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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

18%
(5y)
16%
(1y)
93%
(3mo)

Flavored water bottle refers to water bottles designed to infuse or flavor water with fruit, herbs, or flavorings, offering a convenient ...

French Press

110,000 vol/mo
17%
(5y)
34%
(1y)
48%
(3mo)

The French press trend reflects a sustained interest in manual coffee brewing, emphasizing rich flavor, control over extraction, and a sh...

Loaded Tea

14,800 vol/mo
16%
(5y)
103%
(1y)
107%
(3mo)

Loaded Tea is a beverage trend centered on caffeinated, nutrient enhanced tea drinks marketed as energy boosts. It encompasses storefront...

Orbit

110,000 vol/mo
16%
(5y)
10%
(1y)
17%
(3mo)

Orbit is a and active topic around orbital connectivity, satellite internet constellations, and related space infrastructure developments...

Bitters

74,000 vol/mo
14%
(5y)
6%
(1y)
11%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Cucumber Soda

720 vol/mo
14%
(5y)
50%
(1y)
106%
(3mo)

Cucumber soda is a flavor category in the beverage market featuring carbonated drinks flavored with cucumber or cucumber derived profiles...

Apple Juice

74,000 vol/mo
14%
(5y)
0%
(1y)
-5%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

Makgeolli

27,100 vol/mo
13%
(5y)
13%
(1y)
-6%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Hibisco

3,600 vol/mo
13%
(5y)
33%
(1y)
25%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
33%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Dairy Free Creamer

12,100 vol/mo
12%
(5y)
16%
(1y)
7%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Macadamia Milk

8,100 vol/mo
12%
(5y)
15%
(1y)
59%
(3mo)

Macadamia Milk is a plant based dairy alternative made from macadamia nuts, gaining traction as part of the broader dairy free and vegan ...

Flavored Coffee

8,100 vol/mo
11%
(5y)
16%
(1y)
-1%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

Chicory Coffee

33,100 vol/mo
11%
(5y)
23%
(1y)
17%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

Tea

450,000 vol/mo
10%
(5y)
11%
(1y)
7%
(3mo)

Tea is a, long standing beverage trend evolving through premiumization, wellness focused blends, sustainability, and global flavor explor...

Nesquik

49,500 vol/mo
10%
(5y)
4%
(1y)
-14%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

9%
(5y)
17%
(1y)
-20%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

9%
(5y)
38%
(1y)
66%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Orange Juice

110,000 vol/mo
7%
(5y)
9%
(1y)
-1%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Zevia

33,100 vol/mo
6%
(5y)
8%
(1y)
56%
(3mo)

Zevia is a brand of zero calorie, stevia sweetened sodas and beverages that has sustained interest as consumers seek flavorful options wi...

Brita

40,500 vol/mo
6%
(5y)
6%
(1y)
12%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Sanzo

3,600 vol/mo
5%
(5y)
-4%
(1y)
39%
(3mo)

Sanzo is a recognized beverage brand specializing in Asian inspired sparkling water and tonics made with real fruit, reflecting a trend t...

Arrack

3,600 vol/mo
5%
(5y)
4%
(1y)
1%
(3mo)

Arrack is a traditional South Asian spirit produced from sugarcane or sap of palm trees, most notably in Sri Lanka. It has gained renewed...

Oat Milk

90,500 vol/mo
3%
(5y)
12%
(1y)
14%
(3mo)

Oat Milk is a plant based dairy alternative made from oats, widely adopted for its creamy texture, nutrition profile, and environmental a...

Beers

368,000 vol/mo
0%
(5y)
17%
(1y)
22%
(3mo)

Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...

Crystal Boba

22,200 vol/mo
-10%
(5y)
-3%
(1y)
10%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Northland

12,100 vol/mo
-11%
(5y)
0%
(1y)
8%
(3mo)

Northland is a geographic region in New Zealand, recognized for its natural landscapes, tourism appeal, and regional development initiati...

Almond Milk

110,000 vol/mo
-12%
(5y)
7%
(1y)
21%
(3mo)

Almond Milk is a long established plant based milk category that has become mainstream globally, driven by dietary preferences, lactose i...

Juicers

110,000 vol/mo
-12%
(5y)
6%
(1y)
5%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

-21%
(5y)
-2%
(1y)
21%
(3mo)

Clear American Sparkling Water is Walmart's store brand line of flavored, unsweetened sparkling water produced by The Coca Cola Company, ...

Dirty Chai Latte

9,900 vol/mo
-22%
(5y)
-9%
(1y)
-11%
(3mo)

Dirty Chai Latte is a beverage that combines espresso with a spiced chai tea concentrate, delivering a caffeinated, spiced latte popular ...

Kegerator

40,500 vol/mo
-28%
(5y)
-6%
(1y)
-8%
(3mo)

Kegerator adoption is increasingly popular for home beer enthusiasts and small scale venues, driven by rising interest in craft beer, hom...

-30%
(5y)
1%
(1y)
-3%
(3mo)

Dunkin Donuts Coffee refers to the coffee offerings and strategic positioning of Dunkin, a major global coffee and baked goods brand form...

Boba Tea

301,000 vol/mo
-30%
(5y)
-9%
(1y)
15%
(3mo)

Boba Tea is a global beverage trend centered on flavored tea with tapioca pearls and other add ins, expanding from niche cafes to mainstr...

G Fuel

22,200 vol/mo
-31%
(5y)
46%
(1y)
85%
(3mo)

G Fuel is a gamer focused energy drink brand that has established a strong foothold in esports culture, marketing through sponsorships, i...

Almond Cow

9,900 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Almond Cow is a company that manufactures dairy free almond milk via a countertop machine, supporting at home production of plant based m...

Boba

1,000,000 vol/mo
-33%
(5y)
-10%
(1y)
18%
(3mo)

Boba refers to the globally popular bubble tea trend characterized by chewy tapioca pearls, creative milk tea formats, and a culture of c...

Bubble Tea

368,000 vol/mo
-40%
(5y)
-10%
(1y)
21%
(3mo)

Verb Energy

1,300 vol/mo
-51%
(5y)
64%
(1y)
60%
(3mo)

Verb Energy is a brand known for caffeinated energy bars and related wellness snacks designed for quick, portable energy through a caffei...

Gfuel

60,500 vol/mo
-57%
(5y)
-28%
(1y)
-14%
(3mo)

G Fuel is a branded energy drink and supplement company primarily targeting gamers, with a strong presence in esports sponsorships, influ...

Delta Extrax

3,600 vol/mo
-57%
(5y)
9999%+
(1y)
9999%+
(3mo)

Delta Extrax is a leading brand in the delta 8 THC and hemp derived product space, known for its gummies, vapes, and other consumer focus...

9999%+
(5y)
5314%
(1y)
54%
(3mo)

Anti Inflammatory Tea is a health forward category that blends herbs like turmeric, ginger, and other botanicals to target inflammation a...

Juice Reel

1,300 vol/mo
9999%+
(5y)
1871%
(1y)
101%
(3mo)

Juice Reel is a sports betting tool and marketplace that combines bet tracking, odds comparison, AI powered insights, and a verified hand...

Meta Mate

320 vol/mo
9999%+
(5y)
973%
(1y)
47%
(3mo)

Meta Mate is a trend surrounding several distinct entities: a yerba mate product line marketed as Meta Mate, and tech/industrial uses of ...

Actimel

2,400 vol/mo
9999%+
(5y)
936%
(1y)
45%
(3mo)

Actimel is a probiotic yogurt drink brand by Danone, marketed for immune support and gut health. The topic reflects ongoing interest in f...

Crodino

3,600 vol/mo
9999%+
(5y)
356%
(1y)
-27%
(3mo)

Crodino is a well established Italian non alcoholic bitter aperitif gaining renewed visibility as consumers seek premium, sophisticated a...

Freddo Espresso

5,400 vol/mo
9999%+
(5y)
160%
(1y)
219%
(3mo)

Freddo Espresso is a popular Greek origin cold espresso beverage served over ice, often sweetened and foamed, and has gained broader reco...

Lychee Vodka

1,000 vol/mo
9999%+
(5y)
120%
(1y)
0%
(3mo)

Lychee vodka is a flavored vodka category featuring lychee fruit notes, gaining traction in premium spirits markets and Asian inspired co...

Pandan Tea

1,000 vol/mo
9999%+
(5y)
67%
(1y)
52%
(3mo)

Pandan tea refers to tea beverages flavored with pandan leaves, a staple in Southeast Asian cuisine. The trend reflects growing curiosity...

Adaptogen Drink

9,900 vol/mo
9999%+
(5y)
46%
(1y)
153%
(3mo)

Adaptogen drinks are beverages infused with adaptogenic herbs (like ashwagandha, rhodiola, ginseng) marketed to support stress management...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avent Sippy Cup

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avent Sippy Cup refers to the Philips Avent brand's sippy cup products, a longstanding segment in baby feeding gear that remains widely u...

Aerolatte

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aerolatte is a brand known for its milk frothers and related espresso accessories, reflecting a durable niche in at home coffee culture a...

Moringa Juice

480 vol/mo
9999%+
(5y)
9999%+
(1y)
116%
(3mo)

Moringa juice is a beverage made from the leaves of the Moringa oleifera tree, promoted for its dense nutrient profile and potential heal...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ribbed Glass Tumbler is a glassware design featuring vertical ridges or grooves along the tumbler body, used for grip, texture, and visua...

Matcha & Co

70 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Matcha & CO is a brand centered on ceremonial grade matcha products and related nutraceuticals, operating in e commerce and health/w well...

Lychee Soda

880 vol/mo
9999%+
(5y)
9999%+
(1y)
178%
(3mo)

Lychee Soda is a beverage topic centered on lychee flavored carbonated drinks, a niche segment within global soft drinks that has seen pe...

9999%+
(5y)
9999%+
(1y)
333%
(3mo)

Black Tea Soda is a beverage trend that combines black tea with carbonated soda or sparkling mixers, gaining traction through social medi...

Sproud Milk

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
218%
(3mo)

Sproud Milk is a plant based milk brand known for its pea protein milk products, part of the broader shift toward dairy alternative bever...

CBTL

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

CBTL refers to The Coffee Bean & Tea Leaf, a global retailer known for its coffee and tea beverages. The trend centers on consumer intere...