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Discover Trends in Food

We surface rapidly growing trends in Food before they take off.

Mushroom Oyster

90,500 vol/mo
-8%
(5y)
-6%
(1y)
9%
(3mo)

Mushroom Oyster refers to oyster mushrooms (Pleurotus ostreatus), a widely cultivated and consumed edible mushroom variety with rising in...

Waffle

1,220,000 vol/mo
-11%
(5y)
-5%
(1y)
-1%
(3mo)

Waffle is a food trend centered on waffles as a versatile, crave worthy breakfast and dessert item, driven by at home cooking, new flavor...

Azalea

201,000 vol/mo
-12%
(5y)
10%
(1y)
12%
(3mo)

Azalea is a genus of flowering shrubs widely cultivated for ornamental use. It is a long established horticultural topic with ongoing int...

Biltong

33,100 vol/mo
-13%
(5y)
21%
(1y)
13%
(3mo)

Biltong is a traditional dried meat snack originating in Southern Africa, gaining broader attention globally as a portable, protein rich ...

Pizza

16,600,000 vol/mo
-14%
(5y)
0%
(1y)
5%
(3mo)

Pizza is a globally established food category characterized by regional variations, delivery/mobile ordering, and rapid innovation in cru...

Emoji Cake

6,600 vol/mo
-14%
(5y)
-1%
(1y)
-2%
(3mo)

Emoji Cake is a cake decorating trend where bakers create cakes featuring emoji faces and symbols, ranging from simple fondant depictions...

Cupcakes

301,000 vol/mo
-15%
(5y)
-3%
(1y)
2%
(3mo)

Vegan Ramen

18,100 vol/mo
-16%
(5y)
1%
(1y)
4%
(3mo)

Vegan ramen is a growing culinary trend that combines plant based broths and toppings with traditional ramen formats, appealing to flexit...

-19%
(5y)
0%
(1y)
4%
(3mo)

Instant Pot jasmine rice has emerged as a popular, quick cook solution for preparing fragrant, perfectly fluffy jasmine rice using electr...

Gulasch

1,600 vol/mo
-22%
(5y)
-29%
(1y)
-22%
(3mo)

Gulasch, a traditional Hungarian beef stew flavored with paprika and vegetables, is the topic. The dish has many regional variations and ...

-24%
(5y)
10%
(1y)
-8%
(3mo)

Kraft Macaroni and Cheese is a long standing American instant pasta product that remains a recognizable symbol of affordable, convenient ...

Irish Moss

14,800 vol/mo
-25%
(5y)
-10%
(1y)
20%
(3mo)

Irish Moss is a seaweed based natural product trend gaining traction as a dietary supplement and ingredient in foods and wellness product...

Ubereats

368,000 vol/mo
-27%
(5y)
-1%
(1y)
0%
(3mo)

Uber Eats is a leading online food ordering and delivery platform operated by Uber, connecting users with local restaurants for on demand...

Keto Bread

49,500 vol/mo
-27%
(5y)
-3%
(1y)
22%
(3mo)

Keto Bread is a low carb bread alternative designed for ketogenic and low carbohydrate diets, gaining visibility as consumer interest in ...

Mushroom Grow Kit

33,100 vol/mo
-33%
(5y)
-15%
(1y)
-6%
(3mo)

Mushroom Grow Kit is a consumer trend centered on packaged, ready to grow mushroom kits for home cultivation, popular for hobby farming, ...

Vegan Shrimp

4,400 vol/mo
-36%
(5y)
-9%
(1y)
8%
(3mo)

Vegan Shrimp refers to plant based or cultivated seafood alternatives designed to mimic shrimp in taste, texture, and culinary use, gaini...

Bokksu

8,100 vol/mo
-40%
(5y)
-34%
(1y)
-41%
(3mo)

Bokksu is a subscription based service that delivers authentic Japanese snacks and pantry goods sourced from regional producers, combinin...

Dinnerly

18,100 vol/mo
-64%
(5y)
-30%
(1y)
27%
(3mo)

Dinnerly is a low cost meal kit service that delivers pre portioned ingredients and recipe cards to customers, aiming to simplify meal pl...

Donut Lab

5,400 vol/mo
9999%+
(5y)
626%
(1y)
1563%
(3mo)

Donut Lab is a EV and battery technology company focused on integrated in wheel motors and solid state battery systems, with activities s...

Wellah

1,900 vol/mo
9999%+
(5y)
407%
(1y)
158%
(3mo)

Wellah is a health and wellness brand focusing on simplified, science backed nutrition and supplement regimes for women, including produc...

Hawaii Flavors

590 vol/mo
9999%+
(5y)
304%
(1y)
96%
(3mo)

Hawaii Flavors represents a culinary and sensory trend emphasizing tropical, island inspired taste profiles (pineapple, coconut, luau gre...