a non alcoholic, hoppy beverage designed to deliver beer like flavor without alcohol, gaining traction as consumers seek red...

Primo Water

165,000 vol/mo
66%
(5y)
65%
(1y)
25%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Bevi

9,900 vol/mo
65%
(5y)
31%
(1y)
12%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Lung Detox Tea

3,600 vol/mo
63%
(5y)
-8%
(1y)
52%
(3mo)

Lung Detox Tea is a product category and online trend featuring herbal teas marketed to support lung health and mucus clearance; it inclu...

Yaupon Tea

12,100 vol/mo
62%
(5y)
54%
(1y)
7%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Hop Wtr

27,100 vol/mo
62%
(5y)
-26%
(1y)
21%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

Non-alcoholic Wine

49,500 vol/mo
60%
(5y)
61%
(1y)
21%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Baby Guinness

2,900 vol/mo
60%
(5y)
27%
(1y)
16%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Electrolyte Water

33,100 vol/mo
58%
(5y)
62%
(1y)
107%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Sparkling Tea

2,400 vol/mo
58%
(5y)
51%
(1y)
94%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Tamping

9,900 vol/mo
57%
(5y)
55%
(1y)
30%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

Coffee Syrup

40,500 vol/mo
57%
(5y)
38%
(1y)
8%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Ashwagandha Tea

12,100 vol/mo
57%
(5y)
18%
(1y)
19%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

The Long Drink

5,400 vol/mo
57%
(5y)
55%
(1y)
24%
(3mo)

The Long Drink, a Finnish ready to drink cocktail historically known as Lonkero, is a and established beverage category with enduring reg...

Malort

135,000 vol/mo
56%
(5y)
6%
(1y)
-23%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Protein Milk

33,100 vol/mo
56%
(5y)
31%
(1y)
43%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

55%
(5y)
46%
(1y)
56%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

DripDrop

33,100 vol/mo
54%
(5y)
53%
(1y)
32%
(3mo)

DripDrop is a electrolyte hydration product line that focuses on fast acting oral rehydration solutions (ORS) for dehydration due to illn...