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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Wellness Shots

8,100 vol/mo
74%
(5y)
31%
(1y)
11%
(3mo)

Wellness Shots are compact, nutrient dense beverages designed to deliver a concentrated dose of vitamins, minerals, probiotics, or botani...

Remedy Drinks

1,300 vol/mo
73%
(5y)
75%
(1y)
38%
(3mo)

Remedy Drinks is a consumer beverage brand known for probiotic drinks such as kombucha and other wellness beverages, operating in the fun...

Ritual Zero Proof

9,900 vol/mo
73%
(5y)
-20%
(1y)
26%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Protein Milk

33,100 vol/mo
72%
(5y)
56%
(1y)
76%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

CLEAN CAUSE

1,600 vol/mo
70%
(5y)
53%
(1y)
29%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Hop Water

27,100 vol/mo
68%
(5y)
32%
(1y)
53%
(3mo)

Primo Water

165,000 vol/mo
66%
(5y)
62%
(1y)
22%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Liver Detox Drink

8,100 vol/mo
66%
(5y)
1%
(1y)
4%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Yaupon Tea

12,100 vol/mo
66%
(5y)
48%
(1y)
15%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Lychee Cocktail

1,900 vol/mo
64%
(5y)
7%
(1y)
-11%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

Non-alcoholic Wine

49,500 vol/mo
63%
(5y)
67%
(1y)
33%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Electrolytes Water

33,100 vol/mo
62%
(5y)
36%
(1y)
52%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Electrolyte Water

33,100 vol/mo
62%
(5y)
68%
(1y)
123%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Sparkling Tea

2,400 vol/mo
62%
(5y)
55%
(1y)
111%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Bevi

9,900 vol/mo
62%
(5y)
32%
(1y)
18%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Tamping

9,900 vol/mo
60%
(5y)
58%
(1y)
36%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...

60%
(5y)
49%
(1y)
63%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Baby Guinness

2,900 vol/mo
60%
(5y)
28%
(1y)
18%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Espresso Coffee

33,100 vol/mo
59%
(5y)
53%
(1y)
33%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

The Long Drink

5,400 vol/mo
58%
(5y)
56%
(1y)
21%
(3mo)

Coffee Syrup

40,500 vol/mo
58%
(5y)
41%
(1y)
13%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...