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Discover Trends in Drinks

We surface rapidly growing trends in Drinks before they take off.

Jen Water

90 vol/mo
38%
(5y)
126%
(1y)
76%
(3mo)
37%
(5y)
-20%
(1y)
13%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

Lavender Syrup

22,200 vol/mo
37%
(5y)
-2%
(1y)
88%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Moringa Tea

22,200 vol/mo
37%
(5y)
-2%
(1y)
2%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Cometeer

18,100 vol/mo
36%
(5y)
35%
(1y)
0%
(3mo)

Cometeer is a coffee company that popularized flash frozen coffee capsules, enabling fast brew coffee using pre frozen espresso shots tha...

Drinkable

880 vol/mo
36%
(5y)
26%
(1y)
20%
(3mo)

Junmai

2,900 vol/mo
35%
(5y)
32%
(1y)
53%
(3mo)

Junmai is a traditional category of sake produced without added brewer's alcohol, relying on rice, water, koji, and fermentation to creat...

Lemon Soda

5,400 vol/mo
35%
(5y)
24%
(1y)
49%
(3mo)

Lemon Soda is a widely available carbonated beverage category featuring lemon flavored sodas across global markets, encompassing mainstre...

Barley Milk

320 vol/mo
34%
(5y)
37%
(1y)
62%
(3mo)

Barley milk is a plant based dairy alternative made from barley, gaining traction as a sustainable, gluten containing option for those se...

Tea Bags

1,300 vol/mo
33%
(5y)
23%
(1y)
29%
(3mo)

Tea bags are a long established beverage delivery format that remains a staple in households and cafes worldwide, with ongoing variations...

Premium Levella

1,300 vol/mo
33%
(5y)
0%
(1y)
35%
(3mo)

Premium Levella is an appliance brand offering a range of home and commercial kitchen and beverage equipment, including refrigerators, fr...

Orgain

22,200 vol/mo
32%
(5y)
34%
(1y)
102%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Hibiscus Water

3,600 vol/mo
32%
(5y)
71%
(1y)
173%
(3mo)

Hibiscus Water refers to beverages and products based on hibiscus flowers, including ready to drink hibiscus flavored waters, concentrate...

Decaf Coffee

49,500 vol/mo
30%
(5y)
16%
(1y)
13%
(3mo)

Decaf coffee is experiencing renewed attention as consumers seek caffeine free options that deliver taste and ritual without the stimulan...

Milkis

14,800 vol/mo
30%
(5y)
-6%
(1y)
3%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

Spindrift

74,000 vol/mo
29%
(5y)
17%
(1y)
11%
(3mo)

Spindrift is a beverage brand known for its sparkling water made with real fruit slices and juice, contrasting with conventional flavored...

Three Spirit

2,400 vol/mo
29%
(5y)
35%
(1y)
42%
(3mo)

Three Spirit is a, London born non alcoholic functional beverage brand focused on mood shifting elixirs made from plants and nootropics, ...

Caffeinated Drink

6,600 vol/mo
29%
(5y)
24%
(1y)
-3%
(3mo)

Caffeinated drinks remain a persistent global category driven by coffee, tea, energy drinks, and functional beverages that incorporate ca...

Decaf

9,900 vol/mo
28%
(5y)
9%
(1y)
2%
(3mo)

Decaf refers to coffee without caffeine, with a growing trend toward premium, flavor forward decaf options and a broader acceptance in ma...

Long Drink

74,000 vol/mo
27%
(5y)
17%
(1y)
11%
(3mo)

Long Drink is a Finnish ready to drink cocktail originally known as Lonkero, typically citrus flavored and gin based, which is experienci...

Fanta

60,500 vol/mo
27%
(5y)
8%
(1y)
-11%
(3mo)

Fanta is a globally recognized fruit flavored soft drink brand owned by The Coca Cola Company, existing since the 1940s and known for its...