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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Malort

135,000 vol/mo
60%
(5y)
9%
(1y)
-20%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Yaupon Tea

12,100 vol/mo
58%
(5y)
59%
(1y)
-4%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Barley Tea

18,100 vol/mo
58%
(5y)
31%
(1y)
10%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Drip Bar

12,100 vol/mo
56%
(5y)
4%
(1y)
38%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Dash Water

480 vol/mo
54%
(5y)
63%
(1y)
38%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Baby Guinness

2,900 vol/mo
53%
(5y)
25%
(1y)
22%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often KahlĂșa) as the 'stout...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Espresso Coffee

33,100 vol/mo
47%
(5y)
28%
(1y)
2%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

47%
(5y)
37%
(1y)
19%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Vietnamese Coffee

135,000 vol/mo
45%
(5y)
31%
(1y)
34%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Monin

22,200 vol/mo
45%
(5y)
23%
(1y)
3%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Fairlife

74,000 vol/mo
43%
(5y)
-6%
(1y)
25%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Electrolyte Water

33,100 vol/mo
41%
(5y)
34%
(1y)
31%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Instant Coffee

74,000 vol/mo
41%
(5y)
24%
(1y)
11%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

THC Water

1,600 vol/mo
41%
(5y)
57%
(1y)
23%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

41%
(5y)
18%
(1y)
25%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Tropical Soda

1,300 vol/mo
40%
(5y)
49%
(1y)
16%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Canned Water

18,100 vol/mo
39%
(5y)
41%
(1y)
25%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Loco Coffee

480 vol/mo
39%
(5y)
110%
(1y)
51%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Sparkling Tea

2,400 vol/mo
39%
(5y)
23%
(1y)
21%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...