Discover Trends in Drinks
We surface rapidly growing trends in Drinks before they take off.
Yaupon Tea
Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...
Hop Wtr
Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...
Non-alcoholic Wine
Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...
Baby Guinness
Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...
Electrolyte Water
Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...
Sparkling Tea
Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...
Tamping
Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...
Coffee Syrup
Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...
Ashwagandha Tea
Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...
The Long Drink
The Long Drink, a Finnish ready to drink cocktail historically known as Lonkero, is a and established beverage category with enduring reg...
Malort
Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...
Protein Milk
Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...
Healthy Energy Drink
Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...
Electrolytes Water
Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...
DripDrop
DripDrop is a electrolyte hydration product line that focuses on fast acting oral rehydration solutions (ORS) for dehydration due to illn...
Barley Tea
Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...
Dash Water
Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...
Tropical Soda
Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...
Torani
Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...
Non-Alcoholic Beer
Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...
Lychee Cocktail
Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...