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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Slushy Machine

110,000 vol/mo
43%
(5y)
26%
(1y)
39%
(3mo)

Slushy Machine refers to beverage machines that create crushed ice slush drinks, widely used in foodservice, cafes, and home entertainmen...

42%
(5y)
102%
(1y)
206%
(3mo)

Single Serve Coffee Maker is a category of coffee machines designed to brew a single cup at a time using pre packaged coffee capsules or ...

Fairlife

74,000 vol/mo
41%
(5y)
-5%
(1y)
26%
(3mo)

Fairlife is a U.S. dairy beverage brand known for ultrafiltered milk products, owned by The Coca Cola Company after acquiring the brand a...

Hibiscus Water

3,600 vol/mo
40%
(5y)
80%
(1y)
201%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

40%
(5y)
20%
(1y)
6%
(3mo)

Anti inflammatory tea is a category of herbal and traditional teas marketed or consumed for their potential to reduce inflammation throug...

Plant Milk

2,400 vol/mo
40%
(5y)
50%
(1y)
84%
(3mo)

Plant milk refers to the widespread consumer adoption of dairy free, plant based milks (such as almond, oat, soy, and coconut) as alterna...

Barley Milk

320 vol/mo
39%
(5y)
33%
(1y)
59%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Low Acid Coffee

14,800 vol/mo
39%
(5y)
73%
(1y)
105%
(3mo)

Low Acid Coffee is a consumer focused coffee category engineered to reduce stomach irritation and acid reflux symptoms, marketed to indiv...

Junmai

3,600 vol/mo
39%
(5y)
41%
(1y)
67%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Drinkable

880 vol/mo
38%
(5y)
24%
(1y)
26%
(3mo)
38%
(5y)
-10%
(1y)
29%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

Lavender Syrup

22,200 vol/mo
38%
(5y)
-3%
(1y)
103%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Lemon Soda

5,400 vol/mo
37%
(5y)
25%
(1y)
47%
(3mo)

Moringa Tea

22,200 vol/mo
37%
(5y)
-1%
(1y)
-3%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Spindrift

74,000 vol/mo
36%
(5y)
19%
(1y)
37%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Cometeer

18,100 vol/mo
36%
(5y)
37%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Orgain

22,200 vol/mo
36%
(5y)
40%
(1y)
120%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Tea Bags

1,300 vol/mo
34%
(5y)
23%
(1y)
29%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Long Drink

74,000 vol/mo
33%
(5y)
23%
(1y)
25%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Matcha Lemonade

4,400 vol/mo
31%
(5y)
7%
(1y)
138%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Decaf Coffee

49,500 vol/mo
30%
(5y)
21%
(1y)
17%
(3mo)

Three Spirit

2,400 vol/mo
30%
(5y)
36%
(1y)
35%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
28%
(1y)
8%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Milkis

14,800 vol/mo
29%
(5y)
-11%
(1y)
-1%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Arizona Tea

60,500 vol/mo
28%
(5y)
13%
(1y)
20%
(3mo)

Arizona Tea is a well established iced tea brand widely recognized in North America, known for its ready to drink beverages and distincti...

Decaf

9,900 vol/mo
28%
(5y)
16%
(1y)
10%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

21 Seeds

2,900 vol/mo
27%
(5y)
29%
(1y)
157%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Hibisco

3,600 vol/mo
26%
(5y)
49%
(1y)
6%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Natural Wine

14,800 vol/mo
24%
(5y)
77%
(1y)
78%
(3mo)

Fanta

60,500 vol/mo
24%
(5y)
11%
(1y)
18%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...