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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Blue Lotus Tea

8,100 vol/mo
28%
(5y)
17%
(1y)
59%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

Decaf

9,900 vol/mo
28%
(5y)
9%
(1y)
2%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Long Drink

74,000 vol/mo
27%
(5y)
17%
(1y)
11%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Fanta

60,500 vol/mo
27%
(5y)
8%
(1y)
-11%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...

Tea Bags

1,000 vol/mo
26%
(5y)
11%
(1y)
13%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Three Spirit

2,900 vol/mo
26%
(5y)
23%
(1y)
22%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Slushy Machine

110,000 vol/mo
26%
(5y)
14%
(1y)
-3%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

Plant Milk

1,900 vol/mo
25%
(5y)
22%
(1y)
38%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Matcha Lemonade

5,400 vol/mo
25%
(5y)
28%
(1y)
31%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Nespresso

823,000 vol/mo
24%
(5y)
6%
(1y)
-11%
(3mo)

Nespresso is a globally recognized coffee brand known for its single serve espresso machines and capsule system, popular for delivering c...

Arizona Tea

60,500 vol/mo
24%
(5y)
6%
(1y)
6%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Ultima Replenisher

12,100 vol/mo
24%
(5y)
49%
(1y)
71%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Low Acid Coffee

14,800 vol/mo
24%
(5y)
33%
(1y)
17%
(3mo)

Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...

Lab Milk

14,800 vol/mo
20%
(5y)
63%
(1y)
31%
(3mo)

Lab Milk refers to dairy products produced through cellular agriculture, using fermentation and bioprocessing to create milk proteins or ...

Affogato

165,000 vol/mo
20%
(5y)
16%
(1y)
7%
(3mo)

Affogato is a Italian dessert that combines espresso with vanilla gelato or ice cream, creating a coffee flavored dessert experience that...

GOAT Fuel

3,600 vol/mo
19%
(5y)
-8%
(1y)
42%
(3mo)

GOAT Fuel is a sports energy drink brand co founded by Jerry Rice that has pursued rapid distribution growth in the U.S. through partners...

La Colombe Coffee

40,500 vol/mo
19%
(5y)
11%
(1y)
-5%
(3mo)

La Colombe Coffee is a US based specialty coffee roaster and retailer known for innovative beverages and cafes, including its popular Dra...

Orange Wine

27,100 vol/mo
17%
(5y)
17%
(1y)
2%
(3mo)

Orange wine is a wine category created by fermenting white grapes with skin contact, producing an amber to orange hue and distinctive tan...

Alcohol Gummies

1,900 vol/mo
17%
(5y)
22%
(1y)
39%
(3mo)

Alcohol Gummies are edible gummy candies infused with alcohol, marketed as a convenient, discreet, and flavorful way to consume alcoholic...

Beverage Fridge

27,100 vol/mo
17%
(5y)
10%
(1y)
-1%
(3mo)

Beverage Fridge is a product category experiencing renewed interest as consumers seek dedicated cooling and display solutions for drinks ...

French Press

110,000 vol/mo
17%
(5y)
34%
(1y)
48%
(3mo)

The French press trend reflects a sustained interest in manual coffee brewing, emphasizing rich flavor, control over extraction, and a sh...

Orbit

110,000 vol/mo
16%
(5y)
10%
(1y)
17%
(3mo)

Orbit is a and active topic around orbital connectivity, satellite internet constellations, and related space infrastructure developments...

Makgeolli

27,100 vol/mo
14%
(5y)
11%
(1y)
4%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Apple Juice

74,000 vol/mo
14%
(5y)
0%
(1y)
-5%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

Liquid Death

201,000 vol/mo
13%
(5y)
2%
(1y)
24%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Hibisco

3,600 vol/mo
13%
(5y)
33%
(1y)
25%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Bitters

74,000 vol/mo
12%
(5y)
1%
(1y)
16%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Cucumber Soda

720 vol/mo
12%
(5y)
37%
(1y)
181%
(3mo)

Cucumber soda is a flavor category in the beverage market featuring carbonated drinks flavored with cucumber or cucumber derived profiles...

12%
(5y)
-11%
(1y)
-4%
(3mo)

Flavored water bottle refers to water bottles designed to infuse or flavor water with fruit, herbs, or flavorings, offering a convenient ...

Hibiscus Water

3,600 vol/mo
12%
(5y)
39%
(1y)
48%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

Flavored Coffee

8,100 vol/mo
11%
(5y)
16%
(1y)
-1%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

21 Seeds

2,900 vol/mo
11%
(5y)
-1%
(1y)
43%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Dairy Free Creamer

12,100 vol/mo
10%
(5y)
10%
(1y)
4%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Nesquik

49,500 vol/mo
10%
(5y)
4%
(1y)
-14%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

9%
(5y)
17%
(1y)
-20%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

Blends

135,000 vol/mo
9%
(5y)
15%
(1y)
3%
(3mo)

Blends refers to the broad trend of combining diverse origins, ingredients, technologies, or modalities to create new, enhanced products ...

Chicory Coffee

33,100 vol/mo
9%
(5y)
18%
(1y)
11%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

8%
(5y)
13%
(1y)
28%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Brita

40,500 vol/mo
6%
(5y)
6%
(1y)
12%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Orange Juice

110,000 vol/mo
5%
(5y)
5%
(1y)
9%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Lemonade

301,000 vol/mo
4%
(5y)
12%
(1y)
19%
(3mo)

Lemonade is a insurtech company known for AI driven, digital first homeowners and renters insurance. The topic reflects renewed interest ...

Loaded Tea

14,800 vol/mo
2%
(5y)
80%
(1y)
76%
(3mo)

Loaded Tea is a beverage trend centered on caffeinated, nutrient enhanced tea drinks marketed as energy boosts. It encompasses storefront...

Zevia

33,100 vol/mo
2%
(5y)
1%
(1y)
34%
(3mo)

Zevia is a brand of zero calorie, stevia sweetened sodas and beverages that has sustained interest as consumers seek flavorful options wi...

Beers

368,000 vol/mo
0%
(5y)
17%
(1y)
22%
(3mo)

Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...

Milk Tea

135,000 vol/mo
-7%
(5y)
8%
(1y)
18%
(3mo)

Milk tea is a globally popular beverage trend characterized by tea mixed with milk (or dairy alternatives) and various toppings, flavors,...

Beer

368,000 vol/mo
-8%
(5y)
4%
(1y)
0%
(3mo)

Beer is a globally established beverage with ongoing evolution driven by craft and specialty brews, non alcoholic options, sustainability...

Crystal Boba

22,200 vol/mo
-10%
(5y)
-3%
(1y)
10%
(3mo)

Crystal Boba refers to agar/conjak based clear or light colored bubble tea pearls that have gained popularity as a visually striking alte...

Juicers

110,000 vol/mo
-12%
(5y)
6%
(1y)
5%
(3mo)

Juicers are kitchen appliances used to extract juice from fruits and vegetables. The topic encompasses a range of traditional centrifugal...

Almond Milk

110,000 vol/mo
-14%
(5y)
2%
(1y)
24%
(3mo)

Almond Milk is a long established plant based milk category that has become mainstream globally, driven by dietary preferences, lactose i...

Dirty Chai Latte

9,900 vol/mo
-20%
(5y)
-10%
(1y)
-14%
(3mo)

Dirty Chai Latte is a beverage that combines espresso with a spiced chai tea concentrate, delivering a caffeinated, spiced latte popular ...

-21%
(5y)
-2%
(1y)
21%
(3mo)

Clear American Sparkling Water is Walmart's store brand line of flavored, unsweetened sparkling water produced by The Coca Cola Company, ...

Kegerator

40,500 vol/mo
-28%
(5y)
-6%
(1y)
-8%
(3mo)

Kegerator adoption is increasingly popular for home beer enthusiasts and small scale venues, driven by rising interest in craft beer, hom...

-30%
(5y)
1%
(1y)
-3%
(3mo)

Dunkin Donuts Coffee refers to the coffee offerings and strategic positioning of Dunkin, a major global coffee and baked goods brand form...

Boba Tea

301,000 vol/mo
-31%
(5y)
-10%
(1y)
15%
(3mo)

Boba Tea is a global beverage trend centered on flavored tea with tapioca pearls and other add ins, expanding from niche cafes to mainstr...

Almond Cow

9,900 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Almond Cow is a company that manufactures dairy free almond milk via a countertop machine, supporting at home production of plant based m...

Boba

1,000,000 vol/mo
-33%
(5y)
-10%
(1y)
18%
(3mo)

Boba refers to the globally popular bubble tea trend characterized by chewy tapioca pearls, creative milk tea formats, and a culture of c...

Bubble Tea

368,000 vol/mo
-40%
(5y)
-10%
(1y)
21%
(3mo)

Verb Energy

1,300 vol/mo
-51%
(5y)
64%
(1y)
60%
(3mo)

Verb Energy is a brand known for caffeinated energy bars and related wellness snacks designed for quick, portable energy through a caffei...

Keto Gummies

5,400 vol/mo
-52%
(5y)
-79%
(1y)
120%
(3mo)

Keto Gummies are a popular dietary supplement product marketed to support a ketogenic diet by delivering low carb, high fat ingredients i...

Gfuel

60,500 vol/mo
-57%
(5y)
-28%
(1y)
-14%
(3mo)

G Fuel is a branded energy drink and supplement company primarily targeting gamers, with a strong presence in esports sponsorships, influ...

Delta Extrax

3,600 vol/mo
-57%
(5y)
9999%+
(1y)
9999%+
(3mo)

Delta Extrax is a leading brand in the delta 8 THC and hemp derived product space, known for its gummies, vapes, and other consumer focus...

Juice Reel

1,300 vol/mo
9999%+
(5y)
1871%
(1y)
101%
(3mo)

Juice Reel is a sports betting tool and marketplace that combines bet tracking, odds comparison, AI powered insights, and a verified hand...

Meta Mate

320 vol/mo
9999%+
(5y)
514%
(1y)
43%
(3mo)

Meta Mate is a trend surrounding several distinct entities: a yerba mate product line marketed as Meta Mate, and tech/industrial uses of ...

Mushroom Chai

880 vol/mo
9999%+
(5y)
221%
(1y)
11%
(3mo)

Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...

Freddo Espresso

5,400 vol/mo
9999%+
(5y)
147%
(1y)
2%
(3mo)

Freddo Espresso is a popular Greek origin cold espresso beverage served over ice, often sweetened and foamed, and has gained broader reco...

Pandan Tea

1,000 vol/mo
9999%+
(5y)
114%
(1y)
49%
(3mo)

Pandan tea refers to tea beverages flavored with pandan leaves, a staple in Southeast Asian cuisine. The trend reflects growing curiosity...

Adaptogen Drink

12,100 vol/mo
9999%+
(5y)
46%
(1y)
153%
(3mo)

Adaptogen drinks are beverages infused with adaptogenic herbs (like ashwagandha, rhodiola, ginseng) marketed to support stress management...

Sproud Milk

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Sproud Milk is a plant based milk brand known for its pea protein milk products, part of the broader shift toward dairy alternative bever...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lychee Soda

880 vol/mo
9999%+
(5y)
9999%+
(1y)
174%
(3mo)

Lychee Soda is a beverage topic centered on lychee flavored carbonated drinks, a niche segment within global soft drinks that has seen pe...

Moringa Juice

480 vol/mo
9999%+
(5y)
9999%+
(1y)
214%
(3mo)

Moringa juice is a beverage made from the leaves of the Moringa oleifera tree, promoted for its dense nutrient profile and potential heal...

Avent Sippy Cup

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Avent Sippy Cup refers to the Philips Avent brand's sippy cup products, a longstanding segment in baby feeding gear that remains widely u...

CBTL

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

CBTL refers to The Coffee Bean & Tea Leaf, a global retailer known for its coffee and tea beverages. The trend centers on consumer intere...

Aerolatte

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aerolatte is a brand known for its milk frothers and related espresso accessories, reflecting a durable niche in at home coffee culture a...

9999%+
(5y)
9999%+
(1y)
8%
(3mo)

Portable tumbler refers to insulated beverage containers designed for on the go use, popularized by demand for keep hot/keep cold drinks,...

9999%+
(5y)
9999%+
(1y)
-5%
(3mo)

Portable coffee grinders are compact, manual devices designed to grind coffee beans on the go, enabling fresh coffee anywhere without ele...

Yfood

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
59%
(3mo)

Yfood is a, established brand known for ready to drink meal replacement shakes and related nutrition products.

Delta 8 Drink

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Delta 8 drinks are beverages infused with delta 8 tetrahydrocannabinol, a cannabinoid popular in the U.S. for offering a milder psychoact...

Crodino

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
103%
(3mo)

Crodino is a well established Italian non alcoholic bitter aperitif gaining renewed visibility as consumers seek premium, sophisticated a...

9999%+
(5y)
9999%+
(1y)
215%
(3mo)

Cordyceps Coffee blends traditional coffee with cordyceps mushrooms to offer a purported boost in energy, focus, and wellness, leveraging...

CleanCo

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
132%
(3mo)

CleanCo is a world umbrella term used by multiple cleaning service providers and brands, including residential/commercial cleaning firms ...

HHC Edibles

320 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

HHC Edibles refer to edible products containing hexahydrocannabinol (HHC), a semi synthetic cannabinoid derived from hemp. The topic has ...

Happi Drink

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Happi Drink refers to Happi, a cannabis or hemp infused sparkling beverage brand that launched in Michigan and expanded to national dist...

Ripple Tea

110 vol/mo
9999%+
(5y)
9999%+
(1y)
120%
(3mo)

Ripple Tea refers to the Ripple Tea brand associated with Kanan Devan Hills Plantations (KDHP) in Munnar, Kerala, India, which operates a...