Discover Trends in Food
We surface rapidly growing trends in Food before they take off.
Gruns
Grüns is a nutrition brand launched in 2023 that markets daily plant based gummies addressing nutrient gaps and gut health, with a growi...
Hidock
HiDock is a AI powered productivity ecosystem centered on AI assisted note taking, transcription, and collaboration hardware and software...
Daals
Daals is a furniture brand focused on modern, stylish home furnishings with an emphasis on accessible design and customer centric experie...
Wondercow
WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...
Turkish Pasta
Turkish pasta refers to a viral preparation style inspired by Turkish flavors (notably featuring ground meat, yogurt, and spices) that ga...
Tinned Sardines
Tinned Sardines are a long standing staple in canned seafood, experiencing renewed interest as consumers seek affordable, shelf stable pr...
Seasoning Bomb
Seasoning Bomb refers to premixed, all in one seasoning blends marketed to simplify flavoring meals, with multiple brands offering 'bomb'...
Sustainable Protein
Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...
Cheese Buldak Ramen
Cheese Buldak Ramen is a hybrid flavor trend combining the spicy Korean buldak (fire noodles) profile with cheese, creating a savory, dai...
Soup Drops
Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...
Chocolate Pistachio
Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...
Beef Tallow
Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...
Frozen Kimbap
Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...
Goodles
Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...
Date Bark
Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...
Malatang
Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...
Dye Free Candy
Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...
Graza Olive Oil
Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...
Tanghulu
Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...
AMZChef
AMZCHEF is a brand of kitchen appliances, best known for slow/masticating juicers and other small home appliances sold primarily online a...
Wheat Straw Plates
Wheat straw plates are disposable dinnerware made from wheat straw fiber, offering an eco friendly alternative to plastic and foam plates...
Tissue Bread
Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...
Wildgrain
Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...
Buldak Ramen
Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...
Tinned Fish
Tinned Fish is a, long standing food category experiencing renewed mainstream interest due to sustainability concerns, culinary versatili...
Beef Organs
Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...
Burger Smasher
Fishwife
Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...
Chopped Italian Sandwich
Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...
Marry Me Chicken
Marry Me Chicken is a viral comfort food recipe that features a creamy parmesan sauce with sun dried tomatoes and sometimes spinach or he...
Jar Vacuum Sealer
Jar vacuum sealer is a consumer hardware trend focusing on extending the shelf life of foods stored in canning jars by removing air and s...
Maev
Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...
Freeze Dried Beef Liver
Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...
Canned Lychee
Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...
Kunafa
Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...
Legit Fish
Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...
Sprout Living
Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...
Stem Chocolate
Stem Chocolate is a niche branding and product concept that appears to blend chocolate with science themed branding or wellness claims, p...
Sangak
Sangak is a traditional Persian flatbread baked on a bed of pebbles, known for its porous texture and social cultural role in Iranian cui...
Stuffed Bagels
Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...
Maritozzi
Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...
Xiaolongbao
Xiaolongbao, a traditional Jiangsu/Shanghai soup dumpling, remains a globally recognized category in Asian cuisine, driven by globalizati...
Aphrodisiac Chocolate
Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...
Bento Cake
Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...
Ninja CREAMi
Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...
Protein Bagel
Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...
Insect Protein
Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...
Beef Liver Protein
Beef Liver Protein refers to the growing interest in beef liver as a protein rich, nutrient dense ingredient or supplement, including bee...
Venchi
Venchi is a renowned Italian premium chocolatier and gelato brand expanding internationally with flagship stores and product innovations.
Skyr Yogurt
Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...
Smash Burger
Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...
Churro Cookies
Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...
Yogurt Bowl
Yogurt Bowl is a trending concept centered on bowls of yogurt layered with toppings like fruit, granola, seeds, and sweeteners, embraced ...
Lychee Cream
Lychee Cream refers to a dessert flavor/style integrating lychee fruit with cream based textures, increasingly appearing in desserts, pas...
Unwashed Eggs
Unwashed Eggs is a trend where shell eggs are sold and sometimes produced without washing to preserve the eggs' bloom, appealing to consu...
Aïoli
Aïoli is trending as a specialty condiment, with growing interest in artisanal, flavored, and plant based variations driven by food crea...
Lychee Syrup
Lychee syrup is a flavoring ingredient derived from the lychee fruit, used in beverages, desserts, and cooking to impart a floral, tropic...
Protein Ice Cream
Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...
Portable Juicer
The Portable Juicer trend reflects growing consumer demand for convenient, on the go healthy beverage preparation and fresh juice on dema...
Yogurt Bagel
Yogurt bagel refers to bagels made with Greek yogurt as a primary ingredient, a recipe trend that has circulated in food blogs, social me...
Protein Tortillas
Protein tortillas are a market segment focused on tortillas fortified with higher protein content, often using ingredients like whey, pea...
Xylitol Gum
Xylitol gum is a sugar free chewing gum that uses the sugar substitute xylitol, marketed for dental health benefits such as reducing cavi...
Pasture Raised Eggs
Pasture Raised Eggs refer to eggs produced by hens that have substantial outdoor access and foraging opportunities, typically marketed as...
Dried Yogurt
Dried yogurt refers to yogurt or yogurt based products that have been dehydrated into a solid form, such as yogurt chips, yogurt powder, ...
Curry Cubes
Curry Cubes are a branded ready to use curry roux cube product line that has gained notable attention as a convenient, quick flavor enhan...
Gozney
Gozney is a leading brand in premium outdoor cooking, best known for its high end pizza ovens like the Gozney Dome and Roccbox, driving i...
Allulose
Allulose is a rare sugar used as a low calorie sugar substitute and sweetener, gaining traction in health focused and mainstream食品 pr...
Alternative Protein
Alternative protein refers to non animal derived proteins produced to mimic or replace conventional animal based foods. It encompasses pl...
TasteAtlas
TasteAtlas is a online culinary encyclopedia and database that catalogs world cuisines, traditional dishes, ingredients, and food culture...
Kinder's
Kinder's is a longstanding U.S. brand of BBQ sauces, seasonings, and related condiments with ongoing retail presence and occasional produ...
Freeze Dried Skittles
Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...
Freeze Dried Eggs
Freeze dried eggs are real eggs dehydrated by freeze drying, preserving flavor and nutrition. They are used in camping kits, emergency fo...
Lychee Sugar
Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...
Neutral Oil
Neutral Oil refers to refined, flavor neutral cooking oils used to avoid imparting taste to dishes; it has gained attention as consumer i...
Salmon Bites
Salmon Bites are bite sized portions of salmon, commonly prepared as an appetizer or snack. They appear in frozen, pre seasoned, and rest...
Espresso Beans
Espresso Beans is a, long standing concept referring to coffee beans roasted and ground specifically for brewing espresso, a popular meth...
Freeze Dried Beef
Freeze Dried Beef is a widely available food preservation method used for camping, emergency kits, and long shelf life meals, enabling li...
Hotpot
Hotpot is a and established cuisine trend, characterized by communal dining around a simmering pot of flavorful broth, with a growing glo...
New Culture
New Culture is a, identifiable topic centered on the rise of culture related developments and the specific company New Culture, which is ...
Serenity Kids
Serenity Kids is a baby food brand known for producing nutrient dense, meat forward, stage based baby foods and pouches marketed to paren...
All The Bitter
All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...
Aromat
Aromat is a well known savory seasoning brand owned by Nestlé, used in cooking to enhance umami and flavor across various cuisines in mu...
Base Culture
Base Culture is a brand focused on paleo, gluten free, grain free baked goods and breads, leveraging clean label ingredients and specialt...
Factor Meals
Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...
Freeze Dried Chicken
Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...
Grass Fed Beef Liver
Grass Fed Beef Liver is a trending topic centered on the consumption and promotion of beef liver sourced from grass fed cattle, highlight...
Crêpe
Crêpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...
Veggie Chopper
Veggie Chopper is a kitchen appliance category focused on quickly and safely chopping vegetables, often featuring manual pull, push, or c...
Stinky Tofu
Stinky tofu is a traditional fermented tofu dish originating in Taiwan and popular across East Asia, known for its strong smell and varie...
Maple Caramel
Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...