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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Collagen Water

2,400 vol/mo
88%
(5y)
201%
(1y)
220%
(3mo)

Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...

Protein Water

33,100 vol/mo
88%
(5y)
97%
(1y)
120%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

All The Bitter

880 vol/mo
86%
(5y)
29%
(1y)
36%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Monster Beverage

2,900 vol/mo
86%
(5y)
145%
(1y)
71%
(3mo)

Monster Beverage Corporation is a leading player in the global energy drinks market, known for its Monster energy brand and strategic dis...

Cafe Bustelo

90,500 vol/mo
85%
(5y)
11%
(1y)
10%
(3mo)

Cafe Bustelo is a well known coffee brand specializing in Latin style espresso coffee, popular in the United States and Latin America, re...

Ultima Replenisher

12,100 vol/mo
82%
(5y)
157%
(1y)
362%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Non-dairy Creamer

22,200 vol/mo
79%
(5y)
168%
(1y)
135%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Mocktails

110,000 vol/mo
78%
(5y)
4%
(1y)
-12%
(3mo)

Mocktails are non alcoholic beverages crafted to mimic or substitute cocktails, gaining traction as consumers seek flavorful, sophisticat...

Robusta Coffee

6,600 vol/mo
77%
(5y)
98%
(1y)
24%
(3mo)

Robusta Coffee is a coffee species (Coffea robusta) known for higher caffeine content and a stronger, more bitter flavor; it plays a key ...

Wellness Shots

8,100 vol/mo
76%
(5y)
30%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Bustelo

8,100 vol/mo
75%
(5y)
13%
(1y)
15%
(3mo)

Bustelo refers to Cafe Bustelo, a well established coffee brand known for its espresso style coffee products popular in the United States...

Kefir

368,000 vol/mo
75%
(5y)
50%
(1y)
29%
(3mo)

Kefir is a fermented dairy beverage rich in probiotics that has gained attention as a gut health oriented food trend across health circle...

Liver Detox Drink

8,100 vol/mo
73%
(5y)
4%
(1y)
-2%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Remedy Drinks

1,300 vol/mo
73%
(5y)
108%
(1y)
36%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Ritual Zero Proof

9,900 vol/mo
70%
(5y)
-22%
(1y)
18%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Green Fusion

320 vol/mo
70%
(5y)
153%
(1y)
158%
(3mo)

Green Fusion is a, multi context term primarily used in consumer wellness (green superfood powders blending leafy greens and fruits) and ...

CLEAN CAUSE

1,600 vol/mo
69%
(5y)
49%
(1y)
34%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Hop Water

27,100 vol/mo
67%
(5y)
28%
(1y)
63%
(3mo)

Hop Water is a non alcoholic, hoppy beverage designed to deliver beer like flavor without alcohol, gaining traction as consumers seek red...

Primo Water

165,000 vol/mo
66%
(5y)
65%
(1y)
25%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Bevi

9,900 vol/mo
65%
(5y)
31%
(1y)
12%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Lung Detox Tea

3,600 vol/mo
63%
(5y)
-8%
(1y)
52%
(3mo)

Lung Detox Tea is a product category and online trend featuring herbal teas marketed to support lung health and mucus clearance; it inclu...