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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Instant Coffee

74,000 vol/mo
58%
(5y)
58%
(1y)
97%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

Non-dairy Creamer

22,200 vol/mo
57%
(5y)
137%
(1y)
136%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Malort

135,000 vol/mo
56%
(5y)
-7%
(1y)
-15%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Ashwagandha Tea

12,100 vol/mo
55%
(5y)
23%
(1y)
24%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Jen Water

90 vol/mo
55%
(5y)
102%
(1y)
38%
(3mo)

Barley Tea

18,100 vol/mo
55%
(5y)
31%
(1y)
1%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Non-Alcoholic Beer

110,000 vol/mo
54%
(5y)
112%
(1y)
52%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Hop Wtr

27,100 vol/mo
54%
(5y)
-11%
(1y)
29%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

THC Water

1,600 vol/mo
53%
(5y)
74%
(1y)
35%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Coffee Concentrate

12,100 vol/mo
53%
(5y)
60%
(1y)
214%
(3mo)

Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...

Torani

33,100 vol/mo
53%
(5y)
31%
(1y)
46%
(3mo)

Torani is a long established brand of flavored syrups used to customize beverages, primarily coffee and specialty drinks, with a resurgen...

Tropical Soda

1,600 vol/mo
53%
(5y)
40%
(1y)
69%
(3mo)

Tropical Soda refers to beverages flavored with tropical fruit notes (e.g., pineapple, mango, passion fruit, coconut) and has seen renewe...

Honey Water

4,400 vol/mo
52%
(5y)
77%
(1y)
66%
(3mo)

Honey Water refers to beverages that combine honey with water (often flavored or sparkling) or brands leveraging honey as a primary ingre...

Monin

22,200 vol/mo
52%
(5y)
32%
(1y)
48%
(3mo)

Monin is a French brand of premium syrups used to flavor beverages and desserts; the topic is trending due to rising demand for artisanal...

Vietnamese Coffee

135,000 vol/mo
51%
(5y)
42%
(1y)
19%
(3mo)

Vietnamese Coffee is a, enduring beverage trend, centered on robusta dominated coffee, condensed milk, and the phin drip filter, with gro...

Coffee Station

14,800 vol/mo
51%
(5y)
95%
(1y)
46%
(3mo)

Coffee Station refers to both home and commercial setups dedicated to brewing and serving coffee, driven by at home barista culture, smar...

Canned Water

18,100 vol/mo
50%
(5y)
62%
(1y)
70%
(3mo)

Canned Water is a beverage packaging trend where drinking water is sold and consumed in aluminum cans. It focuses on sustainability, port...

Loco Coffee

480 vol/mo
49%
(5y)
163%
(1y)
77%
(3mo)

Loco Coffee refers to a coffee brand and RTD (ready to drink) coffee product line with historical presence in the U.S., including a Bosto...

Yerba Mate

246,000 vol/mo
48%
(5y)
8%
(1y)
42%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

Protein Shake

301,000 vol/mo
48%
(5y)
34%
(1y)
68%
(3mo)

Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...

Mullein Tea

74,000 vol/mo
47%
(5y)
7%
(1y)
-25%
(3mo)

Mullein Tea is an herbal product made from the leaves of the mullein plant and has gained attention as a traditional remedy for respirato...